What Agência Lupa does

Agência Lupa is a Rio de Janeiro-based, IFCN-certified fact-checking agency founded in 2015, widely recognized as Brazil's first dedicated fact-checking organization. It operates a nonprofit, donation-supported model and employs 46 people to produce systematic verification of political claims, electoral disinformation, digital fraud, and health misinformation for Brazilian citizens, educational institutions, and community media partners.

The platform spans an integrated product portfolio: core journalism verticals (Verificação, Checagem, Lupa Investiga, Será que é Golpe?) for real-time verification and investigative reporting; Academia Lupa for OSINT training and media literacy education; Observatório Lupa for academic research on disinformation; three newsletters (Lente, Ebulição, Intervalo); and the Rede de Parceiros Comunitários, a community partner network launched for the 2026 electoral cycle. Distribution is entirely digital and free, spanning the website, social platforms (Facebook, Instagram, TikTok, YouTube), WhatsApp, and partner channels.

Underlying technology is journalistic and investigative rather than platform-engineered: Lupa applies computer vision and anomaly detection methods to identify AI-generated content (deepfakes, synthetic images, fake polls), conducts OSINT investigations, and maintains a longitudinal archive of fact-checks that supports pattern recognition. The Será que é Golpe? vertical systematically exposes scams (fake Petrobras investments, fake iFood promotions, World Cup album fraud, AI-cloned celebrity endorsements). The organization has no commercial pricing model, relying instead on public donations, grants, and educational product expansion (Academia Lupa OSINT courses) to diversify support.

Name

Agência Lupa

Website

https://lupa.news

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Agência Lupa is Brazil's first IFCN-certified fact-checking agency, founded in 2015, providing independent verification of political claims, digital fraud detection, and deepfake investigations to Brazilian citizens, educational institutions, and community media partners via a nonprofit, donation-supported model.

Ownership category

akta.pro rank

Product category

Fact-Checking Journalism

NAICS

Marketing Research and Public Opinion Polling (541910), Information (51)

akta.pro primary industry

Compliance & Risk Intelligence Publishing (KYC/AML, ESG, Cyber, Privacy) (MPAJACAC)

akta.pro secondary industries

Spam, Fake Engagement & Content Abuse Prevention (HDADALAG), Academic Integrity & Authenticity Analytics (Plagiarism/AI-Use Detection Signals) (EDAFAFAI), Fraud Risk Management & Anti-Bribery/Anti-Corruption (ABAC) (BPAHAFAL)

Keywords

• Fact-checking journalism
• Misinformation verification
• Digital fraud detection
• Media literacy education
• Disinformation mapping

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels4 records

Marketing channels4 records

Core offering

Agência Lupa is Brazil's leading independent fact-checking agency that verifies political statements, exposes digital fraud schemes (such as fake investment platforms and phishing pages), and debunks viral misinformation including deepfakes. It produces journalism through sections including Verificação, Checagem, Lupa Investiga, and Será que é Golpe? (scam alerts), and supplements this with educational programs via Academia Lupa (OSINT courses), academic research via Observatório Lupa, three newsletters, and a community partners network for the 2026 electoral cycle.

Product overview

Agência Lupa is Brazil's leading independent fact-checking organization offering a multi-platform portfolio focused on misinformation detection, digital literacy, and media education. The core offering centers on journalism products including Verificação (fact-checking), Checagem (claim verification), and Lupa Investiga (investigative journalism), supplemented by the Será que é Golpe? scam alert system. The educational arm, Academia Lupa, provides OSINT courses and teaching resources, while the Observatório Lupa publishes academic research on disinformation. Lupa also offers three newsletters (Lente, Ebulição, Intervalo) and the community-focused Rede de Parceiros Comunitários for electoral misinformation outreach. The organization operates as a unified platform combining real-time verification, investigative reporting, educational programs, and scholarly research.

Differentiator

Problem solved

Functional benefit

Brands

• Academia Lupa: Educational platform offering courses including OSINT (Open Source Intelligence) training for digital investigators
• LupaMundi
• No Epicentro
• Lupa Investiga
• LupaEducação

Products and services

• Verificação (Verification)

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Recent moves6 records

Expansion highlights12 records

Direct peers

• PolitiFact: US-based Pulitzer-winning fact-checking organization, IFCN signatory. Comparable in product (Truth-O-Meter ratings), audience (politically engaged citizens), and journalistic structure to Lupa.
• FactCheck.org: US nonpartisan, nonprofit fact-checking project. Highly comparable in mission, governance (nonprofit), and focus on political claims verification — directly analogous to Lupa's Checagem product.
• Maldita.es: Spanish fact-checking foundation with a strong digital literacy training program (Maldita Educa). Closely comparable to Lupa's combination of fact-checking journalism plus a structured education arm (Academia Lupa).
• Aos Fatos: Brazilian fact-checking agency also IFCN-certified, covering politics, public health, and elections with a similar verification methodology and Portuguese-language audience. Directly comparable nonprofit model and product structure.
• Boatos.org: Brazilian fact-checking site focused on viral WhatsApp and social media misinformation. Shares the same Brazilian audience, IFCN-aligned methodology, and reactive debunking model as Agência Lupa.
• Snopes: Pioneer online fact-checking site covering politics, scams, and viral misinformation. Comparable as a multi-topic verification publisher with an archive-driven content model similar to Lupa's library of fact-checks.
• Full Fact: UK-based fact-checking charity using AI tools to automate claims detection. Comparable in nonprofit structure, IFCN membership, and emerging use of technology to scale verification — relevant peer for Lupa's OSINT and AI capabilities.

Broad incumbents

• AFP Fact Check: Global news agency's dedicated fact-checking operation, IFCN-certified, covering dozens of countries including Brazil. Comparable as an established multi-language fact-checking publisher, though operating as part of a much larger news organization.

Emerging players

• Logically: AI-driven technology company offering misinformation detection and integrity tools to enterprises and governments. Comparable in the application of AI to misinformation challenges but operates as a commercial entity with different revenue model.

Others

• Poynter Institute: US-based journalism nonprofit that runs the International Fact-Checking Network (IFCN), of which Lupa is a certified signatory. Relevant as the governing body for fact-checking standards and a potential partner/funding entity, rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agencialupa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agência Lupa