MACY'S BACKSTAGE, INC.
Macy's Backstage, Inc. is the off-price retail subsidiary of Macy's, Inc., selling brand-name apparel, home goods, beauty, and toys at 20-80% off through in-store departments and stand-alone locations for budget-conscious consumers.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
MACY'S BACKSTAGE, INC. firmographics
Firmographics- Name
- MACY'S BACKSTAGE, INC.
- Legal name
- Macy's Backstage, Inc.
- Website
- https://macysbackstage.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Macy's Backstage, Inc. is the off-price retail subsidiary of Macy's, Inc., selling brand-name apparel, home goods, beauty, and toys at 20-80% off through in-store departments and stand-alone locations for budget-conscious consumers.
- Ownership category
- akta.pro rank
MACY'S BACKSTAGE, INC. industry classification
Industry- Product category
- Off-Price Retail
- NAICS
- Department Stores (4551), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Department Stores (5311), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Off-Price Fashion & Apparel Department Stores (CRAGAEAB)
- akta.pro secondary industry
- Off-Price Department Stores (Broadline) (CRAGAEAA)
Keywords
Where MACY'S BACKSTAGE, INC. is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MACY'S BACKSTAGE, INC. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Off-Price Retail Sales: Traditional retail revenue model through physical in-store point-of-sale transactions. The company operates an off-price retail format, acquiring surplus inventory, closeouts, overruns, and specially sourced merchandise at discounted costs, then selling to consumers at 20-80% below comparable retail prices. All sales occur at physical retail locations with no e-commerce channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Everyday off-price retail pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MACY'S BACKSTAGE, INC. product offering
Product offeringCore offering
Macy's Backstage is an off-price retail format that sells discounted brand-name apparel, accessories, home goods, beauty products, toys, and gifts at 20-80% below comparable department-store prices. The format operates exclusively through brick-and-mortar locations—both as in-store departments inside select Macy's stores and as dedicated stand-alone Macy's Backstage stores in select U.S. cities. Inventory is sourced from closeouts, overruns, and specially produced merchandise, with new arrivals stocked daily to drive a treasure-hunt shopping experience for value-seeking consumers.
Product overview
Macy's Backstage is an off-price retail department store format operated by Macy's, Inc. It operates as an inset department within select Macy's stores and as standalone locations. The offering is a single unified retail format that provides discounted brand-name merchandise across multiple categories including women's clothing, men's clothing, kids' clothing, designer brands, home decor, beauty products, fragrances, skincare, gourmet food, children's toys, pet care, and activewear. The company differentiates through daily new arrivals, trend-focused curation, and consistent savings of 20-80% off compared to original retail prices. Products are sourced as closeouts, overruns, and items made specifically for the format, with 'compare at' prices based on similar items originally offered at Macy's or comparable stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Macy's Backstage Off-Price Retail Off-price retail format offering discounted brand-name apparel, accessories, home goods, beauty products, toys, and gifts at 20-80% below comparable department-store prices, delivered exclusively through physical stores for value-seeking consumers.
Companies that use MACY'S BACKSTAGE, INC.
Customer profileSegments2 records
Ideal customer profiles2 records
MACY'S BACKSTAGE, INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MACY'S BACKSTAGE, INC. partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
MACY'S BACKSTAGE, INC. competitors and assessment
Company assessmentBroad incumbents
- Kohl's: Kohl's is a national mid-tier department store offering branded apparel, home, and beauty at value price points across a large physical footprint — a broader incumbent competitor targeting overlapping value-and-family shoppers, though not operating a dedicated off-price banner.
- Macy's, Inc. Macy's, Inc. is the publicly-traded parent of Macy's Backstage (NYSE: M) and operates the broader Macy's department store and Bloomingdale's chains; it is the broad incumbent whose buying scale, brand equity, and real estate footprint directly enable Backstage's sourcing and distribution.
- JCPenney: JCPenney is a department store offering apparel, home, and beauty across a national store base, historically positioned in the value-to-mid tier — a broad incumbent competing for similar budget-conscious department store shoppers.
Direct peers
- Ross Stores: Ross is a leading off-price retailer offering branded apparel, home, and beauty at 20-60% off across a national physical footprint, competing head-to-head with Macy's Backstage for the same value-seeking shopper with a similar treasure-hunt buying model.
- Burlington Stores: Burlington is a national off-price apparel and home retailer offering brands at 25-65% off through physical stores with frequent inventory turns — directly comparable to Macy's Backstage's off-price department store format and target customer.
- TJX Companies: TJX operates the largest U.S. off-price retail portfolio (TJ Maxx, Marshalls, HomeGoods), offering branded apparel, home, and beauty at 20-60% off comparable prices through treasure-hunt physical formats — the closest direct comparable to Macy's Backstage's value-driven, daily-new-arrival model.
- Saks OFF 5TH: Saks OFF 5TH is Hudson's Bay's off-price extension of Saks Fifth Avenue, offering designer apparel, accessories, and home at deep discounts through physical stores and a robust e-commerce site — a directly comparable off-price department store concept with overlapping designer-brand sourcing.
- Nordstrom Rack: Nordstrom Rack is the off-price division of Nordstrom, offering discounted designer and branded apparel, accessories, and home goods through physical stores and online — directly comparable to Macy's Backstage as a department-store-owned off-price concept with similar merchandising.
- Marshalls: Marshalls is TJX's family apparel and home-focused off-price banner, offering branded goods at 20-60% off in a treasure-hunt store format — directly comparable to Macy's Backstage's apparel-led, multi-category value assortment.
Emerging players
- Five Below: Five Below is a value specialty retailer offering trend-right merchandise across toys, beauty, home, and accessories almost entirely under $5 (plus Five Beyond), competing with Macy's Backstage for the same gifting, family, and treasure-hunt shopper with overlapping category breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MACY'S BACKSTAGE, INC. social profiles
Digital presenceMACY'S BACKSTAGE, INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
MACY'S BACKSTAGE, INC. leadership team
Management profileNumber of profiles
MACY'S BACKSTAGE, INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MACY'S BACKSTAGE, INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MACY'S BACKSTAGE, INC.
What does MACY'S BACKSTAGE, INC. do?
Macy's Backstage is an off-price retail format that sells discounted brand-name apparel, accessories, home goods, beauty products, toys, and gifts at 20-80% below comparable department-store prices. The format operates exclusively through brick-and-mortar locations—both as in-store departments inside select Macy's stores and as dedicated stand-alone Macy's Backstage stores in select U.S. cities. Inventory is sourced from closeouts, overruns, and specially produced merchandise, with new arrivals stocked daily to drive a treasure-hunt shopping experience for value-seeking consumers.
Is MACY'S BACKSTAGE, INC. a public or private company?
MACY'S BACKSTAGE, INC. is a private company. It is classified as corporate owned and is currently operating.
When was MACY'S BACKSTAGE, INC. founded?
MACY'S BACKSTAGE, INC. was founded in -1. It employs 501 to 1,000 people.
Where is MACY'S BACKSTAGE, INC. based?
MACY'S BACKSTAGE, INC. is headquartered in New York, United States, in the North America region.
How does MACY'S BACKSTAGE, INC. make money?
One revenue line is on record: off-Price Retail Sales.
Who are MACY'S BACKSTAGE, INC.'s main competitors?
Broad incumbents on record are Kohl's, Macy's, Inc. and JCPenney. Direct peers are Ross Stores, Burlington Stores, TJX Companies, Saks OFF 5TH, Nordstrom Rack and Marshalls. Five Below is listed as an emerging player.
Does MACY'S BACKSTAGE, INC. have an API?
No public API is recorded for MACY'S BACKSTAGE, INC..
What industry is MACY'S BACKSTAGE, INC. in?
MACY'S BACKSTAGE, INC.'s product category is Off-Price Retail. Its primary akta.pro industry code is CRAGAEAB, Off-Price Fashion & Apparel Department Stores, with a secondary code of CRAGAEAA, Off-Price Department Stores (Broadline). Its NAICS code is 4551 and its SIC code is 5311.