Lucky Day

What Lucky Day does

Lucky Day is a Portland, Oregon-based post-production and commercial editing studio founded in 2017 by Chris Vanderloo and Zach Jones. The company delivers professional video editing and finishing services to brand advertisers and their creative agencies, with a curated roster of editors including Zach Jones, Corky DeVault, Nick Davis, Dylan Sylwester, Kel Embry, Aidan Haley, Kyle von Hoetzendorff, and Gabriela Tessitore. Its work spans digital advertising, brand films, social content, and event-based campaign spots for enterprise clients such as Google Brand Studio, Nike, Adidas, Coca-Cola, Starbucks, Coinbase, HBO, lululemon, Red Bull, Scout Motors, Pinterest, Panda Express, On, Pas Normal, and Hatch.

Lucky Day's core technical stack is built on industry-standard post-production tooling: Avid, Adobe Premiere, Flame, and After Effects, with no proprietary technology platform or software product disclosed. In 2024, the company extended its offering through Mirror Mirror, an affiliated finishing studio that handles color grading, VFX, sound design, mix, graphics, and final delivery, allowing the combined entity to capture the full post-production pipeline from offline edit through delivery.

The business operates on a project-based professional services model, with engagements priced per scope, duration, and team composition rather than through subscriptions, retainers, or self-serve tiers. Distribution is sales-led, anchored by Head of Sales Pegi Murray and existing agency relationships (Google Brand Studio, Öpinionated, Bully Pulpit, Cash Studios). The company markets through its portfolio website, Instagram (@luckydayedit), LinkedIn, a monthly newsletter called 'Music for Listeners', and industry event participation. Lucky Day is privately held with no disclosed institutional funding, venture capital, or parent company.

Name

Lucky Day

Legal name

Lucky Day LLC

Website

https://luckyday.tv

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lucky Day is a Portland-based post-production and commercial editing studio founded in 2017 that provides editorial and finishing services, including color, VFX, and sound, to global brand advertisers such as Google, Nike, Adidas, and Coca-Cola.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Post-production and editing services: Lucky Day generates revenue by providing commercial video editing and post-production services to brand clients and agencies on a per-project basis. Projects span digital ads, brand films, social content, and campaign spots, with fees determined by scope, duration, and team composition. The company also offers finishing services through its affiliated studio Mirror Mirror, completing color, VFX, sound design, and delivery for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Lucky Day is a post-production studio that provides commercial video editing services for brand advertisers and their creative agencies, executing advertising campaigns, digital content, brand films, and social content through a roster of experienced commercial editors. The studio is complemented by its affiliated finishing division Mirror Mirror, which handles color grading, VFX, sound design, mix, graphics, and final delivery for the same client base.

Product overview

Lucky Day operates as a post-production studio with two integrated offerings: the core Lucky Day editing studio providing editorial services through a roster of seasoned editors, and its finishing division Mirror Mirror that handles color, VFX, sound design, and delivery. The company works with major brand clients on commercial campaigns across sports, technology, food and beverage, and lifestyle categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Lucky Day Commercial Editing Services Commercial video editing services for brand advertisers and creative agencies, covering advertising campaigns, digital ads, brand films, social content, and event-based spots. Delivered through a curated roster of experienced editors for clients across sports, technology, food & beverage, and lifestyle brands.
• Mirror Mirror Finishing Services Post-production finishing services including color grading, VFX, sound design, mix, graphics, and final delivery for commercial campaigns. Serves as the finishing arm that completes the post-production pipeline for Lucky Day's editorial work and other clients.

Quantifiable outcome

• Webby Award winner for Best Longform Ad and People's Voice Award for Viral Marketing

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mirror MirrorcoreStrategic or Co-development PartnerMirror Mirror is Lucky Day's affiliated finishing studio, handling color, VFX, sound design, mix, Flame work, and final delivery for Lucky Day's editing projects. The two companies operate in close coordination, sharing producers, staff, and clients, with Mirror Mirror completing the post-production pipeline for most Lucky Day commercial campaigns.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spot Welders: Spot Welders is a US-based commercial editorial and post-production company serving brand and agency clients. It is directly comparable to Lucky Day in offering editorial for advertising campaigns with a similar boutique, talent-led model.
• Cut + Run: Cut + Run is a global commercial editorial company with offices in the US, UK, and beyond, serving major brand and agency clients on advertising campaigns. It is directly comparable to Lucky Day in business model, target clients, and project type.
• Union Editorial: Union Editorial is a US-based commercial editorial company with offices in Los Angeles, New York, and Austin, serving major brand and agency clients. It is directly comparable to Lucky Day in client roster, project type, and boutique editorial positioning.
• Beast Editorial: Beast Editorial is a US-based commercial editorial house with a roster of named editors serving brand and agency clients. It is directly comparable to Lucky Day in project type, client mix, and boutique editorial positioning.
• Cosmo Street Editorial: Cosmo Street is a New York-based commercial editorial house with a roster of named editors serving brand and agency clients. It is directly comparable to Lucky Day in offering boutique editorial services for advertising campaigns of similar scale and prestige.
• Lost Planet Editorial: Lost Planet is a commercial editorial company with named editors serving major brand and agency clients across film, TV, and digital campaigns. It is directly comparable to Lucky Day in business model, client verticals, and editorial craft focus.
• Whitehouse Post: Whitehouse Post is a long-established commercial editorial house with a roster of named editors serving major brands and agencies. Like Lucky Day, it competes on editor talent and brand-campaign relationships, with a similar project-based service model.
• Arcade Edit: Arcade Edit is a New York-based commercial editorial boutique with a roster of named editors serving major brands and agencies. It is directly comparable to Lucky Day in targeting advertising campaigns and competing on senior editor talent.
• Rock Paper Scissors Editorial: Rock Paper Scissors is a commercial editorial house with named editors serving major brand and agency clients, including tech and consumer goods. It is directly comparable to Lucky Day in operating model, client verticals, and editorial craftsmanship.

Broad incumbents

• Therapy Studios: Therapy Studios is a larger creative content and post-production company offering editorial, finishing, and production services to brand clients. It is comparable to Lucky Day as a broader post-production incumbent with overlapping editorial and finishing capabilities, though it operates at greater scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/luckydayllc
• Instagraminstagram.com/luckydayedit

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucky Day