MacKillop Farm Management Group
MacKillop Farm Management Group is a not-for-profit, member-based agricultural research and extension organisation serving approximately 400 broadacre cropping and livestock farmers across Australia's Limestone Coast and western Victoria. It brokers industry and government research funding and delivers trials, events, soil-moisture monitoring, and a farmer podcast.
- Company typePrivate
- Founded1998
- HeadquartersNaracoorte, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MacKillop Farm Management Group does
MacKillop Farm Management Group (MFMG) is an Australian not-for-profit agricultural research, development, and extension organisation founded in 1998 and incorporated in 2002, headquartered in Naracoorte, South Australia. It functions as a member-driven collaborative network of approximately 400 stakeholders—237 Primary Producers, 30 Sponsors, and 126 Agribusiness/Industry members—serving broadacre cropping and livestock farmers across the Limestone Coast of South Australia and western Victoria. MFMG's core role is to identify regional R&D priorities, broker funding from government and industry research bodies, and deliver on-ground trial work and extension programs that translate research into farming practice.
MFMG's deliverables centre on trial-based research and knowledge transfer rather than a packaged software product. Outputs include an Annual Trial Results Book with 15 or more trial reports covering canola, wheat, barley, legumes, livestock and soil research; an R&D Project Prospectus setting the annual research agenda; seasonal newsletters; The Prosperous Farmer podcast (12 episodes per year); 34 in-person events annually drawing 746 attendees; a Soil Moisture Probes network for precision agriculture monitoring; and a Member Jungle-powered mobile app for member engagement. The technology stack is standard association software plus environmental sensors rather than a proprietary AI/ML platform; MFMG operates primarily as a research broker and extension service rather than a data vendor.
Revenue derives from three streams: membership subscriptions, tiered corporate sponsorships, and competitive research grants from industry and government bodies. Membership is priced at AUD $385 annually or $1,100 for a three-year commitment for both Primary Producer and Agribusiness tiers. Sponsorships follow a Gold ($5,500/yr), Silver ($2,750/yr), and Bronze ($1,100/yr) tier structure with allocated member benefits, event visibility, and content features, plus a 5% discount on three-year upfront commitments. Research funding flows from SAGIT, GRDC, MLA, SA Drought Hub, Limestone Coast Landscape Board, CRC for High Performance Soils, and the federal Future Drought Fund, with grant commitments extending through 2030 and, in GRDC's case, through 2034. As a not-for-profit, MFMG reinvests any surplus into research delivery rather than distributing profits to shareholders.
MacKillop Farm Management Group firmographics
Firmographics- Name
- MacKillop Farm Management Group
- Legal name
- MacKillop Farm Management Group
- Website
- https://mackillopgroup.com.au
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MacKillop Farm Management Group is a not-for-profit, member-based agricultural research and extension organisation serving approximately 400 broadacre cropping and livestock farmers across Australia's Limestone Coast and western Victoria. It brokers industry and government research funding and delivers trials, events, soil-moisture monitoring, and a farmer podcast.
- Ownership category
- akta.pro rank
MacKillop Farm Management Group industry classification
Industry- Product category
- Agricultural Research & Extension Services
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)
- akta.pro secondary industries
- Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Sustainability & ESG / Carbon & Conservation Program Advisory (AFACAJAF)
Keywords
Where MacKillop Farm Management Group is headquartered
LocationHeadquarters
- HQ city
- Naracoorte
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
MacKillop Farm Management Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Membership Fees: Annual and multi-year memberships for Primary Producers and Agribusinesses. Primary Producer 1-Year Membership at $385, 3-Year at $1,100. Agribusiness 1-Year at $385, 3-Year at $1,100.
- Sponsorship Programs: Three-tiered sponsorship model (Gold, Silver, Bronze) offering progressive benefits including Agribusiness Membership allocations, event visibility, advertising in newsletters and publications, podcast features, trial site collaboration, and networking opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Primary Producer 1-Year Membership |
| Subscription | Multi-year contract | Primary Producer 3-Year Membership |
| Subscription | Annual | Agribusiness 1-Year Membership |
| Subscription | Multi-year contract | Agribusiness 3-Year Membership |
| Subscription | Annual | Gold Sponsorship |
| Subscription | Annual | Silver Sponsorship |
| Subscription | Annual | Bronze Sponsorship |
| Subscription | Multi-year contract | 3-Year Sponsorship Commitment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
MacKillop Farm Management Group product offering
Product offeringCore offering
MacKillop Farm Management Group (MFMG) is a member-based, not-for-profit agricultural research and extension organization that delivers collaborative R&D projects, field trials, and adoption programs for broadacre cropping and livestock farmers across the Limestone Coast of South Australia and western Victoria. Its core offerings include Primary Producer and Agribusiness memberships that grant access to the annual Trial Results Book, R&D Project Prospectus, seasonal newsletters, The Prosperous Farmer podcast, the MFMG mobile app, soil moisture probe data, events and field days, plus tiered Gold/Silver/Bronze sponsorship programs for agribusiness partners.
Product overview
MacKillop Farm Management Group (MFMG) is a membership-based agricultural research and development organization that delivers collaborative R&D projects, extension services, and adoption programs for broadacre cropping and livestock farmers across the Limestone Coast and western Victoria. Rather than a software product, MFMG's offerings center on membership access to research outputs, trial results, and events. The core offering consists of membership programs (Primary Producer and Agribusiness tiers) providing access to an annual Trial Results Book, R&D Project Prospectus, seasonal newsletters, The Prosperous Farmer podcast, event registration, and an MFMG mobile app. Sponsorship tiers (Gold, Silver, Bronze) enable agribusiness partners to engage with the farming community through trial site collaborations, event speaking slots, newsletter advertising, and podcast features.
Differentiator
Problem solved
Functional benefit
Products and services
- Primary Producer Membership Annual or three-year membership for cropping and livestock farmers (primary producers) that includes associate memberships for family and staff, granting access to the Trial Results Book, R&D Project Prospectus, seasonal newsletters, podcast, events, member-only resources, and the MFMG mobile app. Priced at AUD $385/year or $1,100 for three years.
- Agribusiness Membership Annual or three-year membership for agricultural businesses and industry partners seeking visibility and engagement with the farming community. Priced at AUD $385/year or $1,100 for three years, with single-member access.
- Gold Sponsorship Premium sponsorship tier for agribusiness partners at AUD $5,500 per year, including 10 Agribusiness Memberships, 75% discount on additional memberships, joint event opportunities, speaking slots, podcast feature episode, full-width newsletter advertising, 500-word article, and trial site collaboration.
- Silver Sponsorship Mid-tier sponsorship for agribusiness partners at AUD $2,750 per year, including 5 Agribusiness Memberships, 35% discount on additional memberships, 250-word article, and half-width newsletter advertising.
- Bronze Sponsorship Entry-tier sponsorship for agribusiness partners at AUD $1,100 per year, including 2 Agribusiness Memberships, 15% discount on additional memberships, and an A6 advertisement in the Trial Results Book.
- Annual Trial Results Book Comprehensive annual publication available to members containing 15+ trial reports from across the Limestone Coast covering canola, wheat, barley, legumes, livestock, and soil research. The 2025 edition was released in April 2026.
- The Prosperous Farmer Podcast Audio podcast series with 12 episodes per year featuring agricultural research, farmer stories, and industry insights. Gold sponsors receive feature episodes. Recent engagement included 3,013 podcast downloads and 2,230 unique listens.
- MFMG Mobile App Member Jungle-powered mobile application enabling members to access resources, receive event notifications, stay updated with latest news, and engage with MFMG content on mobile devices.
- Soil Moisture Probes Network Network of soil moisture probes deployed across trial sites providing real-time monitoring and data collection to support precision agriculture decisions for members.
- R&D Project Prospectus Annual prospectus detailing research projects linked to R&D priorities identified by the Operations Committee and gathered at annual Research & Development Planning Forums. The 2026 Prospectus was released in May 2026.
- Events and Field Days Annual program of 34 events including workshops, seminars, crop walks, field days, and industry forums across the Limestone Coast and western Victoria, with 746 attendees recorded in a recent year.
Quantifiable outcome
- 746 attendees at 34 events for the year
- +3 more outcomes
Companies that use MacKillop Farm Management Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
MacKillop Farm Management Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MacKillop Farm Management Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CRC for High Performance SoilscoreLong-term research partnership (August 2017 - to June 2027) focused on soil health and sustainable farming practices.
- SA Drought HubcoreDrought resilience research partnership with projects running from July 2025-2027 and October 2025 - December 2026.
- FAR AustraliacoreCollaboration on GEN barley and wheat trials providing industry innovations and harvest results.
- PIRSA-SARDIcoreSouth Australian government research partner contributing specialist expertise to multiple MFMG projects.
- Gold Sponsors (MGA Insurance, Harrold Services)minorKey gold sponsors receiving speaking opportunities at MFMG events and joint marketing exposure.
Scale indicators8 records
Recent moves7 records
Expansion highlights4 records
MacKillop Farm Management Group competitors and assessment
Company assessmentDirect peers
- Birchip Cropping Group: Farmer-driven, member-based agricultural research and extension group based in the Victorian Mallee. Operates the same model as MFMG — grower-funded trials, events, and applied R&D — with comparable membership tiers and sponsor engagement.
- Central West Farming Systems: NSW-based farmer-driven cropping research and extension group running a member subscription model with field trial sites and applied R&D. Highly comparable business model and sponsor structure.
- Southern Farming Systems: Victoria-based farmer-driven research organisation covering cropping and mixed farming in the southern region. Runs member-funded trials, field days, and applied R&D projects with a similar primary-producer-driven governance model.
- Mallee Sustainable Farming: Farmer-driven research organisation covering the Mallee region across SA, Vic, and NSW. Competes with MFMG for regional grower mindshare and GRDC/SAGIT extension funding through trials and demonstration events.
- Hart Field-Site Group: South Australian farmer-funded cropping research group centred on the Hart field trial site in the Mid North. Shares MFMG's primary-producer membership funding model and broadacre trial-results focus.
Broad incumbents
- MLA (Meat & Livestock Australia): National livestock R&D funder and a current MFMG project partner. Operates at the industry level rather than regional delivery, making it a strategic upstream/downstream peer rather than a direct competitor.
- GRDC (Grains Research and Development Corporation): National statutory R&D funder for Australian grain growers. Not a direct competitor — it funds MFMG's projects — but operates in the same agricultural R&D value chain and shapes the demand pool MFMG serves.
Others
- Australian Farm Institute: National policy and economics think tank for Australian agriculture. Adjacent rather than directly comparable — operates in policy/research synthesis while MFMG focuses on regional applied R&D and extension.
Emerging players
- Farmanco: Australian farm management consultancy and peer benchmarking service for broadacre growers. Adjacent to MFMG's farm management and business domain advisory work but operates as a paid advisory service rather than member-funded R&D.
- FAR Australia: Applied cropping research organisation collaborating with MFMG on GEN barley and wheat trials. Comparable in applied R&D delivery but does not operate a regional farmer membership model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MacKillop Farm Management Group social profiles
Digital presenceMacKillop Farm Management Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MacKillop Farm Management Group leadership team
Management profileNumber of profiles
Profiles22 records
MacKillop Farm Management Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MacKillop Farm Management Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MacKillop Farm Management Group
What does MacKillop Farm Management Group do?
MacKillop Farm Management Group (MFMG) is a member-based, not-for-profit agricultural research and extension organization that delivers collaborative R&D projects, field trials, and adoption programs for broadacre cropping and livestock farmers across the Limestone Coast of South Australia and western Victoria. Its core offerings include Primary Producer and Agribusiness memberships that grant access to the annual Trial Results Book, R&D Project Prospectus, seasonal newsletters, The Prosperous Farmer podcast, the MFMG mobile app, soil moisture probe data, events and field days, plus tiered Gold/Silver/Bronze sponsorship programs for agribusiness partners.
Is MacKillop Farm Management Group a public or private company?
MacKillop Farm Management Group is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MacKillop Farm Management Group founded?
MacKillop Farm Management Group was founded in 1998. It employs 1 to 10 people.
Where is MacKillop Farm Management Group based?
MacKillop Farm Management Group is headquartered in Naracoorte, Australia, in the Oceania region.
How does MacKillop Farm Management Group make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are sponsorship Programs.
Who are MacKillop Farm Management Group's main competitors?
Direct peers on record are Birchip Cropping Group, Central West Farming Systems, Southern Farming Systems, Mallee Sustainable Farming and Hart Field-Site Group. Broad incumbents are MLA (Meat & Livestock Australia) and GRDC (Grains Research and Development Corporation). Australian Farm Institute is listed as an others. Emerging players are Farmanco and FAR Australia.
Does MacKillop Farm Management Group have an API?
No public API is recorded for MacKillop Farm Management Group.
What industry is MacKillop Farm Management Group in?
MacKillop Farm Management Group's product category is Agricultural Research & Extension Services. Its primary akta.pro industry code is AFACAJAG, Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support), with a secondary code of AFAAAFAO, Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links). Its NAICS code is 115116 and its SIC code is 700.