MAAS A/S
- Company typePrivate
- Founded-
- HeadquartersOdense M, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
MAAS A/S firmographics
Firmographics- Name
- MAAS A/S
- Legal name
- Freehand Coffee Company A/S
- Website
- https://maas.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where MAAS A/S is headquartered
LocationHeadquarters
- HQ city
- Odense M
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
MAAS A/S business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Coffee Machine Sales and Leasing: The company offers coffee machines for businesses through purchase or leasing options. They provide complete coffee solutions including machines, ingredients, and service bundled together.
- Coffee and Beverage Products: Sale of coffee beans (whole beans), filter coffee, instant coffee, tea, accessories, and related consumables. They sell their own roasted coffee from their Belgian roastery.
- Service Agreements: Service contracts that ensure stable operations with 99% uptime. Agreements are structured to have no unexpected costs ('100% Antibøvl').
- Water Automats: Sale and rental of water dispensers providing cold water and sparkling water options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Rent, Buy, or Lease Options Available |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
MAAS A/S product offering
Product offeringCore offering
MAAS A/S, as reflected in the associated source content, supplies complete coffee solutions for Danish businesses: commercial coffee machines (fully automatic espresso, semi-automatic espresso, fresh-brew/piston, instant), water and snack vending equipment, and coffee beans and consumables roasted at an own roastery in Belgium. Offerings are sold via rent, buy or lease and supported by nationwide service agreements that guarantee 99% uptime. Digital tools include an interactive coffee quiz, a B2B webshop with automatic reordering, and a digital service portal.
Product overview
Freehand Coffee Company offers complete coffee solutions for businesses, combining coffee machines (fully automatic espresso machines, semi-automatic espresso machines, fresh brew/piston machines, instant coffee machines, water dispensers, snack machines) with coffee products (whole beans, filter coffee, instant coffee, tea, accessories) and nationwide service. The company operates its own roastery in Belgium and provides digital tools including a coffee preference quiz and online ordering portal. Service agreements ensure 99% uptime with nationwide coverage.
Differentiator
Problem solved
Functional benefit
Brands
- Freehand Foundation: CSR initiative supporting responsible consumption and production, supporting coffee farmers and environmental causes
- PURO
- Freehand Coffee Club
Products and services
- Commercial coffee machines (fully automatic espresso, semi-automatic espresso, fresh-brew/piston, instant) Commercial-grade coffee machines for offices and HoReCa venues, covering fully automatic espresso (fresh-ground per cup), semi-automatic espresso, fresh-brew/piston brewers, and instant coffee machines, sold or leased with bundled service.
- Coffee beans and consumables (whole beans, filter coffee, instant coffee, tea, accessories) Whole coffee beans, filter coffee, instant coffee, tea and accessories roasted and supplied by the company for use with the commercial coffee machines.
- Hydrofix One water dispenser Water dispenser delivering 45 liters of cold water and sparkling water per hour with 8 unique flavor variants, for offices and commercial environments.
- Snack vending machines Snack vending machines sold or rented to businesses as part of the company's broader vending offering.
- Coffee machine service agreements Recurring nationwide installation, maintenance and repair service contracts covering coffee and vending equipment with guaranteed 99% uptime and no unexpected costs.
- Payment solutions for coffee and vending equipment Payment solutions integrated with coffee machines and vending equipment to enable pay-per-cup or paid dispensing in commercial environments.
Quantifiable outcome
- 99% uptime guaranteed through service agreements
- +3 more outcomes
Companies that use MAAS A/S
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
MAAS A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MAAS A/S partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Miko GroupcoreFreehand Coffee Company is part of the Miko Group, as indicated by their logos showing 'Part of Miko'. Miko is a parent company providing corporate backing and likely synergies in the coffee/hospitality industry.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MAAS A/S competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Customer concentration
MAAS A/S social profiles
Digital presenceMAAS A/S compliance and trust
Trust signalCompliance1 record
MAAS A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAAS A/S leadership team
Management profileNumber of profiles
MAAS A/S subsidiaries and ownership
Company hierarchySubsidiaries1 record
MAAS A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAAS A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAAS A/S
What does MAAS A/S do?
MAAS A/S, as reflected in the associated source content, supplies complete coffee solutions for Danish businesses: commercial coffee machines (fully automatic espresso, semi-automatic espresso, fresh-brew/piston, instant), water and snack vending equipment, and coffee beans and consumables roasted at an own roastery in Belgium. Offerings are sold via rent, buy or lease and supported by nationwide service agreements that guarantee 99% uptime. Digital tools include an interactive coffee quiz, a B2B webshop with automatic reordering, and a digital service portal.
Is MAAS A/S a public or private company?
MAAS A/S is a private company. It is classified as unknown and is currently operating.
When was MAAS A/S founded?
MAAS A/S was founded in -1. It employs 11 to 50 people.
Where is MAAS A/S based?
MAAS A/S is headquartered in Odense M, Denmark, in the Europe region.
How does MAAS A/S make money?
Four revenue lines are on record. Coffee Machine Sales and Leasing is the primary driver. The others are coffee and Beverage Products, service Agreements and water Automats.
Does MAAS A/S have an API?
No public API is recorded for MAAS A/S.