Maas
Maas is a Bogotá-based mobility-as-a-service mobile app that consolidates route planning and digital Tullave card recharges for TransMilenio, SITP, and TransMiCable, serving individual public transit riders across the city.
- Company typePrivate
- Founded-
- HeadquartersBogotá, Colombia
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Maas does
Maas, operated by LPG.COLOMBIA S.A.S. and founded in 2022, is a Mobility-as-a-Service (MaaS) platform serving public transit users in Bogotá, Colombia. The company provides a single mobile application that integrates route planning across TransMilenio, SITP buses, and TransMiCable—covering more than 15,000 mobility options—together with digital Tullave card recharges that can be activated instantly via NFC on a user's smartphone. Maas operates as the authorized digital recharge provider through an integration with Recaudo Bogotá and is the exclusive technological partner for the TransMilenio TransMiPass monthly subscription product (COP 160,000 for 65 entries). The platform also exposes a partner API that allows third-party apps, such as Advance, to embed Tullave recharge functionality.
Maas firmographics
Firmographics- Name
- Maas
- Legal name
- LPG.COLOMBIA S.A.S.
- Website
- https://maasapp.co
- Company type
- Private
- Operating status
- Operating
- Short description
- Maas is a Bogotá-based mobility-as-a-service mobile app that consolidates route planning and digital Tullave card recharges for TransMilenio, SITP, and TransMiCable, serving individual public transit riders across the city.
- Ownership category
- akta.pro rank
Maas industry classification
Industry- Product category
- Urban Mobility Software
- NAICS
- Transit and Ground Passenger Transportation (485), Bus and Other Motor Vehicle Transit Systems (485113)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB)
- akta.pro secondary industries
- Mobility-as-a-Service (MaaS) & Multimodal Trip Planning (BPAMAIAH), Public Transit MaaS Integration Platforms (GTFS/RT, APIs, Real-Time Ops Feeds) (THADALAE), Multimodal Trip Planning, Routing & Journey Orchestration Platforms (THADALAA)
Keywords
Where Maas is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Maas business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Recharge Transaction Commission: Maas charges a fixed commission of COP 230 (VAT included) for each digital recharge transaction of the Tullave card processed through the platform. This fee is charged to users for using the digital recharge service and is collected regardless of the recharge amount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Digital Tullave Recharge Service |
| Subscription | Monthly | TransMiPass Monthly Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Maas product offering
Product offeringCore offering
Maas provides a mobile mobility-as-a-service (MaaS) application for Bogotá's public transit users, enabling route planning, real-time transit information across TransMilenio, SITP buses, and TransMiCable, and digital Tullave card recharging with NFC-based activation. The platform integrates over 15,000 mobility options and offers payment processing through PSE, Nequi, and credit/debit cards, along with the TransMiPass monthly subscription product co-developed with TransMilenio.
Product overview
Maas is a mobility-as-a-service (MaaS) ecosystem for Bogotá, Colombia. The core product is the Maas App, a mobile application that serves as a unified platform for route planning, trip payment, and Tullave card management across multiple public transportation modes (TransMilenio, SITP buses, TransMiCable). The ecosystem includes Tullave digital recharge functionality with NFC activation capability, and the TransMiPass subscription product launched in partnership with TransMilenio and Recaudo Bogotá.
Differentiator
Problem solved
Functional benefit
Products and services
- Maas App A mobile application serving as the unified platform for Bogotá's public transit users. The app enables users to plan routes, compare prices and efficiency across transport modes, access real-time transit information and system alerts, recharge Tullave cards digitally, check card balance, and view transaction history. It integrates TransMilenio, SITP buses, and TransMiCable into a single mobility ecosystem with over 15,000 mobility options.
- Tullave Digital Recharge Digital recharge service allowing users to load Tullave transit cards via the Maas app using payment methods including PSE, Nequi, and credit/debit cards. Includes NFC-based activation functionality enabling users to activate their recharge balance directly from their cell phone without visiting physical stations. Minimum recharge: COP 11,000. Maximum recharge: COP 200,000. A commission of COP 230 (VAT included) applies per transaction.
- TransMiPass Monthly transit subscription pass providing 65 system entries valid for 30 days at a cost of COP 160,000, representing up to 23% savings compared to individual fares. Maas App serves as the exclusive digital platform for requesting, paying, and administering the pass. Card issuance costs an additional COP 8,000. Includes access to TransMilenio and other integrated transit modes.
Quantifiable outcome
- Up to 23% savings for frequent users through TransMiPass monthly subscription vs. paying full fare
- +2 more outcomes
Companies that use Maas
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Maas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Maas partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and flagship.
- Advance (Adelanta tu Pago)minorAdvance - Adelanta tu Pago partnered with Maas to integrate Tullave digital recharge functionality into the Advance financial wellness app. This allows Advance users to perform Tullave recharges without leaving their existing app, expanding Maas's distribution reach.
- TransMileniocoreTransMilenio is the primary rapid transit bus system in Bogotá and the core transport network integrated into Maas. The partnership enables route planning, real-time information, and digital recharge services for TransMilenio riders. Maas was the technological ally for the TransMiPass launch, developing the digital experience for requesting, paying, and administering the monthly pass subscription.
- Recaudo BogotácoreRecaudo Bogotá manages fare collection for Bogotá's integrated transit system. Maas integrates with Recaudo Bogotá's infrastructure to enable digital Tullave card recharges through its platform, working as an authorized digital recharge provider.
- BancolombiaminorBancolombia is listed as an ally on the Maas platform, enabling payment processing for digital recharges through bank transfers and potentially offering promotional financing options for users.
- NequicoreNequi is a digital wallet platform that enables instant payments for Tullave card recharges in Maas. The partnership includes a direct payment button integration for faster checkout, available 24/7 without physical station requirements.
- Central Parking SystemminorListed as a partner ally, suggesting integration with parking services to expand Maas's multi-modal mobility offerings beyond public transit.
- TransMilenio (TransMiPass)flagshipTransMiPass is a flagship monthly subscription product co-developed with TransMilenio and Recaudo Bogotá. Maas serves as the exclusive digital platform for requesting, paying, and administering the pass worth COP 160,000 for 65 system entries, representing a major strategic product partnership.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Maas competitors and assessment
Company assessmentDirect peers
- Moovit: Moovit is the leading global multi-modal transit app operating in 3,500+ cities, offering real-time route planning, fare payments, and integrated mobility services. It is the most direct peer to Maas given the nearly identical product surface (transit routing + payments) and target audience (urban transit riders).
- Citymapper: Citymapper provides multi-modal urban transit routing with integrated payment and pass support in major cities worldwide. It competes head-to-head with Maas on the same use case (route planning + ticketing) but at a more global scale and with single-operator integrations.
- Transit (app): Transit is a multi-modal urban mobility app offering real-time trip planning, ride-hailing integration, and transit payments across North American and select international cities. It is comparable to Maas as it focuses on a single-app experience combining public transit with adjacent modes.
Broad incumbents
- Google Maps: Google Maps offers free transit routing for Bogotá and many global cities, including real-time arrivals and step-by-step directions. While it does not offer digital recharge or pass subscriptions, it remains a dominant free alternative for the route-planning layer of Maas's value proposition.
- Uber: Uber operates mobility-as-a-service in Bogotá through ride-hailing and, in some markets, integrated transit ticketing and multi-modal routing. Maas competes with Uber for the urban mobility wallet, particularly as Uber expands deeper into public transit partnerships in Latin America.
- DiDi: DiDi operates a global rideshare and mobility platform with significant Latin American presence. While its product surface is broader ridesharing, it increasingly partners with public transit operators and competes with Maas for control of urban mobility outcomes.
Regional players
- Cabify: Cabify is a Spanish-founded ride-hailing platform with strong operations across Latin America, including Colombia. It is comparable to Maas as a regional mobility player targeting the same urban Colombian consumer, though its core offering is ride-hailing rather than transit aggregation.
- Tappsi: Tappsi is a Colombian-founded ride-hailing platform with deep local presence and payment integrations. As a domestic peer competing for the same Bogotá consumer's mobility wallet, it is a relevant regional comparison even though its product surface (taxis) only partially overlaps with Maas.
Emerging players
- BEAT: BEAT operates a ride-hailing and mobility platform with strong presence in Latin America. It is a partial-overlap emerging player to Maas because it increasingly integrates multi-modal features but does not specialize in public transit routing.
Others
- Recaudo Bogotá: Recaudo Bogotá is the fare collection operator for Bogotá's integrated transit system and is both a partner and adjacent infrastructure provider to Maas. It is included as a peer because it is the gatekeeper for any digital recharge/ticketing solution in Bogotá and represents the upstream infrastructure layer Maas builds on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Maas social profiles
Digital presenceMaas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maas leadership team
Management profileNumber of profiles
Maas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maas
What does Maas do?
Maas provides a mobile mobility-as-a-service (MaaS) application for Bogotá's public transit users, enabling route planning, real-time transit information across TransMilenio, SITP buses, and TransMiCable, and digital Tullave card recharging with NFC-based activation. The platform integrates over 15,000 mobility options and offers payment processing through PSE, Nequi, and credit/debit cards, along with the TransMiPass monthly subscription product co-developed with TransMilenio.
Is Maas a public or private company?
Maas is a private company. It is classified as unknown and is currently operating.
When was Maas founded?
Maas was founded in -1.
Where is Maas based?
Maas is headquartered in Bogotá, Colombia, in the Latin America region.
How does Maas make money?
One revenue line is on record: digital Recharge Transaction Commission.
Who are Maas's main competitors?
Direct peers on record are Moovit, Citymapper and Transit (app). Broad incumbents are Google Maps, Uber and DiDi. Regional players are Cabify and Tappsi. BEAT is listed as an emerging player. Recaudo Bogotá is listed as an others.
Does Maas have an API?
Yes. LPG offers a digital recharge API for partners (Aliados) to access tullave card recharge services. The API allows third-party apps and websites to process tullave card recharges, send user data (name, ID, phone, card number, email), approve recharges, and process payments. LPG reserves the right to guarantee, deny, limit, or modify access to the API at its discretion.
What industry is Maas in?
Maas's product category is Urban Mobility Software. Its primary akta.pro industry code is THADALAB, Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms, with a secondary code of BPAMAIAH, Mobility-as-a-Service (MaaS) & Multimodal Trip Planning. Its NAICS code is 485 and its SIC code is 4700.