LZG Bayern

What LZG Bayern does

LZG Bayern (Landeszentrale für Gesundheit in Bayern e.V.) is a Munich-based registered non-profit association (eingetragener Verein, e.V.) founded in 2001 to coordinate health promotion and disease prevention activities across Bavaria, Germany. The organization operates as a coordinating body rather than a traditional product company, running three primary programs: the Coordinating Office for Health Equity (KGC Bayern), which networks actors across health, social services, sports, education, inclusion, and urban development sectors; the teamw()rk für Gesundheit und Arbeit program linking employment promotion and health promotion in community settings; and the Office for the Statewide Framework Agreement for Disease Prevention (Landesrahmenvereinbarung Prävention Bayern), which manages project application and funding processes. It also operates regional action groups such as Aktionsgruppe Gesundes Altern in der Oberpfalz. Primary beneficiaries are health and social sector organizations, public health professionals, jobcenter and employment agency staff, and municipal stakeholders, with a particular focus on reducing health inequities for socially disadvantaged populations.

The association is funded primarily through statutory health insurance contributions under § 20a SGB V via the GKV-Bündnis für Gesundheit, supplemented by membership fees and donations. All events, training programs, and publications are offered free of charge to participants. The technology stack consists of standard web tools: Matomo for self-hosted web analytics, Borlabs Cookie for GDPR-compliant consent management, Brevo (Sendinblue) for newsletter delivery, Microsoft Teams for online events, PayPal for donation processing, and Friendly Captcha for spam prevention. No proprietary technology, AI/ML models, or software products are disclosed.

LZG Bayern's go-to-market is community-led, relying on membership expansion, public events, training programs, publications (including four thematic publication series on health equity, addiction, physical activity, and the LZG-Schriftenreihe, plus a bimonthly newsletter 'Gesund in Bayern' that had 49 issues as of June 2026), and digital channels (website, LinkedIn, Instagram, YouTube). The organization coordinates with jobcenters, employment agencies, public health services, welfare associations, and consumer centers to deliver programs, supported by strategic partnerships with the Bavarian State Ministry for Health, Care and Prevention, the Federal Institute for Public Health (Bundesinstitut für Öffentliche Gesundheit), Universität Bremen, and the nationwide Kooperationsverbund Gesundheitliche Chancengleichheit coordination network.

Name

LZG Bayern

Legal name

Landeszentrale für Gesundheit in Bayern e.V.

Website

https://lzg-bayern.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

LZG Bayern is a Munich-based non-profit association founded in 2001 that coordinates health promotion and disease prevention across Bavaria, funded by statutory health insurance contributions, membership fees, and donations.

Ownership category

akta.pro rank

Product category

Public Health Services

NAICS

Administrative and Support Services (561)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAJAKAJ

Health Systems Strengthening & Primary Care Development

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health & Development Agencies (NGOs/Multilaterals)

Keywords

• Health promotion services
• Disease prevention coordination
• Public health association
• Health equity network
• Community health training

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Statutory Health Insurance Funding (GKV): The organization receives funding from statutory health insurance funds (gesetzliche Krankenkassen) as mandated by § 20a SGB V for disease prevention activities.
2. Membership Fees: The association generates revenue through membership fees from organizations that join the association to support health promotion infrastructure.
3. Donations: The organization accepts donations from individuals and institutions to support their health promotion and disease prevention work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

LZG Bayern coordinates health promotion and disease prevention activities across Bavaria as a registered non-profit association. It delivers coordination services through the Coordinating Office for Health Equity (KGC Bayern) and the Office for the Statewide Framework Agreement for Disease Prevention, runs the teamw()rk program linking employment and health promotion, and provides training, workshops, publications, and the bimonthly "Gesund in Bayern" newsletter. Its services are directed at health and social sector organizations, public health professionals, jobcenter staff, and municipal stakeholders across Bavaria.

Product overview

LZG Bayern (Landeszentrale für Gesundheit in Bayern e.V.) is a health promotion and disease prevention association operating as a coordination and project office rather than a traditional product company. The core offerings consist of coordination services (KGC, Landesrahmenvereinbarung office), the teamw()rk employment-health linking program, the Kooperative Planung network, and the Aktionsgruppe Gesundes Altern. These are supported by educational events, publications including themed publication series (Gesundheitliche Chancengleichheit, Sucht, Bewegung), the LZG-Schriftenreihe, bimonthly newsletter 'Gesund in Bayern', annual reports, and digital resources including topic publications and a location portal. The organization is funded by statutory health insurance contributions under § 20a SGB V.

Differentiator

Problem solved

Functional benefit

Brands

• Koordinierungsstelle Gesundheitliche Chancengleichheit Bayern (KGC): Coordinating Office for Health Equity in Bavaria, a key field of action of LZG Bayern focused on reducing health inequalities.
• teamw()rk für Gesundheit und Arbeit
• Geschäftsstelle Landesrahmenvereinbarung Prävention Bayern

Products and services

• Koordinierungsstelle Gesundheitliche Chancengleichheit Bayern (KGC) Coordination office that networks actors in health promotion and prevention across Bavaria, implements participatory planning approaches (Kooperative Planung), and supports projects for people in difficult living situations. The KGC Bayern is part of the nationwide Cooperation Network for Health Equity.
• Geschäftsstelle Landesrahmenvereinbarung Prävention Bayern Office that manages the statewide framework agreement for disease prevention in Bavaria, including project application and funding processes under § 20a SGB V.
• teamw()rk für Gesundheit und Arbeit Program linking employment promotion and health promotion in community settings. Offers regular training on health topics, telephone and digital training options, digital topic publications, and a digital location portal, in cooperation with jobcenters and employment agencies.
• Kooperative Planung Netzwerk Network promoting the Kooperative Planung participatory planning approach that brings citizens together with professionals and decision-makers for health promotion projects. Training program delivered with academic experts including Prof.in Dr. Jana Semrau from Universität Bremen.
• Aktionsgruppe Gesundes Altern in der Oberpfalz Action group focused on healthy aging in the Oberpfalz region of Bavaria, operating in both urban and rural settings.
• Veranstaltungen (Events and Training Programs) Educational events including training sessions, method workshops, multiplier offerings, and conferences on health promotion topics. Free of charge for participants and funded through statutory health insurance contributions.
• Newsletter Gesund in Bayern Bimonthly online newsletter providing up-to-date information on developments in prevention and health promotion. 49 issues published as of June 2026.

Quantifiable outcome

• Coordination of health equity initiatives across Bavaria with active networks in multiple districts

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Verbraucherzentrale Bayern (Consumer Center Bavaria)coreStrategic or Co-development PartnerCooperation in the INFORM project 'gesund und nachhaltig essen mit kleinem Budget' (healthy and sustainable eating with a small budget), delivering educational materials developed specifically for long-term unemployed individuals. The partnership combines consumer advice with health promotion.
• GKV-Bündnis für Gesundheit (GKV Alliance for Health)coreStrategic or Co-development PartnerLZG Bayern previously operated as the Program Office (Programmbüro) of the GKV-Bündnis für Gesundheit in Bavaria. Currently, KGC Bayern coordinates with the national GKV Alliance as part of the nationwide coordination network for health equity.
• Universität BremensupportingStrategic or Co-development PartnerAcademic partner contributing to the Kooperative Planung training program, with Prof.in Dr. Jana Semrau serving as expert and trainer.
• Bayerisches Staatsministerium für Gesundheit, Pflege und PräventioncoreStrategic or Co-development PartnerBavarian State Ministry for Health, Care and Prevention is a key stakeholder and funding partner for disease prevention initiatives in Bavaria.
• Bundesinstitut für Öffentliche Gesundheit (Federal Institute for Public Health)supportingStrategic or Co-development PartnerDr. Anna Streber from the Bundesinstitut für Öffentliche Gesundheit participates as expert in the Kooperative Planung training program.
• Gesundheitsreferat der Landeshauptstadt MünchensupportingStrategic or Co-development PartnerZsuZsanna Majzik from the Health Department of Munich serves as expert and moderator for the Kooperative Planung training program.
• Kooperationsverbund Gesundheitliche Chancengleichheit (Cooperation Network for Health Equity)coreStrategic or Co-development PartnerKGC Bayern is part of the nationwide cooperation network for health equity, coordinating with similar offices in other German states.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Sächsische Landesvereinigung für Gesundheitsförderung (SLfG): Saxony's state association for health promotion. Same membership-based, GKV-funded coordination role as LZG Bayern; participates in the same nationwide Kooperationsverbund Gesundheitliche Chancengleichheit network.
• Landeszentrale für Gesundheit Nordrhein-Westfalen: NRW's state health promotion organization. Sister state-level association coordinating prevention actors and GKV-funded health promotion projects — directly comparable in scope and funding model.
• Gesundheit Berlin-Brandenburg: Regional health promotion association serving Berlin and Brandenburg. Same model as LZG Bayern — membership-based, GKV-funded coordination of prevention actors — operating in a different German region.
• Landesvereinigung für Gesundheit und Akademie für Sozialmedizin Niedersachsen (LVG & AFS): The Lower Saxony state-level health promotion and prevention association. Direct functional peer to LZG Bayern — same model (state-wide coordination office for health equity, training, GKV-funded prevention) operating in a different German state.
• Hessische Arbeitsgemeinschaft für Gesundheitsförderung (HAGE): Hesse's state association for health promotion. Closely comparable role to LZG Bayern — coordinates state-wide health promotion networks, runs multiplier trainings, and receives GKV statutory funding for prevention.
• Landeszentrale für Gesundheitsförderung in Rheinland-Pfalz (LZG RLP): Rhineland-Palatinate's state health promotion center. Near-identical mandate and structure to LZG Bayern — statewide coordination of health promotion, disease prevention, and member-based association governance.

Broad incumbents

• Bundeszentrale für gesundheitliche Aufklärung (BZgA): Germany's federal government agency for health education and prevention. National-level incumbent with overlapping mission (health promotion, prevention campaigns, public health communications) but vastly larger mandate and budget than LZG Bayern's state-level scope.

Others

• Bertelsmann Stiftung (health program): Large private foundation with active health and prevention programs in Germany. Adjacent, not directly competing — operates in the same health promotion policy and research space but through foundation-funded project work rather than statutory coordination.

Direct peers

• Kooperationsverbund Gesundheitliche Chancengleichheit: The nationwide coordination network for health equity of which KGC Bayern is the Bavarian node. Direct peer organization that links all state-level KGC offices including LZG Bayern's — comparable in mission (health equity coordination) but operating at the federal layer.

Emerging players

• Landesinstitut für Arbeitsgestaltung (LIA) NRW: NRW's state institute on work design. Comparable on the employment-health linkage axis that LZG Bayern's teamw()rk program addresses — a related institutional player in the same preventive health-and-work space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCd8ln0kkfeOMuza8JJjqiiA
• LinkedInlinkedin.com/company/lzg-bayern
• Instagraminstagram.com/lzgbayern

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LZG Bayern