Madam Woo

What Madam Woo does

Madam Woo Queenstown is a single-location Asian-inspired restaurant and cocktail parlour operating from 5 The Mall, Lower Ballarat Street, Queenstown, New Zealand. The business runs two co-located venues at the same address: a main restaurant with seating for 100 guests and an adjacent Queenstown Parlour Bar with seating for 40, offering Asian-inspired cocktails alongside beer, wine, and small plates. The company serves a mix of individual diners (locals and tourists), corporate clients, and event organizers, with a stated positioning around relaxed, understated dining featuring Asian flavours.

Revenue is generated through four principal streams: transaction-based food and beverage sales at the restaurant and parlour bar, pre-paid gift vouchers sold via the company website, transaction-based group bookings and event catering for parties of 12 or more, and online ordering through the Bopple third-party platform for pickup and delivery. Distribution is anchored in a single physical storefront in Queenstown's hospitality precinct, supplemented by a WordPress-based website (booking, voucher purchase, group inquiry), Facebook and Instagram organic social channels, and the Bopple app. Menu pricing is not publicly disclosed; group bookings and events are handled by inquiry.

Madam Woo Queenstown is privately held with no disclosed funding rounds, no parent company, no subsidiaries, and no leadership team information available. The business is actively operating per its current website (copyright 2026), and has no reported regulatory actions, mergers, acquisitions, or restructuring events in the input data.

Name

Madam Woo

Legal name

Madam Woo Queenstown

Website

https://madamwoo.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Madam Woo Queenstown is a single-location Asian-inspired restaurant and adjacent parlour bar in central Queenstown, New Zealand, serving individual diners, tourists, corporate clients, and event groups with dine-in service, group bookings, gift vouchers, and online ordering via Bopple.

Ownership category

akta.pro rank

Product category

Asian Restaurant Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Cocktail Bars & Speakeasies (THAFAEAE), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Asian restaurant
• Cocktail bar
• Event catering
• Dine-in dining
• Online food ordering

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue from serving Asian-inspired cuisine and cocktails to dine-in customers. Transaction-based sales at menu prices. Includes bar revenue from beer, wine, and cocktails.
2. Gift Vouchers: Pre-sale of gift vouchers for future dining experiences. Customers purchase vouchers redeemable at the restaurant.
3. Group Bookings and Events: Revenue from hosting group bookings (12+ guests) for corporate events, birthday parties, and private functions. Includes catering services for events of all sizes.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Madam Woo is a single-location Asian restaurant and parlour bar in Queenstown, New Zealand. It serves Asian-inspired dinner and cocktails to dine-in guests and walk-ins, with the restaurant seating 100 and the adjacent Parlour Bar seating 40. The business also offers online food ordering through the Bopple app, group bookings and event catering for 12+ guests, and gift voucher sales via its website.

Product overview

Madam Woo Queenstown is a single-location Asian restaurant operating as both a dine-in restaurant (seating for 100) and a separate Parlour Bar (seating for 40) at 5 The Mall, Lower Ballarat Street, Queenstown, New Zealand. The business offers its core restaurant and bar services alongside several supporting services: online ordering via the Bopple platform, group bookings for parties of 12+, and gift vouchers. The restaurant aims to provide a relaxed and understated dining experience with sophisticated Asian-inspired flavours.

Differentiator

Problem solved

Functional benefit

Products and services

• Madam Woo Queenstown Dine-In Restaurant Full-service Asian restaurant offering dine-in dinner service with a menu of Asian-inspired dishes in a fun, relaxed setting. Located at 5 The Mall, Lower Ballarat Street, Queenstown, with seating for 100 guests.
• Queenstown Parlour Bar On-site bar adjacent to the main restaurant offering cocktails inspired by Asian flavours, a mix of re-visited classics and fresh originals, plus wine, beer, and small plates. Seating for 40 guests.
• Online Ordering via Bopple App Online food ordering service via the Bopple app platform, allowing customers to browse the menu and place orders for pickup and delivery.
• Group Bookings and Event Catering Catering and function hosting service for groups of 12 or more guests, including corporate events, birthday parties, and other events of all sizes.
• Gift Vouchers Pre-sale of gift vouchers for future dining experiences at Madam Woo Queenstown, available for purchase on the website and redeemable at the restaurant.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wagamama: Wagamama is a scaled pan-Asian full-service restaurant concept with dine-in service and broad menu appeal. It is directly comparable in category and customer use case, while providing a benchmark for repeatable Asian dining operations.
• The Bunker Queenstown: The Bunker is a Queenstown cocktail bar focused on drinks-led social occasions. It directly overlaps Madam Woo's parlour-bar traffic, beverage mix, and local tourist catchment, although its food offering is less central.
• Chow: Chow is a New Zealand pan-Asian restaurant brand offering dine-in Asian food in a casual setting. It competes for broadly the same customer occasion while operating at a less destination-focused scale.
• Ebisu: Ebisu operates Japanese full-service dining in Queenstown with a substantial food-led customer occasion. It is comparable through its Asian cuisine, premium casual positioning, and exposure to the same local and visitor market.
• Bodhi Dumpling: Bodhi Dumpling is a New Zealand Asian restaurant brand centred on dumplings and other Asian small dishes. Its dine-in, group-friendly Asian concept and similar customer base make it a relevant product and business-model peer.
• Blue Kanu: Blue Kanu is a Queenstown Asian-inspired restaurant and bar with a destination-led atmosphere and cocktails. It directly overlaps Madam Woo's Asian dining, drinks, local-tourist, and group-occasion proposition.

Broad incumbents

• Botswana Butchery: Botswana Butchery is a prominent Queenstown destination restaurant and bar serving tourists, celebratory groups, and event customers. It is comparable through its premium dining atmosphere, beverage-led extensions, and ability to host large occasions.
• Savor Group: Savor Group is an established New Zealand multi-concept restaurant and bar operator. Its portfolio provides a broad incumbent benchmark for venue operations, beverage-led concepts, events, and customer-experience execution.
• Rata: Rata is a full-service destination restaurant in Queenstown serving locals and visitors in a distinctive dining setting. It competes for the same special-occasion demand, though its cuisine and positioning are broader than Madam Woo's Asian focus.

Regional players

• Little India Queenstown: Little India is a full-service restaurant operator in the same Queenstown local and tourist market. It is relevant through its dine-in format, group dining potential, and destination customer base, although its cuisine differs from Madam Woo's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/madamwoo
• Instagraminstagram.com/madamwoonz
• LinkedInlinkedin.com/company/madam-woo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madam Woo