Luschka + Wagenmann GmbH & Co. KG

What Luschka + Wagenmann GmbH & Co. KG does

Luschka + Wagenmann Baustoffe GmbH & Co. KG is a fourth-generation, family-owned building materials wholesaler headquartered in Mannheim, Baden-Württemberg, Germany, with origins in an 1882 wood-trading business founded by Paul Luschka and Julius Wagenmann at the Mannheim harbor. The company operates as a regional B2B distributor serving the Rhein-Neckar metropolitan area, supplying tradespeople and construction companies across eleven core product categories: Trockenbau (drywall), Deckensysteme (ceiling systems), Farbe (paint and on-site Tex-Mix color mixing), Dämmstoffe (insulation), ökologische Produkte (ecological/clay products), Putze + WDVS (plasters and thermal insulation composite systems), Türen + Zargen + Fenster (doors, frames, windows), Parkett + Laminat + Paneele (flooring), Holz + Holzwerkstoffe (wood and wood-based materials), and Terrassendielen (terrace decking). Branded sub-lines include EGE entrance doors and windows, Jeld-Wen/Garant/BOS doors, MEISTER flooring, Ziro vinyl, Tarkett design flooring, and OWA acoustic ceilings. The company is a shareholder of EUROBAUSTOFF, Europe's largest building materials trade cooperation with 500+ members, and holds a jointly-controlled JV subsidiary MW Trockenbau GmbH & Co. KG with Metzger Holding.

Revenue is generated through one-time wholesale sales of physical building materials via four channels: own delivery fleet with crane vehicles capable of 30m unloading height, L+W Express same-day/3-4 hour service, counter sales through the on-site Fachmarkt retail showroom with drive-in pickup, and the l-w24.de e-commerce shop. Sales-led go-to-market combines field-sales representatives (Außendienst) conducting on-site consultation at construction sites with digital self-service tools and a Handwerkervermittlung (craftsman referral) service. Logistics is a core capability: the new 19,234 sqm Mannheim-Friedrichsfeld site (opened April 2019 at ~€10 million investment) includes 6,500 sqm of new warehouse and approximately 15,000 sqm of covered storage, supported by L+W Express, multi-way reach stackers, and a nationwide partner-retailer network for deliveries outside the direct service area. Pricing is generally quote-based for B2B customers; specific SKUs (e.g., 2014 Haustüren promotional pricing) are at the low end of what the channel offers, but the company does not publicly disclose pricing for the broader assortment. No external investment, no revenue disclosure, and no public ticker; ownership remains within the Rainer Wagenmann / Grönwoldt family line.

Name

Luschka + Wagenmann GmbH & Co. KG

Legal name

Luschka & Wagenmann Baustoffe GmbH & Co. KG

Website

https://l-w.de

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

1–10 employees

Short description

Luschka + Wagenmann is a fourth-generation, family-owned German building materials wholesaler headquartered in Mannheim, serving tradespeople and construction companies across the Rhein-Neckar region with drywall, wood, paint, doors, flooring, insulation, and terrace products via own logistics fleet, retail Fachmarkt, and e-commerce.

Ownership category

akta.pro rank

Product category

Building Materials Wholesale

NAICS

Lumber and Other Construction Materials Merchant Wholesalers (4233), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310), Building Material and Supplies Dealers (4441)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

Keywords

• Building materials wholesale
• Drywall construction supplies
• Wood and timber distribution
• Construction site logistics
• Doors windows flooring

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Wholesale Building Materials: Core revenue stream from wholesale distribution of building materials including drywall systems, wood products, insulation, doors, windows, flooring, and paints to trade professionals and construction companies. Products are sold through direct sales, counter sales, and e-commerce.
2. Retail Fachmarkt Sales: Retail sales of tools, accessories, and building materials to self-pickup customers through the company's Fachmarkt (retail showroom) operation.
3. Logistics and Delivery Services: Revenue generated from logistics services including regional delivery with own fleet, express delivery (L+W Express), and crane delivery services for construction sites.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Luschka + Wagenmann is a regional building materials wholesaler and retailer distributing construction supplies — drywall systems, ceiling systems, paints, insulation, plasters, doors, windows, flooring, wood products, and terrace decking — to tradespeople and construction companies in the Mannheim/Rhein-Neckar metropolitan area. Sales occur through direct field sales, a counter/Fachmarkt retail location, and the l-w24.de e-commerce shop. The company operates its own crane-equipped delivery fleet (including L+W Express 3-4 hour delivery) and supplements regional coverage via a nationwide EUROBAUSTOFF partner retailer network.

Product overview

Luschka + Wagenmann is a building materials wholesale and retail company operating as a single unified business with a broad product portfolio and complementary service offerings. The core product range spans 11 main categories: Trockenbau (drywall construction), Deckensysteme (ceiling systems), Farbe (paint and color mixing via Tex-Mix), Dämmstoffe (insulation), Ökologische Produkte (ecological/ clay products), Putze + WDVS (plasters and thermal insulation systems), Türen + Zargen + Fenster (doors, frames, and windows), Parkett + Laminat + Paneele (flooring and panels), Holz + Holzwerkstoffe (wood and wood-based materials), and Terrassendielen (terrace decking). These are complemented by a digital platform (l-w24.de online shop) and online planning tools including the L+W Terrassenplaner, Ziro Bodenplaner, Tarkett Raumplaner, and MEISTER Wohnraumdesigner, as well as third-party door/window configurators from Hörmann and EGE. Services include logistics with crane vehicles and express delivery, a trade market for self-pickup, a physical and digital exhibition of building elements and wood, field consulting, tradesman placement, and a hazardous materials database. The company is a member of the EUROBAUSTOFF cooperative and operates primarily in the Mannheim/Rhein-Neckar region with a subsidiary in Neu-Isenburg.

Differentiator

Problem solved

Functional benefit

Brands

• L+W Terrassenplaner: Online terrace planning and configuration tool
• L+W Express

Products and services

• Trockenbau (Drywall Construction Materials) Drywall construction materials including systems, profiles, and accessories for walls, ceilings, and floors. Comprehensive range stocked for just-in-time delivery via drive-in pickup or crane logistics, targeted at professional drywallers and construction companies.
• Deckensysteme (Ceiling Systems) Complete ceiling market coverage including acoustic ceiling systems, trapezoidal ceiling panels, wall absorbers, and baffles from manufacturers such as OWA, Ecophon, Rockfon, AMF, and Vogl. Targeted at ceiling installers and interior finishers.
• Farbe (Paint and Color Mixing Service) Paint and color mixing service using the Tex-Mix system, enabling over 100 color collections with more than 1.3 million recipes mixed on-site. Covers interior paints, facade paints, silicon and silicate products, plasters, lime products, lacquers, wood stains, floor coatings, and decorative products. Targeted at painters, decorators, and contractors.
• Dämmstoffe (Insulation Materials) Insulation products for thermal, cold, and acoustic applications across all building areas from basement to attic, stocked from leading suppliers. Targeted at insulation installers, drywallers, and energy-efficiency renovation contractors.
• Ökologische Produkte (Ecological / Clay Building Products) Ecological building products, including a complete range of high-quality clay products from Tierrfino for healthy living space design, moisture regulation, and odor binding. Targeted at natural-builders and healthy-home renovation projects.
• Putze + WDVS (Plasters + Thermal Insulation Composite Systems) Interior plasters, exterior plasters, gypsum plasters, lime plasters, top coats, renovation plasters, and thermal insulation composite systems (WDVS) from manufacturers such as Baumit and Knauf. Targeted at plasterers, facade contractors, and energy-efficiency retrofit specialists.
• Türen + Zargen + Fenster (Doors, Frames, and Windows) Complete range of doors, frames, and windows for residential and commercial construction, including fire/smoke protection, soundproofing, security, and burglar resistance solutions. Brands include Jeld-Wen, Garant, BOS, EGE (with Kömerling PVC profiles), and Hörmann configurator integration. Targeted at general contractors, carpenters, and window/door installers.
• Parkett + Laminat + Paneele (Flooring — Parquet, Laminate, Panels) Flooring products including parquet, laminate, and panels from MEISTER, Ziro, and Tarkett, complemented by online room planning tools (MEISTER Wohnraumdesigner, Ziro Bodenplaner, Tarkett Raumplaner). Targeted at floor layers, carpenters, and interior finishers.
• Holz + Holzwerkstoffe (Wood and Wood-Based Materials) Comprehensive range of wood and wood-based materials including BSH/KVH, framing lumber, boards, shutter boarding, battens, profiled wood, balcony boards, planed square-edged boards, chipboard, ESB panels, plywood, sieve printing panels, veneer boards, carcass panels, hardboard, insulation boards, multiplex, MDF, and OSB panels. Targeted at carpenters, timber framers, and wood-construction trades.
• Terrassendielen (Terrace Decking) Wide range of terrace decking boards in softwood, hardwood, and WPC (wood-plastic composite), with a complete range kept in stock. Accessories and care products also available year-round. Targeted at landscapers, carpenters, and DIY consumers.
• Logistik (Construction Site Delivery Logistics) Delivery logistics including crane vehicles with unloading heights up to 30m, multi-way reach stackers for difficult terrain, drive-in pickup area, L+W Express 3-4 hour delivery service, and nationwide delivery via partner network. Targeted at construction companies needing materials delivered directly to active building sites.
• Fachmarkt (Trade Market / Self-Pickup Showroom) On-site retail trade market offering accessories, machines, and tools for processing L+W products, available for immediate self-pickup or online ordering via l-w24.de. Targets both trade professionals and private/DIY customers.
• Ausstellung Bauelemente und Holz (Building Elements and Wood Exhibition) Physical and digital exhibition of building elements and wood products integrated into a historic highway rest stop site, featuring modern exhibits and virtual room integration via the 'Ausstellung DIGITAL' system. Open to trade customers and end consumers for product selection.
• Fachberatung im Außendienst (Field Consulting Service) On-site consulting service provided by field sales representatives who visit construction sites to assist with material needs assessment and serve as the liaison between internal sales and logistics. Targets trade professionals and construction companies.
• Handwerkervermittlung (Tradesman Placement Service) Service that connects customers with qualified tradespeople for drywall, wood construction, windows/doors/entry doors, carpentry, wood flooring, plastering, and insulation work. Targeted at end consumers and project owners seeking qualified installers.
• Gefahrgutdatenbank (Hazardous Materials Database) Online access to safety data sheets for most products supplied by L+W's vendor network, maintained by Eurobaustoff Handelsgesellschaft mbH & Co. KG. Provides compliance and safety documentation access for trade customers handling regulated construction chemicals.
• l-w24.de Online-Shop E-commerce platform for ordering building materials, accessories, machines, and tools, accessible at l-w24.de with delivery or self-pickup options. Serves both B2B trade customers and B2C private buyers.
• L+W Terrassenplaner (Terrace Planner) Online terrace configuration tool accessible at terrassenplaner.l-w.de, allowing customers to design and plan terrace installations using L+W's range of softwood, hardwood, and WPC decking. Launched in 2025 as a new digital service. Targets landscapers, carpenters, and DIY consumers planning terrace projects.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• EUROBAUSTOFFcoreChannel Partner/ Reseller/ DistributorLuschka + Wagenmann is a shareholder (Gesellschafter) of EUROBAUSTOFF, Europe's largest trade cooperation for building materials, tiles, and wood. Over 500 independent medium-sized trade businesses are united under this cooperation. The principle of 'Stärke durch Gemeinschaft' (Strength through Community) enables members to compete against larger competitors.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• BayWa Bau & Gartenmärkte: Broad German agricultural and construction materials conglomerate with a building materials wholesale arm and retail Bau & Gartenmärkte. Overlaps with L+W on B2B building materials supply and large property footprint.

Regional players

• Wero GmbH & Co. KG: Regional B2B building materials distributor in southern Germany serving tradespeople with a comparable assortment of construction and finishing products. Direct competitor in overlapping geographies.
• Handrich Bauzentrum GmbH & Co. KG: Regional building materials retailer/wholesaler in the Rhine-Main area, directly comparable to L+W in product range and target customer (tradespeople and DIY). Linked on L+W's website as a partner retailer.
• Kemmler GmbH: Regional building materials wholesaler and retailer in Baden-Württemberg with a strong focus on drywall, wood, tiles, and doors/windows. Operates in overlapping territory with L+W in southern Germany.

Direct peers

• Raab Karcher (Saint-Gobain Distribution): National building materials distributor owned by Saint-Gobain, serving the same tradespeople and construction companies with drywall, insulation, tiles, and sanitary products. Direct competitor in the B2B professional segment.
• Hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG: Germany's leading building materials cooperative, comparable to EUROBAUSTOFF. Operates a network of independent retailers serving tradespeople and DIY customers with a similar product mix (drywall, wood, insulation, tiles, tools).
• Bauking AG: German building materials specialist with ~130 stand-alone stores and a strong B2B focus across drywall, wood, insulation, doors, windows, and flooring. Comparable product portfolio and customer base to L+W.
• EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG: Central trading and services company of the EUROBAUSTOFF cooperative, of which L+W is a shareholder. Distributes building materials, tiles, and wood products to 500+ member retailers across Germany — the most direct structural comparison.
• Metzger Holding GmbH & Co. KG: JV partner in MW Trockenbau GmbH & Co. KG. Operating building materials wholesale group in southwestern Germany, providing direct comparability on business model, customer base, and product range.

Others

• Travis Perkins (UK / building materials wholesale): UK-listed national building materials merchant. Different geography but a benchmark for the multi-channel (branch, e-commerce, specialist showrooms) professional-trade distribution model that L+W operates in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=JolIVN3IM0I
• LinkedInlinkedin.com/company/luschka-wagenmann-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luschka + Wagenmann GmbH & Co. KG