MACMA

What MACMA does

MACMA Kft. is the Hungarian regional subsidiary (established 2004, headquartered at 1184 Budapest, Fáy u. 2.) of MACMA OHG, a Nuremberg-headquartered promotional-gift wholesale group founded in 1991. The business operates as an exclusive B2B wholesaler, supplying promotional product distributors, advertising agencies and corporate gift resellers — and explicitly not selling to end consumers — across 10 countries on four continents (Hungary, Germany, Spain, Italy, Poland, Netherlands, Sweden, France, Slovakia, Romania, Moldova, Albania, Slovenia, Croatia, Serbia, South Africa, Hong Kong, Australia). The group runs a 15,000 m² Central European warehouse in Nuremberg handling more than 30,000 pallets and a Budapest regional warehouse from which over 90% of orders ship within 24 hours.

The core platform is a catalog of more than 3,000 SKUs spanning bags, drinkware, technology and mobile accessories, keychains, leisure and sports items, office supplies, writing instruments, tools, umbrellas, household goods and textiles. Distribution is anchored by the M-Collection umbrella brand and augmented by proprietary, patented own-brands (CrisMa, Mark Twain, Ferraghini, The Marina, 7Ceramics) and licensed premium brands (Pierre Cardin, Schwarzwolf, Vanilla Season), plus third-party textile brands (Stedman, Fruit of the Loom, B&C, Russell, Result and others). An on-site printing facility supports more than a dozen decoration technologies — laser engraving, pad printing up to five colors, direct and transfer screen printing, DTF, UV LED printing, sublimation, ceramic, metal and glass decoration, epoxy and vinyl stickers, and lanyard production — enabling resellers to receive pre-branded goods from a single source.

Revenue is generated through unit wholesale pricing in HUF (ranging from roughly 65 HUF for basic pens to 26,400 HUF for higher-end bags) with volume discounts, supplemented by in-house branding/emblemázási services and B2B platform tooling including a branded webshop, a customizable neutral reseller storefront (hu.mcollection.gift), an API integration layer and a branding calculator. EU compliance certifications (LFGB, RoHS, CE, EN71, 2009/48/EC, DIN400/80 ISO 2859) and third-party testing partnerships with SGS, Intertek and Bureau Veritas support regulated food-contact, electronics and toy categories. The firm is privately held with no disclosed funding rounds, no public ticker, and no reported M&A activity in the supplied data.

Name

MACMA

Legal name

MACMA Kft.

Website

https://macma.hu

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

MACMA Kft., a Budapest-based subsidiary of German group MACMA OHG, is a B2B wholesaler of promotional gifts and branded merchandise that serves exclusively resellers across 10 countries with 3,000+ SKUs, proprietary patented brands, in-house printing and 24-hour fulfillment.

Ownership category

akta.pro rank

Product category

Promotional Products Wholesale

SIC

Wholesale-Durable Goods, Nec (5099), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

Keywords

• Promotional gifts wholesale
• Branded merchandise distribution
• Corporate gifts supplier
• B2B reseller platform
• In-house branding services

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Promotional Gift Wholesale: Wholesale distribution of promotional gifts and branded merchandise to resellers. Product categories include bags, drinkware, technology items, keychains, leisure/sports, office supplies, pens, tools, umbrellas, household items, and textiles.
2. Branding/Emblémázási Services: In-house printing and branding services allowing resellers to order products pre-embellished. Technologies include laser engraving, pad printing, screen printing, DTF, UV LED printing, sublimation, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Wholesale distribution of promotional gifts and branded merchandise exclusively to registered resellers (promotional product distributors, advertising agencies, corporate gift suppliers). The catalog spans 3,000+ items across bags, drinkware, technology/mobile accessories, keychains, leisure/sports, office supplies, pens, tools, umbrellas, household items, and textiles, sold under the M-Collection umbrella brand, proprietary patented brands (CrisMa, Mark Twain, Ferraghini, The Marina, 7Ceramics), and licensed premium brands (Pierre Cardin, Schwarzwolf, Vanilla Season). Complementary in-house branding/printing services cover laser engraving, pad printing, screen printing, DTF, UV LED, sublimation, and related decoration technologies, with orders fulfilled from local stock — 90%+ shipped from Budapest warehouse within 24 hours.

Product overview

MACMA is a promotional gift wholesale platform operated by MACMA OHG (parent company, founded 1991, Nuremberg) with its Hungarian subsidiary MACMA Kft. established in 2004 in Budapest. The platform offers over 3,000 promotional gift products across multiple categories including bags/travel items, drinkware (bottles, mugs, thermoses), technology items (power banks, headphones, wireless chargers), office supplies, writing instruments, tools, and textiles. The core M-Collection brand serves as the primary product line, supplemented by proprietary owned brands (CrisMa, Mark Twain, Ferraghini - with patented/unique designs exclusive to MACMA) and licensed premium brands (Pierre Cardin, Schwarzwolf, Vanilla Season). Third-party textile brands include Stedman, Fruit of the Loom, B&C, Russell, and others. The platform provides comprehensive branding/embroidery services through on-site facilities offering multiple printing technologies (laser engraving, pad printing, screen printing, sublimation, UV LED, etc.), 24-hour delivery from local Budapest warehouse, and API integration solutions for reseller partners. The company exclusively serves resellers, not end consumers.

Differentiator

Problem solved

Functional benefit

Brands

• CrisMa: Proprietary German-developed, company-patented design brand offering unique promotional gift products with excellent price-value ratio, exclusively available through MACMA.
• Ferraghini
• Mark Twain
• The Marina
• 7Ceramics

Products and services

• M-Collection Comprehensive catalog of 3,000+ promotional gift products including bags, drinkware, textiles, technology items, office supplies, pens, tools, umbrellas, household items, and keychains. Serves as the main umbrella for the company's wholesale product portfolio.
• CrisMa Patented proprietary brand offering unique promotional gift designs developed in-house in Germany, exclusively available through MACMA. Products marked CrisMa are unique items not available elsewhere, offering an excellent price-value ratio; multiple products under this brand have won international awards.
• Mark Twain Proprietary brand exclusive to MACMA, part of the company's high-end branded products portfolio, offering premium-positioned promotional gift products.
• Ferraghini Exclusive high-end brand in MACMA's portfolio, known for premium quality promotional gifts distributed only through MACMA.
• Pierre Cardin Premium licensed textile brand offering high-end promotional apparel and accessories added to MACMA's portfolio in the early 2010s.
• Schwarzwolf Premium licensed brand focused on outdoor and sports-oriented promotional products available through MACMA's wholesale platform since the early 2010s.
• Vanilla Season Premium licensed brand in MACMA's catalog, offering high-quality promotional products added to the portfolio in the early 2010s.
• Textile Products Comprehensive range of textile products including T-shirts, polo shirts, polar fleece, sweaters, jackets, workwear, and children's clothing from various brands including M-Collection, Stedman, Fruit of the Loom, B&C, Russell, Result, and others.
• Technology and Mobile Products Electronic promotional items including earphones, headphones, mobile accessories, power banks, speakers, pendrives, and wireless chargers.
• Drinkware Bottles, mugs, cups, drinking straws, hip flasks, thermoses, thermos mugs, and drinking accessories.
• Bags and Travel Accessories Backpacks, shoulder bags, belt bags, gym bags, cooler bags, document bags, eco-friendly bags, waterproof bags, shopping bags, travel bags, car accessories, and travel accessories.
• Branding/Emblémázási Services On-site printing facility offering laser engraving, pad printing (up to five colors), direct and transfer screen printing, DTF, ceramic decoration, metal and glass decoration, epoxy and vinyl stickers, digital printing, UV LED printing, sublimation, lanyard production, and rotary screen printing. Available exclusively to MACMA resellers, allowing them to order products pre-embellished for resale to end customers.
• 24-Hour Delivery Service Fulfillment service covering over 90% of promotional gift orders shipped from Budapest warehouse within 24-48 hours. Orders placed by 1 PM are dispatched same day. Available to registered resellers for the Hungarian market and neighboring countries.
• Neutral Website (hu.mcollection.gift) Customizable neutral website for resellers who lack their own promotional gift-specific webshop or cannot manage a webshop daily. Provides API integration solutions and branding calculator. Acts as a partnered GTM platform enabling resellers to serve end customers under their own purchasing flow.

Quantifiable outcome

• 90%+ of promotional gift orders fulfilled from local Budapest stock within 24 hours
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SGScoreOthersAccredited testing company for quality assurance. Testing institutes examine goods based on EU regulations or specific customer requirements.
• IntertekcoreOthersAccredited testing company for quality assurance. Works with MACMA to examine goods according to EU regulations and standards.
• Bureau VeritascoreOthersAccredited testing company for quality assurance. Examines goods based on EU regulations and specific customer requirements.
• Neutral Website (hu.mcollection.gift)minorGTM or Marketing PartnerCustomizable neutral website solution for resellers who don't have promotional gift-specific websites or cannot manage their own webshop daily.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Polyconcept Group: Global leader in branded promotional products (parent of Leed's, Bullet, J.A. Henckels, etc.). Serves distributors and resellers with a wide product portfolio. Comparable to MACMA at the category level though broader in geography and product line.
• SanMar Corporation: Large US apparel and accessories wholesaler including a promotional products division, supplying resellers and decorators. Comparable to MACMA in the textile/apparel segment and B2B model; apparel-focused.
• Staples Promotional Products: Promotional products division of Staples, serving corporate buyers and resellers across North America and Europe. Comparable to MACMA in product breadth and corporate-gift space; much larger and corporate-led.
• Hit Promotional Products: One of the largest US-based promotional product distributors, supplying resellers across North America and globally. Comparable to MACMA in category breadth and B2B reseller-only model; broader in geographic reach.
• BIC Graphic: Promotional division of BIC, supplying writing instruments and hard goods to resellers worldwide. Comparable to MACMA in product categories (writing, drinkware) and B2B channel; larger and more global.

Direct peers

• Senator GmbH: German manufacturer and supplier of promotional writing instruments and gift items, serving resellers across Europe. Comparable to MACMA in target customers (resellers) and product overlap (pens, writing instruments, branded gifts).
• ELATEX GmbH: German promotional products wholesaler supplying resellers, with focus on textile decoration and branded merchandise. Comparable to MACMA in B2B reseller model, German-rooted operations, and textile/printing overlap.
• National Pen: US-headquartered promotional products and writing instruments supplier serving resellers. Comparable to MACMA in product focus (pens, writing, branded merchandise) and B2B distribution model.
• Mid Ocean Brands: Large European promotional product wholesaler headquartered in the Netherlands, supplying resellers across Europe with branded merchandise across multiple categories. Direct peer to MACMA in scale, B2B channel model, and multi-country coverage.
• PF Concept: One of Europe's largest promotional product distributors, headquartered in Germany with a multi-country reseller-only model. Most direct functional peer to MACMA: similar product breadth (textiles, drinkware, tech, writing), licensing of premium brands, and B2B-only sales to resellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/macma-hungary

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MACMA