Massage Association of Australia Ltd.

What Massage Association of Australia Ltd. does

Massage Association of Australia Ltd. (MAA) is a non-profit professional membership association founded in the early 1980s in Victoria, Australia, and incorporated as a Company Limited by Guarantee under ASIC (ABN 63 131 861 115). It represents individual massage therapists, remedial massage therapists, myotherapists, and students across Australia, originating from mergers of several earlier Victorian massage associations. MAA is governed by a Board of seven Directors (up to five elected from voting members and up to three appointed by the Board) with a single employed Executive Officer, Brendan Pejkovic, leading day-to-day operations.

The association's core product is a tiered annual membership (Student, Health & Wellbeing, and Accredited) bundled with professional liability and public indemnity insurance ($20M PI / $20M PL) provided through a master policy with Insurance.com.au, free CPD/E webinars valued at $375 annually, advocacy support during audits and complaints, and eligibility for private health fund provider recognition. Supporting products include a MemNet-hosted member portal and website (maa.org.au), a separate education portal at education.maa.org.au delivering CPD courses, a public Find-a-Practitioner directory, a Classifieds marketplace for employment and room rental, and an annual conference and AGM (Massage26 in 2026). MAA is a founding member of the United Associations (UA) coalition alongside the Myotherapy Association of Australia, the Australian Natural Therapists Association, and Massage & Myotherapy Australia, which collectively set standards and advocate for the profession.

MAA's revenue is driven by recurring annual membership fees, conference registration income, and sponsorship tied to Massage26. Pricing is publicly disclosed only for the conference (member early bird $385; non-member early bird $450; standard $495/$560; single-day passes $250–$330). Membership pricing is not publicly disclosed. The association is domestic in scope, holds no venture or institutional investment, and conducts no acquisitions, spin-offs, or external funding rounds.

Name

Massage Association of Australia Ltd.

Legal name

Massage Association of Australia Ltd.

Website

https://maa.org.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Massage Association of Australia (MAA) is an Australian non-profit professional membership association founded in the 1980s, serving massage therapists, remedial massage therapists, myotherapists, and students with tiered memberships, professional indemnity insurance, CPD education, advocacy, and health fund recognition.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Chair Massage & Corporate/On-Site Massage (HSADAHAO)

Keywords

• Professional association services
• Massage therapist membership
• Continuing professional development
• Professional liability insurance
• Industry advocacy

Headquarters

HQ city

Boronia, VIC

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees from individual massage therapists, remedial massage therapists, myotherapists, and students. The association offers multiple membership tiers including Student Membership, Health & Wellbeing Membership, and Accredited Membership.
2. Conference Registration: Revenue from conference registrations for the annual Massage26 Conference and AGM, with tiered pricing for members and non-members.
3. CPD/E Education: Free professional development webinars valued at $375 annually included with membership. Additional courses and events may generate revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

MAA is a non-profit professional membership association providing massage therapists, remedial massage therapists, and myotherapists with tiered memberships (Student, Health & Wellbeing, Accredited) that include continuing professional development, professional indemnity and public liability insurance access, advocacy support, health fund recognition, and a public practitioner directory. The association also runs an annual conference (Massage26), an online education portal, and collaborates with other industry bodies through the United Associations (UA) coalition.

Product overview

The Massage Association of Australia (MAA) operates as a professional membership organization providing a unified platform for massage therapy practitioners. The core offering is the MAA Membership program, which serves as the primary gateway to all association benefits including the MAA Education Portal for continuing professional development, Find a Practitioner Directory for client acquisition, and Member Insurance for professional liability coverage. Additional services include Health Funds Recognition for private health insurance rebates, the annual Massage26 Conference and AGM for networking and education, Classifieds marketplace for employment and space rental, and the United Associations Program for industry-wide advocacy and education standards. The association was established in the early 1980s and is governed by a Board of Directors reporting to ASIC.

Differentiator

Problem solved

Functional benefit

Products and services

• MAA Membership Tiered professional membership program for massage therapists, remedial massage therapists, and myotherapists, providing CPD/E points, access to $20M PI/PL insurance, advocacy support, health fund recognition, and member directory listing.
• MAA Education Portal Online education platform providing CPD/E courses, webinars, CPE/D requirements tracking, and access to recognized massage schools and training providers, with free webinars valued at $375 annually included with membership.
• Find a Practitioner Directory Public-facing directory allowing consumers to search and locate accredited MAA member practitioners by location and modality, providing members with client referrals and visibility.
• Massage26 Conference and AGM Annual 2-day industry conference in Melbourne with tiered pricing for members and non-members, offering up to 20 CPE/D points, seminars, workshops, networking, and the AGM.
• Member Insurance Professional indemnity and public liability insurance coverage provided through the partnership with Insurance.com.au, offering $20M PI and $20M PL coverage that exceeds industry minimums.
• MAA Classifieds Online classifieds marketplace for members to post and browse employment opportunities, room rentals, equipment for sale, and industry events.
• Health Funds Recognition Health fund provider number recognition service that enables members to offer private health insurance rebates to clients across multiple modalities.
• United Associations (UA) Program Collaborative working group program with other industry associations for setting industry standards, unified advocacy, and recognition of RTOs and TAFEs for massage therapy education.

Quantifiable outcome

• $375 annual CPD value included with membership
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Insurance.com.aucoreGTM or Marketing PartnerInsurance.com.au provides MAA's member insurance policy, offering 7+ years of partnership. The master policy provides $20M PI and $20M PL insurance coverage for members. Quick and easy application process for members.
• United Associations (UA)coreStrategic or Co-development PartnerUA is a professional working group of Australian industry associations including MAA, Myotherapy Association of Australia (MA), Australian Natural Therapists Association (ANTA), and Massage & Myotherapy Australia. The collaboration works to set exemplary industry standards, provide a united voice on key industry issues, and support industry practitioners.
• Myotherapy Association of Australia (MA)coreStrategic or Co-development PartnerPartner in the United Associations collaboration representing myotherapy professionals. Collaboratively pursuing key advocacy projects and establishing industry standards for massage therapy, remedial massage therapy, and myotherapy.
• Australian Natural Therapists Association (ANTA)coreStrategic or Co-development PartnerPartner in the United Associations collaboration representing natural therapy practitioners. Works collaboratively to establish industry standards and provide united advocacy for the profession.
• Massage & Myotherapy AustraliacoreStrategic or Co-development PartnerPartner in the United Associations collaboration representing massage and myotherapy professionals nationally. Contributes to industry education standards enhancement and professional advocacy.
• UA Recognised Colleges, Universities & RTOscoreStrategic or Co-development Partner26 recognized training organizations including RMIT, TAFE NSW, TAFE Queensland, Victoria University, and others. Graduates from these programs are accepted for MAA membership and eligible for health fund recognition. Programs include HLT52021 Diploma of Remedial Massage and 22316VIC Advanced Diploma of Myotherapy.
• Massage26 Conference SponsorsminorGTM or Marketing PartnerSponsors include Extremely Alive, The Carnosine Lab, Acuneeds, Healthia, Zanda, Yarra Ranges, Health Leader, Insurance.com.au, Emerald Balm, RockTape, and Cancer Council.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Myotherapy Association of Australia: United Associations partner dedicated to myotherapy practitioners, the same modality MAA represents. Directly competes for the myotherapist member segment while collaborating with MAA on industry standards.
• Australian Natural Therapists Association (ANTA): ANTA is a co-founding partner of the United Associations alongside MAA and represents natural therapy practitioners nationally, including massage and myotherapy. It is the most directly comparable professional membership association serving overlapping practitioner segments in Australia.
• Massage & Myotherapy Australia: Co-partner in the United Associations and a direct competitor for Australian massage therapist and myotherapist memberships, accreditation, CPD, and health-fund recognition. Operates a similar member-services model with a comparable geographic footprint.

Broad incumbents

• Australian Traditional Medicine Society (ATMS): Largest national professional association for natural and traditional therapists in Australia, with broader modality coverage than MAA. It competes for the same massage/remedial practitioner pool while serving a wider complementary-medicine membership.
• Fitness Australia: Australia's peak national association for the fitness industry, with a comparable operating model — registered membership, accreditation, insurance, and CE — but serving personal trainers and fitness instructors rather than massage therapists. Useful functional benchmark for MAA's member-services playbook.
• Associated Bodywork & Massage Professionals (ABMP): US-based professional membership organization for massage therapists and bodyworkers with bundled liability insurance, CE, and advocacy. Highly comparable operating model to MAA's insurance-plus-CPD-plus-advocacy bundle.
• American Massage Therapy Association (AMTA): The largest professional massage association in the US, offering membership, insurance, CE, and advocacy to a comparable practitioner base. Comparable in mission and product structure to MAA but operating at vastly greater scale and in a different regulatory environment.

Regional players

• Massage New Zealand (MNZ): The closest New Zealand counterpart professional association for massage therapists, offering a similar member-services structure including insurance and CPD. Comparable in mission and product mix to MAA but operating in a different national market.
• International Massage Association (IMA): Membership body offering international recognition, insurance access, and CE for massage therapists. Comparable value proposition structure to MAA but operating primarily outside Australia with limited direct competition in MAA's home market.
• Complementary Medicine Association (CMA): Australian association representing complementary medicine practitioners including some massage modalities. Overlaps with MAA on practitioner accreditation and consumer-facing practitioner directories, but with a broader, less massage-specialized remit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MassageAssociationAustralia
• LinkedInlinkedin.com/company/massage-association-of-australia
• Instagraminstagram.com/massage_association_australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massage Association of Australia Ltd.