Machin Records
Machin Records is an independent record label founded around 2019, specializing in regional Mexican music with a roster of Grammy-nominated artists including Ángela and Leonardo Aguilar. It provides artist development, touring promotion, and digital distribution through Apple Music and Spotify.
- Company typePrivate
- Founded2019
- HeadquartersNot specified, Mexico
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Machin Records does
Machin Records is an independent record label (sello discográfico independiente) founded around 2019 and operating with a lean team of approximately 6 employees. The label specializes in the regional Mexican music genre and manages a roster that includes Ángela Aguilar, Leonardo Aguilar, Martín Molina, Antonio Aguilar Hijo, Pato Partida, Martín Aguilar, and Omar Arreola. Despite its short operating history, the label has accumulated significant industry recognition, with two artists nominated for the Latin Grammy and one artist nominated for the American Grammy — credentials anchored in large part by the Aguilar family brand in Mexican entertainment.
The label's core offering is artist development, recording production, tour promotion, and digital distribution of singles and albums. Its catalog numbers roughly fifteen commercially distributed releases spanning 2019-2020 and beyond, distributed globally through Apple Music and Spotify, with additional digital reach provided via OneRPM-powered smart-links. Marketing and fan engagement run through a direct website (machinrecords.com) that functions as the central hub for artist information, tour-date promotion, newsletter signup, and photo gallery — an event-driven go-to-market anchored on a 2025 tour schedule and supported by streaming reach.
Machin Records monetizes its catalog through streaming royalties (transaction-fee economics routed through platform intermediaries Apple Music and Spotify) and one-time digital sales or license transactions on those same platforms. The label has no public pricing or subscription tier; all commercial transactions with end listeners are intermediated by third-party platforms. There are no disclosed partnerships, no institutional investors, no parent company, no M&A activity, and no proprietary technology stack, making Machin Records a traditional micro-indie label whose commercial value is concentrated in its artist roster and catalog rather than in technology or scale.
Machin Records firmographics
Firmographics- Name
- Machin Records
- Legal name
- Machin Records
- Website
- https://machinrecords.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Machin Records is an independent record label founded around 2019, specializing in regional Mexican music with a roster of Grammy-nominated artists including Ángela and Leonardo Aguilar. It provides artist development, touring promotion, and digital distribution through Apple Music and Spotify.
- Ownership category
- akta.pro rank
Machin Records industry classification
Industry- Product category
- Independent Music Label
- NAICS
- Record Production and Distribution (51225)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
Keywords
Where Machin Records is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Machin Records business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Streaming Revenue: Revenue generated through music streaming on platforms such as Apple Music and Spotify, where the label's catalog of regional Mexican music albums and singles are distributed to listeners worldwide.
- Music Catalog Sales: Sale of recorded music including singles and albums through digital distribution channels, with albums available for purchase on streaming platforms.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Machin Records product offering
Product offeringCore offering
Machin Records is an independent record label (Sello Discográfico Independiente) focused on the regional Mexican music genre. It provides end-to-end artist development and music production, signing artists such as Leonardo Aguilar, Ángela Aguilar, Martín Molina, Antonio Aguilar Hijo, Pato Partida, Martín Aguilar, and Omar Arreola, and distributing a catalog of singles and albums through major digital streaming platforms including Apple Music and Spotify, while promoting live tours.
Product overview
Machin Records is an independent record label focused on regional Mexican music. The label's offerings center on artist development and music production, with a catalog of singles and albums from artists including Leonardo Aguilar, Ángela Aguilar, Martín Molina, Antonio Aguilar Hijo, Pato Partida, Martín Aguilar, and Omar Arreola. The label distributes its music through streaming platforms including Apple Music and Spotify, and manages artist tours and promotional activities. The catalog features albums/singles such as 'Navajas En El Viento', 'Que No Se Apague La Música', 'Baila Esta Cumbia', 'Bidi Bidi Bom Bom', and 'Nueva Tradición', among others.
Differentiator
Problem solved
Functional benefit
Products and services
- Navajas En El Viento
Companies that use Machin Records
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Machin Records technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Machin Records partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Machin Records competitors and assessment
Company assessmentDirect peers
- VLG Records (Veneno Music Group): Independent regional Mexican label and management company with roster including Fuerza Regida and Grupo Marca Registrada. Comparable to Machin Records as a peer indie player investing in regional Mexican talent with similar artist development and tour-driven revenue model.
- DEL Records: One of the largest independent regional Mexican labels, founded in the late 1960s, with major acts like Grupo Firme and Christian Nodal. Directly comparable to Machin Records as both are indie labels specializing in regional Mexican music with artist development and tour-driven GTM.
- Afinarte Music: Independent Mexican record label with roster spanning regional Mexican genres. Comparable to Machin Records in being a boutique Spanish-language indie label focused on artist development and streaming distribution.
- Softy Music: Independent regional Mexican label focused on corridos and sierreño subgenres, with streaming-first distribution. Comparable to Machin Records as a similarly sized indie label competing for roster and streaming share in the same regional Mexican niche.
- Rancho Humilde: Independent regional Mexican label best known for launching Natanael Cano and the corridos tumbados wave. Comparable to Machin Records in being a young, indie-focused label driving cultural relevance in regional Mexican through artist-first development.
- Iberostar Music / Iberostar Records: Independent Mexican music label active in regional Mexican and grupero styles. Comparable to Machin Records as a Spanish-language indie label operating similar artist development, recorded music catalog, and tour support functions.
Broad incumbents
- Warner Music Latina: Major-label Latin division with strong regional Mexican roster and global distribution. Comparable to Machin Records in genre focus but competes for the same artist pool with vastly larger A&R budgets, marketing spend, and DSP promotional leverage.
- Universal Music Latin Entertainment: Largest Latin music major label with extensive regional Mexican roster (including through Fonovisa). Comparable in regional Mexican genre focus, but with major-label scale, advance capital, and global promotional machinery that independent labels must compete against.
- Fonovisa Records: Universal Music Latin imprint historically dominant in regional Mexican (Vicente Fernández, Los Tigres del Norte). Comparable as a regional Mexican-focused label, but operates with major-label scale, distribution, and capital that dwarf independents like Machin Records.
- Sony Music Latin: Major-label Latin division that has expanded aggressively into regional Mexican in recent years. Comparable in targeting the same regional Mexican artist pool and listener base as Machin Records, but with substantially greater financial and promotional resources.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Machin Records social profiles
Digital presenceMachin Records financial estimates
Financial estimateRevenue estimate
Valuation estimate
Machin Records leadership team
Management profileNumber of profiles
Machin Records funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Machin Records M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Machin Records
What does Machin Records do?
Machin Records is an independent record label (Sello Discográfico Independiente) focused on the regional Mexican music genre. It provides end-to-end artist development and music production, signing artists such as Leonardo Aguilar, Ángela Aguilar, Martín Molina, Antonio Aguilar Hijo, Pato Partida, Martín Aguilar, and Omar Arreola, and distributing a catalog of singles and albums through major digital streaming platforms including Apple Music and Spotify, while promoting live tours.
Is Machin Records a public or private company?
Machin Records is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Machin Records founded?
Machin Records was founded in 2019. It employs 1 to 10 people.
Where is Machin Records based?
Machin Records is headquartered in Not specified, Mexico, in the Latin America region.
How does Machin Records make money?
Two revenue lines are on record. Streaming Revenue is the primary driver. The others are music Catalog Sales.
Who are Machin Records's main competitors?
Direct peers on record are VLG Records (Veneno Music Group), DEL Records, Afinarte Music, Softy Music, Rancho Humilde and Iberostar Music / Iberostar Records. Broad incumbents are Warner Music Latina, Universal Music Latin Entertainment, Fonovisa Records and Sony Music Latin.
Does Machin Records have an API?
No public API is recorded for Machin Records.
What industry is Machin Records in?
Machin Records's product category is Independent Music Label. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent). Its NAICS code is 51225.