What Luna Films does

Luna Films is a privately held, full-service film and video production services company founded in 2014 by Danielle White (formerly operating as White & Co), structured as a B2B professional services firm with 18 employees. It organizes its offering into three core service modules — pre-production (budgeting, scripting, location scouting, casting, scheduling), production (crew hiring, equipment rentals, set design, wardrobe, catering), and post-production (editing coordination, motion graphics/VFX supervision, sound design, color grading, file delivery) — and monetizes through quote-based service fees on each engagement.

Geographically, Luna Films operates production infrastructure in five markets: New York City, Los Angeles, New Orleans, Sydney (Australia), and Auckland (New Zealand). Each location is positioned around jurisdiction-specific advantages — Louisiana's up to 40% transferable tax credit, Australia's national and state-level incentives, New Zealand's generous rebate regime and streamlined permitting, and the deep crew bases in NYC and LA. The firm's go-to-market is sales-led and direct: it works with agencies, brands, studios, networks, and production companies who engage through its website on a project-quote basis, with production companies (Anonymous Content, Smuggler, MJZ, Pulse Films, Park Pictures) and major enterprise clients (Netflix, Disney, Apple TV, AMC, BBC, Google, Louis Vuitton, FedEx) representing the bulk of named relationships.

The business model is fee-for-service production, not content-IP ownership. There are no funding rounds, no parent company, no subsidiaries, no APIs or software products, no patents, and no disclosed revenue. Marketing is conducted primarily through the company's Squarespace-hosted website, with no paid acquisition or formal sales-development motion evident in the data. Its competitive position rests on the founder's 20+ years of industry relationships, a multi-jurisdiction operational footprint, specialized tax-incentive fluency, and reputational validation from a 50+ client logo roster.

Name

Luna Films

Legal name

Luna Films

Website

https://lunafilm.info

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Luna Films is a privately held, full-service film and video production services company that provides pre-production, production, and post-production support across New York, Los Angeles, New Orleans, Australia, and New Zealand for studios, streamers, brands, and peer production companies on a quote-based, project-fee basis.

Ownership category

akta.pro rank

Product category

Film Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Studios, Stages & Location Services (Facilities, Location Scouting/Permits) (MPAAAMAG)

akta.pro secondary industry

Studio Operations, Scheduling & Stage Management (MPADAIAH)

Keywords

• Film production services
• Video production
• Commercial production
• Location scouting
• Crew management

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Production Services: Full-service production company offering pre-production, production, and post-production services for long-form and short-form projects, commercials, and branded content. Revenue is generated through service fees for film production projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Luna Films is a full-service film and video production company providing pre-production, production, and post-production services for feature films, television, commercials, music videos, and branded content. The company operates across five major production markets (New York City, Los Angeles, New Orleans, Australia, New Zealand) and offers clients local crew networks, equipment sourcing, location scouting, and access to regional film tax incentives.

Product overview

Luna Films is a full-service film production company (formally White & Co, founded in 2014) offering a unified production platform across multiple service phases and global locations. The company provides end-to-end production support organized into three core service modules: Pre-Production Services (budgeting, scripting, location scouting, casting, scheduling), Production Services (crew hiring, equipment, set design, wardrobe, catering), and Post-Production Services (editing, VFX, sound design, color grading). Additionally, the company offers location-specific production services across five key regions: New Orleans (with access to Louisiana's 40% tax credit), Los Angeles, New York City, Australia, and New Zealand. Founded by Danielle White with 20+ years of experience, Luna Films serves studios, networks, brands, and production companies for commercials, feature films, television, music videos, and digital content.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Production Services Strategic planning and preparation services including budget creation, script development, location scouting, casting, scheduling, and logistics coordination for film and video productions.
• Production Services Full-scale production support including crew hiring, payroll management, equipment rentals, set design, wardrobe, hair and makeup, catering, and location management.
• Post-Production Services Editing coordination, motion graphics and VFX supervision, sound design and mixing, color grading supervision, and file formatting and delivery for all platforms.
• New Orleans Location Services Production support in New Orleans offering film-ready locations, local crew management, equipment sourcing, and access to Louisiana's 40% transferable tax credit program.
• Los Angeles Location Services Production support in Los Angeles covering crew assembly, grip and electric equipment, production vehicles, studio and location sourcing for stills, promos, television, and feature films.
• NYC Location Services Production support in New York City with 15 years of local expertise in best crews, locations, and production resources for features, stills campaigns, and branded content.
• Australia Location Services Production support in Australia with national and state-level tax incentives, diverse landscapes, experienced crew, and full equipment access from cinema-grade cameras to production vehicles.
• New Zealand Location Services Production support in New Zealand featuring generous tax incentives, dramatic landscapes, skilled local crew (DOPs, ADs, VFX specialists), and full equipment sourcing from camera packages to cranes, dollies, drones, and mohos.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Prettybird: Prettybird is a commercial and content production company known for high-end brand work. Comparable to Luna Films in providing premium commercial and branded content services to major agencies and consumer brands.
• RSA Films: RSA Films is a globally recognized commercial production company with director roster and international reach. Comparable to Luna Films in producing premium commercials, branded content, and selective feature work for major clients.
• Pulse Films: Pulse Films is a global production company identified as a Luna Films partner for music videos and commercials. Both operate at the intersection of commercial, music, and branded content production with international footprint.
• MJZ: MJZ is a top-tier commercial production company and stated Luna Films partner. Both compete in the premium commercial production services market serving agencies, brands, and platforms with director-led content.
• Smuggler: Smuggler is a global commercial and feature production company explicitly listed as a Luna Films partner. Both deliver high-end commercial and film production services to major brands and studios with multi-territory capabilities.
• Anonymous Content: Anonymous Content is a leading production company and long-time collaborator of Luna Films across commercials and features. Both operate in the same premium commercial/feature production services space with overlapping client rosters in advertising and streaming.
• Park Pictures: Park Pictures is a commercial and feature production company listed as a Luna Films partner. Both serve agencies and studios with director-driven commercial production and feature services.
• Worldwide Production Associates: WPA is a global line-production services company facilitating shoots across international territories. Comparable to Luna Films in providing multi-territory production services, crew sourcing, and incentive management for studios and brands.
• Radical Media: Radical Media is an integrated production company producing commercials, features, documentaries, and branded content. Comparable to Luna Films in serving premium brands and studios with full-service production across formats.

Regional players

• Film Auckland: Film Auckland is a regional film office supporting production in the Auckland region where Luna Films operates. Comparable as a regional New Zealand production facilitation resource with overlapping crew and location expertise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/luna-films

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luna Films