MaatschapWij
MaatschapWij is a Dutch non-profit foundation operating a free, no-paywall content platform that publishes articles, video portraits, podcasts, and e-magazines on sustainability, health, and social connection. It serves a Dutch audience of over 13,000 newsletter subscribers and 62,000+ social followers, funded by donations and event tickets.
- Company typePrivate
- Founded2017
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What MaatschapWij does
MaatschapWij (legal name: Stichting MaatschapWij) is a Dutch non-profit foundation founded in 2017 and headquartered at Wapendragervlieder 29, 3544 DL Utrecht, Netherlands, with 16 employees. The organization operates a free, no-paywall content platform organized around three thematic pillars — Groen (sustainability), Gezond (health), and Verbonden (social connection) — that publishes articles, video portraits, interviews, podcasts, and e-magazines highlighting Dutch thinkers and doers working on environmental, health, and community issues. The platform hosts an archive of over 2,000 published pieces, a podcast series (including 'Betekenisvolle boeken'), visitor-payable e-magazines, and thematic campaigns such as 'Koop Niks Nieuws' and 'Eet Lokaal'. The supporting technology is a standard content publishing and digital media stack; no proprietary AI or advanced technology features are disclosed.
The organization generates revenue entirely through voluntary donations (one-time, monthly, quarterly, or annual, via iDEAL or credit card) and a small stream of event ticket sales (Betekenisevents at €50 per ticket, Positive Finance Day free). It holds ANBI (Algemeen Nut Beogende Instelling) public benefit status effective 8 August 2024, making donations tax-deductible. On 1 January 2025, it absorbed the New Financial Forum (NFF) foundation, adding the Positive Finance Day event to its portfolio. Its primary audience is Dutch citizens interested in sustainability, health, and social connection, reached through a 13,000+ subscriber newsletter and a combined social media following of over 62,000 across Facebook (26K), LinkedIn (26K), Instagram (8K), and Twitter (2K).
MaatschapWij firmographics
Firmographics- Name
- MaatschapWij
- Legal name
- Stichting MaatschapWij
- Website
- https://maatschapwij.nu
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MaatschapWij is a Dutch non-profit foundation operating a free, no-paywall content platform that publishes articles, video portraits, podcasts, and e-magazines on sustainability, health, and social connection. It serves a Dutch audience of over 13,000 newsletter subscribers and 62,000+ social followers, funded by donations and event tickets.
- Ownership category
- akta.pro rank
MaatschapWij industry classification
Industry- Product category
- Non-profit digital media and community platform
- NAICS
- Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Private Foundations (BPAGAKAA)
- akta.pro secondary industries
- Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN), International & Local Implementing NGOs (HLAJAKAD)
Keywords
Where MaatschapWij is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
MaatschapWij business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Donations and charitable contributions: MaatschapWij operates as a non-profit foundation (Stichting) relying entirely on voluntary donations from its audience. The organization states that 25 euros per website visitor per year would be sufficient to sustain operations. Donations are accepted on a one-time, monthly, quarterly, or annual basis via iDEAL or credit card.
- Event ticket sales: The organization sells tickets to its events, including paid meaning-events (Betekenisevents) priced at 50 euros per person. Some events such as Positive Finance Day are offered free of charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Donation-based support (recommended: €25/year) |
| One time/ perpetual license | Pay-as-you-go | Betekenisevent tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
MaatschapWij product offering
Product offeringCore offering
MaatschapWij operates a free, no-paywall digital content platform that publishes articles, video portraits, interviews, podcasts, and e-magazines about sustainability (Groen), health (Gezond), and social connection (Verbonden) in the Netherlands. The non-profit foundation complements the content platform with paid meaning-events (Betekenisevents), free community events such as Positive Finance Day, and a donation system that funds operations entirely on voluntary contributions.
Product overview
MaatschapWij is a non-profit content platform and community organization operating in the Netherlands since 2017. The core offering is a stories platform featuring articles, interviews, blogs, video portraits, and podcasts about sustainability, health, and social connection themes. Supporting offerings include an e-magazine library, an event shop selling tickets to meaning events and the annual Positive Finance Day, campaign initiatives like 'Koop Niks Nieuws' and 'Eet Lokaal', a podcast series, and a donation system. The platform operates without a paywall, funded by donations and ANBI status. The organization serves as a media outlet highlighting green, healthy, and connected living.
Differentiator
Problem solved
Functional benefit
Products and services
- MaatschapWij Stories Platform A free, no-paywall content platform featuring stories, articles, interviews, blogs, and video portraits about sustainability, health, and community themes, highlighting thinkers and doers making Dutch society greener, healthier, and more connected.
- Positive Finance Day Annual community event focused on positive finance and transforming the financial system toward serving social and ecological goals, with free admission. Inherited from the New Financial Forum and integrated into MaatschapWij on 1 January 2025.
- Betekenisevents (Meaning Events) Paid thematic events, including Betekenisevent (1): Regeneratief Leiderschap (25 March 2026) and Betekenisevent (2): Naar een nieuw samen (20 May 2026), each priced at €50 per person.
- MaatschapWij Podcast Audio content featuring interviews and discussions on sustainability and social themes, including the 'Betekenisvolle boeken' (Meaningful books) monthly podcast series.
- E-magazines Digital magazines published by MaatschapWij, including 'Hoopvolle Vergezichten', 'Zingeving', and 'Het groenste e-magazine ooit', available as free downloads.
- Donation System Donation platform allowing supporters to contribute financially on a one-time, monthly, quarterly, or annual basis, supporting iDEAL and credit card payments, with a recommended contribution of €25 per website visitor per year.
- Newsletter Subscription Free 'Inspiratie Gegarandeerd' newsletter with over 13,000 subscribers delivering curated stories and inspiration.
Quantifiable outcome
- Extensive content archive with over 2,000 published stories, video portraits, interviews, and blogs
- +1 more outcomes
Companies that use MaatschapWij
Customer profileSegments1 record
Ideal customer profiles1 record
MaatschapWij technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MaatschapWij partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- New Financial Forum (NFF)coreNew Financial Forum (NFF), previously an independent foundation, was fully integrated into Stichting MaatschapWij on 1 January 2025. NFF's mission and objectives aligned directly with MaatschapWij's, making the integration a natural fit. The integration brought the Positive Finance Day event and related programs into the MaatschapWij portfolio.
- AchmeaminorAchmea served as the host of the Positive Finance Day event held at the Achmea Conferentiecentrum, Handelsweg 2 in Zeist. Achmea provided the venue for the event as a hosting partner.
- De Groene Afslag SchoolminorDe Groene Afslag School partnered with MaatschapWij to promote the 'Finance Anders Doen' program. MaatschapWij readers receive a 20% discount on the March edition of the program using the code 'MaatschapWij'. This is a co-marketing partnership where both organizations cross-promote to their respective audiences.
- Uitgeverij Zilt and Optimist MediaminorUitgeverij Zilt and Optimist Media co-organized the 'Wat nou Vrede?' (What About Peace?) writing competition with MaatschapWij. The competition invited submissions on the topic of peace and winning entries were published across the partners' media platforms.
- Ron van EsminorRon van Es initiated and co-organized the 'Wat nou Vrede?' writing competition alongside the jury consisting of Jeanet Hamstra, Job Koskamp, Brian de Mello, and Willem Vreeswijk.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
MaatschapWij competitors and assessment
Company assessmentDirect peers
- De Correspondent: Dutch member-funded journalism platform (founded 2013) operating on a subscription/donation hybrid with no paywall on selected stories. Closely comparable to MaatschapWij in its Dutch-language, community-supported, mission-driven independent journalism model.
- One World: Dutch platform covering sustainability, global justice, and social impact. Shares MaatschapWij's non-profit, storytelling-first approach to Dutch-speaking audiences interested in green and social themes.
- Follow the Money: Dutch investigative journalism platform focused on finance, economics, and sustainability themes. Directly comparable to MaatschapWij's content-driven approach and overlaps in the Positive Finance Day territory following the NFF integration.
- Happinez: Dutch media brand covering mindfulness, wellbeing, and meaningful living through a magazine, website, and events. Comparable to MaatschapWij in its positive-impact, community-focused editorial positioning and event-driven model.
Broad incumbents
- Social Enterprise NL: Dutch sector association and network for social enterprises. Comparable in mission focus but operates in adjacent ecosystem-building rather than media publishing.
- Milieu Centraal: Well-established Dutch non-profit providing consumer-facing sustainability information. Comparable to MaatschapWij's Groen pillar but at significantly larger scale and with government/municipal funding ties.
- Nieuwsblad Duurzaam Ondernemen (NDU): Dutch news outlet covering sustainable business and finance. Overlaps with the sustainability/personal-finance content themes MaatschapWij covers via its Positive Finance Day integration.
Regional players
- Investeringen in de Leefomgeving (Duurzaamheid.nl): Dutch sustainability news and information hub. Comparable as another Dutch-language green-themed media ecosystem targeting similar environmentally conscious audiences.
Emerging players
- GreenWish: Dutch sustainability-focused platform and event series. Comparable as an emerging, mission-driven Dutch organization operating in the green-impact content and community space.
Others
- Stichting De Goede Doelen: Dutch non-profit umbrella organization supporting charities with fundraising infrastructure. Comparable as a Netherlands-registered charitable foundation ecosystem participant relevant to MaatschapWij's grantmaking/donation strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MaatschapWij social profiles
Digital presenceMaatschapWij compliance and trust
Trust signalCompliance1 record
MaatschapWij financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaatschapWij leadership team
Management profileNumber of profiles
MaatschapWij funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaatschapWij M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaatschapWij
What does MaatschapWij do?
MaatschapWij operates a free, no-paywall digital content platform that publishes articles, video portraits, interviews, podcasts, and e-magazines about sustainability (Groen), health (Gezond), and social connection (Verbonden) in the Netherlands. The non-profit foundation complements the content platform with paid meaning-events (Betekenisevents), free community events such as Positive Finance Day, and a donation system that funds operations entirely on voluntary contributions.
Is MaatschapWij a public or private company?
MaatschapWij is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MaatschapWij founded?
MaatschapWij was founded in 2017. It employs 11 to 50 people.
Where is MaatschapWij based?
MaatschapWij is headquartered in Utrecht, Netherlands, in the Europe region.
How does MaatschapWij make money?
Two revenue lines are on record. Donations and charitable contributions are the primary driver. The others are event ticket sales.
Who are MaatschapWij's main competitors?
Direct peers on record are De Correspondent, One World, Follow the Money and Happinez. Broad incumbents are Social Enterprise NL, Milieu Centraal and Nieuwsblad Duurzaam Ondernemen (NDU). Investeringen in de Leefomgeving (Duurzaamheid.nl) is listed as a regional player. GreenWish is listed as an emerging player. Stichting De Goede Doelen is listed as an others.
Does MaatschapWij have an API?
No public API is recorded for MaatschapWij.
What industry is MaatschapWij in?
MaatschapWij's product category is Non-profit digital media and community platform. Its primary akta.pro industry code is BPAGAKAA, Private Foundations, with a secondary code of BPAGAKAN, Social Justice & Human Rights Grantmaking Foundations. Its NAICS code is 8133 and its SIC code is 2741.