Macmillan Education Iberia

Name

Macmillan Education Iberia

Legal name

MACMILLAN IBERIA S.A.U.

Website

https://macmillaneducation.es

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

Keywords

• Educational publishing
• Language learning materials
• Digital learning platforms
• Vocational education
• Teacher professional development

Headquarters

HQ city

Madrid, Community of Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Educational Publications: Sale of print and digital textbooks, workbooks, and learning materials for English, French, and German languages across all education levels from pre-primary to vocational training.
2. Digital Subscriptions: Access to digital platforms including MEE app, Red Roo Reads, and online resources through token or access code systems bundled with physical books or sold separately.
3. Professional Development: Teacher training programmes, webinars, and professional development resources offered through Advantage platform.
4. Programme Licensing: Licensing of KiVa bullying prevention programme and WellSchool wellness programmes to schools and educational institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Macmillan Education Iberia publishes and distributes educational materials for language learning (English, French, German) across pre-primary through vocational training levels in the Iberian market. The company sells print textbooks, digital learning platforms (MEE, Advantage, Red Roo Reads), AI-powered teacher and student tools (ThinkoAI, Mathew IA), and licensed wellbeing programmes (KiVa, WellSchool) to schools, language academies, and individual consumers.

Product overview

Macmillan Education Iberia is a comprehensive educational publisher offering language learning courses (English, French, German), exam preparation, digital reading platforms, and educational programs. The portfolio includes core language courses (Find Your Voice, Optimise Academy, Bright Academy Stars), digital platforms (MEE, Red Roo Reads, Advantage with ThinkoAI AI assistant), bullying prevention (KiVa), wellbeing programs (WellSchool), vocational education with AI (Mathew), and graded readers (Readers Club). The company operates primarily in Spain through direct sales, an online store, and partner channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Find Your Voice

Quantifiable outcome

• KiVa reduces bullying cases significantly and has been implemented in 90% of Finnish schools
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Hueber VerlagcoreStrategic or Co-development PartnerOver 30-year collaboration with Hueber, Germany's leading publisher for German language teaching materials. Macmillan distributes Hueber's German language resources in Spain, covering all education levels from primary to adult learning.
• ByME (Bilingual Education)coreStrategic or Co-development PartnerJoint venture with Edelvives to develop ByME, a comprehensive bilingual education programme combining Macmillan language expertise with Edelvives Spanish educational content.
• University of Turku (Finland)coreTechnology or IntegrationLicensed the KiVa bullying prevention programme developed by the University of Turku with Finnish Ministry of Education funding. Programme includes virtual environments, online surveys, and monitoring tools.
• ONCE (Organización Nacional de Ciegos Españoles)minorStrategic or Co-development PartnerCollaboration with Spain's national organization for the blind on inclusive education content, particularly for students with visual disabilities, featured in the Únicos podcast series.
• Fundación Balia por la InfanciaminorStrategic or Co-development PartnerPartnership to address social discrimination and educational inequality affecting children in poverty situations, contributing to the Únicos podcast on inclusive education.
• Fundación AlaresminorStrategic or Co-development PartnerCollaboration on inclusive education for students with functional diversity, providing expertise on integrating students with disabilities into mainstream classrooms.
• COGAM (Colectivo de Lesbianas, Gais, Trans y Bisexuales de Madrid)minorStrategic or Co-development PartnerPartnership for LGBTQ+ inclusion in education, featured in Únicos podcast discussing inclusion of LGBTQ+ students in schools.
• Fundación Secretariado GitanominorStrategic or Co-development PartnerCollaboration on inclusive education for the Romani community, addressing racial discrimination in education and promoting quality inclusive schooling.
• Asilim (Asociación para la enseñanza del español)minorStrategic or Co-development PartnerPartnership for literacy and Spanish language support for immigrants, addressing the needs of non-native speakers in Spanish schools.
• AMIT (Asociación de Mujeres Investigadoras y Tecnólogas)minorStrategic or Co-development PartnerPartnership to promote scientific vocations among female students, featured in Únicos podcast on encouraging girls' participation in STEM fields.
• Fundación Educación ActivaminorStrategic or Co-development PartnerCollaboration on ADHD and neurodivergence topics in education, providing expertise on learning difficulties and classroom strategies.
• Editions Maison des LanguesminorChannel Partner/ Reseller/ DistributorPartnership with French language publisher for FLE (Français Langue Étrangère) materials, co-branded under Macmillan Education Iberia.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Vicens Vives: Catalan-rooted Spanish educational publisher with strong K-12 presence across all subjects including languages. Competes in the same Spanish school procurement market with similar curriculum-aligned offerings.

Direct peers

• Edelvives: Spanish educational publisher and partner in the ByME bilingual joint venture with Macmillan. Competes in primary and secondary curriculum while also co-developing bilingual education content.
• CLE International: Specialized French language learning publisher under Hachette. Direct competitor in FLE materials for Spanish schools and language academies, with comparable secondary-level French curricula.
• Grupo SM: Major Spanish-language educational publisher with extensive K-12 presence, including English learning materials. Competes directly with Macmillan in Spanish school tenders and has comparable digital learning initiatives.
• Santillana (PRISA): One of Spain's largest K-12 educational publishers under the PRISA group. Directly competes across language learning and broader curriculum materials in the Spanish public school procurement market.
• Anaya (Grupo Anaya): Spanish K-12 educational publisher offering language learning materials and broader curriculum. Direct competitor in school procurement and adjacent in product portfolio (textbooks, digital platforms).
• Oxford University Press España: Direct competitor in English language learning across all Spanish education levels including primary, secondary, and Bachillerato. Comparable catalogue depth and school-channel distribution.
• Cambridge University Press & Assessment: Direct competitor in English language learning materials and Cambridge exam preparation for Spanish schools. Offers overlapping primary, secondary, and adult English curricula with comparable digital platforms.

Broad incumbents

• Hachette Livre (FLE): Global publisher with significant FLE (French as Foreign Language) presence through Hachette FLE and related imprints. Competes with Macmillan's French language offerings (TADAM!, Diaporama, Les Blogueurs) in Spain.
• Pearson Education: Global education conglomerate with extensive K-12 and English language learning presence in Spain (Pearson Edexcel, Pearson English). Operates broadly across multiple educational segments and competes with Macmillan in language learning and exam preparation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MacmillanSpain
• YouTubeyoutube.com/@MacmillanSpain
• Facebookfacebook.com/MacmillanSpain
• LinkedInlinkedin.com/company/macmillan-iberia
• Instagraminstagram.com/macmillanspain

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macmillan Education Iberia