Lyreco Norge
Lyreco Norge is a Norway-based retailer and B2B supplier of office, workplace, cleaning, PPE, coffee, and beverage products, serving businesses, education, HORECA customers, and consumers through e-commerce, stores, and B2B accounts.
- Company typePrivate
- Founded-
- HeadquartersLørenskog, Viken, Norway
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Lyreco Norge does
Lyreco Norge is a Norway-based retailer and business supplier headquartered in Lørenskog, Viken. It sells office supplies, workplace equipment, cleaning products, personal protective equipment, coffee and beverage solutions, and hobby products to businesses, schools and universities, HORECA customers, and consumers. The supplied profile places the operation at 101–250 employees.
Lyreco Norge is presented as the Norwegian arm of the European Lyreco Group. Its go-to-market combines an e-commerce platform, physical retail stores, and B2B accounts. The assortment includes third-party brands and Lyreco's own private-label products; business member pricing applies to more than 200 items, and promotional campaigns include discounts of up to 50%. No revenue, customer-level mix, proprietary platform technology, or quantified operating model is disclosed.
Lyreco Norge firmographics
Firmographics- Name
- Lyreco Norge
- Legal name
- Lyreco Norge
- Website
- https://lyreco.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lyreco Norge is a Norway-based retailer and B2B supplier of office, workplace, cleaning, PPE, coffee, and beverage products, serving businesses, education, HORECA customers, and consumers through e-commerce, stores, and B2B accounts.
- Ownership category
- akta.pro rank
Lyreco Norge industry classification
Industry- Product category
- Office Supplies Distribution
- NAICS
- Stationery and Office Supplies Merchant Wholesalers (42412), Stationery and Office Supplies Merchant Wholesalers (424120), Office Supplies and Stationery Retailers (45941)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
- akta.pro secondary industries
- Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH), Office, Stationery & Craft Supplies DTC (CRAFACAL)
Keywords
Where Lyreco Norge is headquartered
LocationHeadquarters
- HQ city
- Lørenskog, Viken
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Lyreco Norge business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Retail Sales: Online retail of office supplies, furniture, cleaning products, personal protective equipment, coffee/beverage solutions, and workplace equipment to businesses and consumers in Norway
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business Customer Account - Fast medlemspris |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Lyreco Norge product offering
Product offeringCore offering
Lyreco Norge distributes and retails workplace and office supplies through its e-commerce platform (lyreco.no) and physical stores, serving Norwegian businesses and consumers. The assortment spans office supplies, ink and toner, copy paper, office chairs and furniture, cleaning products, personal protective equipment (PPE), and coffee/beverage solutions for businesses, complemented by dedicated B2B member accounts with invoicing and member pricing.
Product overview
Lyreco Norge is an e-commerce retailer for office supplies, workplace equipment, and business solutions operating as a multi-brand marketplace. The core offering includes office supplies (kontorrekvisita), ink and toner, copy paper, office furniture and chairs, and cleaning/hygiene products. The platform serves businesses through dedicated product sections for offices, hotels/restaurants/catering (HORECA), schools and education, and hobby supplies. Lyreco offers its own private label brand (Lyreco egen merkevare) alongside partner brands including Nespresso Professional, Bravilor Bonamat coffee machines, Energizer work lighting, safety brands (Jalas, Tegera, Abena), Cederroth first aid, Katrin hygiene products, and Leitz office products. The company also provides a separate outlet section for discounted items. As a business-to-consumer and business-to-business platform, Lyreco positions itself as a comprehensive one-stop solution for workplace and office needs rather than a software or technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Kontorrekvisita (Office supplies) General office supplies category including everyday workplace essentials for business and consumer customers in Norway.
- Blekk og toner (Ink and toner) Ink cartridges and toner products for printers, serving business and consumer printing needs.
- Kontor- og skolepapir (Office and school paper) Copy and school paper products for office and educational use.
- Kontor- og gamingstoler (Office and gaming chairs) Office chairs and gaming chairs for workplace and consumer use.
- Møbler og interiør (Furniture and interior) Furniture and interior products for office and home environments.
- Rengjøring (Cleaning products) Cleaning and hygiene products for workplace, HORECA, and consumer use.
- Personlig verneutstyr (Personal protective equipment) Personal protective equipment (PPE) for workplace safety, including gloves and protective gear.
- Drikkeløsninger for bedrifter (Beverage solutions for businesses) Coffee and beverage solutions including machines and consumables for businesses and HORECA customers.
- Skole og utdanning (School and education) Specialized assortment of supplies tailored for Norwegian schools, kindergartens, and educational institutions.
- Hobbyprodukter (Hobby products) Hobby and craft products for individual consumers and educational use.
- HORECA-løsninger (Hotel, restaurant and catering solutions) Curated assortment of products for hotels, restaurants, and catering operations including cleaning, hygiene, tableware, and beverage solutions.
- Lyreco egen merkevare (Lyreco private label) Lyreco's own-brand product line spanning office supplies, cleaning products, and PPE categories, providing cost-competitive alternatives to premium brands.
- Outlet Discounted outlet section offering reduced-price products across Lyreco Norge's categories.
Companies that use Lyreco Norge
Customer profileSegments4 records
Ideal customer profiles4 records
Lyreco Norge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lyreco Norge partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Nespresso ProfessionalcoreNespresso Professional coffee solutions offered through Lyreco's beverage category, providing professional coffee machines and supplies to businesses.
- Bravilor BonamatcoreBravilor Bonamat Freshbrew coffee machines offered as complete beverage solutions for businesses, including machines, raw materials, and service.
- EnergizerminorEnergizer professional work lighting products including work lamps and flashlights, highlighted in supplier news as professional work lighting.
- JalasminorJalas professional work shoes with high requirements for comfort, stability, and safety, featured in supplier news section.
- TegeraminorTegera work gloves for hand protection, featured in supplier news emphasizing protecting your most important tool - your hands.
- AbenaminorAbena disposable clothing and hygiene products covering everything from basic hygiene requirements to specialized protection needs.
- CederrothminorCederroth first aid solutions providing complete solutions that make it easy for everyone to provide first aid without special prior knowledge.
- KatrinminorKatrin hygiene solutions providing the right solution in the right place for a hygiene standard that lasts over time.
- LeitzminorLeitz office products that are good for the office environment while taking care of the environment on our planet, with focus on sustainability.
- WrapmasterminorWrapmaster professional foil dispensers available in multiple sizes, efficient, safe, and preferred by cooks worldwide. Simple to use with straight-cut pieces.
- BiCminorBiC brand products available through Lyreco's brand catalog.
- TorkminorTork professional hygiene products including paper solutions and related offerings.
- FellowesminorFellowes brand office products available through Lyreco's catalog.
- 3Mminor3M brand products available through Lyreco's catalog.
Recent moves3 records
Expansion highlights6 records
Lyreco Norge competitors and assessment
Company assessmentRegional players
- Kjell & Company: Nordic multi-category retailer with a strong Norwegian store and online presence that sells office supplies, consumer electronics, accessories and hobby goods. Overlaps with Lyreco Norge in consumer-side stationery, hobby and home-office categories, though it is more consumer-anchored.
- Clas Ohlson: Nordic multi-category retailer operating in Norway with a catalogue spanning office, home, hobby, tools and cleaning. Overlaps with Lyreco Norge across the consumer and small-business segments for stationery, hobby and basic office supplies, though its assortment is consumer-led.
- Komplett: Largest Norwegian pure-play e-commerce retailer, covering electronics, office and home categories with strong logistics coverage in Norway. Comparable as a domestic e-commerce operator serving overlapping Norwegian households and SMB buyers, though anchored in electronics and computing.
- Elkjøp Nordic: Nordic consumer-electronics and household retailer with a sizable Norwegian footprint, increasingly positioned as an SMB/B2B supplier of workplace hardware and accessories. Overlaps in the home-office and SMB-procurement segments where Lyreco Norge also competes.
- Atea: Leading Nordic IT and workplace infrastructure provider with significant Norwegian operations that supplies businesses with hardware, software and workplace services. It is an adjacent B2B workplace procurement player — overlapping on enterprise contracts and facilities-supply routes, although anchored in IT rather than office consumables.
Direct peers
- Staples Solutions: European B2B arm of Staples that sells office supplies, facility products and business services to enterprises across multiple European countries. It is the closest direct functional peer to Lyreco Norge — same B2B contract model, same broad-category catalogue, same recurring consumables angle.
Broad incumbents
- Office Depot / Viking Office: Global office-supplies retailer that also operates Viking in Europe as a B2B catalogue business selling office supplies, paper, ink and facility consumables. Comparable breadth and B2B/B2C mix, with deeper US roots and broader scope than Lyreco Norge's Norway-only footprint.
- Lyreco Group: Pan-European parent of Lyreco Norge that operates the same office-supplies, workplace-solutions, and private-label model across multiple countries. It is the natural comparable for cross-market procurement leverage and category mix, while being a continent-wide incumbent rather than a Norway-only operator.
- Amazon Business: B2B procurement storefront from Amazon that competes head-on with Lyreco Norge in office supplies, ink/toner, paper, cleaning and breakroom categories. Different business model (marketplace-led) but the same Norwegian B2B buyer set, and the principal digital-pricing disruptor in the category.
Others
- Power: Large Norwegian electronics and home-appliance retailer with growing B2B services. It is adjacent rather than a direct competitor but shares the Norwegian B2B procurement buyer with Lyreco Norge and contests parts of the workplace-hardware category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Lyreco Norge social profiles
Digital presenceLyreco Norge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lyreco Norge leadership team
Management profileNumber of profiles
Lyreco Norge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lyreco Norge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lyreco Norge
What does Lyreco Norge do?
Lyreco Norge distributes and retails workplace and office supplies through its e-commerce platform (lyreco.no) and physical stores, serving Norwegian businesses and consumers. The assortment spans office supplies, ink and toner, copy paper, office chairs and furniture, cleaning products, personal protective equipment (PPE), and coffee/beverage solutions for businesses, complemented by dedicated B2B member accounts with invoicing and member pricing.
Is Lyreco Norge a public or private company?
Lyreco Norge is a private company. It is classified as corporate owned and is currently operating.
When was Lyreco Norge founded?
Lyreco Norge was founded in -1. It employs 101 to 250 people.
Where is Lyreco Norge based?
Lyreco Norge is headquartered in Lørenskog, Viken, Norway, in the Europe region.
How does Lyreco Norge make money?
One revenue line is on record: E-commerce Retail Sales.
Who are Lyreco Norge's main competitors?
Regional players on record are Kjell & Company, Clas Ohlson, Komplett, Elkjøp Nordic and Atea. Staples Solutions is listed as a direct peer. Broad incumbents are Office Depot / Viking Office, Lyreco Group and Amazon Business. Power is listed as an others.
Does Lyreco Norge have an API?
No public API is recorded for Lyreco Norge.
What industry is Lyreco Norge in?
Lyreco Norge's product category is Office Supplies Distribution. Its primary akta.pro industry code is CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces, with a secondary code of CRAOALAH, Stationery, Writing Instruments & Paper Products Distribution. Its NAICS code is 42412 and its SIC code is 5040.