MAC Panama

Name

MAC Panama

Legal name

Museo de Arte Contemporáneo de Panamá (MAC Panamá)

Website

https://macpanama.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Art Museum

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Museums (71211)

akta.pro industry

PRIMARYTHAJADAF

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

Keywords

• Contemporary art museum
• Art exhibitions
• Museum education programs
• Cultural membership programs
• Public art programming

Headquarters

HQ city

Ancón, Panama

HQ country

Panama

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Museum Admission: Entry fees charged to visitors: B/.5.00 for Panameños and residents, B/.2.50 for students and retirees, B/.10.00 for foreigners, free for children under 12
2. 60+ Membership Program: Annual membership at $60 providing unlimited museum entry, complimentary guest passes, store discounts, and exclusive member events
3. Tienda MAC Retail Sales: On-site store selling books, serigraphs, merchandise (totes, mugs, thermoses, caps), and limited edition artworks
4. Individual Donations: Individual donations supporting museum operations and mission of providing art access to the public
5. Corporate Sponsorship: Corporate contributions at Benefactor, Aliado, and Mecenas tiers providing visibility and association with museum programs
6. MAC GALA and Subasta MAC: Annual fundraising events combining gala dinners with art auctions to support museum programming and operations

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

MAC Panamá is a non-profit contemporary art museum that curates and presents exhibitions of Panamanian and international artists in its Ancón headquarters, La Bóveda experimental space, and Contenedor MAC itinerant program. It manages a permanent collection of over 1,200 works, offers visitor experiences including guided tours, family visits, and school educational programs (Aula Viva, Método, Laboratorio Gráfico), and operates a 60+ annual membership, an on-site and online retail store (Tienda MAC), and annual fundraising events (MAC GALA, Subasta MAC).

Product overview

MAC Panamá is a contemporary art museum offering a portfolio of interconnected cultural products and services. The core offering centers on exhibitions (current and traveling shows at the main venue, La Bóveda experimental space, and Contenedor MAC itinerant program), visitor experiences (guided tours, group and family visits, educational school tours), and access to its collection of over 1,200 artworks. Supporting services include the Tienda MAC retail store (books, serigraphs, merchandise), the 60+ annual membership, donation program, and educational initiatives (Aula Viva school program, Método training program, Laboratorio Gráfico workshop). Fundraising is driven by the annual MAC GALA and Subasta MAC events. The museum also provides research access through its Archive and Study Room.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Visits and Guided Tours Guided and self-guided visits to the museum's contemporary art exhibitions, including group tours, family visits, and commented tours offered in Spanish and English with paid admission.
• Contemporary Art Exhibitions Rotating exhibitions featuring Panamanian and international contemporary artists, with current, past, and upcoming shows presented in the main galleries.
• La Bóveda Experimental Space Alternative exhibition venue dedicated to emerging artists and projects from Panama, Central America, and the Caribbean, functioning as a platform for new voices in contemporary art.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor, core and major.

• Time to Eat by Chef IvaneshminorOthers · 1 January 2026Food vendor partner for exhibition closing events and public programming activities.
• Sweet Temptation by Chef MarominorOthers · 1 January 2026Dessert vendor partner for exhibition closing events and public programming activities.
• Hangar Centro de Producción e Investigación Artística, BarcelonacoreStrategic or Co-development Partner · 1 January 2025International residency partner for Premio de Arte Joven program. Hangar provides artist residency including airfare, accommodation, stipend, technical support, and curatorial accompaniment. Founded in 1997, it is a leading international center for artistic research.
• MercantilcoreStrategic or Co-development Partner · 1 January 2025Partner in Premio de Arte Joven MAC Panamá x Mercantil program, providing $7,000 prize package and international residency for young emerging artists under 35.
• Smithsonian Tropical Research InstituteminorStrategic or Co-development Partner · 1 January 2024Partner in Flotation 2 event held in June 2024 as part of The Current IV program, focused on ocean research and community immersion.
• Ron AbuelominorOthers · 1 January 2024Beverage sponsor providing complimentary drinks for museum events such as exhibition closing celebrations.
• MOMA PS1coreStrategic or Co-development Partner · 23 October 2023Collaborative partnership on Chotin' program - curatorial practices exchange from Central America and Caribbean. MoMA PS1 hosted a day of conferences focused on curatorial methodologies including diaspora policies, linguistic justice, cross-border affinities, and community co-creation.
• MCA ChicagocoreStrategic or Co-development Partner · 23 October 2023Collaborative partnership on Chotin' program. MCA Chicago hosted sessions treating Chicago as a transcultural crossroads and diaspora convergence point for the Americas in the Midwest.
• TBA21 Thyssen-Bornemisza Art ContemporarycoreStrategic or Co-development Partner · 1 January 2023The Current IV curatorial fellowship program organized as a three-year initiative cultivating transdisciplinary practices around Ocean understanding. TBA21 is a leading international art and advocacy foundation founded by Francesca Thyssen-Bornemisza.
• Ministerio de Cultura y MercantilmajorStrategic or Co-development Partner · 1 January 2022Support received for organization and operation of the Archivo and Sala Estudio spaces, developing toward an Art Research Center with public access.
• MercantilcoreStrategic or Co-development Partner · 1 January 2021Collaboration between MAC Panama and Mercantil to revitalize the Taller de Artes Gráficas Panarte through the Laboratorio Gráfico initiative, promoting graphic arts training and development for local artists.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Regional players

• TEOR/éTica: Costa Rica-based contemporary art space focused on Central American artists, residencies, and research. Smaller scale and operating primarily from San José, but highly comparable in regional curatorial mission and experimental exhibition programming.

Broad incumbents

• Museum of Contemporary Art Chicago (MCA Chicago): Existing Chotin' program partner and a leading US contemporary art museum with similar curatorial exchange focus on diaspora, cross-border affinities, and community co-creation. Comparable curatorial ambition and educational programming.
• TBA21 Thyssen-Bornemisza Art Contemporary: International art and advocacy foundation partnering with MAC on The Current IV ocean-focused fellowship. Comparable in combining contemporary art programming with transdisciplinary research and curatorial exchange.
• Museo de Arte de São Paulo (MASP): Major Latin American art institution combining modern and contemporary programming. Larger scale and broader geographic catchment, but comparable in mission, membership/subscription structure, and integrated educational and retail operations.

Direct peers

• MALBA – Museo de Arte Latinoamericano de Buenos Aires: Leading Latin American art museum operating with a similar blend of permanent collection, temporary exhibitions, educational programming, retail store, and membership tiers. Closely aligned business model and audience development approach.
• Museo Tamayo Arte Contemporáneo: Mexico City-based contemporary art museum with a comparable mission of showcasing international and Latin American contemporary artists and supporting emerging voices. Directly comparable in curatorial scope, public programming, and Latin American contemporary art positioning.
• Museo de Arte Contemporáneo de Lima (MAC Lima): Peruvian contemporary art institution with parallel focus on emerging artists, experimental exhibition spaces, and educational outreach. Same naming convention and similar regional positioning in Latin America.
• Museo de Arte Moderno de Buenos Aires (MAMBA): Argentine modern and contemporary art museum offering exhibitions, film programming, educational activities, and a museum shop. Direct peer in the Latin American contemporary art museum category.

Emerging players

• Hangar – Centro de Producción e Investigación Artística: Barcelona-based artistic research and residency center that is MAC's international residency partner for Premio de Arte Joven. Comparable mission in supporting emerging artist research and production, though operating as a residency rather than a museum.
• Museo de Arte de la Universidad Nacional de Colombia: University-affiliated Colombian museum combining contemporary art exhibitions with educational and archival functions. Comparable in combining research/archive role with public contemporary art programming in the Latin American context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCV7DJiv86cIp-_Nf6J49Bng
• Facebookfacebook.com/MACPMA
• LinkedInlinkedin.com/company/macpanama
• Instagraminstagram.com/mac_panama

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAC Panama