Museo de Arte Contemporaneo

What Museo de Arte Contemporaneo does

MACA (Museo de Arte Contemporáneo de Alicante) is a public municipal contemporary art museum operating at Plaza de Santa María, 3 in Alicante, Spain, under the administrative and financial management of the Department of Culture of the Alicante City Council (Ayuntamiento de Alicante). The museum houses five permanent collections totaling 1,913 artworks: the Eusebio Sempere Collection (874 works, the foundational donation acquired from 1978), the Michael Jenkins-Javier Romero Collection (515 works), the Fundación Mediterráneo Collection (213 works), the Arte Siglo XX Collection (177 works, featuring Calder, Vasarely, Chillida, and Julio González), and the Juana Francés Collection (134 works). The institution is anchored in kinetic and abstract art from the 20th century onward and operates as the principal contemporary art venue in the Valencian region.

The museum's core platform is the GNOSS-powered multilingual website (Spanish, English, Valencian) compliant with WCAG 2.1 Level AA, which manages collection records, exhibitions, educational resources, and press materials. Auxiliary physical infrastructure includes a 154-seat auditorium on Floor -1, a specialized Library and Documentation Centre, and interactive installations such as the 'Umbral cromático' (Chromatic Threshold) light-and-color exhibit. The technology footprint is primarily web content management, digital accessibility, and Google Analytics — there is no disclosed AI, mobile application, or SDK offering.

MACA operates an event-driven go-to-market model: revenue and operating support flow from Alicante City Council allocations, EU NextGenerationEU recovery funds (Plan de Recuperación, Transformación y Resiliencia), minor admission fees (not publicly disclosed), and auditorium space rental for press conferences, seminars, and film series. The museum reaches audiences across five horizontal customer segments — School Communities, General Public, Vulnerable Populations (notably Alzheimer's patients through the Reminiscencias program since 2012 and people with intellectual disabilities via APSA's Centro Ocupacional Terramar), Researchers and Scholars, and Media/Press — through itinerant educational programs (Tiralíneas), youth initiatives (Play-Ink), guided visits (Arte en Acción), an original podcast series (La línea imaginada), and active social media presence on X, Instagram, Facebook, YouTube, and Flickr.

Name

Museo de Arte Contemporaneo

Legal name

Museo de Arte Contemporáneo de Alicante

Website

https://maca-alicante.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MACA is a public municipal contemporary art museum in Alicante, Spain, operating under the Alicante City Council. It houses 1,913 artworks across five permanent collections centered on kinetic and abstract art, and serves school communities, the general public, vulnerable populations, researchers, and media through educational programs, exhibitions, and cultural mediation.

Ownership category

akta.pro rank

Product category

Art Museum

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Libraries and Archives (51921)

SIC

Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYTHAJADAA

Art Museums

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

Keywords

• Contemporary art museum
• Art collections exhibitions
• Educational art programs
• Cultural institution services
• Visual arts education

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Public Funding: Administrative and financial management is the responsibility of the Concejalia de Cultura del Ayuntamiento de Alicante (Alicante City Council Department of Culture). Staff, administrative processes, and budgets are reflected in the organizational structure of Alicante City Council.
2. EU NextGenerationEU Funding: The museum receives funding through European Union NextGenerationEU recovery funds, indicated byfooter branding and support from Plan de Recuperación, Transformación y Resiliencia.
3. Space Rental and Event Hosting: The museum rents out its auditorium (154 capacity) and other spaces for events such as press conferences, lectures, seminars, film series, and presentations. Rental includes AV equipment and technical support.
4. Museum Admissions: Museum entry fees (specific pricing not disclosed on website).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

MACA is a public contemporary art museum that curates and exhibits five permanent collections of over 1,900 artworks centered on 20th-century Spanish contemporary art and kinetic art, alongside temporary exhibitions and educational programs. Beyond exhibition services, it delivers school and community education programs, hosts cultural events in a 154-seat auditorium, operates a specialized art library and documentation center, and runs an original podcast series featuring museum collections.

Product overview

MACA (Museo de Arte Contemporáneo de Alicante) is a contemporary art museum offering five permanent collections totaling over 1,900 artworks, including the Juana Francés Collection (134 works), Eusebio Sempere Collection (874 works), Fundación Mediterráneo Collection (213 works), Michael Jenkins-Javier Romero Collection (515 works), and 20th Century Art Collection (177 works). The museum operates as a unified institution with educational programs (Arte en Acción, Tiralíneas, Play-Ink), a specialized Library and Documentation Center, space rental services including a 154-seat auditorium, a podcast series (La línea imaginada), and press services. The collections focus on Spanish contemporary art with emphasis on El Paso Group artists, kinetic art, and Alicante artists, complemented by rotating temporary exhibitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Colección Juana Francés Permanent collection of 134 artworks by Alicante-born artist Juana Francés, pioneer of abstract informalism and the only woman in the El Paso Group, spanning figurative to abstract periods.
• Colección Eusebio Sempere Permanent collection of 874 artworks by Eusebio Sempere including drawings, paintings, sculptures, and graphic works representing kinetic art movements.
• Colección Fundación Mediterráneo Permanent collection of 213 contemporary artworks donated by the Mediterranean Foundation.
• Colección Michael Jenkins - Javier Romero Permanent collection of 515 artworks featuring 162 artists from different generations and nationalities, spanning from the late 1960s to present day.
• Colección Arte Siglo XX Permanent collection of 177 artworks from 20th-century artists including Calder, Vasarely, Chillida, Julio González, and kinetic art works.
• Biblioteca y Centro de Documentación Specialized library and documentation center focused on contemporary art, with particular attention to artists in the museum's collections, Spanish contemporary art, and Alicante art documentation.
• Arte en Acción Educational program offering guided tours through MACA's permanent collections for school communities from early childhood education through secondary school, including activities that complement the museum visit.
• Tiralíneas Itinerant educational project bringing MACA's artworks and artistic knowledge directly to schools, promoting different learning processes through collaboration with teachers, artists, and creative collectives.
• Play-Ink Youth program promoting graphic art, music, and sustainability through interdisciplinary workshops in screen printing, experimental graphics, and typography for adolescents aged 15.
• Auditorium and Space Rental Museum auditorium with 154-person capacity on Floor -1 available for press conferences, lectures, seminars, film series, presentations, and other approved activities, with full AV equipment including sound system, HD projector, and accessibility features.
• La línea imaginada Podcast First podcast program created for the museum, featuring stories related to artists in the MACA collections, with original music composition and participation from curators and art historians.
• Press Services Press space providing access to press releases, notes, press dossiers, and audiovisual resources related to exhibitions and activities, with contact for interviews with curators and artists.

Quantifiable outcome

• Exceeded 100,000 visitors in 2024, a historic milestone for the museum

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fundación Juan MarchcoreStrategic or Co-development Partner · 1 January 2025Collaboration with Fundación Juan March for the exhibition 'On Colour in Art (Coloramas)'. The exhibition originated from 'Lo tienes que ver. La autonomía del color en el arte abstracto' held at Fundación Juan March in Madrid in 2025, and is result of collaboration and institutional support between both institutions.
• Consorci de Museus de la Comunitat Valenciana (CMCV)coreStrategic or Co-development Partner · 1 January 2020CMCV promoted the CERCLES cultural mediation call which selected the first edition of MACA Play Ink. Also runs 'Lloc Comú' public call for community art projects. The consortium supports MACA's educational innovation initiatives.
• Universidad de AlicanteminorStrategic or Co-development PartnerCollaboration with Universidad de Alicante for cinema cycles, including original version (V.O.) film programming. Partnership aims to attract young audiences and promote auteur cinema away from commercial circuits.
• APSA (Associació de Pares de Persones amb Discapacitat Intellectual)minorStrategic or Co-development PartnerPartnership with APSA's Centro Ocupacional Terramar for 'Tirant del fil' project, providing creative expression opportunities for people with intellectual disabilities through graphic arts.
• IES María Blasco de San VicenteminorStrategic or Co-development PartnerStudents from IES María Blasco participated in 'The Imagined Line' podcast creation, collaborating with museum staff on content about Juana Francés exhibition.
• MA·PA estudiominorStrategic or Co-development PartnerSergi Hernández and María Maraña from MA·PA estudio coordinated the 'Historias de la balsa' community art project developed with neighbors of Raval Roig neighborhood.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fundació Joan Miró: Barcelona museum dedicated to Joan Miró and contemporary art with research library, education programs, and event spaces. Comparable as a Spanish contemporary art institution with research/education mission, though anchored by a single artist's collection.
• Museo Nacional Centro de Arte Reina Sofía: Spain's premier national museum of contemporary art in Madrid, housing major 20th-century collections including Picasso's Guernica. Directly comparable as a Spanish contemporary art museum with educational programming, though operating at a vastly larger national scale than the regional MACA.
• Centre Pompidou: Paris's national museum of modern and contemporary art with globally recognized collection including kinetic art. Comparable as a public contemporary art museum with educational programming, though at significantly larger national scale and international scope.
• Museo Guggenheim Bilbao: Major contemporary art museum in the Basque Country with internationally renowned architecture and blockbuster exhibitions. Comparable as a Spanish contemporary art museum, though operating at a much larger scale with international brand recognition.
• Museo Thyssen-Bornemisza: Madrid-based art museum with significant 20th-century collection and educational programming. Comparable as a major Spanish art museum with educational mission and outreach, though with broader historical scope than MACA's contemporary focus.

Direct peers

• Centro de Arte Contemporáneo (CAC) Málaga: Contemporary art center in Málaga showcasing international and Spanish contemporary art, with similar educational programming and event space rental. Comparable as a Spanish regional contemporary art institution with similar audience development focus.
• Institut Valencià d'Art Modern (IVAM): Valencia's contemporary art museum with similar regional focus on 20th-century avant-garde movements, kinetic art, and Spanish artists. Highly comparable due to geographic proximity within the Valencian Community and overlapping collection focus areas.
• Museo de Arte Contemporáneo de Castilla y León (MUSAC): Regional contemporary art museum in León focused on post-1989 art with strong educational and community programming. Comparable as a Spanish regional contemporary art museum with similar scope of operations and public institution status.
• Museu d'Art Contemporani de Barcelona (MACBA): Barcelona's contemporary art museum focused on post-1945 art, with similar collection focus on Spanish and international contemporary movements, educational programming, and library/documentation center. Closely comparable as a Spanish municipal contemporary art museum of similar scale.
• Espacio de Arte Contemporáneo de Castellón (EACC): Contemporary art center in Castellón (Valencian Community) with similar regional contemporary art mission, exhibition programming, and public institution backing. Highly comparable as a nearby peer within the same regional ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MACAAlicante
• YouTubeyoutube.com/channel/UCC15Kkni980ro0WzP81AiVQ?feature=mhee
• Facebookfacebook.com/MACAAlicante
• Instagraminstagram.com/macaalicante
• LinkedInlinkedin.com/company/museo-de-arte-contemporaneo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Museo de Arte Contemporaneo