Lehrgangswerk Haas

What Lehrgangswerk Haas does

Lehrgangswerk Haas is a German private examination-preparation academy founded in 1955 by Wilhelm Haas and headquartered in Springe, Niedersachsen. It prepares working professionals for six regulated German tax and accounting certifications: Steuerberater (Tax Advisor), Steuerfachwirt (Tax Specialist), Bilanzbuchhalter IHK (Certified Accountant), Wirtschaftsprüfer (Auditor), Steuerfachangestellte (Tax Clerk), and Fachassistent Rechnungswesen & Controlling. Course formats span full-time intensive courses (12-18 weeks), weekend programs, live online instruction, and ZFU-approved Fernlehrgang (distance learning) delivered through a proprietary e-learning platform, the Haas Online Campus, operated in partnership with eLeDia e-Learning im Dialog GmbH (Berlin). The company also offers university-degree programs (M.A. in Taxation; B.A. in Audit/Taxation) via partner institutions, plus an early-bird incentive program and a sub-brand (Haas+) for supplementary products (HAAS-Kompendium reference work, Hebelordner organization system, webinars, in-house corporate training).

The company operates a five-location physical footprint (Springe HQ plus Hannover, Hamburg, Berlin, and Oldenburg training academies) and holds three key regulatory credentials: ISO 9001:2015 (TÜV SÜD), ZFU state approval for all distance learning courses, and AZAV Trägerzulassung enabling access to publicly funded participants via German employment agencies. The technology stack is predominantly a third-party LMS plus standard digital marketing tooling (Google Analytics, Google Ads, Brevo, Microsoft Forms, Cloudflare Turnstile); there are no disclosed AI/ML capabilities.

The revenue model is dominated by tuition fees for multi-week exam-preparation courses, supplemented by a module-priced B2B corporate onboarding product (KanzleiStart, EUR 250-800 per module with volume discounts) and ancillary sales of physical study aids and reference works. Direct sales via the company website, customer advisory team, info evenings, webinars, and paid digital advertising constitute the primary go-to-market motion, with self-service online enrollment serving as a secondary PLG channel. The company is family-owned, structured as a GmbH & Co. KG, and managed by Lars Nüdling and Dr. Ingmar Schörck. It claims 70 years of operation, over 100,000 participants trained, and a 99% self-reported recommendation rate.

Name

Lehrgangswerk Haas

Legal name

Lehrgangswerk Haas GmbH & Co. KG

Website

https://lwhaas.de

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Lehrgangswerk Haas is a German private academy, founded 1955, that prepares working professionals for six regulated tax and accounting certifications (Steuerberater, Steuerfachwirt, Bilanzbuchhalter, Wirtschaftsprüfer, Steuerfachangestellte, FaRC) via in-person, online, and ZFU-approved distance-learning courses delivered through the proprietary Haas Online Campus.

Ownership category

akta.pro rank

Product category

Professional Tax Education & Exam Preparation

NAICS

Exam Preparation and Tutoring (611691), Colleges, Universities, and Professional Schools (6113), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Accounting, Audit & Tax (EDAAAPAI)

akta.pro secondary industries

Taxation (Corporate, Indirect, International) (EDABAJAD), Financial Accounting & Reporting (GAAP/IFRS) (EDABAJAB), Public Safety & Government Licensure/Entrance Exam Prep (Civil service, law enforcement, firefighting) (EDANAIAN)

Keywords

• Tax advisor exam preparation
• Professional certification training
• Accounting exam prep courses
• Distance learning courses
• Corporate tax training

Headquarters

HQ city

Springe

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Course/Tuition Fees (Lehrgangsgebühren): The primary revenue stream consists of fees for exam preparation courses (Vollzeitlehrgänge, Online-Lehrgänge, Fernlehrgänge, Wochenendlehrgänge, Intensivlehrgänge) across six professional categories. Fees vary by course type, duration, and format. Payment is due on the first day of instruction, with installment plans available for courses longer than 5 weeks.
2. Module-based Corporate Training (KanzleiStart): B2B training product sold to tax advisory firms for employee onboarding. Modules are priced individually (e.g., Module 1 at 800 EUR, Module 2 at 480 EUR), with volume discounts for multiple participants from the same firm (5% from 2 participants, 10% from 5, 15% from 10).
3. Study Materials and Reference Products: Sale of supplementary products including the HAAS-Kompendium (comprehensive tax reference), Hebelordner (organizational folders), Klausurblöcke (exam blocks), and Griffregister (tab index systems) sold in partnership with Steinfacher.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Lehrgangswerk Haas provides structured examination preparation courses for six German tax and accounting professional certifications (Steuerberater, Steuerfachwirt, Bilanzbuchhalter, Wirtschaftsprüfer, Steuerfachangestellte, and Fachassistent Rechnungswesen & Controlling). Courses are delivered through full-time intensive seminars, weekend programs, live online classes, and ZFU-approved distance learning via the proprietary Haas Online Campus platform. The company also offers university-level degree programs (B.A. and M.A. in Taxation/Audit), supplementary study materials, and the KanzleiStart B2B onboarding program for tax advisory firms.

Product overview

Lehrgangswerk Haas operates a multi-format educational platform providing professional exam preparation for the German tax and auditing profession. The core offering consists of six professional certification programs: Steuerberater (Tax Advisor), Steuerfachwirt (Tax Specialist), Bilanzbuchhalter (Certified Accountant), Wirtschaftsprüfer (Auditor), Steuerfachangestellte (Tax Clerk), and Fachassistent Rechnungswesen & Controlling (FA RC). These are delivered through the proprietary Haas Online Campus LMS alongside complementary university degree programs (Master of Arts in Taxation and Bachelor of Arts with Audit/Tax focus). The product portfolio extends beyond core courses to include supplementary add-ons such as the HAAS-Kompendium reference work, Hebelordner organization system, Klausurblöcke practice materials, Griffregister tab dividers, Webinare, and the KanzleiStart onboarding program for tax firms. The Haas+ product line offers fee-based supplementary services including Inhouse-Schulung corporate training, while the early-bird bonus program and accommodation directory service round out the offering. Delivery formats span full-time intensive courses (12 to 18 weeks), weekend programs, live online instruction, and ZFU-approved distance learning (Fernlehrgang).

Differentiator

Problem solved

Functional benefit

Brands

• Haas +: Supplementary offerings including webinars, folder systems (Hebelordner), exam blocks (Klausurblöcke), compendium, in-house training, and guide registers (Griffregister).
• KanzleiStart

Products and services

• Steuerberater-Lehrgänge (Tax Advisor Exam Preparation)
• Steuerfachwirt-Lehrgänge (Tax Specialist Exam Preparation)
• Bilanzbuchhalter-Lehrgänge (Certified Accountant Exam Preparation)
• Wirtschaftsprüfer-Lehrgänge (Auditor Exam Preparation)
• Steuerfachangestellte-Lehrgänge (Tax Clerk Apprenticeship Support)
• Fachassistent Rechnungswesen & Controlling (FaRC)
• Master of Arts (M.A.) – Taxation
• Bachelor of Arts (B.A.) – Audit/Taxation
• KanzleiStart (Corporate Onboarding Program)
• Inhouse-Schulung (In-House Corporate Training)
• Mündliche Prüfung Vorbereitung (Oral Exam Coaching)
• HAAS-Kompendium
• Griffregister (Tab Divider Systems)

Quantifiable outcome

• 99% of participants would recommend the company to others
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• eLeDia – e-Learning im Dialog GmbHcoreTechnology or IntegrationeLeDia operates the Haas Online Campus learning management system as a data processor (Auftragsdatenverarbeiter) under Art. 28 GDPR. The platform hosts all digital course content, participant accounts, exam submissions, and forum interactions.
• Brevo (Sendinblue GmbH)coreTechnology or IntegrationNewsletter distribution service provider for all company email communications. Brevo stores subscriber data (email address, name) on EU servers and processes it as a data processor under a DPA.
• Meta Platforms Ireland Ltd. (Facebook, Instagram)minorGTM or Marketing PartnerThe company maintains Facebook and Instagram company pages. Meta provides page analytics (Page Insights) under a joint controller agreement (Art. 26 GDPR). Data processing may involve transfers outside the EU.
• SteinfacherminorGTM or Marketing PartnerSteinfacher produces custom grip registers (Griffregister) for tax law textbooks, sold through the Haas website with a 10% discount for Haas customers. Haas acts as a marketing affiliate, driving customers to Steinfacher's e-commerce store.
• haas-wir-steuern.de (KanzleiStart booking portal)minorChannel Partner/ Reseller/ DistributorA separate branded portal (haas-wir-steuern.de) handles KanzleiStart B2B enrollments. This appears to be a dedicated sales channel for the corporate onboarding product, potentially operated by or closely with the company.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• FOM Hochschule: Large private German university offering bachelor and master programs with tax and accounting concentrations, competing with Haas's university degree offerings (B.A./M.A. Taxation) for the same working-professional audience.
• ADG Business School: A German private business school offering executive education and professional certification programs including tax and audit-relevant content, providing a broader-portfolio alternative to Haas's specialized exam preparation.
• Haufe Akademie: A broad corporate training provider covering tax, accounting, HR, and compliance topics; offers both open-enrollment and in-house programs that overlap with Haas's KanzleiStart corporate onboarding and tax continuing education lines.
• DATEV Bildungswerk: The training arm of DATEV, the dominant German tax-software provider, offering extensive tax, accounting, and ERP certification programs to a large installed base of tax professionals—overlapping with Haas's audience but anchored in DATEV's software ecosystem.

Emerging players

• Europäische Fernhochschule Hamburg (Euro-FH): A distance-learning-focused private university offering tax and accounting degree programs that overlap with Haas's Fernlehrgang and university degree portfolio, particularly for working adults.
• Apollon Hochschule der Gesundheitswirtschaft: Online-focused private university offering distance learning programs including economics-adjacent degrees; an emerging competitor in the broader German online professional degree market where Haas's distance learning products also compete.
• AKAD University: Germany's largest online private university with distance learning bachelor and master programs including taxation; an emerging digitally-native competitor in the same remote-learning tax degree category.

Direct peers

• IWW Institut für Wirtschaftswissenschaftliche Weiterbildung: Specializes in continuing education and exam preparation for German tax and accounting professionals, including Fernlehrgang and online formats, competing head-to-head with Haas's distance learning products.
• BCW BildungsCentrum der Wirtschaft: Provides professional exam preparation for Steuerberater, Steuerfachwirt, and Bilanzbuchhalter across multiple German cities, with multi-format delivery similar to Haas's blended in-person and online model.
• Steuer-Fachschule Dr. Endriss: One of the largest dedicated Steuerberater and Steuerfachwirt exam preparation providers in Germany, offering full-time, part-time, online, and distance learning formats directly comparable to Haas's core offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lehrgangswerk-haas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lehrgangswerk Haas