Ma-Afrika Hotels

What Ma-Afrika Hotels does

Ma-Afrika Hotels operates a single hospitality asset, the 5-star Coopmanhuijs Boutique Hotel & Spa, located at 33 Church Street in Stellenbosch, Western Cape, South Africa. The property is housed in a 1713 Cape Dutch residence proclaimed a South African National Monument in 1978, which was renovated over three years and opened as a boutique hotel in 2010 by owners André and Helena Pieterse. The business employs 32 staff and operates five room categories (Petite, Standard, Classic, Luxury, and Deluxe) priced from R1,936 to R6,714 per night, all with Victorian-style bathrooms, full English buffet breakfast, and modern amenities (Wi-Fi, DSTV, air-conditioning, mini-bars).

Revenue is generated across four streams: overnight accommodation, the on-site Helena's Restaurant (open seven days, top-5 in Stellenbosch with 1,300+ five-star TripAdvisor reviews), a boutique spa offering Theravine and signature treatments, and a 16-delegate conference facility with full-day and half-day packages. The business sells direct-to-consumer primarily via its own booking engine (booking.profitroom.com), supported by TripAdvisor (#1 in Stellenbosch consistently, Travelers' Choice Award top-10% globally for six consecutive years), organic social (Facebook, Instagram), and email newsletter. Customers are predominantly affluent leisure travelers seeking heritage experiences in the Cape Winelands, supplemented by small corporate groups and external dining patrons.

The company is privately held, family-owned, and shows no evidence of external investment, subsidiaries, or multi-property roll-up. It operates exclusively within a single Stellenbosch location with no geographic expansion documented.

Name

Ma-Afrika Hotels

Legal name

Coopmanhuijs Boutique Hotel & Spa

Website

https://ma-afrikahotels.co.za

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Ma-Afrika Hotels operates the 5-star Coopmanhuijs Boutique Hotel & Spa, a heritage boutique property in a 1713 South African National Monument in Stellenbosch, offering luxury accommodation, fine dining, spa, and small conference services to affluent leisure and corporate travelers.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Art & Culture (Gallery/Museum) Hotels (THAGADAC), Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Heritage boutique hotel
• Luxury accommodation
• Fine dining restaurant
• Spa wellness services
• Conference venue

Headquarters

HQ city

Stellenbosch

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Guest Accommodation: Revenue from overnight stays across five room categories: Petite, Standard, Classic, Luxury, and Deluxe rooms. Includes full English breakfast buffet. Prices range from R1,936 to R6,714 per night.
2. Helena's Restaurant: In-house restaurant open 7 days a week for breakfast, lunch, and dinner. Serves both hotel guests and outside walk-in patrons. Known for heritage cuisine with contemporary Cape twist. Also generates revenue from corkage fees (R80/bottle).
3. Spa Services: In-house spa offering facials, body therapy, signature massages, Theravine treatments, manicures, pedicures, and waxing services. Winter special at R599.95.
4. Conference Facilities: Conference room hosting up to 16 people. Offers full-day conference packages (R675/person), half-day packages (R575/person), and venue-only rentals (R3,000 full day, R1,500 half day).
5. Valet Parking: Valet parking service provided to hotel guests for safe vehicle storage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ma-Afrika Hotels operates Coopmanhuijs Boutique Hotel & Spa, a 5-star heritage boutique hotel at 33 Church Street, Stellenbosch. The company provides overnight guest accommodation across five room categories (Petite to Deluxe, R1,936–R6,714/night), in-house fine dining at Helena's Restaurant, spa and wellness services, and a 16-person conference facility, all within a proclaimed South African National Monument dating from 1713.

Product overview

Coopmanhuijs Boutique Hotel & Spa, part of Ma-Afrika Hotels, is a 5-star heritage hotel located at 33 Church Street in Stellenbosch. The property offers a portfolio of accommodation products spanning five room categories (Petite, Standard, Classic, Luxury, and Deluxe rooms) ranging from R1,936 to R6,714 per night, each featuring Victorian-style bathrooms, satellite TV, free Wi-Fi, mini-bar, and air-conditioning. Supporting services include Helena's Restaurant (in-house dining), Spa and Wellness Services, and Conference Facilities for up to 16 guests. The hotel is proclaimed a South African National Monument (1978) and has been recognized with TripAdvisor awards from 2012-2023 including the Travelers' Choice Award for 6 consecutive years.

Differentiator

Problem solved

Functional benefit

Brands

• Helena's Restaurant: In-house restaurant offering heritage cuisine with contemporary twists, open seven days a week for breakfast, lunch and dinner. Located within Coopmanhuijs Hotel with 1300 5-star reviews on TripAdvisor.

Quantifiable outcome

• TripAdvisor Certificate of Excellence awarded for 12 consecutive years (2012-2023)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mount Nelson, A Belmond Hotel: Iconic luxury heritage hotel in Cape Town with full-service spa, F&B and conferencing — a broader-incumbent comp for the heritage-luxury urban position and amenities footprint.
• The Table Bay Hotel: Large luxury full-service hotel at the V&A Waterfront with multiple restaurants, spa and conference facilities — comparable as a broader luxury incumbent in the Western Cape tourism ecosystem.

Emerging players

• The Wilderness Hotel: Independent family-run hotel group in the Western Cape — relevant as a comparable for an owner-operator family boutique model, though serving a different (Garden Route) submarket.

Direct peers

• Babylonstoren: Historic Cape Dutch farm estate in Franschhoek with boutique hotel, multiple restaurants, spa and gardens — a heritage-luxury comp with a very similar Cape Dutch architectural and dining-led proposition.
• Majeka House: Boutique hotel and spa on a Stellenbosch wine estate offering luxury rooms, fine dining and conferencing — a direct comp for the small-luxury heritage-boutique model in the same market.
• Lanzerac Hotel & Spa: 5-star heritage estate hotel in Stellenbosch with on-site restaurant, spa and conference facilities — the closest direct competitor in the same town, segment, and price band as Coopmanhoiijs.
• Delaire Graff Estate: Ultra-luxury wine estate lodge in Stellenbosch with fine dining, spa and art gallery — a direct high-end heritage-style competitor in the same destination market.
• Leeu Estates: 5-star boutique hotel and wine estate in Franschhoek with restaurant, spa and conferencing — directly comparable luxury heritage-boutique offering in the same Cape Winelands destination.
• Clouds Estate: Luxury boutique hotel and wedding venue in the Stellenbosch/Helderberg region with on-site restaurant and conferencing — comparable mid-sized luxury offering in the Cape Winelands.

Others

• Tsogo Sun / Southern Sun Hotels: Largest South African hotel group operating full-service and conference hotels — adjacent comparator for unit economics, distribution and conference-segment dynamics in the South African market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CoopmanhuijsBoutiqueHotelSpa
• Instagraminstagram.com/coopmanhuijs/?hl=en
• LinkedInlinkedin.com/company/ma-afrika-hotels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ma-Afrika Hotels