LUKE'S Erste Hilfe Kurs GmbH

What LUKE'S Erste Hilfe Kurs GmbH does

LUKE'S Erste Hilfe Kurs GmbH is a privately held German first aid training provider founded in 2017 by Lukas Evis and headquartered in Tauberbischofsheim. The company operates one of the largest first aid course networks in Germany, delivering certified training at 200+ public locations and on-site at corporate premises, with more than 1.5 million participants trained cumulatively. Its core product is the 7.5-hour (9 teaching unit) first aid course required under §19 FeV for all driving license applicants in Germany, supplemented by DGUV Grundsatz 304-001-certified workplace first aid courses and a growing portfolio of specialized offerings including child first aid, pet (dog) first aid, MDK-recognized emergency training for nursing care, medical practice training, club/association courses, and fire safety officer (Brandschutzhelfer) training.

The company runs on a cloud-based booking and training management platform that supports self-serve e-commerce for individuals (with PayPal, Apple Pay, Google Pay, Klarna, card, and on-site cash payment options), online course delivery for digital formats (nursing care, pet first aid, child first aid), and direct enterprise sales for in-house corporate training. A commission-based referral partnership with German driving schools (€6-11 per referred student, unique partner codes, co-branded flyers) is a structural acquisition channel tied to the natural customer journey. Corporate clients registered with Berufsgenossenschaften (BG) and Unfallkassen (UK) receive free direct billing, which shifts payment from the buyer to the statutory insurer and underpins B2B volume.

Revenue streams consist of: (1) one-time fees for public individual courses at €30-50, (2) corporate in-house training billed via BG/UK reimbursement, (3) one-time fees for online courses, and (4) affiliate/commission payouts from the driving school referral program (net to LUKE'S after partner payouts). Marketing is multi-channel — strong SEO for high-intent German search terms, Google Ads, organic social (Facebook, Instagram, TikTok), email via MailChimp, and 24/7 live chat on the website. With 22 employees at this throughput, the operating model is asset-light, relying on certified instructors and partner venues rather than full-time delivery staff.

Name

LUKE'S Erste Hilfe Kurs GmbH

Legal name

LUKE'S Erste Hilfe Kurs GmbH

Website

https://lukes-ehk.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

First Aid Training Services

NAICS

Technical and Trade Schools (6115), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Emergency Response, Fire Safety & Evacuation (EDABAEAE), EMS Education, Training & Simulation Centers (HLAFANAL), Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH)

Keywords

• First aid training
• Workplace safety courses
• Emergency medical education
• Certified safety training
• Pediatric first aid

Headquarters

HQ city

Tauberbischofsheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public First Aid Courses: One-time fee courses for individuals (driving license, parents, pet owners). Prices range from approximately 30-50€ per course. Revenue collected at point of sale via online payment or on-site cash. Free eye test and photo services offered as add-ons.
2. Corporate Inhouse Training: First aid courses delivered at company premises for employee groups. Free billing through Berufsgenossenschaft (BG) and Unfallkasse (UK) for registered businesses. Companies can book via course request form.
3. Online Courses: Online first aid courses for nursing care (MDK-recognized) and pet first aid. Delivered via web platform with approximately 60-70 minutes of video content.
4. Driving School Partnership Referral: Commission-based revenue share with driving schools. Driving schools earn 6-11€ per referred student who completes a course. LUKE'S pays monthly commissions via bank transfer with accounting documentation.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

LUKE'S delivers certified first aid and emergency training courses in Germany, including the mandatory driver's license course (§19 FeV), DGUV-compliant workplace first aid training for companies, pediatric and pet first aid, MDK-recognized nursing care emergency training, and fire safety officer (Brandschutzhelfer) training. Courses are offered in-person at 200+ nationwide locations, as inhouse corporate training, and online via video-based self-paced modules.

Product overview

LUKE'S Erste Hilfe Kurs GmbH operates as a nationwide first aid training provider with a unified platform offering multiple course types through public venues (200+ locations), in-house company training, and online delivery. The core product portfolio includes: (1) Erste-Hilfe-Kurs für Führerschein - the foundational driver's license first aid course; (2) Erste-Hilfe-Kurs für Betriebe - corporate first aid training certified to DGUV Grundsatz 304-001; (3) specialized courses for schools/kindergartens, nursing care facilities, medical practices, clubs, and fire safety officers; (4) Erste-Hilfe am Kind and Erste Hilfe am Hund - targeted courses for child and pet emergencies; and (5) a Fahrschul-Partnerprogramm - affiliate program for driving schools. Courses follow DGUV, BG, and GRC guidelines, are recognized under § 19 FeV for driver's licenses, and provide same-day certification upon completion. The company was founded in 2017 and has trained over 1.5 million participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Erste-Hilfe-Kurs für Führerschein (Driver's License First Aid Course)

Quantifiable outcome

• Over 1.5 million participants trained since founding in 2017
• +2 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fahrschulen (Driving Schools)coreChannel Partner/ Reseller/ DistributorReferral partnership program with German driving schools. Driving schools register to receive unique partner codes and marketing materials (flyers). When students book using the code, schools earn 6-11€ commission per student. Students receive 5-15€ discount. Monthly commission payments via bank transfer with accounting documentation. Contact: Jonas Evis, [email protected], 01794188862.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Johanniter-Unfall-Hilfe (JUH): Major German aid organization offering first aid courses for driving licenses and workplaces, with broad regional coverage and established B2B relationships. Competes head-to-head with LUKE'S in the same regulated course categories.
• Arbeiter-Samariter-Bund (ASB): Nationwide German aid organization providing first aid training for individuals and companies, with a parallel course catalog including Erste-Hilfe-am-Kind and corporate courses. Comparable business model focused on regulated first aid certification.
• Deutsches Rotes Kreuz (DRK): Germany's largest humanitarian aid organization and one of the largest first aid course providers, operating nationwide with strong brand trust and association-backed distribution. Directly competes with LUKE'S in driving license and corporate first aid training through local DRK chapters.
• Malteser Hilfsdienst: Large German aid organization delivering first aid courses across Germany, including driving license, workplace, and pediatric variants. Directly comparable to LUKE'S in product mix and target customer segments.
• DLRG (Deutsche Lebens-Rettungs-Gesellschaft): Germany's primary water rescue and first aid organization, offering first aid courses alongside aquatic safety training. Overlaps with LUKE'S in driving license and workplace first aid segments.

Emerging players

• Notfalltraining-Pflege.de (and similar nursing-care training portals): Specialized online and in-person emergency training providers targeting German nursing care facilities. Compete with LUKE'S in the MDK-recognized nursing segment, representing both a threat and a possible consolidation target.

Direct peers

• SanArena Rettungsdienst: Private first aid training provider in Germany offering Erste-Hilfe-Kurse for driving licenses and businesses. Similar commercial positioning to LUKE'S as an independent, non-charity course operator.
• pro med GmbH: Private-sector first aid course provider in Germany offering driving license and corporate first aid training at multiple locations. Most direct commercial competitor to LUKE'S, competing on similar price points and convenience.
• ASB Bildungswerk: Education arm of ASB focused on first aid, nursing, and emergency training, including online and in-person formats. Comparable product portfolio and serves overlapping customer segments including nursing care and corporate.

Regional players

• Erste Hilfe Kurs Berlin (and other regional providers): Regional independent first aid course providers concentrated in specific German cities, competing with LUKE'S for local bookings and SEO traffic. They illustrate the fragmented competitive landscape LUKE'S has consolidated against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/erstehilfekursTBB
• Instagraminstagram.com/lukeserstehilfekurs
• TikToktiktok.com/@lukeserstehilfekurs
• LinkedInlinkedin.com/company/luke's-erste-hilfe-kurs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUKE'S Erste Hilfe Kurs GmbH