Lumi Experiences

What Lumi Experiences does

Lumi Experiences is a boutique cross-country ski vacation company founded in 2017 by Olympian and former US Ski Team athlete Garrott Kuzzy, operating as Garrott Kuzzy, LLC from Middlebury, Vermont, with a five-person team. The company sells guided group ski trips, sight-skiing vacations, self-guided tours, and World Cup and World Championship spectator packages to destinations across Europe, North America, Asia, and Oceania. As an official tour operator of Worldloppet, Lumi's core value proposition centers on guaranteed race entries, ski waxing services, local bilingual trip leaders, ground transportation, accommodations, and cultural activities, with trip packages priced from approximately $5,050 to $7,200 per person (double occupancy). The customer base is overwhelmingly individual enthusiast cross-country skiers from the United States and Canada pursuing participation in Worldloppet ski marathons, Worldloppet Master achievement progression, or curated cultural ski experiences.

The product portfolio is organized into five main categories: Worldloppet Trips (covering 9 of 12 European Worldloppet events plus Japan, Iceland, Australia, and New Zealand), Sight-Skiing Trips, World Cup & World Championship Trips, Self-Guided Trips (including Canada, Montana, and Vermont), and Summer Trips (Southern Hemisphere skiing and ski factory tours). Distribution is entirely direct-to-consumer via the company website, phone (North America and Europe), and email, with no intermediaries or resellers. Operational geographies served include 11 European countries plus Japan, Australia, New Zealand, the United States, and Canada. Revenue is generated through one-time per-person trip fees, with $1,000 deposits and 120-day pre-departure full-payment terms. The business is bootstrapped, with no external funding or institutional investors disclosed.

Name

Lumi Experiences

Legal name

Garrott Kuzzy, LLC

Website

https://lumiexperiences.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lumi Experiences is a boutique cross-country ski vacation company founded in 2017, offering guided group trips, sight-skiing tours, and World Cup packages to Worldloppet ski marathons worldwide for enthusiast skiers primarily from the US and Canada.

Ownership category

akta.pro rank

Product category

Adventure Travel & Ski Tourism

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Polar & Remote-Destination Expedition Tour Operators (THAKADAM)

akta.pro secondary industries

Winter Activity & Experience Operators (Ice Climbing, Dog Sledding, Fat Biking, Ice Skating) (THAAAJAJ), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

Keywords

• Cross-country ski vacations
• Guided ski trips
• Worldloppet tour operator
• Ski marathon packages
• Boutique ski travel

Headquarters

HQ city

Middlebury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Guided Group Ski Trips: Lumi sells complete vacation packages to cross-country ski destinations worldwide. Packages include accommodations, ground transportation, ski trail passes, waxing services, meal inclusions, cultural activities, and race support. Revenue is generated through per-person trip fees, with pricing based on double occupancy.
2. Self-Guided Trip Packages: Self-guided trip packages where Lumi arranges logistics including hotels, transportation, and itinerary planning with routes and maps. Customers explore independently using provided materials.
3. Race Entry Coordination: Lumi provides guaranteed race entries for Worldloppet events as part of trip packages, with entry fees typically purchased separately by guests.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Lumi Experiences designs and sells guided cross-country ski vacation packages to destinations worldwide, with a primary focus on Worldloppet ski marathon events. Each package bundles accommodations, ground transportation, ski trail passes, waxing services, meal inclusions, cultural activities, and race support, delivered by local expert trip leaders. The company operates as the official tour operator of Worldloppet, offering guaranteed race entries, and serves cross-country ski enthusiasts seeking international ski experiences.

Product overview

Lumi Experiences is a boutique cross-country ski vacation provider offering guided group trips, self-guided tours, and custom travel design services. The core product portfolio consists of five main categories: Worldloppet Trips (ski marathons at 19 global events), Sight-Skiing Trips (scenic exploration without racing), World Cup & World Championship Trips (spectator and experiential packages), Self-Guided Trips (independent travel with Lumi's logistics support), and Summer Trips (southern hemisphere winter and ski factory tours). Individual sub-products are organized by destination (Norway, Italy, Austria, France, Sweden, Iceland, Japan, Finland, Estonia, Australia, New Zealand, Slovenia) and include event-based trips with guaranteed entries to Worldloppet races, plus cultural activities, ski waxing, transportation, and local expert trip leaders throughout.

Differentiator

Problem solved

Functional benefit

Products and services

• Worldloppet Trips Guided cross-country ski vacation packages to Worldloppet ski marathon events worldwide, including race logistics, wax support, transportation, meals, cultural activities, and local expert trip leaders. These trips include guaranteed race entries as part of the official tour operator partnership with Worldloppet.
• Sight-Skiing Trips Cross-country ski vacation packages focused on scenic exploration, cultural experiences, and regional cuisine without ski racing, led by local expert trip leaders in destinations including Austria, Italy, Norway, and Slovenia.
• World Cup & World Championship Trips Travel packages to international Nordic World Cup and World Championship events with unique spectator access, insider insights, and hospitality from founder Garrott Kuzzy, an Olympian and former US Ski Team athlete.
• Self-Guided Trips Flexible cross-country ski vacation packages where Lumi arranges accommodations, transportation, trails, activities, and itinerary planning with routes and maps, allowing travelers to explore independently.
• Summer Trips Southern hemisphere winter ski vacations and ski factory tours, including trips to Australia, New Zealand, Austria, and Slovenia during summer months in the northern hemisphere.
• Custom Trips Bespoke trip design services for individuals, groups, and organizations with customized dates, destinations, and itineraries.
• Dolomitenlauf & Marcialonga Trip 11-day trip combining the Dolomitenlauf and Marcialonga Worldloppet events in Austria and Italy, with guaranteed race entries to the Marcialonga, two days of skiing in Toblach, and cultural activities.
• Marcialonga & König Ludwig Lauf Trip 11-day trip across Austria, Italy, and Germany featuring the Marcialonga Worldloppet in Italy, 200+ km of ski trails in Seefeld, Austria, and the König Ludwig Lauf Worldloppet in Oberammergau, Germany.
• Finlandia & Tartu Trip 11-day trip across Finland and Estonia including the Finlandia and Tartu Worldloppet ski marathons, ferry crossing across the Baltic Sea, and sauna experiences.
• Sweden Vasaloppet Trip 9-day trip to Sweden's Dalarna region with participation in the Vasaloppet, the largest cross-country ski race in the world.
• Seefeld & Engadin Trip 8-day trip combining Seefeld, Austria and the Engadin Valley in Switzerland with the Engadin Ski Marathon Worldloppet event.
• Norway Birken Trip 8-day trip to Norway visiting Oslo, Holmenkollen, Lillehammer, and Sjusjøen with participation in the Norwegian Birkebeiner Worldloppet.
• Iceland Fossavatn Trip 8-day trip to Iceland's Westfjords region including the Fossavatn Worldloppet ski marathon and northern lights viewing.
• Japan Sapporo Trip 8-day trip to Hokkaido, Japan featuring the Sapporo Ski Marathon Worldloppet event and Sapporo Snow Festival.
• France Transju' Trip 8-day trip to France's Jura mountains with the Transjurassienne Worldloppet event, cheese tastings, and wine pairings.
• Tour de Ski World Cup Trip 7-day trip to Italy for Tour de Ski World Cup events including the Alpe de Cermis hill climb and Classic Sprints.
• Falun World Championships Trip 8-day trip to Sweden for the 2027 FIS World Championships with optional Vasaloppet participation.
• Holmenkollen World Cup Weekend 4-day trip to Norway for the Holmenkollen Ski Festival and World Cup events.
• Australia & Kangaroo Hoppet Trip 9-day trip to Australia in August featuring the Kangaroo Hoppet Worldloppet event.
• New Zealand & Merino Muster Trip 7-day trip to New Zealand featuring the Merino Muster Worldloppet ski marathon.
• Seefeld & Seiser Alm Sight-Skiing 7-day sight-skiing trip to Austria and Italy exploring Seefeld and Seiser Alm with cultural activities.
• Norway Sight-Skiing 7-day sight-skiing trip exploring Norway's 1200+ km trail network including Oslo, Nordmarka, and Lillehammer.
• Slovenia & Italy Sight-Skiing 7-day sight-skiing trip to Slovenia and Italy featuring Julian Alps, Lake Bled, and Planica.
• Summer Skiing and Ski Factory Tours 8-day trip featuring Fischer, Salomon & Atomic ski factory tours plus summer skiing on Dachstein Glacier and Planica Ski Tunnel.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• WorldloppetcoreStrategic or Co-development PartnerOfficial tour operator of Worldloppet, an international organization of 19 cross-country ski marathon events across 5 continents. Lumi offers guided trips to many Worldloppet events with guaranteed race entries, race waxing support, and logistics handling. Worldloppet headquarters is located in Tartu, Estonia.
• National Nordic Foundation (NNF)supportingGTM or Marketing PartnerPartnership supporting the Trail to Gold (T2G) Fellowship program, which provides women ski coaches from the U.S. with international coaching experience at the highest level of the sport. Lumi donates a portion of trip proceeds to the fellowship.
• Women Ski Coaches Association (WSCA)supportingGTM or Marketing PartnerPartnership supporting the Trail to Gold Fellowship program for women ski coaches. Lumi partners with WSCA to benefit women coaching development in cross-country skiing.
• Travelex InsuranceminorOthersRecommended travel insurance provider for trip protection. Lumi guests receive location-specific pricing through Travelex with Adventure Activities upgrade recommended for ski coverage.
• Allianz Global AssistanceminorOthersAlternative travel insurance provider recommended to guests. Lumi guests can access Allianz through a dedicated agency number (F211708) with Premier Plan recommended.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Intrepid Travel: Large global tour operator with small-group adventure itineraries across many destinations. Comparable to Lumi in guided group tour product structure, but vastly broader in geography, activity mix, and scale.
• Backroads: Premium active-vacation tour operator running guided cycling, walking, and multi-activity trips worldwide. Comparable to Lumi in premium pricing, small-group guided tour model, and affluent enthusiast customer; much broader activity portfolio.
• Adventure Life: US-based adventure tour operator offering multi-day small-group cultural and active trips worldwide. Comparable to Lumi in B2C small-group guided tour model, but operates across many activities rather than specializing in Nordic skiing.
• Ski.com: North American ski vacation package operator focused on downhill destinations. Comparable to Lumi in ski-travel packaging, though serving a different (Alpine/downhill) customer segment and operating at much larger scale.
• Mountain Travel Sobek: Adventure tour operator offering active and cultural trips worldwide including hiking and trekking. Comparable to Lumi in premium small-group guided tour model and high-end pricing, though not focused on Nordic skiing.
• REI Adventures: Adventure tour arm of REI Co-op offering guided multi-day active trips globally. Comparable to Lumi in small-group guided model and enthusiast outdoor customer base, but with a much broader activity portfolio and brand scale.

Direct peers

• Cross Country Ski Holidays: UK-based tour operator specializing in cross-country ski vacations across Europe, including Worldloppet events. Closest direct comparable to Lumi in destination mix, customer base (enthusiast Nordic skiers), and service-style offering.
• Discover Outdoors: New York-based outdoor adventure company running guided cross-country ski trips and other Nordic/outdoor experiences. Comparable to Lumi in event-driven trip design, enthusiast customer base, and guided multi-day format.

Regional players

• Nordic Visitor: Iceland-based tour operator specializing in Nordic and Scandinavian self-guided and guided trips. Comparable to Lumi in Nordic destination focus and D2C small-team model, but broader (all of Scandinavia) and not Nordic-ski-specific.
• 50 Degrees North: Norwegian tour operator running small-group and self-guided active trips across Scandinavia and the Nordic region. Comparable to Lumi in Nordic destination focus and small-group activity tours, but with a broader activity set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lumi-experiences

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumi Experiences