League of Women Voters of New Jersey

What League of Women Voters of New Jersey does

The League of Women Voters of New Jersey (LWVNJ) is a nonpartisan, women-led nonprofit civic organization founded in 1920 and headquartered in Trenton, New Jersey. It operates as the state affiliate of the national League of Women Voters and is governed through a decentralized network of 30 local leagues covering all 21 New Jersey counties, supplemented by an estimated national membership base of 300,000+ across 700+ communities. Its core mission is voter registration, nonpartisan voter education, candidate engagement, and advocacy on democracy-related public policy.

LWVNJ delivers its services through a portfolio of interconnected programs: Vote411, an interactive voter information platform that lets users look up their ballot, candidate positions, and polling locations; nonpartisan candidate forums and debates at the local, county, state, and congressional level; the Activist Training Program covering NJ government, organizing, voter outreach, and legislative advocacy; the Democracy Organizer Program, a six-month grassroots organizing fellowship operating across five regions; the Lobby Corps for direct legislative engagement; and six State Program Committees covering Education, Government, Immigration, Natural Resources, Social Policy, and Women & Family Issues. Supporting technology is functional rather than advanced: Vote411.org, email advocacy platforms, and multilingual voter education toolkits available in ten languages.

LWVNJ is funded through individual membership dues (set at the local league level) and a two-track donation structure: tax-deductible contributions to the LWVNJ Education Fund for nonpartisan voter education, and non-deductible contributions to the general fund for lobbying and advocacy. Revenue is not publicly disclosed. The organization maintains 11 paid staff, including an Executive Director (Jesse Burns), a Director of Advocacy and Organizing, and a Community Organizer, with governance led by President Jennifer M. Howard. Distribution is achieved through the local league network, direct volunteer voter registration drives in communities, digital self-serve access to Vote411, and co-sponsored events with civil-rights and civic partners including the NAACP, Delta Sigma Theta, ACLU NJ, NJEA, and the African American Chamber of Commerce NJ.

Name

League of Women Voters of New Jersey

Legal name

League of Women Voters of New Jersey

Website

https://lwvnj.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

The League of Women Voters of New Jersey is a nonpartisan nonprofit civic organization founded in 1920 that delivers voter registration, voter education, candidate forums, and advocacy programs to New Jersey voters through a network of 30 local leagues and statewide digital platforms.

Ownership category

akta.pro rank

Product category

Civic Engagement and Voter Education

NAICS

Civic and Social Organizations (81341), Social Advocacy Organizations (8133), Political Organizations (813940)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGAFAJ

Democracy, Voting Rights & Civic Participation Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

SECONDARYEDAAADAL

Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership)

Education/Adult & Continuing Education/Citizenship & Immigrant Integration Education

Keywords

• Civic engagement
• Voter education
• Nonpartisan advocacy
• Grassroots organizing
• Election information

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Individual membership fees supporting League operations, advocacy efforts, and organizational programs.
2. Donations - General Fund: Tax-deductible donations to the League of Women Voters of New Jersey Education Fund for voter education efforts. Non-deductible donations to the general LWVNJ for lobbying activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The League of Women Voters of New Jersey is a nonpartisan, membership-based civic organization that delivers voter registration services, election information through its Vote411 platform, nonpartisan candidate forums, advocacy training, and grassroots organizing programs. It supports 30 local Leagues across New Jersey's 21 counties and operates an Education Fund focused on voter education and an advocacy arm conducting legislative work in Trenton.

Product overview

The League of Women Voters of New Jersey operates as a nonpartisan civic engagement organization offering a portfolio of interconnected voter education and democracy-strengthening programs. The core offerings include voter registration services, the Vote411 interactive voter information tool, candidate forums, the Activist Training Program, Democracy Organizer Program, Lobby Corps, and State Program Committees covering issues from immigration to environment. The organization maintains a network of 30 local Leagues across New Jersey's 21 counties. All programs are nonpartisan and focused on empowering voters and defending democracy through education, advocacy, and grassroots organizing.

Differentiator

Problem solved

Functional benefit

Products and services

• Voter Registration Services Nonpartisan voter registration support including online registration tools, registration status checking, county-specific forms, and step-by-step guides to help eligible New Jersey residents register to vote.
• Vote411 Interactive voter information tool that allows users to enter their address and view their upcoming ballot, learn about candidates' positions, and find polling locations. Used during election seasons to present nonpartisan candidate information.
• Candidate Forums Nonpartisan candidate forums and debates hosted by local Leagues across New Jersey, covering state legislative races, county and local races, and congressional races. Public recordings of the forums are made available.
• Activist Training Program Free nonpartisan public education and training program covering NJ government, organizing, voter outreach, and legislative advocacy through workshops on the legislative process, census preparation, observer corps, deep canvassing, and voter engagement.
• Democracy Organizer Program Six-month volunteer program that trains emerging organizers in grassroots organizing skills. Organizers work on either issue advocacy or voter services, engaging communities across New Jersey's five organizing regions.
• Lobby Corps Grassroots lobbying program where trained volunteers track legislation from Trenton, advocate for democracy-strengthening laws, and meet with state legislators. Members select issue areas, attend educational workshops, and participate in rallies and legislative events.
• State Program Committees Six statewide policy committees covering Education, Government, Immigration, Natural Resources, Social Policy, and Women & Family Issues. Committees educate members and advocate on state public policies through publications, testimony, and coalition work.
• Vote by Mail Support Resources and guidance for voting by mail in New Jersey, including application instructions, ballot drop box locations, ballot tracking tools, and step-by-step guides for completing and returning mail-in ballots.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Advocacy Groups CoalitioncoreStrategic or Co-development Partner · 10 January 2024Coalition of advocacy groups filing amicus brief in support of NJ Attorney General's supersession of Paterson Police Department.
• Delta Sigma Theta Sorority, Inc.coreStrategic or Co-development PartnerCo-sponsorship of candidate forums and voter engagement events. NAACP Morris County Branch, Morristown Alumnae Chapter of Delta Sigma Theta has partnered on multiple candidate forums including Board of Education debates and local candidate events across New Jersey.
• NAACP Morris County BranchcoreStrategic or Co-development PartnerCo-sponsorship of candidate forums and community events including Morristown Council Candidates Debate, Dover Board of Education Forum, and various Board of Education candidate events in Morris County.
• New Jersey Institute for Social JusticecoreStrategic or Co-development PartnerJoint amicus brief filed in support of ending use of county line on New Jersey's primary ballots, 2024.
• Daily RecordminorGTM or Marketing PartnerMedia partner for candidate forums including Parsippany Board of Education, Roxbury Board of Ed, Randolph Council, and Dover Council debates.
• Morris NewsBeeminorGTM or Marketing PartnerMedia co-host for candidate forums including Democratic Primary Debate for Morris Township Committee and Morristown Council candidates.
• Observer TribuneminorGTM or Marketing PartnerMedia partner for candidate forums including Mendham Borough NJ Council Republican Primary Debate.
• NJEA (New Jersey Education Association)coreStrategic or Co-development PartnerPartner for NJ CD11 Special Primary Election Candidates Forum and CD12 Primary Election Candidates Forum hosted with other local leagues.
• ACLU NJcoreStrategic or Co-development PartnerPartner for NJ CD11 Special Primary Election Candidates Forum and NJ CD12 Primary Election Candidates Forum.
• African American Chamber of Commerce NJcoreStrategic or Co-development PartnerHost partner for NJ CD12 Primary Election Candidates Forum organized by LWV Lawrence Township.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Rock the Vote: National nonpartisan organization focused on youth voter registration and engagement using digital-first tools. Comparable in mission (voter registration and education) but differentiated by younger demographic focus and digital-first delivery model.
• When We All Vote: Nonpartisan voter registration and turnout organization founded in 2018. Similar nonpartisan voter engagement focus as LWVNJ, with overlapping use of celebrity/grassroots mobilization but newer and more digitally native.

Others

• Ballotpedia: Nonpartisan digital encyclopedia of American politics and elections. Comparable as a nonpartisan civic information resource, with overlapping voter education function and similarly nonpartisan stance, though focused on content rather than organizing.

Direct peers

• Common Cause: Nonpartisan government reform and civic advocacy organization with state chapters, focused on voting rights, campaign finance, and ethics reform. Directly comparable to LWVNJ in mission, nonpartisan stance, and state-level chapter model.
• NAACP New Jersey State Conference: State-level advocacy organization focused on civil rights, voter engagement, and political participation in New Jersey. Comparable as a state chapter running voter registration, advocacy, and community organizing in the same geography with overlapping coalition partners.
• New Jersey Institute for Social Justice: New Jersey-based advocacy organization focused on racial and social justice, civic participation, and criminal justice reform. Co-filed an amicus brief with LWVNJ in 2024 on the county line ballot, demonstrating direct partnership in advocacy and litigation.
• State Voices: National coalition of state-based civic engagement tables focused on increasing civic participation in underrepresented communities. Comparable network model of state-level affiliate organizations coordinating nonpartisan voter engagement work.
• FairVote: Nonpartisan organization advocating for electoral reform, ranked choice voting, and voter rights. Comparable as a nonpartisan civic reform organization engaged in advocacy and public education on democracy issues.
• ACLU of New Jersey: State affiliate of the ACLU defending civil liberties and voting rights through litigation and advocacy. Directly comparable as a coalition partner of LWVNJ (e.g., CD11/CD12 candidate forums) operating in the same civic space with overlapping voter rights focus.

Broad incumbents

• League of Women Voters of the United States: The national parent organization of LWVNJ, providing brand, infrastructure (Vote411), and policy direction across all 50 states. Directly comparable as the umbrella entity that LWVNJ operates within, with overlapping mission, programs, and funding sources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lwvnj
• Facebookfacebook.com/LWVNJ
• Instagraminstagram.com/lwvnj
• LinkedInlinkedin.com/company/league-of-women-voters-of-new-jersey

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about League of Women Voters of New Jersey