The LumberYard Hockey and Sports Center

Name

The LumberYard Hockey and Sports Center

Legal name

The LumberYard Hockey and Sports Center

Website

https://lumberyardsports.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Hockey and Sports Training Facility

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

akta.pro secondary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Youth hockey training
• Ice rink facility
• Sports conditioning gym
• Hockey skill development
• Fieldhouse rentals

Headquarters

HQ city

Stillwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Players Club Memberships: Monthly recurring membership program providing unlimited access to open hockey sessions, shooting lanes, slide boards, stickhandling areas, gym, and turf area. Memberships are billed monthly for a one-year term with flexibility to pause and resume. Individual membership at $29.95/month; family membership at $89/month.
2. Boot Camp Programs: Coed intensive training camps for hockey players across multiple age groups (Mite/U8, Squirt/U10, PeeWee/U12). Priced at $319 per session (6 sessions). Includes on-ice and off-ice training. Drop-in rate available at $55.
3. Hockey and Golf Camp: Seasonal hockey and golf day camp for ages 8-11, priced at $429 per session (4 or 8 days of programming). Includes on-ice skill development, hockey games, lunch, and 9 holes of golf at partner courses. Drop-in rate of $115/day with lunch included.
4. Fieldhouse Facility Rentals: Hourly rental of fieldhouse areas including turf ($65/hr), slideboard area ($65/hr), gym ($90/hr), and shooting lanes/stickhandling ($65/hr). Provides additional revenue from sports teams and individual athletes renting training space.
5. Ice Rental: Ice rental opportunities available for teams and groups. Drop-in ice rate is $15.00 for full on-ice access. Off-ice drop-in rate is $5.00.
6. Mite Winter League: Organized youth hockey league with playoff structure across multiple divisions (Northern, Eastern, Western, Central). Revenue generated through team registration fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The LumberYard Hockey and Sports Center operates a single-location, year-round sports training facility in Stillwater, Minnesota featuring an ice rink, climate-controlled fieldhouse with turf area, shooting and puck skills lanes, slideboard area, and a fully equipped sports conditioning gym. It sells facility access, structured hockey training programs (Boot Camps, leagues, camps), and monthly Players Club memberships to youth athletes and families in the Twin Cities region.

Product overview

The LumberYard Hockey and Sports Center is a premier training facility in the Twin Cities offering a unified sports training platform. The core facility includes an ice rink with drop-in access, a Fieldhouse with Astroturf field area, Sports Conditioning Gym, and Shooting/Puck Skills areas. The center offers supplementary programs including Boot Camp (hockey tryout preparation), Summer Camp, and Hockey and Golf Camp - One Last Swing. The Players Club Membership provides full access to all facility amenities on a monthly subscription basis. Services include ice rental, fieldhouse rentals, and skate sharpening.

Differentiator

Problem solved

Functional benefit

Products and services

• Players Club Membership Monthly recurring membership program providing unlimited access to open hockey sessions, shooting lanes, slide boards, stickhandling areas, sports conditioning gym, and turf area. Individual membership at $29.95/month; family membership at $89/month. Billed monthly for a one-year term with flexibility to pause and resume. Goalie ice not included.
• Boot Camp Coed intensive hockey training program for players preparing for tryouts, featuring on-ice overspeed and agility drills, off-ice endurance workouts, and strength training. Available for Mite/U8 (minimum 2 years of hockey experience), Squirt/U10, and PeeWee/U12 age groups. Each group is limited to 16 players. $319 per session (6 on-ice + 6 off-ice sessions); drop-in rate $55.
• Hockey and Golf Camp - One Last Swing Combined hockey and golf day camp for ages 8-11, featuring daily on-ice skill development, 3v3 hockey games, lunch, and 9 holes of golf at Oak Glen or Applewood Golf Course with transportation included. $429 per session (4 days of programming); $115/day drop-in rate including lunch.
• Ice Rental Ice rink rental for teams and groups. Drop-in ice rate at $15.00 for full on-ice access; off-ice drop-in rate at $5.00. Kids under five skate for free with a paid parent.
• Mite Winter League Organized youth hockey league with playoff structure across multiple divisions (Northern, Eastern, Western, Central). Revenue generated through team registration fees.
• Fieldhouse Rentals Hourly rental of fieldhouse areas including turf area ($65/hr), slideboard area ($65/hr), sports conditioning gym ($90/hr), and shooting lanes/stickhandling ($65/hr). Available to teams and individual athletes.
• Astroturf Field Area Climate-controlled 80' x 40' turf field space for sports conditioning and team practices. Suitable for soccer, lacrosse, speedball, kickball, baseball, football, speed training, strength training, and golf training. Hourly rental at $65.
• Sports Conditioning Gym Fully equipped weight room for athletes to enhance strength, agility, and overall fitness, featuring comprehensive weightlifting equipment. Hourly rental at $90.
• Shooting Lanes and Puck Skills Area Dedicated training area for enhancing shooting, stickhandling, and overall puck skills. Hourly rental at $65.
• Skate Sharpening Services Hockey skate sharpening services available early June through early August with varying operating hours.
• Summer Camp Summer camp programs offering hockey and multi-sport training activities for youth athletes. Second half of summer starts Monday, July 20th.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Jaybyrd FilmsminorGTM or Marketing PartnerJaybyrd Films produced a drone footage segment featuring The LumberYard facility that was incorporated into the Game 5 Stanley Cup broadcast intro, providing national-level earned media exposure for the facility within the hockey community.
• Oak Glen Golf CourseminorStrategic or Co-development PartnerOak Glen Golf Course is a partner venue for the Hockey & Golf Camp 'One Last Swing' program, providing 9-hole golf experiences for camp participants. Transportation to and from the course is included in the camp program.
• Applewood Golf CourseminorStrategic or Co-development PartnerApplewood Golf Course serves as a partner venue for the Hockey & Golf Camp 'One Last Swing' program, hosting 9-hole golf sessions for camp participants. Transportation to and from the course is included as part of the camp offering.
• Rivertown HockeyminorOthersRivertown Hockey is referenced in connection with Lee Erickson (GM of The LumberYard), who also appears to be affiliated with Rivertown Hockey, suggesting a connected or related hockey organization in the region.
• Read React HockeyminorOthersRead React Hockey is listed alongside Rivertown Hockey as a partner/advertiser on The LumberYard website, suggesting cross-promotional or collaborative advertising relationships within the regional hockey community.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Twin Cities Skating Academy: Twin Cities Skating Academy provides figure skating and hockey instruction at rinks in the Minneapolis-St. Paul market. Comparable as a Minnesota-based ice-sports instructional program serving youth and family segments.
• Chelsea Piers Connecticut: Chelsea Piers operates a large, multi-sport training facility combining ice rinks, turf fields, gyms, and instructional programming under one roof with membership and rental pricing. Most directly comparable to The LumberYard's all-in-one facility model.
• Total Hockey: Total Hockey operates multiple hockey training and retail locations across the U.S. (including Minnesota), offering hockey skills training, camps, and equipment. Directly comparable as a youth hockey training and skill-development operator serving similar customer segments.
• Arctic Ice Arena: Arctic Ice Arena is a multi-rink hockey and skating facility offering leagues, lessons, and open hockey in the upper Midwest. Comparable as a regional ice facility providing youth hockey programming and open-session access.
• Pro Ambitions Hockey: Pro Ambitions Hockey runs hockey training camps and clinics across North America focused on youth player development. Comparable as a youth hockey instruction and camp provider targeting similar age groups.
• Schwan Super Rink: Schwan Super Rink in Plymouth, MN is one of the largest multi-sheet ice facilities in the U.S., hosting youth hockey tournaments, leagues, and training. Comparable as a regional hockey training/league host serving the same Twin Cities customer base.
• Top Tier Hockey Academy: Top Tier Hockey Academy offers year-round hockey training including off-ice conditioning, on-ice skills, and camps. Comparable as a youth hockey training academy with combined on-ice/off-ice programming similar to The LumberYard's Boot Camp model.

Broad incumbents

• Life Time Fitness: Life Time operates large-scale athletic clubs with ice rinks, turf fields, gyms, and youth sports programming across the U.S. (heavy presence in Minnesota). Comparable as a broad incumbent offering an overlapping multi-sport facility and youth programming model.
• National Sports Center (Schwan Super Rink operator): The National Sports Center in Blaine, MN operates Schwan Super Rink and hosts major youth hockey tournaments and leagues in the Twin Cities. Comparable as a large regional sports campus operating hockey programming at scale in the same market.

Emerging players

• Peak Performance Hockey: Peak Performance Hockey provides specialized hockey skill development, skating lessons, and small-group training. Comparable as a focused hockey skill-instruction provider addressing the same youth development use case.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-lumberyard-hockey-and-sports-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The LumberYard Hockey and Sports Center