What Maas-De Koning does

Maas-De Koning B.V. is a privately held Dutch multi-brand automotive dealer group headquartered in Uithoorn, Netherlands, operating ten retail and service locations across the Randstad region (Rijnmond and Groene Hart). Founded in 1960 and employing approximately 170 people, the group is an authorized dealer for six Volkswagen Group brands (Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Bedrijfswagens) and operates via four core subsidiaries: Maas-De Koning Lease (business mobility/leasing), Maas-De Koning Schadeherstel (BOVAG-certified collision repair), Onderdelendienst (parts supply to professional workshops), and Driver House (multi-brand experience center in Moordrecht).

The company operates a vertically integrated vehicle retail and mobility platform. New and used vehicle sales are the core revenue engine, supported by an inventory of 400+ used vehicles at the Driver House Moordrecht and 1,000+ at Krimpen aan den IJssel, a 25-bay workshop, and a Driver Lounge customer experience concept. Adjacent revenue streams include private lease (subscription, all-inclusive monthly payment), business operational lease, financial lease (in partnership with Financial Lease For You), shortlease rental (30 days to 12 months), maintenance, APK inspection, damage repair, insurance (via Volkswagen Pon Financial Services), EV charging solutions (via Shuttel, including access to 700,000+ European public charging points and home charger installation within three weeks), and Lease-a-Bike for business customers.

Customer segments are horizontally diversified across private consumers, entrepreneurs/ZZP, and SMB-to-enterprise business fleet operators, served via ten physical showrooms (Uithoorn, Moordrecht, Krimpen aan den IJssel, Capelle aan den IJssel, Alphen aan den Rijn, Nieuwkoop), two damage repair centers, an Occasion Center for used vehicles, and a parts distribution center. Go-to-market combines the showroom experience with digital channels (website inventory browsing, WhatsApp Business, online appointment booking, lease portals) and certified OEM service standards (BOVAG, Keurmerk Private Lease, GDPR, EU/2021/392 OBFCM compliance). The technology stack is conventional dealer IT with no disclosed proprietary AI/ML or platform technology beyond the manufacturer-provided ChatGPT-integrated IDA voice assistant in the Volkswagen ID.3 Neo.

Name

Maas-De Koning

Legal name

Maas-De Koning B.V.

Website

https://maasdekoning.nl

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Maas-De Koning B.V. is a Dutch multi-brand automotive dealer group operating ten showrooms across the Randstad region, selling and servicing Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Commercial Vehicles, with integrated private/business leasing, maintenance, and EV charging services.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Automotive Equipment Rental and Leasing (5321), Used Car Dealers (44112), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

akta.pro secondary industries

Mobility-as-a-Service (MaaS) for Employees (Multi-Modal Aggregation) (TLABALAD), Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB)

Keywords

• Automotive dealership
• Vehicle leasing
• Fleet management
• Automotive services
• Multi-brand retail

Headquarters

HQ city

Uithoorn

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. New Vehicle Sales: Sales of new cars from Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Commercial Vehicles brands
2. Used Vehicle Sales (Occasions): Sales of pre-owned and demo vehicles from multiple brands
3. Private Lease: Personal lease contracts offering all-inclusive monthly payments for new vehicles, branded as Volkswagen Private Lease, Audi Private Lease, etc.
4. Business/Operational Lease: Full operational lease services for businesses including maintenance and fleet management
5. Financial Lease: Business financing option where company purchases vehicle with loan, using vehicle as collateral, offered in partnership with Financial Lease For You
6. Shortlease & Rental: Flexible rental from 30 days to 12 months for temporary mobility needs
7. After-sales Services: Maintenance, repairs, APK inspections, damage repair, tire services, air conditioning service
8. Parts & Accessories: Sales of parts and accessories, leather interior customization, commercial vehicle modifications
9. Insurance & Financing: Financial products for vehicle purchase, offered in partnership with Volkswagen Pon Financial Services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Maas-De Koning is a multi-brand automotive dealership group representing Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Commercial Vehicles across 10 showroom locations in the Dutch Randstad region. The company sells new and used vehicles and provides an integrated ecosystem of mobility services including private lease, business/operational lease, financial lease, short-term rental, scheduled maintenance, APK inspections, accident/damage repair, insurance, financing, and electric vehicle charging solutions. Sales and service are delivered through physical showrooms (including the flagship Driver House concept in Moordrecht), the corporate website, WhatsApp, and partner financial platforms.

Product overview

Maas-De Koning is a multi-brand automotive dealer offering Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Bedrijfswagens vehicles in the Rotterdam to Groene Hart region. The company operates on a platform-plus-modules model centered on vehicle sales (new and used) supplemented by an integrated ecosystem of mobility services including Private Lease, Business Lease, Shortlease, Financial Lease, maintenance and repair, APK inspections, damage repair, insurance, and electric charging solutions. The company serves both retail consumers and business customers across 10 locations, with flagship facilities like the Driver House in Moordrecht combining sales, service, and customer experience in a single venue.

Differentiator

Problem solved

Functional benefit

Brands

• Maas-De Koning Lease: zakelijke lease diensten
• Maas-De Koning Schadeherstel
• Driver House
• Onderdelendienst

Products and services

• Volkswagen New Vehicles Official sales of new Volkswagen passenger vehicles including Polo, Golf, T-Cross, T-Roc, Taigo, Tiguan, and the all-electric ID. family (ID.3, ID.4, ID.5, ID.7, ID.7 Tourer, ID. Buzz), targeting retail and fleet buyers.
• Audi New Vehicles Official sales of new Audi vehicles including A4, A5, Q4 e-tron, e-tron GT, and RS performance models for retail and business customers.
• SEAT New Vehicles Official sales of new SEAT passenger vehicles as part of the multi-brand dealership portfolio.
• Škoda New Vehicles Official sales of new Škoda passenger vehicles including Octavia and Enyaq electric models as part of the multi-brand dealership portfolio.
• CUPRA New Vehicles Official sales of new CUPRA performance-oriented vehicles including Formentor and Born models.
• Volkswagen Commercial Vehicles Official sales of Volkswagen Bedrijfswagens commercial vehicles including Transporter, Caddy, and ID. Buzz Cargo for business fleet buyers, with in-house conversion and upfitting services.
• Used Vehicles (Occasions) Pre-owned and demo vehicle sales with over 400 cars in stock at Driver House Moordrecht and 1,000+ across locations, covering Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Bedrijfswagens from 2018-2025 model years.
• Private Lease All-inclusive personal lease contracts offering fixed monthly payments for new vehicles across Volkswagen, Audi, SEAT, Škoda, and CUPRA brands, delivered under the Keurmerk Private Lease quality mark through Volkswagen Pon Financial Services.
• Business / Operational Lease (Zakelijk Lease) Full operational lease services for businesses, entrepreneurs and ZZP-ers covering fleet vehicles and commercial vans with maintenance, road tax, and replacement transport included in a fixed monthly fee. Delivered through Maas-De Koning Lease and Volkswagen Pon Financial Services.
• Financial Lease Business financing option where Maas-De Koning purchases the vehicle with a loan using it as collateral, offered in partnership with Financial Lease For You with flexible terms including optional balloon (slottermijn) payments.
• Shortlease & Rental Flexible short-term vehicle rental from 30 days to 12 months for temporary mobility needs, offered for both individuals and businesses.
• Maintenance & Repair Service Scheduled and corrective vehicle maintenance services including oil changes, inspections, tire changes (plus tire hotel storage), air conditioning service, and general repairs performed by brand-certified technicians across workshop locations.
• APK Inspection Mandatory periodic vehicle inspection service ensuring cars meet Dutch safety and emissions standards.
• Damage Repair (Autoschade Herstel) Vehicle collision damage repair including dent removal, paintwork, bumper repair and full bodywork with BOVAG-certified 4-year warranty and replacement transport, delivered via Maas-De Koning Schadeherstel at Uithoorn and Krimpen aan den IJssel.
• Vehicle Insurance Vehicle insurance products brokered in partnership with Volkswagen Pon Financial Services for new and existing customers.
• EV Charging Solutions (Laadoplossingen) Home and business EV charging solutions delivered in partnership with Shuttel, including home charging stations (typically installed within 3 weeks), access to 700,000+ public charging points across Europe, load balancing, solar charging integration, and fleet charging management.
• Lease a Bike Bicycle leasing service offered as part of corporate mobility solutions for employees of business customers.

Quantifiable outcome

• 3-day delivery for stock vehicles
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ShuttelcoreTechnology or IntegrationPartnership for charging solutions (laadoplossingen). Shuttel provides home charging stations, public charging access (700,000+ points across Europe), load balancing, solar charging integration, and fleet charging management. Installation within 3 weeks.
• Volkswagen AGcoreTechnology or IntegrationVehicle manufacturer partnership for new vehicle supply, warranty support, technical training, and connected services (Volkswagen ID authentication).
• Audi AGcoreTechnology or IntegrationVehicle manufacturer partnership for new Audi vehicles, warranty support, and technical training.
• SEAT / CUPRAcoreTechnology or IntegrationVehicle manufacturer partnership for SEAT and CUPRA vehicles, warranty support, and technical training.
• Škoda AutocoreTechnology or IntegrationVehicle manufacturer partnership for Škoda vehicles, warranty support, and technical training.
• RDC (Rijksdienst voor het Wegverkeer)minorOthersGovernment service for driver license validation during test drives and temporary vehicle use.
• VVGN (Verkeersveiligheid Groep Nederland)minorStrategic or Co-development PartnerDriving training provider offering free electric vehicle training to customers purchasing new electric vehicles, teaching features and range optimization.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Inchcape plc: Global automotive distributor with multi-brand distribution and retail operations across Europe, Asia, and Africa. Comparable as a multi-brand automotive distribution and retail platform, but at much larger scale and broader international scope.
• Hedin Mobility Group: Large European mobility group (Netherlands/Sweden origins) operating multi-brand dealerships, distribution, and integrated mobility services across multiple countries. Comparable in multi-brand and integrated mobility offering, but at substantially larger scale and broader geographic reach.
• Pon Automotive: Dutch automotive holding company that is the official Volkswagen Group importer in the Netherlands and parent of Volkswagen Pon Financial Services — Maas-De Koning's core private lease partner. Highly strategic peer given the direct upstream/downstream relationship.

Direct peers

• Broekhuis: Dutch family-owned automotive group operating Volkswagen, Audi, SEAT, Škoda, and CUPRA dealerships — making it a near-identical brand-portfolio peer to Maas-De Koning within the VW Group dealer ecosystem.
• Louwman Group: Largest privately owned Dutch automotive group, representing Mercedes-Benz, Peugeot, Toyota, Lexus, and others across multiple locations with integrated lease, service, and used car operations. Directly comparable multi-brand dealer group structure with national scale that Maas-De Koning lacks.
• Muntstad: Dutch Audi and Volkswagen dealer group with multiple locations in the Randstad. Closest direct head-to-head peer given overlapping Volkswagen Group brand portfolio and shared Randstad geographic territory.
• Van Mossel Automotive Group: One of the largest automotive groups in the Netherlands and Belgium, with a broad multi-brand portfolio (including Volkswagen Group brands), private and business lease operations, and damage repair. Highly comparable in scale, geography (Benelux), and integrated mobility services model.
• Stern Auto: Dutch multi-brand automotive dealer group with Renault, Nissan, Citroën, Hyundai, and other franchises plus lease and service operations. Comparable in national dealership footprint and integrated retail/lease business model.
• D'Ieteren: Belgian-listed multi-brand automotive distributor and dealer group with strong mobility services and EV transition focus. Comparable as a Western European multi-brand family-controlled dealer group undergoing EV transformation.

Others

• AutoScout24: Leading European online used car marketplace. Not a direct competitor, but a key channel and competitive force shaping how Maas-De Koning's used car inventory (Occasions) is discovered, priced, and transacted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maas-de-koning

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maas-De Koning