Lumen Photography

What Lumen Photography does

Lumen Photography is a Minneapolis-based wedding and portrait photography studio founded in 2009 by Evan Uribe. The studio specializes in documentary-style, adventurous wedding photography and offers engagement, portrait (senior, family, newborn, child, maternity), and proposal photography. While anchored in the Minneapolis-St. Paul metro area, the studio travels throughout the United States for destination weddings, with documented coverage in states including Virginia, Iowa, Massachusetts, Wisconsin, Missouri, Washington, Colorado, and Arizona. The business is a sole proprietorship with approximately seven employees and no external investment.

The studio's underlying technology is limited to professional camera equipment and editing software; there is no proprietary platform, no mobile app, no API, and no disclosed integrations. Its product portfolio is structured around tiered one-time packages: wedding photography starting at $2,500 for basic coverage and $3,500 for premium packages with albums and prints, and portrait sessions starting at $250 with enhanced packages at $500. A full price guide is gated behind a contact request.

The revenue model is direct-to-consumer, transactional, and project-based. Clients reach the studio via a website contact form (8-24 hour response), phone for urgent requests, and top-of-funnel marketing through an Instagram presence (@lumenpics), a Facebook page, a long-running Minnesota Wedding Blog, and a Wedding Wire vendor listing. Services are delivered personally by the owner, with no resellers, distributors, or third-party sales channels. The studio derives the majority of its revenue from wedding photography, with portraits serving as a secondary stream.

Name

Lumen Photography

Legal name

Lumen Photography

Website

https://lumen-photography.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Lumen Photography is a Minneapolis-based wedding and portrait photography studio founded in 2009 by Evan Uribe, offering documentary-style, adventurous photography for couples and families, plus destination weddings across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Wedding Photography Services: Full-service wedding photography including coverage of ceremonies, receptions, engagements, and destination weddings. Packages include basic coverage starting at $2500 and premium packages with albums and prints starting at $3500.
2. Portrait Photography Services: Portrait sessions including senior portraits, family portraits, newborn photography, child portraits, and maternity photos. Sessions begin at $250 with enhanced packages starting at $500.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lumen Photography is a Minneapolis-based photography studio that offers couture, adventurous, documentary-style wedding, engagement, proposal, and portrait photography. The studio is owned and operated by photographer Evan Uribe and travels throughout the United States for destination weddings, with wedding packages beginning at $2,500 and portrait sessions beginning at $250.

Product overview

Lumen Photography is a single-operator photography studio offering couture and adventurous wedding, engagement, portrait, and proposal photography services. The studio, operated by Evan Uribe, is based in Minneapolis, MN but travels nationally for destination weddings. Services include wedding photography (starting at $2,500), engagement sessions, portrait photography (senior, family, newborn, child), and proposal photography. The company emphasizes a documentary, non-traditional style with adventurous and creative approaches to photography.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Photography Couture and adventurous wedding photography services featuring documentary-style coverage of ceremonies, receptions, bridal parties, and family portraits. The studio travels throughout the United States for destination weddings. Pricing begins at $2,500 for basic coverage and $3,500 for premium packages including albums and prints.
• Engagement Photography Engagement photo sessions capturing couples in adventurous and creative settings, often at unique outdoor locations in Minnesota and beyond, including night sky and water-based shoots.
• Portrait Photography Portrait sessions including senior portraits, family portraits, newborn photography, child portraits, and maternity photos, with an emphasis on adventurous and non-traditional styling. Sessions begin at $250 with enhanced packages from $500.
• Proposal Photography Photography capturing marriage proposal moments with adventurous and romantic styling at scenic Minnesota locations.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Others

• Once Wed: Once Wed is a wedding inspiration blog and curated vendor directory. Comparable to Lumen as an adjacent platform that drives awareness and lead generation for boutique wedding photographers with editorial-leaning portfolios.
• Green Wedding Shoes: Green Wedding Shoes is a wedding blog and vendor directory showcasing creative weddings. Comparable to Lumen as an ecosystem publication that influences discovery for non-traditional wedding professionals and provides editorial validation.
• Style Me Pretty: Style Me Pretty is a wedding inspiration blog and publication that features curated wedding photography. Comparable to Lumen as an adjacent channel that shapes buyer expectations and drives organic top-of-funnel awareness for wedding photographers with distinctive editorial styles.

Direct peers

• KT Merry Photography: KT Merry is a luxury destination wedding photographer known for editorial-style imagery shot at resort locations. Comparable to Lumen in serving couples seeking premium, adventurous destination wedding work with a strong artistic brand and per-event pricing above $5K.
• Jose Villa Photography: Jose Villa is a well-known destination wedding photographer specializing in editorial, romantic, and film-based imagery. Comparable to Lumen Photography in targeting couples seeking high-end, emotionally-driven wedding photography with national/international reach and premium pricing.
• Aaron Delesie Photographer: Aaron Delesie is a luxury destination wedding photographer with a distinctive editorial/film aesthetic. Comparable to Lumen in serving an upper-tier bridal segment with destination capabilities and a boutique, founder-led brand identity.
• Millie Holloman Photography: Millie Holloman is a wedding and portrait photographer with a light, romantic style. Comparable to Lumen in operating as a small wedding/portrait studio serving couples with a personal brand and storytelling approach.
• Artifact Photography: Artifact Photography is a Minneapolis-based wedding and portrait studio offering documentary-style coverage. Comparable to Lumen in operating as a small, founder-led Minneapolis studio serving the same Minneapolis/St. Paul market with similar services and price points.

Broad incumbents

• The Knot Marketplace: The Knot is a dominant wedding planning marketplace and media brand. Comparable to Lumen as the primary online channel where couples search for and book wedding photographers, but operates as a marketplace rather than a service provider.
• WeddingWire: WeddingWire (now part of The Knot Worldwide) is a national wedding vendor marketplace where Lumen is listed. Comparable as a broad incumbent that aggregates demand for photographers and influences buyer discovery, but does not itself produce photography services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Lumenphotography
• Instagraminstagram.com/lumenpics
• LinkedInlinkedin.com/company/lumen-photography

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumen Photography