Luna Child and Youth Advocacy Centre

What Luna Child and Youth Advocacy Centre does

Luna Child and Youth Advocacy Centre is a Calgary-based, registered Canadian charity (Charitable Registration #: 82679 3283 RR0001) operating since 2013 as the city's dedicated Child & Youth Advocacy Centre. The organization delivers an integrated, multi-disciplinary service model that co-locates professionals from health, child protection, law enforcement, criminal justice, and victim services within a single Calgary facility, enabling children, youth, and families impacted by child abuse to access coordinated support without having to repeat their stories across multiple agencies.

The core service offering is the centralized advocacy centre, supplemented by a Victim Services wraparound program, a Resource Directory covering mental health, education, victims' rights, and cultural resources, dedicated programs for Indigenous and LGBTQIA2S+ youth, prevention education, a schools program, and a Youth Advisory Council. Luna also maintains a research collaboration with the Kindex Centre (kindexcentre.ca) to support evidence-based practice. The organization is funded through charitable donations, volunteer in-kind contributions, and implicit support from six core government partners: Alberta Health Services, Alberta Justice, Calgary Police Service, Children & Family Services, Primary Care Alberta, and RCMP.

Luna is a non-profit entity governed by a Board of Directors, with no parent company, subsidiaries, funding rounds, or M&A activity disclosed. Its go-to-market is community-led and event-driven: the organization reaches beneficiaries through direct in-person service delivery, a quarterly newsletter, prevention pledge campaigns, hosted and attended fundraisers, and an online resource directory. Since inception, Luna reports supporting 30,000+ children and youth, with 4,713 cases handled and 20,091 wraparound supports delivered in the 2025-2026 reporting period.

Name

Luna Child and Youth Advocacy Centre

Legal name

Luna Child and Youth Advocacy Centre

Website

https://lunacentre.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Luna Child and Youth Advocacy Centre is a Calgary-based registered charity that operates an integrated, multi-disciplinary Child & Youth Advocacy Centre delivering coordinated support to children, youth, and families impacted by child abuse across the Calgary region.

Ownership category

akta.pro rank

Product category

Child and Youth Advocacy Services

NAICS

Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro industry

PRIMARYBPAGABAG

Child Protection & Child Rights

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

SECONDARYBPAGAEAE

Child Welfare, Foster Care & Adoption Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHLAFACAL

Behavioral Health for Children & Adolescents (Youth Services)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

Keywords

• Child advocacy services
• Youth support programs
• Victim services
• Abuse prevention
• Family counseling

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Giving: The organization relies on charitable donations from the community to fund operations, with multiple giving options including one-time donations. Registered as a charitable organization with registration number 82679 3283 RR0001.
2. Volunteer Services: Volunteers provide critical support services to children, youth, and families, contributing to operational capacity without direct monetary exchange.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Luna Child and Youth Advocacy Centre operates Calgary's Child & Youth Advocacy Centre, delivering coordinated, multi-disciplinary support to children, youth, and families impacted by child abuse. From a single Calgary location, the organization integrates health, child protection, law enforcement, criminal justice, and victim services professionals to provide wraparound care, mental health resources, prevention education, and a public Resource Directory.

Product overview

Luna Child and Youth Advocacy Centre is a non-profit organization providing a unified, multi-disciplinary approach to supporting children, youth, and families impacted by child abuse. Rather than a traditional tech product platform, Luna offers an integrated service model that brings together professionals from health, child protection, law enforcement, criminal justice, and victim services into one location. The core offerings include advocacy centre services, a Resource Directory for mental health and support resources, specialized programs for Indigenous youth and LGBTQIA2S+ youth, victim services wraparound supports, prevention education programs, a Youth Advisory Council, and research initiatives through the Kindex Centre partnership. Since 2013, Luna has supported over 30,000 children and youth.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30,000+ children and youth supported since 2013
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Alberta Health ServicescoreStrategic or Co-development PartnerHealthcare partnership providing health services and mental health resources as part of the integrated multi-disciplinary team approach at the Child & Youth Advocacy Centre.
• Alberta JusticecoreStrategic or Co-development PartnerJustice system partnership providing criminal justice coordination and legal support services within the integrated advocacy centre model.
• Calgary Police ServicecoreStrategic or Co-development PartnerLaw enforcement partnership for coordinated response to child abuse cases, providing police services and investigation support from the single-location centre.
• Children & Family ServicescoreStrategic or Co-development PartnerGovernment child protection partnership providing child welfare services and family support, operating the Child Abuse Hotline (1-800-387-5437).
• Primary Care AlbertacoreStrategic or Co-development PartnerPrimary healthcare partnership providing frontline medical services and healthcare coordination for children and families accessing the centre.
• RCMPcoreStrategic or Co-development PartnerFederal police partnership providing law enforcement services and investigation support, particularly for rural and regional areas in Alberta.
• Kindex Centre (Research Centre)minorStrategic or Co-development PartnerResearch collaboration through linked Research Centre (kindexcentre.ca) providing evidence-based research support for child abuse prevention and intervention programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Kids Help Phone: Canada-wide 24/7 e-mental health service for children and youth, including crisis intervention and counseling. Different delivery channel (remote/digital) but addresses overlapping needs of the same target population across Canada.
• Central Alberta Child Advocacy Centre: Red Deer-based Child Advocacy Centre serving central Alberta with the same integrated CAC service model. Comparable in mandate and methodology but operates in a different regional catchment within the same province.

Direct peers

• Zebra Child Protection Centre: Edmonton-based Child Advocacy Centre offering the same multi-disciplinary co-location model (police, health, child welfare, victim services) for child abuse investigations and family support. Most direct comparable in scale and service design in Alberta.
• Boost Child & Youth Advocacy Centre: Toronto-based Child & Youth Advocacy Centre running the same CAC multi-disciplinary model with co-located police, child protection, and mental health services. Strong functional comparable for service design and outcomes measurement.
• Sheldon Kennedy Child Advocacy Centre: Calgary-area Child Advocacy Centre focused on child sexual abuse and exploitation, delivering integrated investigation, mental health, and victim support services. Closest geographic peer with overlapping multi-disciplinary mandate.

Others

• Maryvale: Calgary-based children's mental health and trauma services provider offering residential treatment, counseling, and prevention programs. Adjacent in mental-health service category and geography, but does not run the integrated CAC model.

Broad incumbents

• Canadian Centre for Child Protection: National Canadian charity operating programs such as Cybertip.ca and Commit to Kids, focused on child sexual abuse prevention, reporting, and online safety. Broader national scope and prevention-oriented mandate make it an incumbent in the same child protection space.
• National Children's Alliance: U.S. national membership and accreditation body for Child Advocacy Centres, setting standards and providing training for CACs across the United States. Comparable as the industry/governance backbone for the same CAC service model Luna operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lunacentreyyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luna Child and Youth Advocacy Centre