MACKLEMORE, LLC
Macklemore, LLC is a Seattle-based independent music entity operating as the vehicle for Grammy-winning hip-hop artist Macklemore. It monetizes via streaming royalties, touring, and direct-to-consumer merchandise, serving a global fan base distributed across all major streaming platforms.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MACKLEMORE, LLC does
Macklemore, LLC is a Seattle-based independent music artist entity operating under the DBA "Macklemore." Founded in 2010, the company is a single-artist vehicle built around the Grammy Award-winning hip-hop artist Ben Haggerty (performing as Macklemore). The company's core products are recorded music — albums and singles — distributed globally through all major streaming platforms including Spotify, Apple Music, YouTube Music, Amazon Music, Deezer, Tidal, Pandora, and Soundcloud. Recent catalog output includes the 2026 album HIND'S HALL 2 and singles FAITHFUL, MANIAC, CHANT, No Bad Days Feat. Collett, and Fucked Up, building on the 2022 album Ben.
The business operates a direct-to-consumer go-to-market model. Revenue is generated from three streams: streaming royalties (usage-based, paid by streaming platforms), live performance and touring (transaction-based, sold through third-party venue ticketing), and merchandise sales (one-time purchases via the "Buy Ben" storefront on macklemore.com). The company has 13 employees and maintains a fan engagement layer consisting of social media profiles on Facebook, Instagram, Twitter, YouTube, and TikTok, plus an email and SMS mailing list used for promotional communications and tour announcements.
The entity is privately held, with no disclosed institutional investors, parent company, subsidiaries, funding rounds, or M&A activity. Technology infrastructure is standard for an independent artist: website with privacy-compliant data collection, cookies for analytics, e-commerce checkout, and deep links/landing pages to streaming platforms via Linkfire-style routing. No proprietary AI, patents, or proprietary technology platforms are noted; the moat is the artist's brand, catalog, and cultural positioning rather than any technological differentiation.
MACKLEMORE, LLC firmographics
Firmographics- Name
- MACKLEMORE, LLC
- Legal name
- Macklemore, LLC
- Website
- https://macklemore.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Macklemore, LLC is a Seattle-based independent music entity operating as the vehicle for Grammy-winning hip-hop artist Macklemore. It monetizes via streaming royalties, touring, and direct-to-consumer merchandise, serving a global fan base distributed across all major streaming platforms.
- Ownership category
- akta.pro rank
MACKLEMORE, LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Streaming Royalties: Revenue generated from music streaming plays across platforms including Spotify, Apple Music, YouTube Music, Amazon Music, Deezer, Tidal, Pandora, and Soundcloud. Fans access music through streaming subscriptions or ad-supported free tiers.
- Merchandise Sales: Direct-to-consumer merchandise sales through the 'Buy Ben' storefront link on the official website, offering artist-branded products to fans.
- Live Performance/Touring: Revenue from concert performances and touring activities. The website features a dedicated Tour section with upcoming show dates.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
MACKLEMORE, LLC product offering
Product offeringCore offering
Macklemore, LLC is an independent music artist entity that creates and distributes original recorded music (albums and singles) on global streaming platforms. The artist sells branded merchandise directly to fans through the 'Buy Ben' storefront on the official website, and generates revenue from live concert performances through touring. Core recorded releases include albums such as HIND'S HALL 2 and Ben, plus recent singles including Fucked Up, FAITHFUL, MANIAC, CHANT, and No Bad Days Feat. Collett.
Product overview
Macklemore, LLC is a music artist/entertainment entity offering recorded music content through albums and singles, live performances via touring, and merchandise. The core product portfolio consists of music releases (albums and singles) distributed via streaming platforms. Key album releases include HIND'S HALL 2 (most recent) and Ben (2022). Recent singles include 'Fucked Up', 'FAITHFUL', 'MANIAC', 'CHANT', and 'No Bad Days Feat. Collett'. The company also operates a tour service for live performances and a merchandise channel (Buy Ben). Music distribution spans multiple streaming platforms including Apple Music, Amazon Music, YouTube Music, Spotify, Deezer, Tidal, Pandora, and Soundcloud.
Differentiator
Problem solved
Functional benefit
Products and services
- HIND'S HALL 2 Studio album and second installment in the HIND'S HALL series. Distributed for streaming across all major platforms including Apple Music, Amazon Music, YouTube Music, Spotify, Deezer, Tidal, and Soundcloud.
- Ben Studio album named after the artist's given name. Available for streaming and purchase in physical (Amazon) and digital formats, with associated merchandise sold through the dedicated 'Buy Ben' storefront.
- Fucked Up Single track distributed for streaming across all major platforms including Apple Music, Amazon Music, YouTube Music, Spotify, Deezer, Tidal, Pandora, and Soundcloud.
- FAITHFUL Single track released as part of the artist's recent music output, labeled 'OUT NOW' and available for streaming on major platforms.
- MANIAC Single track released as part of the artist's recent music output, labeled 'OUT NOW' and available for streaming on major platforms.
- CHANT Single track released as part of the artist's recent music output, labeled 'OUT NOW' and available for streaming on major platforms.
- No Bad Days (Feat. Collett) Collaborative single featuring Collett, released as part of the artist's recent music output and available for streaming.
- Macklemore Tour / Live Performances Live concert tour service with scheduled show dates listed on a dedicated tour page. Tickets sold through venue ticketing systems.
- Buy Ben Merchandise Direct-to-consumer merchandise storefront featuring artist-branded products tied to the Ben album, accessible via the 'Buy Ben' link on the official website.
Companies that use MACKLEMORE, LLC
Customer profileSegments1 record
Ideal customer profiles1 record
MACKLEMORE, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
MACKLEMORE, LLC partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
MACKLEMORE, LLC competitors and assessment
Company assessmentDirect peers
- Run The Jewels (Killer Mike & El-P): Independent hip-hop duo that self-releases through streaming with strong touring presence — comparable direct-to-fan independent artist operation and revenue mix.
- Russ: Independent hip-hop artist known for owning his masters and self-distributing across streaming platforms — directly comparable business model to Macklemore's LLC structure with similar emphasis on streaming royalties.
- Tech N9ne / Strange Music: Independently owned hip-hop artist and label entity operating outside major-label distribution structures, with diversified merchandise and live touring revenue analogous to Macklemore's Buy Ben storefront and touring model.
- Action Bronson: Independent hip-hop artist who has publicly released music outside major-label systems, relying on streaming and touring — comparable independent artist entity structure to Macklemore, LLC.
- Logic: Independent hip-hop artist with major-streaming presence and self-distributed catalog; comparable artist-LLC structure and reliance on streaming and touring as primary revenue streams.
- G-Eazy: Independent hip-hop artist with heavy streaming-platform presence and live touring as core revenue streams, comparable in artist-LLC economic model and audience demographics.
- Atmosphere (Slug & Atmosphere Music): Independent hip-hop act distributing through streaming while maintaining its own label/merch infrastructure — comparable DTC and catalog ownership structure to Macklemore's LLC.
- Brother Ali: Independent hip-hop artist operating through Rhymesayers Entertainment with streaming and touring as primary revenue — directly comparable independent distribution and LLC-style artist operation.
- Chance the Rapper: Independent hip-hop artist who built mainstream fame without a traditional label deal, distributing through streaming and relying on direct fan engagement — comparable GTM and ownership structure to Macklemore, LLC.
Others
- AWAL (Sony-owned distribution): Distribution and label-services platform used by independent artists to release music to streaming platforms — adjacent ecosystem participant relevant to Macklemore's independent distribution model rather than a direct artist competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
MACKLEMORE, LLC social profiles
Digital presenceMACKLEMORE, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
MACKLEMORE, LLC leadership team
Management profileNumber of profiles
MACKLEMORE, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MACKLEMORE, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MACKLEMORE, LLC
What does MACKLEMORE, LLC do?
Macklemore, LLC is an independent music artist entity that creates and distributes original recorded music (albums and singles) on global streaming platforms. The artist sells branded merchandise directly to fans through the 'Buy Ben' storefront on the official website, and generates revenue from live concert performances through touring. Core recorded releases include albums such as HIND'S HALL 2 and Ben, plus recent singles including Fucked Up, FAITHFUL, MANIAC, CHANT, and No Bad Days Feat. Collett.
Is MACKLEMORE, LLC a public or private company?
MACKLEMORE, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MACKLEMORE, LLC founded?
MACKLEMORE, LLC was founded in -1. It employs 11 to 50 people.
How does MACKLEMORE, LLC make money?
Three revenue lines are on record. Streaming Royalties are the primary driver. The others are merchandise Sales and live Performance/Touring.
Who are MACKLEMORE, LLC's main competitors?
Direct peers on record are Run The Jewels (Killer Mike & El-P), Russ, Tech N9ne / Strange Music, Action Bronson, Logic, G-Eazy, Atmosphere (Slug & Atmosphere Music), Brother Ali and Chance the Rapper. AWAL (Sony-owned distribution) is listed as an others.
Does MACKLEMORE, LLC have an API?
No public API is recorded for MACKLEMORE, LLC.