Luci
Luci (Luci Lampe) is a solo-founded, direct-to-consumer coaching business delivering trauma-informed sex, intimacy, and relationship coaching to women, couples, and mothers via online courses, recurring mentorship, published books, podcast and video content, and high-ticket VIP Days.
- Company typePrivate
- Founded2019
- HeadquartersSan Diego, CA, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Luci does
Luci (legal name: Luci Lampe) is a solo-founder, direct-to-consumer coaching and content business based in San Diego, California, founded in 2019. The company, operating under the DBA "Luci Lampe: Sex & Relationship Coaching", delivers trauma-informed sex, intimacy, and relationship coaching to women, couples, and mothers, with secondary traction among entrepreneurs and leaders. Its revenue is generated through a portfolio of self-serve online courses and bundles (e.g., Wildly Sovereign, Holy Vixen, WILD Eros, Erotic Liberation Bundle, Postpartum Glow), recurring personal mentorship and intimacy coaching packages, a 6-month live Pulse Membership cohort co-led with partner Brenden Durell, a $5,700 Virtual VIP Day, six published books (Amazon), and media extensions including The Liberated Feminine Podcast, a YouTube channel, and two music releases (Lovergirl EP, For the Love of All That Is Holy album).
The company holds no proprietary technology platform; all delivery and distribution is built on third-party infrastructure — Teachable for course access, Calendly-style scheduling for coaching bookings, Stripe for VIP Day payments, and Spotify, YouTube, and Amazon for media and book distribution. GTM is community-led and content-driven: a podcast and YouTube channel serve as top-of-funnel audience builders, earned media (Forbes, Huffington Post, Entrepreneur.com, CBS, Fox) extends reach, and a layered offering converts audiences from free entry points (UNVEILED pay-what-you-can challenge, newsletter lead magnet) into mid-funnel courses and high-ticket VIP Days.
The business is founder-owned and bootstrapped, with no disclosed funding rounds, parent company, or institutional investors. Luci Lampe personally operates as principal coach, content creator, and brand representative, supported selectively by partner Brenden Durell for specific offerings; stated firmographic headcount of 12 does not align with the operating reality of a primarily solo entrepreneur. The competitive advantage rests on a multi-credentialed methodology (NLP, somatic experiencing, CBT, hypnotherapy, reiki, counseling, EFT, Exercise Science), an authentic personal transformation narrative, and a multi-format content footprint spanning courses, books, audio/video, and music.
Luci firmographics
Firmographics- Name
- Luci
- Legal name
- Luci Lampe
- Website
- https://lucilampe.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Luci (Luci Lampe) is a solo-founded, direct-to-consumer coaching business delivering trauma-informed sex, intimacy, and relationship coaching to women, couples, and mothers via online courses, recurring mentorship, published books, podcast and video content, and high-ticket VIP Days.
- Ownership category
- akta.pro rank
Luci industry classification
Industry- Product category
- Relationship and Intimacy Coaching Services
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sexual Health & Relationship Wellness Education (EDAAAHAM)
- akta.pro secondary industry
- Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)
Keywords
Where Luci is headquartered
LocationHeadquarters
- HQ city
- San Diego, CA
- HQ country
- United States
- HQ region
- North America
Markets served
Luci business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Online Courses & Bundles: Pre-recorded courses sold through Teachable platform with lifetime access. Offerings include women's courses (Wildly Sovereign, Holy Vixen, In Goddess Form, WILD Eros, Self-Pleasure Course), couples' courses (Unravel, Erotic Repair Kit Bundle, Make It Steamy Erotic Bundle, Rewilding Lovers), and themed bundles (Erotic Liberation Bundle, Postpartum Glow). Courses use sliding scale pricing and discount codes (GLOW50, GIFT20).
- Virtual VIP Day: Private 8-hour immersive virtual experience with Luci at $5,700, including two 60-minute integration sessions ($1,776 value). Premium one-time service targeting high-commitment clients seeking deep transformation.
- Personal Mentorship & Intimacy Coaching: Individual and couples coaching sessions with options for single sessions or coaching packages. Can include Luci alone or Luci + partner Brenden Durell.
- Published Books: Multiple books published and sold through Amazon: 'R.I.P. To The Good Girl: A Reclamation Of The Dark Feminine', 'Achieving Sexy: Redefining Your Momlife & Mombod', 'The Sexy Mama Manifesto', 'The Sexy Mama Morning', 'The Sexy Mama Self-Mastery Planner', 'Cool Kids Journal'.
- Pulse Membership: 6-month live membership container co-led with partner Brenden Durell covering healthy relating, sacred sexuality, and healing within partnership (September 2025-February 2026). Recurring membership revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Virtual VIP Day - Premium immersive experience |
| Freemium | Pay-as-you-go | UNVEILED 5-Day Challenge |
| Subscription | Multi-year contract | Pulse Membership 6-month container |
| Freemium | Pay-as-you-go | Course bundles and individual courses |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Luci product offering
Product offeringCore offering
Luci Lampe delivers trauma-informed sex and relationship coaching through online courses for women and couples, one-on-one mentorship, a premium Virtual VIP Day, and a 6-month Pulse Membership. The offering is centered on erotic liberation, feminine embodiment, conscious relating, and postpartum recovery, complemented by published books, a podcast, and music releases.
Product overview
Luci Lampe offers a comprehensive ecosystem of sex & relationship coaching services centered around erotic liberation and feminine empowerment. The portfolio includes educational courses for women (Wildly Sovereign, Holy Vixen, In Goddess Form, WILD Eros, Self-Pleasure Course) and couples (Unravel, Erotic Repair Kit Bundle, Make It Steamy Erotic Bundle, Rewilding Lovers), along with coaching services (Personal Mentorship & Intimacy Coaching, Virtual VIP Day), membership programs (Pulse Membership), time-limited challenges (UNVEILED, Postpartum Glow), and bundles (Erotic Liberation Bundle). The business also extends into media content through The Liberated Feminine Podcast and YouTube channel, music releases (Lovergirl EP, For the Love of All That Is Holy album), and published books (R.I.P. To The Good Girl, Achieving Sexy, The Sexy Mama Manifesto series, Cool Kids Journal). The offering is structured as a multi-format coaching and course platform using Teachable for delivery, complemented by content media and merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Wildly Sovereign
Companies that use Luci
Customer profileSegments4 records
Ideal customer profiles4 records
Luci technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Luci partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Luci competitors and assessment
Company assessmentDirect peers
- Betty Martin (The Wheel of Consent): Somatic sex educator offering workshops, certifications, and online learning around embodied sexuality and consent. Comparable in somatic/embodied intimacy education with workshop and certification revenue model.
- Layla Martin: Tantric intimacy and sexuality educator/coach running online programs, certifications, and live events. Operates in the same niche of erotic liberation and sacred sexuality coaching with a personal-brand, course-based model.
- OMGYes: Subscription-based sexual pleasure education platform with research-backed video content for women and couples. Comparable in delivering premium, evergreen digital education on sexual wellness via online channels.
- School of Sexuality: Online sex education platform offering structured courses and workshops for individuals and couples. Comparable in digital sex education delivery model and course-based revenue approach.
- Sexology International: Online platform offering sex education courses, workshops, and coaching from multiple instructors. Comparable in digital-first sexual wellness education with course/workshop monetization.
- Pleasure Mechanics: Sexual education platform producing video courses and guides for couples, with focus on embodied and mindful sexuality. Directly comparable in couples-focused, course-based erotic education delivery.
- Dr. Emily Morse (Sex with Emily): Sex therapist and media personality with podcast, courses, and coaching offerings for individuals and couples. Comparable in blending clinical credibility, podcast/YouTube presence, and direct-to-consumer sex education products.
Broad incumbents
- MindValley: Global personal development learning platform with courses across wellness, relationships, and spirituality. Comparable as a broader educational platform in the same self-improvement/relationship category, but at much larger scale.
- Marie Forleo (MarieTV / B-School): Multi-passionate personal development brand offering online courses, books, and a TV show targeting women. Comparable in solo-founder-led personal development brand with course/book/coaching monetization.
Emerging players
- Jenna Kutcher: Photographer-turned-business educator offering online courses for female entrepreneurs with strong podcast presence. Comparable in solo-female-founder personal brand model with course-driven DTC revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Luci social profiles
Digital presenceLuci financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luci leadership team
Management profileNumber of profiles
Profiles2 records
Luci funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luci M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luci
What does Luci do?
Luci Lampe delivers trauma-informed sex and relationship coaching through online courses for women and couples, one-on-one mentorship, a premium Virtual VIP Day, and a 6-month Pulse Membership. The offering is centered on erotic liberation, feminine embodiment, conscious relating, and postpartum recovery, complemented by published books, a podcast, and music releases.
Is Luci a public or private company?
Luci is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Luci founded?
Luci was founded in 2019. It employs 11 to 50 people.
Where is Luci based?
Luci is headquartered in San Diego, CA, United States, in the North America region.
How does Luci make money?
Five revenue lines are on record. Online Courses & Bundles are the primary driver. The others are virtual VIP Day, personal Mentorship & Intimacy Coaching, published Books and pulse Membership.
Who are Luci's main competitors?
Direct peers on record are Betty Martin (The Wheel of Consent), Layla Martin, OMGYes, School of Sexuality, Sexology International, Pleasure Mechanics and Dr. Emily Morse (Sex with Emily). Broad incumbents are MindValley and Marie Forleo (MarieTV / B-School). Jenna Kutcher is listed as an emerging player.
Does Luci have an API?
No public API is recorded for Luci.
What industry is Luci in?
Luci's product category is Relationship and Intimacy Coaching Services. Its primary akta.pro industry code is EDAAAHAM, Sexual Health & Relationship Wellness Education, with a secondary code of HSADAJAF, Meditation Retreats, Workshops & Immersive Programs. Its NAICS code is 61171 and its SIC code is 8200.