MAACH

What MAACH does

MAACH is a Berlin-based creative direction and production agency operating as MAACH-AGENCY UG (haftungsbeschränkt), a five-person private limited company founded by Noam Shani and Daniel Gracanin, with Joel Shani also serving as managing director. The firm positions itself as a strategic partner rather than a transactional service provider, delivering end-to-end creative work spanning visual identity, brand strategy, campaign concepting, art direction, photo and video production, post-production, color grading, copywriting, and performance marketing. Its client base spans elite athletes, musicians, sports brands, and fashion labels, with disclosed work for Red Bull, Hertha BSC, footballer John Brooks, German rapper Reezy, ultra-endurance athlete Arda Saatci, athlete Sebastian Trimborn, and fashion brand More Money More Love.

The company's service architecture is organized into three core streams: Creative Direction Services (project-based), Production Services (project-based), and Performance Marketing Services (subscription/recurring). Projects are delivered on a custom-quote, project-by-project basis with no publicly disclosed pricing, and the firm operates without external funding, suggesting self-funded growth and founder-owned equity. Geographically, the headquarters is registered at Tauentzienstraße 13, 10789 Berlin, Germany, with client projects spanning Europe, Japan, North America, and Africa through athlete and brand engagements.

The technology footprint is minimal and marketing-oriented: a Framer-built website hosted on AWS infrastructure with Framer Analytics for cookie-free traffic analysis. The company does not maintain a mobile app, does not expose an API, and holds no patents or trademarks. Distribution is direct-to-client via email ([email protected]), a website contact form, and organic social presence on LinkedIn and Instagram, supplemented by a portfolio-driven website that serves as both showcase and conversion surface. Core delivery partnerships include Silkrock and DRAVT Sports as collaborative creative partners on major projects.

Name

MAACH

Legal name

MAACH-AGENCY UG (haftungsbeschränkt)

Website

https://maachagency.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MAACH is a Berlin-based, five-person creative direction and production agency serving elite athletes, musicians, sports brands, and fashion labels through end-to-end campaign concepting, content production, and performance marketing, with a notable client roster including Red Bull and Hertha BSC.

Ownership category

akta.pro rank

Product category

Creative Direction & Brand Production Services

NAICS

Advertising Agencies (54181), Graphic Design Services (54143), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Experiential Content Capture & Event Media Production (Photo/Video/Social) (BPAFAGAM), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Creative direction agency
• Photo video production
• Brand campaign production
• Performance marketing services
• Motion design vfx

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Direction Services: Full-service creative direction including visual identity, brand strategy, campaign concepting, art direction, and content strategy delivered as project-based engagements.
2. Production Services: Photo and video production, post-production, editing, color grading, copywriting and messaging services as standalone or bundled project offerings.
3. Performance Marketing: Performance marketing, paid media, campaign analytics, audience targeting, and A/B testing services for ongoing client campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MAACH is a Berlin-based creative direction and production company that delivers end-to-end creative services across three core streams: Creative Direction Services (visual identity, brand strategy, campaign concepting, art direction, and content strategy including social media); Production Services (photo and video production, post-production, editing, color grading, and copywriting); and Performance Marketing Services (paid media, campaign analytics, audience targeting, and A/B testing). Engagements are project-based with select recurring performance marketing work, serving elite athletes, musicians, sports clubs, and fashion brands globally.

Product overview

MAACH is a Berlin-based creative direction and venture company offering a full-service, one-stop-shop model with all creative direction, production, and delivery happening in-house. The company operates across three core service areas: Creative Direction Services (visual identity, brand strategy, campaign concepting, art direction, content strategy and social media), Production Services (photo and video production, post-production, editing, color grading, copywriting), and Performance Marketing Services (performance marketing, paid media, campaign analytics and reporting, audience targeting, A/B testing). The portfolio includes Photography Services, Documentary Production, Motion Design & VFX, Creative Direction for Tour Announcements, Personal Brand Development, and Campaign Production & Art Direction for clients spanning elite athletes, musicians, fashion brands, and sports organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Direction Services Comprehensive creative direction for brands, athletes, musicians, and organisations, covering visual identity development, brand strategy, campaign concepting, art direction, and content strategy including social media management, delivered as project-based engagements.
• Production Services End-to-end photo and video production delivered as standalone or bundled project offerings, including post-production, editing, color grading, and copywriting and messaging services for brands, athletes, musicians, and organisations.
• Performance Marketing Services Performance marketing offering including paid media management, campaign analytics and reporting, audience targeting, and A/B testing, structured as ongoing client campaigns with recurring engagement.

Quantifiable outcome

• Reached millions of people across social media and streaming platforms for Cyborg Season 2026
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• SilkrockcoreStrategic or Co-development PartnerCreative collaboration partner for Hertha BSC x Castore mural project and Reezy's 'Music Is My Home' Arena Tour announcement video. MAACH describes them as 'friends' and partners in delivery for collaborative creative projects.
• DRAVT SportscoreStrategic or Co-development PartnerCollaboration partner for Hertha BSC x Castore partnership mural, bringing DRAVT Sports into the creative production team alongside Silkrock.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Manual Creative: Specialist creative studio working at the intersection of sports, culture, and content for athletes and brands; closely comparable emerging boutique with similar target customers and storytelling-led approach.

Broad incumbents

• Mother London: Independent London creative agency delivering brand strategy, film, and content for global brands; a scaled incumbent that competes for similar client profiles (premium consumer, sports-adjacent) with broader geographic reach.
• Pentagram: Design-led partnership agency delivering brand identity, visual systems, and creative direction for major global brands; comparable in its creative-direction-first model but operating at much larger scale across multiple geographies.
• Serviceplan Group: Germany's largest independent agency group, offering creative, digital, and performance marketing across Europe; overlapping service lines with MAACH (creative + performance marketing) but operating at vastly greater scale with a much wider portfolio.
• Wasserman (Brands & Experiences): Global sports, music, and entertainment agency representing elite athletes and delivering branded content; overlaps MAACH's athlete personal-brand and sports marketing niche from a much larger, owner-side perspective.

Direct peers

• Anomaly: Independent creative agency combining brand strategy, content production, and performance capabilities; comparable in offering the full creative-direction-through-delivery stack that MAACH sells into enterprise and culture-led clients.
• Uncommon Creative Studio: London-based independent creative agency working across brand identity, film, and design for premium global brands; structurally comparable to MAACH as a boutique, strategically-driven creative direction shop competing on craft and brand partnership model.
• HEIMAT (TBWA) Berlin: Berlin-based creative agency producing brand campaigns, film, and digital content for European clients; a same-city competitor delivering the creative direction + production blend MAACH offers, with broader network reach via TBWA.
• Studio Bureau Cool: Berlin design and creative direction studio focused on brand identity and content for cultural and sport-adjacent clients; comparable boutique scale and creative-direction-led model serving premium, design-savvy briefs.

Regional players

• Kollektiv Berlin: Berlin creative collective offering film, photography, and post-production services to brands and cultural clients; comparable same-city service scope in production and creative, primarily serving the German-speaking market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maach-agency
• Instagraminstagram.com/maachagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAACH