Luxury Hotel Partners

What Luxury Hotel Partners does

Luxury Hotel Partners (LHP) is a London-based, family-owned international hospitality and lifestyle management group controlled by the brother-sister duo Daniel Shamoon and Jennica Arazi. Founded in 2002 and operating with a corporate headcount of approximately 23 employees, the company owns, operates, and co-develops a portfolio of nine luxury hotels and resorts across Southern Europe, North Africa, and the Caribbean, including Marbella Club, Puente Romano, Nobu Hotel Marbella, Nobu Hotel Ibiza Bay, Nobu Hotel Marrakesh, El Lodge, Maribel, Teranka Formentera, and the under-development Nobu Beach Inn Barbuda. Its offerings span rooms, food and beverage, spa and wellness, private events, and residential components, with strategic co-branding partnerships through Nobu Hospitality and brand collaborations with Fendi, Chanel, Louis Vuitton, and Bottega Veneta.

Beyond owned-property operations, LHP generates professional services revenue through direct asset management, revenue optimization, and pre-opening consultancy for third-party hotel owners, and runs a wholly-owned boutique hospitality advisory subsidiary called Independently Yours that provides sales representation, revenue management, brand strategy, digital marketing, PR, and training to independent luxury hotels. Distribution is mixed: properties sell through their own direct websites and through global luxury travel advisor networks including Small Luxury Hotels of the World, Leading Hotels of the World, Virtuoso, and Traveller Made.

The company's go-to-market is direct-to-consumer luxury hospitality with horizontal segmentation across affluent leisure travelers and luxury family travelers; pricing is not publicly disclosed and varies by property, season, and room category. Customer touchpoints concentrate on LinkedIn for employer branding and on SLH for discoverability among independently minded luxury travelers.

Name

Luxury Hotel Partners

Legal name

Luxury Hotel Partners

Website

https://luxuryhotelpartners.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Luxury Hotel Partners is a family-owned, London-based international hospitality group that owns, operates, and co-develops a portfolio of nine luxury hotels and resorts across Spain, Morocco, and the Caribbean, and provides asset management, revenue optimization, and advisory services to other luxury hotel owners.

Ownership category

akta.pro rank

Product category

Luxury Hotels and Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), All Other Traveler Accommodation (721199)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Luxury Villas & Residences Resorts (THAGACAM), Hospitality (Hotel) Property Management (BPAJAGAG), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hotel management
• Boutique hospitality services
• Hotel asset management
• Luxury resort operations
• Hospitality advisory services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Operations Revenue: Revenue generated from owned and operated luxury hotels including room bookings, food and beverage, spa services, and recreational facilities across their portfolio of properties in Marbella, Ibiza, Formentera, Sierra Nevada, Marrakesh, and Barbuda.
2. Asset Management and Advisory Services: Through Luxury Hotel Partners, they provide owners and operators insight from asset management to revenue optimization and pre-opening services for third-party hotel owners.
3. Independently Yours Services: Boutique hospitality advisory providing sales representation, revenue management, brand strategy, digital marketing, PR, training, and commercial audit services to independent luxury hotels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Luxury Hotel Partners operates a portfolio of owned and operated luxury hotels, resorts, and residences across Spain, Morocco, and the Caribbean, including Marbella Club, Puente Romano, Nobu Hotel Marbella, Nobu Hotel Marrakesh, Nobu Hotel Ibiza Bay, El Lodge, Maribel, and Teranka Formentera. The group also offers asset management, revenue optimization, pre-opening, and hospitality advisory services to third-party independent luxury hotel owners through its Independently Yours subsidiary.

Product overview

Luxury Hotel Partners is a family-owned international hospitality and lifestyle management group operating a portfolio of owned and managed luxury hotels and resorts. The portfolio includes Marbella Club Hotel Golf Resort & Spa, Puente Romano Beach Resort & Spa, Nobu Hotel Marbella, Nobu Hotel Marrakesh (Africa's first Nobu), El Lodge Ski & Spa, Nobu Hotel Ibiza Bay, Nobu Hotel Barbuda (under development), Maribel Ski & Après Ski, and Teranka Formentera. The company provides complementary professional services including asset management, revenue optimization, pre-opening services, and sales/marketing advisory through Independently Yours. The properties span beachfront resorts, ski hotels, and boutique urban destinations across Europe and the Caribbean.

Differentiator

Problem solved

Functional benefit

Brands

• Independently Yours: Boutique hospitality advisory supporting independent luxury hotels with tailored services including sales, revenue strategy, brand positioning, guest experience, marketing, training, and more.

Products and services

• Marbella Club Hotel Golf Resort & Spa Heritage resort opened in 1954 with 96 rooms, suites, bungalows and grand villas, offering thalasso spa, tennis club, botanical gardens, beach and heated pools, for guests seeking classic Mediterranean luxury.
• Puente Romano Beach Resort & Spa

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Nobu HospitalitycoreStrategic or Co-development PartnerStrategic partnership with Nobu Hospitality (founded by Nobu Matsuhisa, Robert De Niro and Meir Teper) for Nobu Hotel properties including Marbella, Ibiza Bay, and Marrakesh. LHP is joint owner of Nobu Hotel Marbella and Nobu Hotel Ibiza Bay, with Nobu Hospitality leading branding and restaurant concepts.
• Robert DeNirocoreStrategic or Co-development PartnerPartnership with Robert DeNiro and James Packer on the Nobu Beach Inn Barbuda development, reimagining the former K Club site on Princess Diana Beach as a luxury Caribbean hideaway with bungalows, hotel residences, and members facilities.
• James PackercoreStrategic or Co-development PartnerPartnership with James Packer and Robert DeNiro on Nobu Beach Inn Barbuda project, including hotel residences, members-only facilities, and community improvement program with clean energy systems and local training.
• FendiminorGTM or Marketing PartnerLuxury fashion brand collaboration including seasonal pop-ups and brick-and-mortar boutiques at LHP properties.
• ChanelminorGTM or Marketing PartnerLuxury fashion brand partnership for events and brand collaborations at LHP properties.
• Louis VuittonminorGTM or Marketing PartnerLuxury fashion brand collaboration including bespoke special editions and brand retail strategies.
• Bottega VenetaminorGTM or Marketing PartnerLuxury fashion brand collaboration and product integration partnerships.
• Small Luxury Hotels of the World (SLH)coreStrategic or Co-development PartnerSLH membership since 2015 provides global platform for boutique luxury hotel distribution and recognition. LHP properties leverage SLH's independently-minded traveler community and global marketing reach.
• NobucoreStrategic or Co-development PartnerNobu brand partnership including Nobu Hotels, Nobu Restaurants, and Nobu Lounge across LHP properties in Marbella, Ibiza Bay, and Marrakesh.
• LOVE BRAND & Co.minorGTM or Marketing PartnerBritish resortwear brand partnership to launch seahorse-inspired capsule collection at Marbella Club, with proceeds donated to marine conservation.
• Aula del Mar (Classroom of the Sea)minorOthersMarine conservation research centre partnership for Marbella Club's four-year seahorse repopulation project, with long-term goal of Mediterranean seahorse conservation.
• Hivernage CollectioncoreStrategic or Co-development PartnerPartnership with Hivernage Collection (led by Ahmed Bennani) to transform The Pearl Marrakech into Nobu Hotel and Restaurant Marrakech, the first Nobu Hotel in Africa.
• Independently YourscoreStrategic or Co-development PartnerSubsidiary boutique hospitality advisory company providing luxury sales representation, social media, revenue management, luxury training, digital marketing, PR, brand strategy, commercial audit, and pre-opening services to independent luxury hotels.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Belmond (LVMH): LVMH-owned luxury hotel and resort operator with a portfolio of iconic, heritage-rich properties worldwide; directly comparable to LHP in combining ownership of distinctive luxury assets with high-end experiential positioning.
• The Red Carnation Hotel Collection: Family-owned (Tolhurst family) collection of luxury boutique hotels; the closest structural analogue to LHP given family ownership, multi-property luxury positioning, and bespoke operating philosophy.
• Aman Resorts: Operator of ultra-luxury boutique resorts and hotels globally; comparable to LHP in serving affluent travelers with small-scale, design-led properties and integrated wellness and F&B concepts.
• Rosewood Hotels & Resorts: New World Development-owned luxury hotel group operating heritage and resort properties; directly comparable for portfolio mix of full-service luxury resorts, residential-style villas, and brand-driven F&B.

Others

• Leading Hotels of the World: Largest affiliation network of independent luxury hotels; LHP is a member and shares the model of independent ownership aggregated under a global distribution umbrella.

Emerging players

• Six Senses Hotels Resorts Spas: IHG-operated luxury hospitality brand focused on wellness and resort experiences; LHP's Nobu Ibiza Bay and Nobu Marbella operate Six Senses spas, making Six Senses a complementary rather than directly competing counterpart.

Broad incumbents

• Nobu Hospitality: Global luxury lifestyle brand and hotel operator (founded by Matsuhisa, De Niro, Teper); comparable as a co-development partner and brand counterpart for LHP's Nobu-branded hotels.
• Small Luxury Hotels of the World (SLH): Network of independently-minded luxury hotels providing global distribution and marketing; LHP properties are SLH members and Daniel Shamoon has overseen SLH's digitalisation since 2015, making it both an affiliation and a structural analogue.
• Four Seasons Hotels & Resorts: Global luxury hotel operator with resort and urban properties; comparable at the brand-tier and guest-experience level, though at materially greater scale and with broader geographic coverage.
• Mandarin Oriental Hotel Group: Hong Kong-based luxury hotel group with resort and urban flagship properties; comparable in luxury positioning, F&B-led guest experience, and resort-heavy portfolio mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/luxury-hotel-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxury Hotel Partners