What Macromedia Hochschule does

Macromedia Hochschule (legally Macromedia University of Applied Sciences) is a state-accredited private university of applied sciences headquartered in Germany, with the flagship campus in the Nymphenburg area of München and additional campuses in Berlin, Frankfurt, Freiburg, Hamburg, Köln, Leipzig, and Stuttgart. The institution delivers practice-oriented Bachelor's (BA/BS) and Master's (MA) degree programs organized into nine Bachelor clusters and four Master clusters spanning media, management, design, psychology, fashion, film, music, games, and sport. Programs are taught by industry-experienced faculty and incorporate practical projects with industry partners plus a mandatory practical semester, with alumni reportedly employed at major companies including Adidas, Microsoft, BMW, Deloitte, and Adobe.

The business model is tuition-based, with students enrolling in multi-year degree contracts distributed across 8 German cities and recruited through a multi-channel funnel including online applications, campus tours, virtual info evenings, social media, and direct advisory via phone, WhatsApp, and email. Revenue is classified as recurring subscription-style multi-year tuition billing, with discounts (e.g., a €699 summer promotion) used as enrollment-cycle incentives. Pricing is not publicly disclosed and is finalized through the admissions and financing consultation process.

The institution also operates two wholly-owned subsidiary brands: Macromedia Plus for professional education and advanced training, and Macromedia Akademie for vocational training, creating a layered ecosystem across degree, upskilling, and vocational pathways. International mobility is supported via a "Studieren im Ausland" (study abroad) offering and an Erasmus exchange partnership with Breda University of Applied Sciences in the Netherlands.

Name

Macromedia Hochschule

Legal name

Macromedia University of Applied Sciences

Website

https://macromedia-hochschule.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Macromedia Hochschule is a state-accredited private German university of applied sciences operating 8 campuses across major cities, offering practice-oriented BA/BS and MA degrees in media, management, design, and psychology, with revenue generated from multi-year tuition contracts and complementary professional and vocational training subsidiaries.

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical Universities with Architecture, Built Environment & Design Engineering (EDAHAEAJ)

akta.pro secondary industry

Interdisciplinary/Experimental Liberal Arts Colleges (EDAHACAN)

Keywords

• Private higher education
• Bachelor degree programs
• Master degree programs
• Media management studies
• Vocational training Germany

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tuition Fees: The university generates revenue primarily through tuition fees for Bachelor and Master degree programs. Programs cover state-accredited degrees in media, management, design, and psychology disciplines. Financial support and payment plans are available as noted in the 'Kosten & Finanzierung' (Costs & Financing) section.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Macromedia Hochschule is a state-recognized private university of applied sciences that delivers Bachelor of Arts, Bachelor of Science, and Master of Arts degree programs on-campus across eight German cities. Programs span media, management, design, and psychology disciplines, with mandatory practical semesters and project-based collaborations with industry partners. Vocational training is offered via the Macromedia Akademie sub-brand, and professional continuing education via Macromedia Plus.

Product overview

Macromedia University of Applied Sciences (Macromedia Hochschule) is a state-recognized private university offering a portfolio of higher education products structured around three core degree types: Bachelor of Arts, Bachelor of Science, and Master of Arts. The Bachelor programs are organized into nine thematic clusters covering Design & Art, Film & Acting, Games & Coding, Management, Media & Journalism, Fashion, Music, Psychology, and Sports & Nutrition. Graduate offerings are grouped into three Business, Media, and Fashion & Design clusters. The university provides on-campus study across eight German cities (Berlin, Frankfurt, Freiburg, Hamburg, Cologne, Leipzig, Munich, Stuttgart) with practice-oriented pedagogy including workshops, practical projects with industry partners, and mandatory practical semesters. The institution also operates Macromedia Akademie for vocational training alongside its degree programs.

Differentiator

Problem solved

Functional benefit

Brands

• Macromedia Plus: Professional education and advanced training programs
• Macromedia Akademie

Products and services

• Bachelor Degree Programs (BA/BS)

Quantifiable outcome

• Graduates secure employment at major international companies

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Breda University of Applied SciencesminorStrategic or Co-development Partner · 26 June 2026Erasmus exchange partnership allowing Macromedia students to study abroad at Breda University in the Netherlands. Students participate in international exchange programs as part of their degree studies.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HMKW Hochschule für Medien, Kommunikation und Wirtschaft: Berlin-based private university of applied sciences specializing in media, communication, design, and business — competing for the same media/creative prospective student segment as Macromedia's design and journalism clusters.
• SRH Universities (SRH Hochschulen): Network of state-accredited private universities in Germany offering practice-oriented Bachelor and Master degrees across multiple disciplines and campus locations; closest direct peer in scale and pedagogical model.
• University of Applied Sciences Europe (UE): Private German university with strong emphasis on design, media, business, and psychology programs across multiple German campuses — directly comparable curriculum focus and target audience to Macromedia.
• Hochschule Fresenius: German private university of applied sciences with multi-campus delivery and a broad portfolio spanning media, business, design, and psychology — overlapping directly with Macromedia's discipline mix and target student profile.
• DEKRA Hochschule für Medien: Berlin-based private university of applied sciences offering state-recognized media, business, and design programs; comparable in scale, accreditation status, and discipline focus to Macromedia.
• FOM Hochschule: One of Germany's largest private universities of applied sciences, focused on working professionals and offering dual/work-integrated Bachelor and Master programs with multiple campus locations — comparable operating model and accreditation footprint to Macromedia.
• IU Internationale Hochschule: Germany's largest private university of applied sciences, offering state-accredited Bachelor and Master programs with a strong practice-oriented and digital focus across multiple disciplines — directly comparable in business model, degree portfolio, and target student segments to Macromedia.

Emerging players

• SAE Institute: International private education provider focused on creative media disciplines (audio, film, animation, game development); partial overlap with Macromedia's Film, Music, and Games & Coding programs in target student and curriculum scope.
• CODE University of Applied Sciences: Berlin-based private university offering interdisciplinary programs in software engineering, design, and product management — overlapping with Macromedia's Games & Coding and Design clusters but with a narrower, more digital-native focus.

Regional players

• MODUL University Vienna: Private Austrian university of applied sciences focused on business, tourism, and digital media management; comparable private higher-education operating model but geographically distinct and not a direct competitor in the German market.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/MacromediaUniversity
• Facebookfacebook.com/hochschulemacromedia
• LinkedInlinkedin.com/company/macromedia-hochschule
• Instagraminstagram.com/macromediauniversity/?hl=en
• TikToktiktok.com/@mymacromedia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macromedia Hochschule