LIPR
LIPR (Irby & Rubinstein) is a small boutique professional services firm offering branding and marketing services under the LI.PR product name. Founded in 2019 and operating with roughly 8 employees, it functions as a founder-led creative agency.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
LIPR firmographics
Firmographics- Name
- LIPR
- Website
- https://lucyirby.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LIPR (Irby & Rubinstein) is a small boutique professional services firm offering branding and marketing services under the LI.PR product name. Founded in 2019 and operating with roughly 8 employees, it functions as a founder-led creative agency.
- Ownership category
- akta.pro rank
LIPR industry classification
Industry- Product category
- Branding and Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
LIPR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
LIPR product offering
Product offeringCore offering
LI.PR, operating under the trade name Irby & Rubinstein, presents itself as a branding and professional services firm offering brand- and services-oriented engagements to clients. The website organizes its offering under "Brands" and "Services" navigation, but the source content does not elaborate on specific deliverables, scope, or pricing.
Product overview
LI.PR is a single brand/service offering under the Irby & Rubinstein professional services firm. The company operates as a unified branding service with no modular product architecture described in the available source material.
Differentiator
Problem solved
Functional benefit
Products and services
- LI.PR Branding & Services
Companies that use LIPR
Customer profileIdeal customer profiles1 record
LIPR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LIPR partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
LIPR competitors and assessment
Company assessmentDirect peers
- Pentagram: One of the most prominent independently owned branding and design agencies, comparable to LIPR in offering brand identity and creative services, though at significantly larger scale.
- Mucca: Boutique design and branding studio offering brand identity and packaging work, directly comparable in scale and positioning to LIPR.
- Saffron Brand Consultants: Independent brand consultancy focused on brand strategy and identity, closely aligned with LIPR's boutique branding positioning.
- Mother Design: Creative agency with a dedicated design arm focused on branding and visual identity, similar in service scope to LIPR.
- MetaDesign: International branding and design agency with strong identity work across consumer and corporate brands, comparable in service mix to LIPR.
- Carbone Smolan Agency: Brand strategy and design firm serving a mix of consumer and B2B clients, comparable to LIPR's boutique branding focus.
Broad incumbents
- Lippincott: Global brand strategy and design consultancy with a long history of corporate identity work, comparable to LIPR's branding service focus but serving enterprise-tier clients.
- Landor & Fitch: Major brand consulting and design firm offering branding, identity, and brand strategy services that overlap with LIPR's core offering at a much larger scale.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
LIPR social profiles
Digital presenceLIPR financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIPR leadership team
Management profileNumber of profiles
LIPR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIPR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIPR
What does LIPR do?
LI.PR, operating under the trade name Irby & Rubinstein, presents itself as a branding and professional services firm offering brand- and services-oriented engagements to clients. The website organizes its offering under "Brands" and "Services" navigation, but the source content does not elaborate on specific deliverables, scope, or pricing.
When was LIPR founded?
LIPR was founded in -1. It employs 1 to 10 people.
Who are LIPR's main competitors?
Direct peers on record are Pentagram, Mucca, Saffron Brand Consultants, Mother Design, MetaDesign and Carbone Smolan Agency. Broad incumbents are Lippincott and Landor & Fitch.
Does LIPR have an API?
No public API is recorded for LIPR.
What industry is LIPR in?
LIPR's product category is Branding and Marketing Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 5418 and its SIC code is 7310.