M2
M2 Flex is a privately held Brazilian visual communication company operating the largest UV graphics park in Latin America, providing end-to-end printing, displays, signage, and LED solutions to enterprise brands, agencies, and a national reseller network across Brazil.
- Company typePrivate
- Founded2005
- HeadquartersRio de Janeiro, Rio de Janeiro, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What M2 does
M2 Flex is a privately held Brazilian visual communication company headquartered in Rio de Janeiro, operating what it describes as the largest UV graphics park in Latin America. The company provides end-to-end visual communication services spanning digital printing, finishing, assembly, and installation, supported by industrial-scale production across rigid and flexible materials. Its core technology stack centers on UV LED single-pass printing (notably the Nozomi 14000), complemented by EFI VUTEk presses, large-format 3D printing (Massivit 1800), laser cutting, and an integrated LED technology division (M2 Leds) for facades, totems, and immersive environments.
The company serves two primary customer segments: enterprise clients through direct sales (agencies, major brands, and event organizers including Netflix, Disney, Samsung, Shell, TIM, Rock in Rio, Lollapalooza, and Formula 1), and visual communication resellers through a national dealer program with exclusive catalog access via store.m2flex.com.br. Revenue is generated across multiple streams including custom visual communication services, proprietary display products (RedBox Brasil line featuring Voilá, Automático, Evolution, Flash, Magic Pop Up, and Pórtico models), wrapping and OOH media production, signage, point-of-sale materials, and reseller/distribution margin. Pricing is project-based for enterprise work and transaction-based for resellers, with no public disclosure of contract terms.
Founded approximately in 2005 and acquired by current CEO Roberto Santos in 2017, M2 has scaled from a small print shop to 400+ employees across operational units in Rio de Janeiro (12,000+ m² headquarters), São Paulo (since 2023), and a unit under development in Goiás. The company maintains GREENGUARD and Indoor Air Quality certifications and operates an HUB 360° model that unifies strategy, design, and production in a single integrated ecosystem.
M2 firmographics
Firmographics- Name
- M2
- Legal name
- M2 Flex
- Website
- https://m2flex.com.br
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- M2 Flex is a privately held Brazilian visual communication company operating the largest UV graphics park in Latin America, providing end-to-end printing, displays, signage, and LED solutions to enterprise brands, agencies, and a national reseller network across Brazil.
- Ownership category
- akta.pro rank
M2 industry classification
Industry- Product category
- Visual Communication Services
- NAICS
- Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
- akta.pro secondary industries
- Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN), Digital Signage & Commercial Displays (HDACADAL)
Keywords
Where M2 is headquartered
LocationHeadquarters
- HQ city
- Rio de Janeiro, Rio de Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
M2 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Visual Communication Services: Full range of visual communication services including printing, finishing, and installation. Services include visual communication, vehicle wrapping, OOH media, point of sale, special projects, and signage.
- Display Products: Production and sale of display products including Voilá, Automático, Evolution, Flash, Magic Pop Up, and Pórtico for events, point of sale, and activations.
- Reseller/Distribution Model: Distribution of visual communication and rapid print products through a dealer network across Brazil. Resellers purchase products at wholesale prices for resale to end customers.
- Rapid Print Products: Adhesives, labels, notebooks, and daily materials produced with speed and quality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise/Project-based pricing |
| Transaction based/ take rate | Pay-as-you-go | Reseller program with exclusive pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
M2 product offering
Product offeringCore offering
M2 operates the largest UV graphics park in Latin America, delivering integrated visual communication solutions from strategy and design through production and installation. The company provides large-format digital printing, displays, signage, vehicle and surface wrapping, out-of-home (OOH) media, point-of-sale materials, special event projects, and LED-based immersive environments for brands, agencies, retailers, and event organizers across Brazil.
Product overview
M2 is the largest UV printing operation in Latin America, operating as an integrated HUB that unifies strategy, design, and production. The portfolio includes: Displays (RedBox product line featuring Voilá, Automático, Evolution, Flash, Magic Pop Up, and Pórtico models); M2 Leds (LED technology solutions for facades, totems, and immersive environments with 3D printing and laser cutting capabilities); core services (Comunicação Visual, Envelopamento, Mídia OOH, Ponto de Venda, Projetos Especiais, and Sinalização); vertical solutions (Vitrinismos for retail windows, Supermercados for food retail, and Eventos for festivals and fairs); and product lines for resellers (Offset, Gráfica Rápida, and Letra Caixa). The HUB360° approach delivers end-to-end from planning to installation, serving brands, agencies, and affiliates throughout Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- M2 Leds: The technology arm of M2 focused on high-tech visual communication, integrating design, engineering, and architecture to transform spaces into immersive experiences. Specializes in LED technology for facades, totems, and immersive environments; 3D printing of large formats; custom letter boxes and special facades; integration with sensors, controllers, and software for dynamic content; and custom structures with automation and safety features.
- RedBox
Products and services
- Comunicação Visual End-to-end visual communication service covering digital printing, finishing, assembly, and installation of printed materials, displays, signage, and point-of-sale materials for brands, agencies, and retailers.
- Envelopamento Surface wrapping service using high-performance adhesive films applied to vehicles (cars, buses, trucks), metro/BRT/VLT, facades, equipment, furniture, and entire environments.
- Mídia OOH Out-of-home media production including large-format outdoor advertising, frontlights, backlights, building wraps, urban furniture, and installations across metro, BRT, VLT, terminals, and airports.
- Ponto de Venda (PDV) Point-of-sale materials including displays, wobblers, headboards, islands, exhibitors, gondola strips, stoppers, and custom furniture designed for retail environments.
- Projetos Especiais Special projects featuring immersive activations with LED and lighting, scenographic structures, large-scale elements, and custom integrations for events and brand experiences.
- Sinalização Corporate and institutional signage solutions including totems, identification plates, circulation signs, directional signage, pictograms, accessibility signage, and technical panels.
- Vitrinismos Window display design and production solution integrating concept, layout, materials, and mounting to translate brand language and maximize conversion in retail environments.
- Soluções para Supermercados Complete visual communication solution for supermarkets including signage, store branding, facades, sector communication, displays, and promotional materials across all store areas.
- Soluções para Eventos Full visual communication package for events including scenography, signage, promotional materials, entrance design, access flows, brand areas, activation points, stages, VIP areas, and backstages for festivals and fairs.
- RedBox Displays Modular premium display solutions for retail and point of sale featuring rapid assembly, Italian design, and weight capacities up to 65kg per shelf; includes Voilá, Automático, Evolution, Flash, Magic Pop Up, and Pórtico models.
- M2 Leds High-technology LED communication division offering LED facades, totems, immersive environments, 3D printing of large formats, laser cutting, channel letters, and sensor/integration solutions for dynamic content.
Quantifiable outcome
- 110+ tons of waste recycled in H1 2025
- +1 more outcomes
Companies that use M2
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
M2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
M2 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- EcoRiocoreEnvironmental partnership for collection, treatment, and proper disposal of waste from the graphics park including cardboard, paper, plastics, canvas, and metals. EcoRio provides documentation for collection and treatment compliance.
- RedBox BrasilcoreM2 now operates as RedBox Brasil for automatic and ecological display distribution. RedBox is the largest automatic display factory in Europe with Italian design and technology, supporting up to 65kg per shelf, 3-second assembly, 100% recyclable, and patented products.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
M2 competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
M2 social profiles
Digital presenceM2 compliance and trust
Trust signalCompliance2 records
M2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
M2 leadership team
Management profileNumber of profiles
Profiles3 records
M2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M2
What does M2 do?
M2 operates the largest UV graphics park in Latin America, delivering integrated visual communication solutions from strategy and design through production and installation. The company provides large-format digital printing, displays, signage, vehicle and surface wrapping, out-of-home (OOH) media, point-of-sale materials, special event projects, and LED-based immersive environments for brands, agencies, retailers, and event organizers across Brazil.
Is M2 a public or private company?
M2 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M2 founded?
M2 was founded in 2005. It employs 11 to 50 people.
Where is M2 based?
M2 is headquartered in Rio de Janeiro, Rio de Janeiro, Brazil, in the Latin America region.
How does M2 make money?
Four revenue lines are on record. Visual Communication Services are the primary driver. The others are display Products, reseller/Distribution Model and rapid Print Products.
Does M2 have an API?
No public API is recorded for M2.
What industry is M2 in?
M2's product category is Visual Communication Services. Its primary akta.pro industry code is BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks), with a secondary code of BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design. Its NAICS code is 3351 and its SIC code is 3640.