Lunik GmbH
Lunik GmbH is a Berlin-based photography and video production agency serving advertising agencies, major brands, music labels, and government clients with end-to-end production services including casting, location scouting, and global production support.
- Company typePrivate
- Founded2007
- HeadquartersBerlin, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
What Lunik GmbH does
Lunik GmbH is a Berlin-based photography and video production agency founded in 2007 by Arne Weingart after a decade of production supervision in the music industry. The firm provides end-to-end production services — including casting, location scouting, crew assembly, equipment rental, full-service on-site production, and international production coordination with multi-currency budget management — for advertising agencies, major consumer brands, music labels, and government institutions across Germany and select international markets. Its client roster includes Rammstein, Adidas, BMW, Volkswagen, Deutsche Telekom, HelloFresh, Jägermeister, and federal ministries, and the company works with 60+ named agency partners and 100+ international photographers via representation firm partnerships.
The company derives revenue primarily from professional services fees tied to project-based production engagements, under a quote-based pricing model typical of the production services industry, with additional revenue from a small fine art publishing imprint, Lunik Berlin Verlag, which produces limited-edition photo books (notably Barbara Wolff's 'Metropolis, Berlin' and 'New York, Sidewalk Closed'). The publishing arm represents a niche brand-building activity rather than a core revenue stream. GTM is enterprise field sales through direct relationships and agency referrals; there is no self-serve channel, no public API, and no technology platform beyond tooling such as the Locationhero integration for location scouting.
Operationally, Lunik GmbH is a founder-owned private limited company (GmbH) with 9 employees, a single Berlin headquarters on Köpenicker Str. 101, and no external investors, parent companies, or funding rounds. The firm holds no patents and operates without disclosed AI/ML capabilities, relying instead on human-curated creative judgment, established agency/client relationships, and a curated photographer network that functions as its primary competitive asset.
Lunik GmbH firmographics
Firmographics- Name
- Lunik GmbH
- Legal name
- Lunik GmbH
- Website
- https://lunik.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- Lunik GmbH is a Berlin-based photography and video production agency serving advertising agencies, major brands, music labels, and government clients with end-to-end production services including casting, location scouting, and global production support.
- Ownership category
- akta.pro rank
Where Lunik GmbH is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Lunik GmbH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Photography Production Services: Core revenue stream from providing end-to-end photography production services including casting, location scouting, crew assembly, equipment rental, catering, accommodations, and full-service production support for advertising campaigns, corporate photography, and editorial shoots.
- Music Video and Film Production: Production of music videos and image films for artists, bands, and corporate clients. Services include directing, cinematography, and post-production coordination.
- Global Production Support: International production coordination with budget management in foreign currencies, exact billing with receipts, and travel planning and booking services.
- Publishing (Lunik Berlin Verlag): Production and sale of fine art photography books in small editions under the Lunik Berlin Verlag imprint. Revenue from book sales including 'Metropolis, Berlin' and 'New York, Sidewalk Closed' by Barbara Wolff.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lunik GmbH product offering
Product offeringCore offering
Lunik GmbH is a Berlin-based production agency that delivers end-to-end photo and video production services for advertising agencies, consumer brands, music labels, and government clients, covering casting, location scouting, crew assembly, equipment, travel, catering, and post-production coordination. Through its wholly-owned imprint Lunik Berlin Verlag, it additionally produces and sells limited-edition fine art photography books.
Product overview
Lunik GmbH is a Berlin-based photography production agency that operates two main offerings: (1) Production Services for photography, video, and film productions including casting, location scouting, service production, and global production support; and (2) Lunik Berlin Verlag, a publishing division that produces and publishes fine art photography books in limited editions. The company works with major international brands and artists on advertising campaigns, corporate content, music videos, and artistic projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Lunik Berlin Photography Production Services End-to-end photography production services for advertising campaigns, corporate photography, editorial shoots, and brand activations; covers casting (street, sedcard, live), location scouting, crew assembly, equipment rental, catering, accommodations, and full-service production management for advertising agencies and major consumer brands.
- Music Video and Image Film Production Production of music videos and image films for artists, bands, and corporate clients; services include directing, cinematography, and post-production coordination (e.g., Rammstein 'Mein Herz brennt', Lindemann 'Praise Abort', Deutsche Telekom 'Netzoffensive').
- Global Production Support (Service Production)
Companies that use Lunik GmbH
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles3 records
Lunik GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lunik GmbH partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Leagas DelaneycoreAgency partner for campaigns including Fissler 'Von hier und dort und das mit Liebe' campaign with photographer René Riis
- m-cadragecorePartner for pro bono image films including Berliner Tafel social commitment project and 'Zeit für Neues' campaigns
- Bigshrimp ProductionminorCollaboration partner for Sparkasse business loan campaign production
- Hamilton R. Pereira Production ManagementminorPartner for international production management including Lexus UX 300e electric vehicle campaign
- Dawn ProductionsminorUK-based production partner for international campaigns including Adidas Zoe Wees 'Step Into You' campaign
- UPFRONTcorePhotographer representation agency partner for photographers Tian Stöhr and others working on HelloFresh, Sunrise, and other campaigns
- Klein PhotographencorePhotographer representation agency representing photographers including Philipp Rathmer, Florian Bison for various campaigns
- LundLundminorSwedish photographer representation agency for Tomas Falmer and Robert Andersson BMW lifestyle campaigns
- Rockenfeller & GöbelscoreAgency partner for Volkswagen campaigns, Erste Bank campaigns, and Wolfgang Zac projects including Porsche Design 'A to Z of Giving'
- KLEIN PhototraphencorePhotographer representation agency representing Alina Schessler for Zeiss campaign and other photographers
- Lunik NetworkminorInternal/network production support for projects like Immowelt EmoPics campaign requiring additional crew and resources
- mohit.artminorTrans-national art network for exhibition of Barbara Wolff's 'Metropolis, Berlin' photography at Emkan Gallery in Tehran and Hasht Cheshmeh Art Center in Kashan
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Lunik GmbH competitors and assessment
Company assessmentDirect peers
- Tool of North America: New York-based photography and commercial production agency representing a roster of photographers and providing full-service production for advertising campaigns — directly comparable to Lunik in service mix, customer base (agencies and brands), and business model.
- Somesuch & Co: London-based commercial production company producing commercials, music videos, and branded content for global agencies and brands — overlaps with Lunik's music video, image film, and advertising production work.
- Caviar: Global production company with offices in Antwerp, Los Angeles, and other cities producing commercials, music videos, and branded content for agencies and brands — comparable in cross-border production capability and entertainment-advertising crossover.
- Prettybird: Production company and creative studio representing directors and creators for commercials, music videos, and branded content — directly comparable to Lunik in talent representation and production services for advertising and entertainment clients.
- Reset Content: Independent production company producing commercials, branded content, and music videos for global agencies and brands — comparable service offering and customer base to Lunik's advertising and entertainment production work.
- Stink Studios: Global creative and production studio producing commercials, branded content, and digital experiences for agencies and brands — overlaps with Lunik's advertising production work with additional digital production capabilities.
- Smuggler: Global production company producing commercials, music videos, and branded content for agencies and brands — comparable production services and customer base across advertising and entertainment categories.
- Pahnke Film: Hamburg-based German production company producing commercials, image films, and branded content for agencies and brands — directly comparable German-market peer in advertising production services.
Broad incumbents
- Anonymous Content: Major US-based production company spanning feature films, episodic TV, commercials, and music videos with a director roster — overlaps with Lunik's music video and image film production at a larger scale and broader portfolio.
- RSA Films: Ridley Scott-associated global production company producing commercials, feature films, and music videos with a deep director roster — comparable in commercial production services but operates at materially larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lunik GmbH social profiles
Digital presenceLunik GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lunik GmbH leadership team
Management profileNumber of profiles
Profiles2 records
Lunik GmbH subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lunik GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lunik GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lunik GmbH
What does Lunik GmbH do?
Lunik GmbH is a Berlin-based production agency that delivers end-to-end photo and video production services for advertising agencies, consumer brands, music labels, and government clients, covering casting, location scouting, crew assembly, equipment, travel, catering, and post-production coordination. Through its wholly-owned imprint Lunik Berlin Verlag, it additionally produces and sells limited-edition fine art photography books.
Is Lunik GmbH a public or private company?
Lunik GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lunik GmbH founded?
Lunik GmbH was founded in 2007.
Where is Lunik GmbH based?
Lunik GmbH is headquartered in Berlin, Germany, in the Europe region.
How does Lunik GmbH make money?
Four revenue lines are on record. Photography Production Services are the primary driver. The others are music Video and Film Production, global Production Support and publishing (Lunik Berlin Verlag).
Who are Lunik GmbH's main competitors?
Direct peers on record are Tool of North America, Somesuch & Co, Caviar, Prettybird, Reset Content, Stink Studios, Smuggler and Pahnke Film. Broad incumbents are Anonymous Content and RSA Films.
Does Lunik GmbH have an API?
No public API is recorded for Lunik GmbH.