Lutrija Bosne i Hercegovine

What Lutrija Bosne i Hercegovine does

Lutrija Bosne i Hercegovine is a national lottery and gaming operator headquartered in Sarajevo, Bosnia and Herzegovina. Founded in 1951, it serves as the country's regulated lottery provider, distributing lottery games and gaming entertainment to the general adult population through a network of authorized retail sales outlets across the country. The organization's customer base consists of individual lottery players purchasing tickets for entertainment, with no B2B or enterprise customer segments identified.

The company's core offering is the operation of lottery game products distributed physically via its retail network — its primary go-to-market channel. Its digital footprint is limited to an informational corporate website (lutrijabih.ba) used for top-of-funnel marketing and product information; no mobile application, API, or digital ticket sales platform is documented. The underlying technology is described generically as a national lottery and gaming platform, with no proprietary AI, data, or software capabilities disclosed. The firm employs 54 people and operates exclusively within the domestic Bosnian market.

The business model is state-granted and revenue is generated through ticket sales at retail points, though specific pricing, margin, or revenue figures are not publicly disclosed in available sources. Ownership structure is not explicitly stated, but the "national lottery" designation and longevity under the same name since 1951 strongly imply a state-owned or state-chartered entity with a regulatory monopoly on lottery gaming within Bosnia and Herzegovina. No M&A activity, partnerships, leadership changes, funding rounds, or expansion moves are documented in the available data.

Name

Lutrija Bosne i Hercegovine

Legal name

Lutrija Bosne i Hercegovine

Website

https://lutrijabih.ba

Company type

Private

Operating status

Operating

Short description

Lutrija Bosne i Hercegovine is the national lottery and gaming operator of Bosnia and Herzegovina, founded in 1951 and headquartered in Sarajevo, serving individual lottery players through a retail sales network across the country.

Ownership category

akta.pro rank

Product category

National Lottery Services

NAICS

Gambling Industries (7132)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industry

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)

Keywords

• National lottery
• Lottery games
• Gaming entertainment
• Lottery tickets
• Instant win games

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Lutrija Bosne i Hercegovine is the state-owned national lottery operator of Bosnia and Herzegovina, established in 1951 and headquartered in Sarajevo. The company organizes and distributes regulated lottery and gaming entertainment products to the general adult population through an authorized retail sales network across the country. Its fundamental activity is selling lottery tickets and operating games of chance under a national regulatory mandate.

Differentiator

Problem solved

Functional benefit

Products and services

• Lottery Games

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Hrvatska Lutrija: State-owned national lottery operator of neighbouring Croatia, running draw-based lottery games and adjacent gaming products through a similar retail distribution model. Directly comparable in mission, regulatory position, and product mix.
• Lutrija Srbije: Serbian state-owned national lottery offering draw-based games and instant tickets through retail outlets. Closely comparable to Lutrija BiH as a state lottery operator in a neighbouring Western Balkan market.
• Loterije Slovenije (Loterija Slovenije): Slovenian national lottery operator offering draw games, instant tickets and Eurojackpot participation. Comparable as a regional state lottery with similar regulatory monopoly structure and retail-led distribution.
• Loterija Crne Gore: Montenegrin national lottery operator with comparable draw-based game offerings and retail-led distribution in a neighbouring Balkan country. Directly comparable in scale, mission and regulatory positioning.

Broad incumbents

• Eurojackpot (Eurojackpot Co-op): Multi-country European draw-based lottery in which several state lotteries participate to offer larger cross-border jackpots. Comparable as a draw-based lottery product that Lutrija BiH could feasibly participate in to drive ticket demand.
• FDJ (La Française des Jeux): French national lottery operator with draw games, instant tickets and sports betting through retail and digital channels. Comparable as a state-anchored lottery incumbent and a benchmark for diversified product portfolio that Lutrija BiH could emulate.
• Allwyn (formerly Camelot Group / UK National Lottery): Operator of the UK National Lottery with deep draw-game portfolio and digital migration track record. Comparable as a national lottery incumbent pursuing digital transformation — useful benchmark for Lutrija BiH's modernisation trajectory.
• Lottomatica (Sisal group, now Flutter Italia): Italian licensed lottery and gaming operator offering draw games, instant tickets and online channels. Comparable as a regional lottery and gaming operator with multi-channel distribution that mirrors Lutrija BiH's potential expansion path.

Others

• Intralot: Global lottery systems and technology vendor supplying draw-game platforms, retail terminals and digital lottery solutions to state operators. Comparable as an enabling technology counterpart that Lutrija BiH could partner with for iLottery and terminal modernisation.
• IGT (International Game Technology): Major lottery systems vendor supplying draw-game engines, terminals and digital lottery platforms to state operators worldwide. Comparable as a technology counterpart and potential partner for digitising Lutrija BiH's operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lutrija Bosne i Hercegovine