LUNAR
LUNAR is a French design bureau founded in 2017 in Lille, specializing in custom eco-responsible corporate gifts and promotional merchandise. It serves enterprises, sports clubs, education institutions, and theme parks across France, Belgium, and the UK, and distributes proprietary brands through 800+ retail stores.
- Company typePrivate
- Founded2017
- HeadquartersLille (Hellemmes), France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What LUNAR does
LUNAR is a French design bureau founded in 2017 in Lille (Hellemmes) by Louis Hallard, operating as SAS LUNAR. The company specializes in custom corporate gifts and promotional merchandise, serving enterprise clients across multiple verticals including sports clubs (LOSC, Stade Français, OM, RCT, HAC), higher education (ESSEC, EDHEC, HEI, EFREI), automotive dealerships (BMW Mini, Volvo), entertainment venues (Parc Astérix, Walibi, Futuroscope), gaming (Winamax), and startups (GoJob). Its core technical capability is a proprietary 3D mold creation technology that produces physical products shaped exactly like client logos—including charging cables, USB drives, power banks, and wireless charging pads—which is paired with a 3D ultra-realistic mockup design process for client validation before production.
The product portfolio is organized into customizable gift packs (Welcome Pack, Lunch Pack, Travel Pack, Summer Pack, Eco-Felt Pack, Eco Office Pack, High-Tech Pack, RPET Pack) and standalone catalog items that can be personalized via printing, laser engraving, or embossing. Materials are sourced from recycled inputs including RPET (recycled plastic bottles), eco-felt (éco-feutre), recycled aluminum, and recycled leather, with packaging designed for 90% plastic reduction. Beyond custom projects, LUNAR owns three proprietary consumer brands (VBC, Yello Koko, Sinki) distributed in over 800 retail stores across France, Belgium, and the UK.
The business model combines B2B custom project sales (minimum order 100 pieces, quote-based pricing with 48-hour BAT turnaround) and direct-to-consumer e-commerce via lunar-import.com, with catalog items priced from €0.85 to €30+ and volume discounts available. Revenue is one-time transactional rather than recurring. Standard delivery is free and international shipping uses carbon-reduced transport (rail, eco-cargo) achieving 50% CO2 and 37% fuel savings. The company is a shareholder and co-financier of the Time for the Planet climate non-profit, signaling sustainability alignment with corporate ESG procurement mandates.
LUNAR firmographics
Firmographics- Name
- LUNAR
- Legal name
- SAS LUNAR
- Website
- https://lunar-import.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LUNAR is a French design bureau founded in 2017 in Lille, specializing in custom eco-responsible corporate gifts and promotional merchandise. It serves enterprises, sports clubs, education institutions, and theme parks across France, Belgium, and the UK, and distributes proprietary brands through 800+ retail stores.
- Ownership category
- akta.pro rank
LUNAR industry classification
Industry- Product category
- Promotional Products
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Party Favors, Gifts & Custom Merchandise (HSACACAM)
Keywords
Where LUNAR is headquartered
LocationHeadquarters
- HQ city
- Lille (Hellemmes)
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
LUNAR business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Corporate Gifts Sales: One-time sales of customized promotional items, corporate gifts, welcome packs, and event merchandise. Products include bags, drinkware, tech accessories, and lifestyle items, all with custom branding options.
- Pre-Designed Product Catalog: Sale of catalog products with personalization options including eco-feutre bags, lunch boxes, bottles, notebooks, and tech accessories. Volume discounts available for larger quantities.
- Custom Design Services: Bespoke gift design service including mold creation, 3D design, custom packaging, and storytelling development for corporate branding projects starting at 100 pieces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product catalog with personalization |
| Other | Multi-year contract | Custom design projects |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
LUNAR product offering
Product offeringCore offering
LUNAR is a French design bureau that designs, customizes, and distributes corporate gifts and promotional merchandise for businesses. The company produces customizable physical products (tech accessories, drinkware, bags, stationery, lifestyle items) with company branding applied through 3D mold technology, printing, laser engraving, or embossing, offered as individual items or curated gift packs such as welcome packs, lunch packs, and high-tech packs.
Product overview
LUNAR is a French design studio founded in 2017 in Lille, specializing in custom corporate gifts, promotional products, and branded merchandise. The product portfolio consists of physical goods rather than software, organized into two main categories: customizable gift packs (Welcome Pack, Lunch Pack Gourmand, Pack de Voyage, Summer Pack, Pack éco-feutre, Pack bureau écolo, Pack high-tech, Pack RPET) and individual branded products. The gift packs are composed of curated product combinations, while individual products include eco-responsible items (recycled felt bags, RPET fabric accessories), high-tech accessories (custom-shaped charging cables, USB drives, wireless chargers, power banks), drinkware (thermal bottles, water bottles, lunch boxes), bags and cases (laptop sleeves, tablet pouches, totes), stationery (notebooks, mouse pads), and lifestyle items (speakers, blankets, cushions). All products can be personalized with company branding through printing, laser engraving, or embossing. The company focuses on eco-responsibility, using recycled materials (RPET, recycled felt, recycled aluminum, recycled leather) and sustainable packaging.
Differentiator
Problem solved
Functional benefit
Brands
- VBC: One of three proprietary retail brands developed by LUNAR, distributed in over 800 stores in France, Belgium, and the UK.
- Yello Koko
- Sinki
Products and services
- Welcome Pack Customizable welcome package for new employees containing a linen bag, recycled felt laptop pouch, multi-cable in custom logo shape, ClipsCam webcam cover, mug, and cork notebook. Designed for corporate onboarding and student welcome programs.
- Lunch Pack Gourmand Customizable lifestyle lunch pack including wine box, wooden wine case, cutting board, BBQ kit, lunch box, lunch bag, and tote bag. Targeted at gourmet and lifestyle corporate gifting occasions.
- Pack de Voyage (Travel Pack) Custom travel kit for employees departing on vacation, a custom eco-friendly package designed to recharge team batteries.
- Summer Pack Gift box including sunglasses, ball, eco-cup, and cap, all customized with company colors for summer corporate events and seasonal gifts.
- Pack éco-feutre (Eco-Felt Pack) Custom bag and accessories pack made from recycled felt, featuring 42 colors of eco-felt available, including phone cases, pencil cases, Flex Office bags, card holders, toiletries bags, laptop cases, and pouches.
- Pack bureau écolo (Eco Office Pack) 100% eco-responsible welcome pack including linen bag, recycled felt laptop pouch, insulated water bottle, eco-felt card holder, and RPET notebook.
- Pack high-tech High-tech accessory pack featuring custom-molded 3D logo products including charging cables, USB drives, power banks, wireless charging plates, and keychains.
- Pack RPET Pack made from RPET fabric, an eco-responsible material, containing external battery pack, wireless induction charging pad, and RPET notebook.
- Coffret Cadeau sur Mesure (Custom Gift Box) Custom high-tech gift box with custom logo-shaped mold containing USB key, multi-head charging cable, wireless charging pad, powerbank, and speaker.
- Custom Corporate Gifts Catalog Catalog of customizable individual products including bottles, lunch boxes, cables, USB drives, power banks, wireless chargers, bags, notebooks, and lifestyle items sold through the e-commerce boutique with personalization options.
- Custom Design Services Bespoke gift design service including 3D mold creation, custom packaging, and storytelling development for corporate branding projects starting at 100 pieces minimum order.
Quantifiable outcome
- 90% reduction in plastic packaging in 3 years
- +2 more outcomes
Companies that use LUNAR
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles6 records
LUNAR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LUNAR partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights6 records
LUNAR competitors and assessment
Company assessmentBroad incumbents
- 4imprint Group plc: Publicly listed UK-based promotional products company with extensive catalogue of branded merchandise across categories including drinkware, bags, tech accessories, and apparel. Directly comparable as a competing supplier of custom corporate gifts and promotional merchandise with broader scale and international reach.
- PF Concept: European distributor of promotional merchandise with a broad catalogue of customisable products across categories. Comparable to LUNAR as a broader industry incumbent operating across Europe with comparable B2B customer base.
- Bic Graphic Europe: Global promotional products manufacturer offering custom branded merchandise across writing instruments, drinkware, and tech. Comparable to LUNAR as a large incumbent in the same industry with broader catalogue and scale.
Direct peers
- Helliog: French company specialising in eco-responsible promotional products and corporate gifts using recycled materials. Direct competitor in the sustainability-focused segment where LUNAR also competes.
- Totally Branded: UK-based promotional merchandise supplier offering custom branded products including tech accessories, drinkware, and bags. Directly comparable to LUNAR as a European competitor in the same product categories and target customer base.
- Cado (Caractère et Communication): French promotional products and corporate gift distributor offering personalised items, welcome packs, and event merchandise. Closely comparable to LUNAR's core business model of custom B2B gift and merchandising solutions.
- PromoCorner (Europe): European online platform for promotional merchandise and corporate gifts with customisation options. Comparable as a pan-European competitor in custom-branded merchandise distribution.
- MPM (Marketing Products Management): French B2B specialist in promotional products and corporate gifts with customisation services for businesses. Comparable to LUNAR as a French-headquartered direct competitor offering personalised merchandise to enterprise customers.
Regional players
- Objectif Papaye: French promotional products specialist focused on personalised objects for businesses, with strong emphasis on eco-responsible and made-in-France offerings. Comparable to LUNAR as a France-focused competitor in the same product category.
Emerging players
- Quatronic: French specialist in customised tech promotional products including USB drives, power banks, and charging cables. Highly comparable to LUNAR's high-tech pack offering and custom-shaped electronic accessories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
LUNAR social profiles
Digital presenceLUNAR compliance and trust
Trust signalCompliance11 records
LUNAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
LUNAR leadership team
Management profileNumber of profiles
Profiles1 record
LUNAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LUNAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LUNAR
What does LUNAR do?
LUNAR is a French design bureau that designs, customizes, and distributes corporate gifts and promotional merchandise for businesses. The company produces customizable physical products (tech accessories, drinkware, bags, stationery, lifestyle items) with company branding applied through 3D mold technology, printing, laser engraving, or embossing, offered as individual items or curated gift packs such as welcome packs, lunch packs, and high-tech packs.
Is LUNAR a public or private company?
LUNAR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LUNAR founded?
LUNAR was founded in 2017. It employs 11 to 50 people.
Where is LUNAR based?
LUNAR is headquartered in Lille (Hellemmes), France, in the Europe region.
How does LUNAR make money?
Three revenue lines are on record. Custom Corporate Gifts Sales are the primary driver. The others are pre-Designed Product Catalog and custom Design Services.
Who are LUNAR's main competitors?
Broad incumbents on record are 4imprint Group plc, PF Concept and Bic Graphic Europe. Direct peers are Helliog, Totally Branded, Cado (Caractère et Communication), PromoCorner (Europe) and MPM (Marketing Products Management). Objectif Papaye is listed as a regional player. Quatronic is listed as an emerging player.
Does LUNAR have an API?
No public API is recorded for LUNAR.
What industry is LUNAR in?
LUNAR's product category is Promotional Products. Its primary akta.pro industry code is HSACACAM, Party Favors, Gifts & Custom Merchandise. Its NAICS code is 459420 and its SIC code is 3960.