Birrificio LZO

What Birrificio LZO does

Birrificio LZO (legal entity: Società Agricola Lorenzetto) is an independently run craft microbrewery based in Conegliano, in the province of Treviso, Italy, operating with a small team of approximately 7 employees. The brewery produces a diverse portfolio of over 46 beer SKUs organized into two collections: REGULAR, a core line of everyday beers with traditional styles (Session IPA, Blanche, Craft Lager, Italian Pilsner, Dry Stout, California IPA, Red Ale, Double IPA, Wee Heavy), and DROP OUT, a rotating series of limited-edition experimental beers featuring innovative techniques and ingredients. Production uses natural methods without stabilizers, additives, or chemicals, and the entire catalog is packaged in 330ml aluminum cans for shelf stability and logistical efficiency.

The business model is direct-to-consumer-led. The primary channel is a Shopify-powered e-commerce storefront (lzo.beer) selling individual cans, themed tasting boxes, gift cards (€25/€50/€100), and branded merchandise, with shipping throughout Italy, the EU, and internationally via GLS and DHL Express. A secondary physical channel is an on-premises Beer Garden in Conegliano operating Monday through Saturday evenings. The company has no disclosed wholesale distribution, no parent company, no subsidiaries, and no external funding rounds, consistent with a founder-owned, organically financed craft operation. Awards across Unionbirrai (2020, 2022) and World Gluten Free Beer Award (2024) indicate established craft credibility within the Italian specialty beer segment.

Customer segments are diffuse and consumer-facing: craft beer enthusiasts seeking alternatives to mass-produced lagers, gluten-free consumers served by a dedicated sub-line, and local Conegliano/Treviso patrons using the Beer Garden. Marketing relies on a 10%-off newsletter incentive, WhatsApp direct contact, seasonal promotional boxes, and a 20% second-box discount to drive repeat purchase. The company has pursued one strategic co-brewing partnership with Birrificio Chianti Brew Fighters, signaling openness to peer alliances despite operating at microbrewery scale.

Name

Birrificio LZO

Legal name

Società Agricola Lorenzetto

Website

https://lzo.beer

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Birrificio LZO is an independently run Italian craft microbrewery based in Conegliano, Veneto, producing 46+ beer SKUs across core (REGULAR) and limited-edition (DROP OUT) lines, sold direct-to-consumer via Shopify e-commerce and an on-premises Beer Garden, serving style-conscious craft beer enthusiasts and gluten-free consumers in Italy, the EU, and internationally.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Craft beer brewing
• Italian craft brewery
• Limited edition beers
• Gluten-free brewing
• Beer garden hospitality

Headquarters

HQ city

Conegliano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Beer Sales: Direct e-commerce sales of craft beers in 330ml cans, sold individually or in themed boxes. Two product lines: REGULAR (everyday beers with traditional flavors) and DROP OUT (limited-edition experimental beers with innovative research focus).
2. Merchandise Sales: Branded apparel including hoodies, t-shirts sold through the same e-commerce platform.
3. Gift Cards: Digital gift cards in €25, €50, and €100 denominations for gifting purposes.
4. Beer Garden On-Premises Sales: Physical beer garden open Monday to Saturday from 5:30 PM to 12:30 AM for on-site consumption at Via Camillo Vazzoler 30/A, Conegliano.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Birrificio LZO is an Italian craft brewery that produces and sells a diverse portfolio of craft beers in 330ml aluminum cans, organized into the year-round REGULAR line and the limited-edition DROP OUT experimental line. In addition to individual beer cans and curated tasting boxes, the brewery offers gift cards and branded apparel (hoodies, t-shirts), distributing them through a Shopify e-commerce store and a physical Beer Garden in Conegliano, Treviso.

Product overview

LZO Brewery is an independently run craft brewery located in Conegliano, Treviso, Italy, producing a diverse portfolio of beer styles. The product lineup is organized into two main collections: REGULAR (core, year-round beers including Session IPA, Blanche, Craft Lager, Italian Pils, Dry Stout, California IPA, Red Ale, and Double IPA) and DROP OUT (limited-edition experimental beers featuring innovative techniques and ingredients). Beyond beer, LZO offers tasting boxes and bundles (Summer Vibes, All In Pack, The Last Drop, IPA Experience, Starter Pack, Tasting Mix, Gluten Free Box), gift cards, and branded merchandise (hoodies and t-shirts). All products are packaged in cans for freshness and environmental reasons. The company has won multiple awards including the World Gluten Free Beer Award 2024 and Unionbirrai Beer of the Year awards.

Differentiator

Problem solved

Functional benefit

Brands

• REGULAR: Everyday beers with traditional flavours - core product line including Session IPA, Blanche, Craft Lager, Italian Pilsner, Dry Stout, California IPA, Red Ale, Double IPA, and Wee Heavy styles.
• DROP OUT

Products and services

• HOLY Session IPA (Gluten Free) Gluten-free Session IPA with exotic fruit notes of peach, mango, and orange; awarded 1st Prize at the World Gluten Free Beer Award 2024 (Category 2: top-fermented, low-alcohol beers).
• CANDICE Blanche Top-fermented blanche-style wheat beer flavored with coriander, orange, juniper berries, chamomile, and sorrel; fresh, balanced and easy-drinking.
• TOP / CIMA Craft Lager Bottom-fermented craft lager inspired by traditional lagers with a modern twist; bread and flower notes with a lean body and clean, dry finish. Awarded 2nd Prize at Unionbirrai Beer of the Year 2020 (Category 2).
• LAYING / POSA Italian Pilsner (Gluten Free) Modern gluten-free Italian Pilsner with a lean, cereal body enhanced by light dry-hopping, blending herbaceous and fruity notes and finishing dry and bitter.
• POGUE MAHONE Dry Stout Dry Stout with intense aroma of coffee and cocoa, soft like milk chocolate and balanced by fresh bitterness that invites another sip.
• RIOT ALE California IPA Modern West Coast IPA with a lean body and pilsner malts designed to enhance fruity hop notes; grapefruit, lime and tart tropical fruit with resinous finish.
• BAAL Red Ale Red Ale with rich aromas of bread and caramel balanced by persistent hopping notes; bold and aromatic.
• DOFFY Double IPA Pale, highly hoppy Double IPA with tropical fruit aromas and a clean bitter finish balancing sweetness and masking alcohol.
• Hauani Pacific Pale Ale Pacific Pale Ale hopped with Vic Secret and Dolcita hops, releasing herbaceous notes balancing exotic accents of peach, melon, caramelized pineapple and mango.
• Zagara Radler Fresh Radler with lemon juice acidity fused with lime peel aromas, formulated as a summer thirst-quenching beer.
• Desert Highway West Coast IPA West Coast IPA featuring HQG 3 and Idaho 7 hops, expressing intense tropical and yellow fruit notes that blend together.
• Sarawak Sour Berliner Weisse Berliner Weisse sour beer with fresh acidity opening to citrus notes of bergamot and delicate Sarawak pepper spice.
• La bestia dei due colli Keller Pils (Collaboration) Collaboration Keller Pils enriched with Elderflowers and Olive Leaves from Chianti; a one-shot limited-edition release co-developed with Birrificio Chianti Brew Fighters where malt and hop notes fuse with the botanicals.
• Eclat Belgian Pale Ale Golden and luminous Belgian Pale Ale, clean and in perfect stylistic balance; delicate notes of cereals, citrus and Belgian spices intertwine.
• Tiny Alchemist Hazy Session IPA Light Hazy Session IPA where juicy Nectaron notes and resinous citrus nuances from Strata merge into a soft and aromatic sip.
• Siren's Kiss Gose Vivid and thirst-quenching Gose beer scented with tropics and sea breeze; juicy exotic fruit notes intertwine with salinity and acidity.
• Equator Noir Tropical Porter Tropical Porter with a dark body but tropical heart; coconut and guava merge in a soft and exotic contrast.
• Alpenpunkt Vienna Lager Vienna Lager red-ruby in color, made in classic style with Vienna malt; balanced body, dry finish, light toast and low-temperature fermentation for aromatic cleanliness.
• RUSTY Wee Heavy Strong Scotch Ale (Wee Heavy) with malty, caramelized profile balanced by peaty finish; oak chips add freshness and balance sweetness. Awarded 1st Prize at Unionbirrai Beer of the Year 2022 (Category 34).
• Smash Hammer Double IPA High-aromatic-intensity Double IPA hopped with Amarillo and Simcoe; notes of ripe citrus and tropical fruit with resinous, herbaceous and slightly earthy nuances.
• Green Cheers Patrick Lager Patrick Lager celebrating St. Patrick's Day with a touch of green; an easy, fresh and carefree limited-edition beer.

Quantifiable outcome

• 6-9 month shelf life for beers with optimal consumption recommendation of as soon as possible

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Birrificio Chianti Brew FightersminorStrategic or Co-development PartnerCollaboration on 'La bestia dei due colli' Keller Pils beer, enriched with Elderflower (Fiori di Sambuco) and Olive Leaves (Foglie di Ulivo) from Chianti. A one-shot limited edition beer developed jointly between LZO Brewery and Birrificio Chianti Brew Fighters.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Birra Moretti: Mass-market Italian beer brand (part of Heineken Italy) covering lagers and specialty offerings distributed nationally. Relevant as a benchmark for Italian consumer beer pricing and distribution; competes with LZO only at the premium fringe of its portfolio.
• Mikkeller: Danish gypsy/craft brewery operating internationally with a portfolio of experimental and branded craft beers distributed globally through DTC and selected retailers. Comparable to LZO's DROP OUT experimental ethos and international shipping ambition, but at materially larger scale.
• Birra Menabrea: Historic Italian brewery (founded 1846 in Biella) producing lagers and premium beers at a much larger scale, distributed nationally through traditional horeca and retail. Comparable as a Veneto-adjacent Northern Italian brewer, but operates at significantly larger scale and broader distribution.

Direct peers

• Brasseria della Fonte: Italian craft brewery in Siena (Tuscany) producing a broad range of beer styles with attention to raw materials. Comparable to LZO in being a regional Italian craft producer focused on style diversity and traditional/quality positioning.
• Birra del Borgo: Independent Italian craft brewery founded in Rieti with strong reputation for both traditional and experimental Italian craft styles, distributing through specialty channels. Comparable to LZO in DTC/innovation-led Italian craft positioning.
• Theresianer: Italian craft brewery originally from Bavaria and now operating in Conegliano area (Veneto), producing premium beers including Pils, Weiss, and specialty lagers. Directly comparable to LZO on geography (Treviso/Veneto) and premium Italian craft positioning, and a more mature regional peer.
• Birrificio Toccalmatto: Italian craft brewery known for bold, experimental recipes (Italian-style IPAs, sours, barrel-aged) and a strong track record at Italian and international beer competitions. Directly comparable to LZO's DROP OUT experimental philosophy and award-driven approach.
• Birrificio del Borgo: Independent Italian craft brewery based in Borgorose (Lazio) producing diverse, award-winning styles including Italian-origin beers; founded by Leonardo Di Vincenzo (now with AB InBev minority stake but operationally independent). Comparable to LZO in craft innovation, style breadth, and premium positioning.
• Birrificio Italiano: Independent Italian craft brewery based in Lurago Marinone (Como) led by Agostino Arioli, known for innovative interpretations and award-winning beers (including multiple Birra dell'Anno wins). Directly comparable to LZO's Italian craft positioning, experimentation focus, and quality-led reputation.
• Birrificio Lambrate: One of Italy's pioneering craft breweries, founded in Milan in 1996, producing a diverse portfolio of beer styles (IPA, lagers, Belgian-inspired, sours) and operating its own brewpub. Directly comparable to LZO in being an Italian craft brewery focused on style diversity and on-premises experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/birrificio-lzo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birrificio LZO