Mondelez France Biscuits Production LU

What Mondelez France Biscuits Production LU does

Mondelez France Biscuits Production LU is a French biscuit production subsidiary of Mondelēz International, Inc., a publicly traded global snack company (NASDAQ: MDLZ). The entity operates from Vervins (Aisne department), France, and manufactures the LU brand portfolio — a multi-decade heritage French biscuit line including Petit beurre, Petit Écolier, and Mikado product lines. LU is one of several biscuit brands within Mondelēz International's portfolio, sitting alongside Oreo, belVita, Chips Ahoy, Ritz, TUC, Triscuit, Wheat Thins, and others in the parent's global biscuits category.

The company serves the consumer snacking market — specifically the horizontal segment of general consumers seeking convenient, affordable, on-the-go biscuit products for everyday consumption occasions. Distribution is delivered through three primary channels: physical retail (supermarkets, convenience stores, specialty food retailers) across France and export markets; e-commerce platforms and online grocery retailers; and Mondelēz International's global wholesale distribution network spanning 150+ countries. Products reach consumers through intermediary retailers rather than direct sales; no enterprise customers, B2B contracts, or named key accounts are disclosed.

The business model is a classic consumer packaged goods manufacturer-distributor structure: biscuits are produced at the French facility and sold wholesale through retail and digital channels at price points that are not publicly disclosed. Revenue, headcount, and detailed operating financials for this specific French production subsidiary are not disclosed in source material; strategic direction, brand positioning, innovation, and capital allocation are managed centrally by Mondelēz International. The entity functions as a production node within the parent's European biscuit supply chain rather than an independently operated business unit.

Name

Mondelez France Biscuits Production LU

Legal name

Mondelēz International, Inc.

Website

https://lu-france.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mondelez France Biscuits Production LU is a French biscuit manufacturing subsidiary of Mondelēz International, producing the historic LU brand portfolio — including Petit beurre, Petit Écolier, and Mikado — for distribution across France and global export markets.

Ownership category

akta.pro rank

Product category

Biscuits and Baked Snacks

NAICS

Cookie and Cracker Manufacturing (311821), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Crackers & Savory Biscuits Manufacturing (AFAKAIAJ)

akta.pro secondary industries

Confectionery, Snacks & Specialty Sweets Wholesale Distribution (CRAOAAAM), Snack Bakery (Cookies, Crackers, Bars) Wholesale (AFAIAFAI)

Keywords

• Branded biscuits
• Snack manufacturing
• Consumer packaged goods
• Biscuit production
• Confectionery products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Distribution channels3 records

Marketing channels6 records

Core offering

Mondelez France Biscuits Production LU manufactures and distributes the LU biscuit brand, offering sweet and savory biscuit products including the popular Petit Écolier and Mikado lines. The subsidiary operates as part of Mondelēz International's global biscuit portfolio, producing biscuits distributed through retail and e-commerce channels primarily in France and other European markets.

Product overview

Mondelēz International operates a diverse portfolio of biscuit brands. The company offers chocolate, biscuits, and baked snacks through multiple sub-brands and regional product lines. Under biscuits, LU is a prominent French brand alongside other global brands like Oreo, belVita, Chips Ahoy, Ritz, TUC, Triscuit, and Wheat Thins. These brands are sold as distinct product lines with regional variations and are marketed globally through the company's snack food distribution network.

Differentiator

Problem solved

Functional benefit

Brands

• LU: Historic European biscuit brand featuring products such as Petit beurre and other sweet biscuits, operated as part of Mondelēz International's global biscuit portfolio.

Products and services

• LU Biscuit Brand LU is a French biscuit brand offering a variety of sweet and savory biscuit products for consumer snacking occasions, including the popular Petit Écolier and Mikado lines.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Direct peers

• Burton's Biscuit Company: UK-based biscuit manufacturer producing brands such as Maryland Cookies, Jammie Dodgers, and Wagon Wheels. Directly comparable to LU as a manufacturer of branded sweet biscuits sold through UK and European grocery and convenience channels.
• Bahlsen: German family-owned biscuit and wafer manufacturer with iconic European brands (Leibniz, Pick Up, Choco Leibniz). Directly comparable to LU as a heritage European sweet biscuit maker serving similar retail and consumer occasions across continental Europe.
• Parle Products: India's largest biscuit manufacturer producing Parle-G and other mass-market biscuits. Comparable to LU as a high-volume branded biscuit producer, though operating primarily in a different geographic market and price tier.
• Britannia Industries: Leading Indian biscuit and bakery company (partially owned by Groupe Danone) producing cookies, cream biscuits, and bread. Comparable to LU as a heritage branded biscuit manufacturer with broad product portfolio, though regionally focused on South Asia.
• pladis (McVitie's, Jacob's): UK-headquartered biscuit and confectionery group (owned by Yıldız Holding) operating McVitie's, Jacob's, and other heritage biscuit brands. Directly comparable to LU in branded sweet biscuits across the UK, Ireland, and broader European markets.

Broad incumbents

• Nestlé: Global packaged food giant with significant biscuit operations including global brands. Comparable to LU/Mondelēz as a broad incumbent competing across snacks, confectionery, and biscuits in the same retail channels globally.
• Mondelēz International: The publicly-traded parent company (NASDAQ: MDLZ) that owns the LU brand and operates a global portfolio of biscuits, chocolate, and snacks. Directly comparable as the controlling entity and ultimate beneficiary of LU's economics, and the source of the brand's distribution and innovation capabilities.
• PepsiCo (Frito-Lay): Global snack and beverage major competing in adjacent savoury and sweet snacking categories. Comparable as a broad incumbent in the global snacking market where LU biscuits compete for consumer occasions and shelf space.
• Ferrero: Italian-headquartered global confectionery and biscuit/spread maker (Nutella, Kinder, Ferrero Rocher). Comparable to LU as a European heritage confectionery-biscuit company competing for the same sweet-snacking consumer occasions.

Emerging players

• Lotus Bakeries: Belgian specialty biscuit maker best known for Biscoff caramelized biscuits. Comparable to LU as a European heritage biscuit brand with growing global distribution and a strong premium-specialty positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mondelez-france-biscuits-production-lu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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