Macron Hub London West

What Macron Hub London West does

Macron Hub London West (legal entity: Macron Sports Hub London West, company number 14188015) is a UK-registered private limited company operating as an authorized regional hub and distributor for the Italian sportswear manufacturer Macron. Headquartered in Leatherhead, Surrey with a 6-person team, the company serves UK sports clubs, schools, national cricket and rugby teams, police forces, and corporate clients, offering custom teamwear and replica kit across football, cricket, rugby, padel, volleyball, handball, basketball, baseball, athletics, and training categories. Its product catalogue spans six technical ranges (Rising, Academy Evo, Glory, Victory, Energy, Thunder) from entry-level to premium, complemented by a custom teamwear service that applies club colors, badges, sponsor marks, names, and numbers.

The company runs a direct-to-consumer Shopify e-commerce storefront supplemented by phone and email ordering, and operates a network of 500+ individual online club shops that function as branded micro-storefronts per organization. Its production stack combines Macron's upstream product supply with in-house decoration capabilities — embroidery, printing, dye sublimation, labelling, and transfer printing — enabling a standard 21-day turnaround on customized orders. A Macron Kit Designer online tool supports early-stage concept visualization for clubs and schools.

Commercially, Macron Hub London West generates revenue primarily through one-time sales of customized teamwear and replica merchandise, with unit prices ranging from approximately £19.99 for accessories to £63.99 for match jerseys. It is a subsidiary/franchisee of Macron S.p.A. and holds official replica kit supplier status for West Indies Cricket, Ireland Cricket, Six Nations 2024 Rugby, and the Albania National Team, alongside notable corporate accounts such as Pizza Hut, Mail Boxes Etc, Thames Valley Police, and Wiltshire Police. No external funding has been raised, and no revenue figures have been disclosed.

Name

Macron Hub London West

Legal name

Macron Sports Hub London West

Website

https://macronlondonwest.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Macron Hub London West is a UK-registered authorized regional distributor of Macron sportswear, providing custom teamwear, replica kits, and in-house decoration services to 500+ sports clubs, schools, national cricket and rugby teams, police forces, and corporate clients across the United Kingdom.

Ownership category

akta.pro rank

Product category

Custom Sportswear and Teamwear Retail

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

akta.pro secondary industry

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)

Keywords

• Custom teamwear
• Sports club apparel
• Replica match kits
• Club merchandise
• Customized sports uniforms

Headquarters

HQ city

Leatherhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Teamwear Sales: Sale of customized Macron sportswear and teamwear to sports clubs, schools, and organizations. Orders include custom colors, badges, sponsor marks, names and numbers.
2. Replica Kit and Merchandise Sales: Sale of replica national team kits (West Indies Cricket, Ireland Cricket) and branded merchandise including apparel and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Macron Hub London West is a UK-based Macron brand hub that supplies customized sportswear, teamwear and replica kits to sports clubs, schools, national teams and organisations, with six product ranges (Rising, Academy Evo, Glory, Victory, Energy, Thunder) covering entry-level to premium and unisex/women's fits. The core service is customization of these garments with club colors, badges, sponsor marks, names and numbers performed in-house via embroidery, printing, dye sublimation, labelling and transfer printing, supported by an online Macron Kit Designer and individual online club shops.

Product overview

Macron Hub London West is a sportswear and teamwear company offering custom teamwear for clubs and schools across multiple sports. The product portfolio includes six distinct technical ranges (Rising, Academy Evo, Glory, Victory, Energy, Thunder) designed for different levels and price points, from entry-level to premium garments. These ranges are complemented by custom teamwear services allowing organizations to add branding, sponsor marks, names and numbers. The company also provides in-house production capabilities including embroidery, printing, dye sublimation printing, labelling and transfer printing, along with individual club shops for ordering branded merchandise. Sports coverage includes Football, Cricket, Rugby, Padel, Volleyball, Handball, Freetime, Basketball, Baseball, Athletics and Training.

Differentiator

Problem solved

Functional benefit

Products and services

• Rising range Mid-range and premium Macron garments in both unisex and women's fits, positioned as a fresh modern option for sports clubs and organisations.
• Academy Evo range Macron product range specifically designed for schools, colleges, universities and sports clubs, offering durable sportswear across multiple sports.
• Glory range Macron product range featuring melange sublimated texture throughout the front of garments and two-tone sleeves for customised teamwear.
• Victory range Mid-range and premium Macron garments available in both unisex and women's fit for clubs and organisations across multiple sports.
• Energy range Macron entry-level product range with both unisex and women's fit garments, released in 2025 for grassroots clubs and budget-conscious buyers.
• Thunder range Macron product range with embossed texture on the front of garments and a two-tone V panel, used as a premium option for customised teamwear.
• Custom Teamwear service Service enabling clubs, schools and organisations to build Macron kits around their colours and badge, adding sponsor marks, staff roles, names and numbers with youth and adult sizing options.
• Online Club Shops Dedicated online shop pages for individual sports clubs and organisations to order their branded merchandise and teamwear directly.
• Replica National Team Kits Official replica match kits and merchandise from West Indies Cricket, Ireland Cricket Team and the Six Nations 2024 Rugby competition, including match jerseys (from £63.99) and accessories (from £19.99).

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Squadkit: Online custom teamwear platform enabling clubs to design and order branded kits with printing/embroidery included. Comparable because it competes for the same grassroots custom teamwear orders through a digital-first, low-touch model that pressures traditional hubs on price and turnaround.

Direct peers

• Castore: British sportswear brand selling technical teamwear and replica kits direct to sports clubs and consumers, with multi-sport coverage and customization. Comparable as a competing premium sportswear brand targeting the same UK grassroots and club market.
• Surridge Sport: UK-based manufacturer and direct supplier of custom teamwear and bespoke kits to clubs, schools, and associations. Directly comparable because it offers end-to-end design, manufacture, and decoration of teamwear for amateur sports customers.
• Hummel UK: UK operation of Danish sportswear brand Hummel, supplying teamwear and kits to clubs and schools across football, handball, and other sports. Comparable because it pursues the same grassroots club and institutional custom-teamwear market as a branded distributor.
• Pro:Direct Sport: UK-based multi-sport retailer stocking teamwear, footwear, and equipment across football, rugby, cricket, and running. Comparable as a UK e-commerce-first sports retailer serving overlapping club and consumer customers, though it does not specialize in custom teamwear production.
• Joma Sport UK: Spanish sportswear brand's UK distribution channel selling teamwear and football kits to amateur clubs and academies. Comparable as a competing imported brand targeting the same grassroots football and multi-sport customer base in the UK.
• Errea UK: UK arm of Italian sportswear brand Errea, distributing technical teamwear to amateur and semi-pro clubs across football, rugby, cricket and other sports. Comparable as a competing European-brand distributor pursuing identical customer segments in the UK.
• Macron Sports Hub (other UK regions): Sister Macron authorized hubs serving other UK regions (e.g. Macron Hub North, East, South). They run the identical model — Macron product range plus in-house customization for clubs and schools — competing for the same UK grassroots and institutional customers in different geographies.

Broad incumbents

• Adidas Teamwear: Global sportswear giant's teamwear division supplying custom kits and merchandise to clubs, schools, and federations. Comparable as the incumbent leader in the broader UK custom teamwear market — same product category, larger scale and broader portfolio.
• Nike Team Sports: Global sportswear brand's teamwear division producing custom kits and training wear for clubs, schools, and national teams. Comparable as a broad incumbent in the same custom teamwear category with significantly greater scale and brand recognition than Macron Hub London West.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/macron-london-west

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macron Hub London West