Lucky Pizza

What Lucky Pizza does

Lucky Pizza is a Romanian casual-dining restaurant brand operated by S.C. IBERIC MASTER SRL and headquartered in Otopeni, Ilfov county (Greater Bucharest area). The company was registered in 2012 under trade register number J23/3146/2012 and has been in continuous operation for over 12 years. Its core offering is a direct-to-consumer menu of pizzas (priced 39-169 Romanian Lei), pasta dishes (55-75 lei), burgers (65 lei), salads, and other fast-casual items, including a vegan/De post line and a Pizza + Wine bundle. The business employs 18 people and provides dine-in service alongside delivery within limited geographic zones.

The company sells primarily through two direct ordering channels: the luckypizza.ro website, built on a standard WooCommerce/WordPress e-commerce stack, and the Go4Eat mobile application. Management has announced that all website orders will be migrated to the Go4Eat mobile app by end of June 2026, signaling a strategic shift toward first-party mobile ordering and reduced reliance on aggregator channels. The technical stack is conventional consumer e-commerce with no disclosed proprietary algorithms, AI/ML components, or data flywheel.

Lucky Pizza is part of a broader multi-concept restaurant portfolio under the same parent company, with sister brands including Lucky Burger, La Iancu, La Iancu Signature, and Studio 80 — suggesting a portfolio strategy that diversifies cuisine and price-point exposure within the Bucharest-area market rather than multi-unit geographic scaling. The company is privately held with no disclosed external funding rounds, no institutional investors, and no published revenue figures. Revenue is generated almost entirely from walk-in and delivery customers in the Otopeni catchment, supplemented by private events under the "Evenimente" menu category.

Name

Lucky Pizza

Legal name

S.C. IBERIC MASTER SRL

Website

https://luckypizza.ro

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lucky Pizza is a Romanian casual-dining restaurant brand in Otopeni, Ilfov county, serving direct-to-consumer pizza, pasta, burgers, salads, and event catering through its website and Go4Eat mobile app, with delivery limited to nearby zones.

Ownership category

akta.pro rank

Product category

Pizza Restaurant / Casual Italian Dining

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurant
• Italian cuisine
• Food delivery service
• Casual dining
• Online food ordering

Headquarters

HQ city

Otopeni

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: Direct sales of prepared food including pizza, pasta, burgers, and other menu items through dine-in, takeout, and delivery channels. Revenue generated from individual customer transactions.
2. Delivery service: Home delivery service with minimum order requirements varying by delivery zone. Additional revenue stream from delivery service.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Lucky Pizza operates a casual dining restaurant in Otopeni, Romania, selling pizza, pasta, burgers, and complementary Italian-inspired menu items (appetizers, soups, salads, desserts, beverages, and vegan/Lenten-friendly dishes) through dine-in, takeout, and home delivery. Customers can order via the website, by phone, or via the Go4Eat mobile app, with payment accepted in cash, meal vouchers, or bank cards. The menu spans 23+ pizza variants in sizes from 26cm to a 60x40cm family pizza, with customizable toppings and crust options.

Product overview

Lucky Pizza is a Romanian pizza restaurant chain operated by S.C. IBERIC MASTER SRL based in Otopeni, Ilfov. The core offering consists of a diverse pizza menu with 23 varieties available in multiple sizes (26cm to 45cm), fresh pasta dishes, gourmet burgers, and various accompaniments. The business operates primarily through an online ordering platform and will transition to a proprietary mobile app (go4eat) by June 2026. The product portfolio includes main categories (Pizza, Pasta, Burgers), add-on items (Sauces, Breakfast, Appetizers, Soups, Main Dishes, Sides, Salads, Desserts, Beverages), special bundles (Pizza + Wine offer), and a family-sized Quattro Family pizza. The company also offers delivery service with zoned coverage and serves both regular and vegan/Lenten dietary options.

Differentiator

Problem solved

Functional benefit

Brands

• Lucky Burger: A burger-focused sub-brand operated by the same business entity, featuring various burger options including wraps.
• La Iancu
• La Iancu Signature
• Studio 80

Products and services

• Pizza Main product category of 23 pizza variants including Margherita, Quattro Formaggi, Prosciutto Crudo, Diavola, Capricciosa, Calzone, and the family-sized Quattro Family 60x40cm. Available in multiple sizes (26cm, 32cm, 40cm, 45cm) with customizable toppings and crust options; for dine-in, takeout, and delivery customers.
• Quattro Family 60x40cm Pizza Giant family-sized pizza combining four sections (Quattro Carni, Quattro Stagioni, Quattro Formaggi, Quattro Verdi) on a 60x40cm base, weighing 2350g and priced at 169 lei. Targeted at families and groups ordering for dine-in, takeout, or delivery.
• Pizza + Wine Bundle Offer Bundle combining a 40cm pizza of choice with 4 bottles of Castel Huniade wine (white, red, or rosé), starting from 83 lei. Targeted at dine-in and delivery customers looking for a value meal-and-drink package.
• Pasta Fresh pasta dishes including Bolognese, Carbonara, Quattro Formaggi, Siciliene, Ragu, and seafood options (cu fructe de mare, cu creveți și sparanghel). Priced 55–75 lei per dish; served to dine-in, takeout, and delivery customers.
• Burgers Gourmet burgers including Italian, Cedar, Amba, Home Burger, Mexican, Burger Ham, and wrap variants (Wrap Burger, Wrap Leon). Served with french fries, priced at 65 lei each, available for dine-in, takeout, and delivery.
• Sauces and Condiments Standalone sauces and condiments sold as add-ons, including Ketchup Picant/Dulce, Sos de roșii dulce/picant, Ulei picant, Sos sweet chilli, Sos Togarashi, Sos de usturoi, Sos Tzatziki, Sos Burger, and Sos BBQ. Prices range from 3.00 to 3.90 lei.
• Breakfast Menu (Mic dejun) Morning breakfast items served during breakfast hours, available for dine-in, takeout, and delivery.
• Appetizers (Gustari) Starter and appetizer selections served as part of the standard menu for dine-in, takeout, and delivery.
• Soups (Supe) Soup selections prepared as part of the standard menu, available for dine-in, takeout, and delivery.
• Main Dishes (Fel principal) Main course dishes complementing pizza, pasta, and burgers on the standard menu, available for dine-in, takeout, and delivery.
• Sides (Garnituri) Side dishes including French fries, typically served with burgers, available for dine-in, takeout, and delivery.
• Salads (Salate) Salad selections including Salate companie (company/side salads), available for dine-in, takeout, and delivery.
• Desserts (Deserturi / Lucky Sweets) Sweet treats including Prajituri Delice, Mini prajituri, Fursecuri, Torturi, and Lucky Sweets, available for dine-in, takeout, and delivery.
• Beverages (Bauturi) Drink selections including soft drinks and alcoholic beverages (e.g., wine featured in the Pizza + Wine bundle), available for dine-in, takeout, and delivery.
• Vegan / De Post Menu Vegan and Lenten-friendly products including De post pizza and vegan main dishes, broadening dietary appeal for dine-in, takeout, and delivery customers.
• Home Delivery Service Home delivery service for orders placed through the website, phone, or Go4Eat app, with limited delivery zones verified at order time. Minimum order varies by zone; delivery may be suspended during adverse weather or traffic conditions.
• Online Ordering Platform Website-based e-commerce ordering system allowing customers to browse the menu, customize orders with extra toppings, and place delivery or pickup orders. Built on WooCommerce/WordPress.
• Go4Eat Mobile Ordering App Proprietary mobile application for iOS and Android that will handle all Lucky Pizza orders starting end of June 2026, replacing the website ordering system. Available for iOS and Android devices.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• La Iancu SignatureminorOthersFeatured brand partner displayed on Lucky Pizza website footer, appears to be a related restaurant/food business operating at laiancusignature.ro
• La IancuminorOthersRestaurant brand partner linked on Lucky Pizza website, operating at laiancu.ro
• Studio 80minorOthersFeatured partner on Lucky Pizza website, possibly a design/branding or food service company at studio-80.ro
• Lucky BurgerminorOthersRelated burger brand linked on the website, operating at lucky-burger.ro, appears to be a sister brand under the same ownership
• Go4Eat AppcoreTechnology or IntegrationMobile ordering application integrated with Lucky Pizza operations. By end of June 2026, all website orders will transition through this application. Available for both Android and iOS platforms.
• Travel-ROminorOthersRecommended partner for hotels and guesthouses in Otopeni area, shown as affiliate/referral link on website

Recent moves5 records

Expansion highlights4 records

Direct peers

• Spartan Pizza: Spartan is a Romanian pizza-focused chain operating dine-in restaurants and delivery, competing head-to-head with Lucky Pizza in the local pizza segment.
• Pizza Hut Romania: Pizza Hut is one of the largest international pizza chains operating in Romania with dine-in, takeaway, and delivery — directly competing with Lucky Pizza in the pizza category across the Bucharest market.
• Domino's Pizza Romania: Domino's operates a delivery-and-takeaway-focused pizza business in Romania with strong digital ordering infrastructure, making it a direct competitor on both menu and digital ordering model.
• Jerry's Pizza: Jerry's Pizza is a Romanian pizza brand offering dine-in and delivery with multiple menu options, making it a directly comparable regional pizza competitor.
• La Placinte: La Placinte is a Moldovan-Romanian restaurant chain offering pizza alongside pasta and other mains, with dine-in, takeaway, and delivery — directly comparable in menu breadth and target market.

Others

• Glovo Romania: Glovo is a leading on-demand food delivery platform in Romania; it is an enabling channel that can amplify Lucky Pizza's reach but also a competitive aggregator shaping consumer ordering behavior.

Broad incumbents

• KFC Romania: KFC is a major QSR chain in Romania with dine-in and delivery; it competes for casual meal occasions and delivery share but does not specialize in pizza.
• McDonald's Romania: McDonald's is a large QSR incumbent in Romania offering burgers and broader fast-food menu; while not pizza-specialized, it competes for the same delivery, takeaway, and casual dining occasions in Bucharest.
• Subway Romania: Subway operates QSR locations across Romania offering customizable sandwiches; it competes for the quick meal occasion and customization-led value proposition adjacent to Lucky Pizza's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lucky-pizza

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucky Pizza