Lar dos Velhinhos de Campinas

What Lar dos Velhinhos de Campinas does

Lar dos Velhinhos de Campinas (LVC) is a Brazilian Organização da Sociedade Civil sem fins lucrativos (non-profit civil society organization) headquartered in Campinas, São Paulo, on a 70,000m² arborized campus. Founded in 1904 by journalist Antônio Sarmento's campaign and inaugurated in December 1905 as 'Asylo de Inválidos' by Dr. Paulo Machado Florence and a group of prominent Campinas citizens, it was renamed Lar dos Velhinhos de Campinas in 1972 after decades of specializing in elderly care. The institution has no religious or partisan affiliations and is administered by a voluntary (uncompensated) board of directors. Its defined beneficiary population is elderly individuals of both sexes in social vulnerability who lack the financial means for self-care.

The organization's core service is 24-hour residential elderly care delivered by a multiprofessional team spanning social assistance, psychology, nutrition, physiotherapy, physical education, medical care, nursing, and caregivers, anchored by a dedicated 24-hour observation center. Adjacent services include leisure and social-reintegration activities (outings, trips to destinations such as Aparecida do Norte and Barra Bonita), community-facing events under the 'Ações Sociais' program, and a wholly-owned thrift retail operation (Bazar LVC) that sells donated items at a physical storefront in Campinas. There are no software products, mobile apps, APIs, or proprietary technology platforms; the technology footprint is operational (clinical care infrastructure) and lightweight (website, Instagram, email, PagSeguro payment links, WhatsApp donor support, PIX donations via CNPJ 46.044.855/0001-15).

Funding comes from four streams: (1) monthly recurring individual donations at four tiers of R$10, R$20, R$50, or R$100, billed via PagSeguro on a 12-month auto-debit subscription; (2) proceeds of the Bazar LVC thrift store; (3) in-kind donations of daily necessities (cleaning, hygiene, non-perishable food); and (4) municipal government Termos de Colaboração with the Prefeitura Municipal de Campinas (multiple agreements including 126/17, 045/19, 054/20, 58/2022, and subsequent amendments extending through 310/2024 and 135/2025). The CEBAS certification (Certification of Charitable Social Assistance Entities from the Ministry of Social Development), CMAS and CMI registrations, and public-utility declarations from São Paulo state and Campinas city underpin tax and funding advantages. Beneficiaries access services directly via social-worker or government social-service referrals or family contact; donors and supporters are reached through Instagram (@lardosvelhinhoscps), email ([email protected]), donor WhatsApp, community events, and the Bazar storefront.

Name

Lar dos Velhinhos de Campinas

Legal name

Lar dos Velhinhos de Campinas

Website

https://lvc.org.br

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

51–100 employees

Short description

Lar dos Velhinhos de Campinas is a Brazilian non-profit founded in 1904, operating a 70,000m² residential campus in Campinas that delivers 24-hour multiprofessional care to elderly individuals in vulnerable situations, funded via recurring donations, a thrift store, and municipal government collaboration agreements.

Ownership category

akta.pro rank

Product category

Long-term Elderly Care / Residential Social Assistance Services

NAICS

Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Affordable / Low-Income Assisted Living (Medicaid Waiver Focused) (HLADABAE)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• Elderly residential care
• Long-term care institution
• Social assistance services
• Nonprofit elderly support
• Thrift store fundraising

Headquarters

HQ city

Campinas, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Donations (Doações Mensais): Recurring monthly donations from individuals who become 'amigos' (friends) of the institution. Donors subscribe to monthly contribution tiers of R$10, R$20, R$50, or R$100, charged for a 12-month period.
2. Bazar LVC Sales: The organization operates a thrift store (Bazar) that sells donated items. All proceeds directly fund institutional operations and elderly care.
3. Government Termos de Colaboração: Municipal government funding through multiple Termos de Colaboração (collaboration agreements) with the Prefeitura Municipal de Campinas. Multiple terms documented (126/17, 045/19, 054/20, 58/2022, etc.) with subsequent amendments.
4. In-Kind Donations: Donations of daily necessities (cleaning products, hygiene items, non-perishable food) that reduce operational costs, functioning as a form of non-cash revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lar dos Velhinhos de Campinas delivers residential elderly care services for individuals in vulnerable social situations who cannot afford self-care, providing 24-hour multiprofessional support including medical care, nursing, physiotherapy, psychology, nutrition, social assistance, and a 24-hour observation center, along with leisure and social reintegration activities. The organization supplements its mission through the Bazar LVC thrift store (selling donated goods to fund operations) and recurring monthly donation subscriptions from individuals, plus government Termos de Colaboração funding from the Prefeitura Municipal de Campinas.

Product overview

Lar dos Velhinhos de Campinas is a non-profit civil society organization (Organização da Sociedade Civil sem fins lucrativos) offering comprehensive residential care services for elderly people in vulnerability situations. The organization operates with a multidisciplinary professional team and provides essential care services (social assistance, psychology, nutrition, physiotherapy, medical care, nursing, 24-hour observation center) alongside leisure and social integration activities. Revenue-generating activities include the Bazar LVC thrift store and social actions/cultural events, all of which fund the core elderly care mission.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Elderly Care Services Comprehensive residential care services for elderly individuals of both sexes in social vulnerability who lack financial means for self-care. Includes 24-hour multiprofessional support: social assistance, psychology, nutrition, physiotherapy, physical education, medical care, nursing, and a 24-hour observation center.
• Leisure and Social Reintegration Activities Social reintegration programming for elderly residents including outings, cultural trips, and group activities designed to combat isolation and promote quality of life.
• Bazar LVC Thrift Store Retail thrift store selling donated items to the community, with all proceeds funding the institution's elderly care operations. Operates as both a fundraising mechanism and a community engagement channel.
• Social Actions and Community Events Community events, corporate social actions, and cultural activities organized in partnership with companies and community groups to raise awareness of elderly causes and fundraise for the institution.
• Monthly Recurring Donation Subscription Program Recurring monthly donation program for individuals to support the institution's elderly care mission, with four standardized contribution tiers and automatic monthly debit for 12 months.

Quantifiable outcome

• 121 years of continuous operation serving elderly in need
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Prefeitura Municipal de CampinascoreStrategic or Co-development PartnerMunicipal government partnership through multiple Termos de Colaboração (collaboration agreements) providing funding for elderly care services. Multiple terms documented including 126/17, 045/19, 054/20, 58/2022, and subsequent amendments (149/21, 59/2022, 33/2023, 179/2023, 238/2024, 310/2024, 135/2025). These agreements fund core operational activities.
• Comunidade e Empresas ParceirasminorOthersCommunity members and regional businesses provide support for institutional maintenance through donations and volunteer engagement. Exact partners not individually named in available sources.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SESC (Serviço Social do Comércio): Brazilian national social service organization providing elderly care, social programs, and cultural activities across multiple centers. Comparable as a large-scale Brazilian institution offering elderly-focused social and recreational services alongside donor and government funding.
• Casa do Idoso (Prefeitura de São Paulo): Municipal elderly care centers operated by São Paulo city government, providing day services and social support to seniors. Comparable as a Brazil-based elderly social assistance service provider, but with direct municipal operation rather than non-profit structure.
• APAE Brasil (Associação de Pais e Amigos dos Excepcionais): Large Brazilian non-profit network providing care and social assistance to persons with disabilities, including elderly. Comparable as a Brazilian non-profit social assistance organization reliant on donations, government contracts, and volunteer engagement.

Direct peers

• Lar São Francisco de Assis: Brazilian Catholic-affiliated charitable organization operating shelters and elderly care services. Directly comparable mission and funding model (donations, government partnerships, volunteer-driven) for vulnerable elderly.
• Asilo São Vicente de Paulo: Brazilian Catholic-affiliated network of long-term care institutions for elderly in vulnerable situations. Directly comparable to Lar dos Velhinhos as a charitable, donation-funded residential care home operating in a similar mission-driven model.

Others

• Sociedade Brasileira de Geriatria e Gerontologia (SBGG): Brazilian professional society for geriatric and gerontological care. Comparable as a stakeholder organization in the Brazilian elderly care ecosystem, though its function is professional advocacy and education rather than direct service delivery.

Regional players

• Lar dos Idosos de Belo Horizonte: Brazilian non-profit institution providing residential care for elderly in vulnerable situations. Comparable as a Brazilian elderly care non-profit with a similar donor and government-supported operating model, but serving a different metropolitan region.
• Fundação Larrus: Brazilian non-profit supporting elderly welfare and social inclusion. Comparable as a Brazilian elderly-focused charitable organization with similar donor and volunteer-driven model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lardosvelhinhoscps
• LinkedInlinkedin.com/company/lardosvelhinhosdecampinas

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lar dos Velhinhos de Campinas