LyonMag
LyonMag is a privately-held French local news media company founded in 1995, operating a digital news platform, monthly magazine, and sister sites covering the Lyon metropolitan area and serving local residents, businesses, and sports fans.
- Company typePrivate
- Founded-
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What LyonMag does
LyonMag (legal name: Lyon Mag) is a privately-held French local news media company founded in 1995 and headquartered in Lyon, France. The company operates a digital news platform (lyonmag.com) covering the Lyon metropolitan area and Auvergne-Rhône-Alpes region, with editorial categories spanning politics, sports (Olympique Lyonnais football, ASVEL basketball, LOU rugby), faits divers, judiciary, transportation, environment, economy, culture, and gastronomy. Beyond the main portal, LyonMag operates a network of vertical-specific sister sites—Lyon Foot (football), Lyon Femmes (women's lifestyle), Lyon Poche (entertainment/events), and Lyon Restaurant (gastronomy)—plus a dedicated video sub-brand (LyonMag TV) and a separate legal notice publication platform (annonces-legales.lyonmag.com). The company also publishes a monthly print and digital magazine featuring in-depth coverage and investigative dossiers, with a current issue dated July-August 2026.
The business operates on a multi-pronged revenue model spanning three streams: magazine subscriptions (print and digital access via annual subscription or per-issue purchase through Viapresse and direct Stripe checkout), digital advertising including banner placements and sponsored content (Article partenaire), and transaction fees from legal notice publication services. Distribution is entirely digital-first and domestic, with no mobile app and presence limited to a Facebook social profile. The team is notably small at approximately 8 employees. The go-to-market is product-led growth: free news content drives traffic and engagement, with interactive features (weekly polls, comment sections, a forum) supporting community retention, while premium access via magazine subscription and ancillary services (legal notices) capture monetization.
The underlying technology stack is a web-based digital publishing platform supporting daily article publishing, video content delivery, an integrated digital reader for magazine editions, and a separate legal notice publishing platform. Partnership relationships include Radio Espace for cross-promotional audio content, Viapresse for magazine distribution, and Everlats for website development. The company maintains an extensive archive of local election results dating back to 2008, positioning itself as a primary reference source for Lyon political and civic information.
LyonMag firmographics
Firmographics- Name
- LyonMag
- Legal name
- Lyon Mag
- Website
- https://lyonmag.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LyonMag is a privately-held French local news media company founded in 1995, operating a digital news platform, monthly magazine, and sister sites covering the Lyon metropolitan area and serving local residents, businesses, and sports fans.
- Ownership category
- akta.pro rank
LyonMag industry classification
Industry- Product category
- Local News Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where LyonMag is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
LyonMag business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Subscription/Magazine Sales: Print and digital magazine subscriptions (Abonnement magazine) available for purchase. Current issue July-August 2026 available for purchase. Readers can subscribe to access premium content and magazine editions.
- Legal Notices (Annonces Légales): Dedicated platform for publishing legal announcements (annonces-legales.lyonmag.com). Businesses and individuals can publish and consult legal notices through the platform.
- Digital Advertising: The platform generates advertising revenue through banner placements, sponsored content (Article partenaire/Partenaire), and promotional features throughout the news site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital news access with premium subscription option |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
LyonMag product offering
Product offeringCore offering
LyonMag operates a hyperlocal digital news platform covering the Lyon metropolitan area and Auvergne-Rhône-Alpes region, providing daily news across categories including politics, sports, judicial, transport, culture, and gastronomy. The company also publishes a monthly print and digital magazine, offers video content via LyonMag TV, and provides legal notice publication services and interactive election results for the local community.
Product overview
LyonMag is a French local news media company operating a digital news platform (lyonmag.com) alongside its print and digital magazine. The digital platform offers 24/7 breaking news coverage through its Fil Info feed, video content via Lyonmag TV, legal notice publication services (Annonces Légales), and historical election results. The monthly magazine provides in-depth investigative reporting and special dossiers. The company also operates sister sites including Lyon Foot (sports), Lyon Femmes (lifestyle), Lyon Poche (entertainment), and Lyon Restaurant, all accessible through the main platform.
Differentiator
Problem solved
Functional benefit
Brands
- Lyonmag TV: Video content section featuring news videos and multimedia content
- L'Éco de Lyon
- Le Fil Info
- Les Coulisses du Grand Lyon
Products and services
- LyonMag News Website Online news portal providing 24/7 news coverage of the Lyon metropolitan area with categories including politics, sports (OL, ASVEL, LOU), local news, and community content.
- Lyon Mag Magazine Print and digital magazine published monthly, featuring in-depth coverage of Lyon news, investigations, and special dossiers on local topics. Available for individual purchase and annual subscription.
- LyonMag TV Video content section featuring news videos, event coverage, and multimedia reporting on Lyon-area topics.
- Annonces Légales Legal notice publication service allowing businesses and individuals to publish and consult official legal announcements in the Lyon region.
- Elections Results Platform Interactive platform providing historical and current election results for French elections from 2008 to present, including legislative, presidential, regional, departmental, and municipal elections.
Companies that use LyonMag
Customer profileSegments3 records
Ideal customer profiles3 records
LyonMag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LyonMag partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Radio EspaceminorRadio Espace partnership visible on LyonMag platform with audio streaming integration. Cross-promotional relationship between local radio station and news platform.
- ViapresseminorThird-party magazine distribution partner. LyonMag magazines available for purchase through Viapresse platform in addition to direct platform sales.
- Lyon FemmesminorSister site dedicated to women's interest content including lifestyle, fashion, parenting, and local female personalities.
- Lyon FootminorDedicated sports news site focused on Olympique Lyonnais and local football coverage. Cross-linked with main LyonMag platform.
- Lyon PocheminorEntertainment and lifestyle companion site covering events, restaurants, culture, and what's on in Lyon.
- Lyon RestaurantminorDedicated restaurant and gastronomy content site covering Lyon's culinary scene and dining establishments.
- Bison FutéminorTraffic information partnership providing real-time road traffic forecasts and updates for Auvergne-Rhône-Alpes region. Regular content citations of Bison Futé traffic predictions.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
LyonMag competitors and assessment
Company assessmentDirect peers
- Lyon Capitale: Long-standing Lyon-focused news magazine with an active digital presence; directly competes for local news readership and advertising in the same metro market.
- Le Progrès: Historic regional daily newspaper of record for Lyon and surrounding Auvergne-Rhône-Alpes area; combines print and digital local news, directly comparable in geographic and editorial scope to LyonMag.
- Le Petit Bulletin: Free cultural and events magazine covering Lyon and surrounding area; comparable in its vertical focus on culture and lifestyle, similar in function to LyonMag's Lyon Poche sister site.
- Actu.fr: Network of hyperlocal digital news sites across France that also operates a legal-notice publishing platform; closely comparable in its multi-site digital model and its regulated legal-notice revenue stream.
- Rue89Lyon: Digital-native local news outlet covering Lyon; comparable in its online-first publishing approach and community-engagement orientation to LyonMag's digital platform.
- Tribune de Lyon: Free weekly Lyon news magazine with a strong digital platform covering local politics and culture; very similar magazine-plus-digital business model to LyonMag.
Broad incumbents
- 20 Minutes: National free daily newspaper with a strong digital platform and a Lyon local edition; competes for the same local digital advertising and audience share at materially larger scale.
- France Bleu: Public service local radio network with significant digital local-news and event coverage in the Lyon area; overlapping content (news, weather, traffic) and audience with LyonMag.
- France 3 Auvergne-Rhône-Alpes: Public service TV channel dedicated to local news, weather and events in the Lyon/Auvergne-Rhône-Alpes region; competes for local news attention and local advertising in the same market.
Regional players
- Ouest-France: France's largest regional daily newspaper based in western France; not a direct geographic competitor but a useful comparable for a successful digital transformation of a regional print/digital news brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
LyonMag social profiles
Digital presenceLyonMag financial estimates
Financial estimateRevenue estimate
Valuation estimate
LyonMag leadership team
Management profileNumber of profiles
LyonMag subsidiaries and ownership
Company hierarchySubsidiaries4 records
LyonMag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LyonMag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LyonMag
What does LyonMag do?
LyonMag operates a hyperlocal digital news platform covering the Lyon metropolitan area and Auvergne-Rhône-Alpes region, providing daily news across categories including politics, sports, judicial, transport, culture, and gastronomy. The company also publishes a monthly print and digital magazine, offers video content via LyonMag TV, and provides legal notice publication services and interactive election results for the local community.
Is LyonMag a public or private company?
LyonMag is a private company. It is classified as unknown and is currently operating.
When was LyonMag founded?
LyonMag was founded in -1. It employs 1 to 10 people.
Where is LyonMag based?
LyonMag is headquartered in Lyon, France, in the Europe region.
How does LyonMag make money?
Three revenue lines are on record. Subscription/Magazine Sales are the primary driver. The others are legal Notices (Annonces Légales) and digital Advertising.
Who are LyonMag's main competitors?
Direct peers on record are Lyon Capitale, Le Progrès, Le Petit Bulletin, Actu.fr, Rue89Lyon and Tribune de Lyon. Broad incumbents are 20 Minutes, France Bleu and France 3 Auvergne-Rhône-Alpes. Ouest-France is listed as a regional player.
Does LyonMag have an API?
No public API is recorded for LyonMag.
What industry is LyonMag in?
LyonMag's product category is Local News Media. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 51621 and its SIC code is 2721.