Madarat PR

What Madarat PR does

Madarat PR, legally Madarat Gulf Public Relations (مدارات الخليج للعلاقات العامة), is a Riyadh-headquartered B2B professional services firm operating in the strategic communication and public relations sector. The firm was founded in 1999 as Masem Public Relations (ماسم للعلاقات العامة) and was rebranded in 2016 to its current identity. It delivers services through an integrated five-practice portfolio branded as the "Five Orbits": Strategic Consultancy, Content Creation, Media Relations, Digital Communication, and Logistics Support. Offerings include media and awareness campaigns, crisis management, reputation building, financial communication for M&A, Arabic-language content across written, audio, and visual formats, press coverage and executive media training, digital video and social media content, paid digital content, and event and protocol logistics.

The firm serves business leaders, decision makers, executives, and government officials across government and semi-government bodies, banking and financial services, real estate, healthcare and pharmaceuticals, and industry and services sectors in Saudi Arabia, with stated partnerships extending delivery to Amman, London, Dubai, and Cairo. Its revenue model is professional services fees, likely project-based or retainer, with quote-based pricing and no publicly disclosed price points. Go-to-market is consultative, sales-led, and reliant on direct enterprise engagement, referrals, and partnerships rather than standardized product sales. The firm is privately held, has no disclosed parent company, has not raised institutional funding, and operates with a 22-employee footprint and no proprietary technology platform or app.

Name

Madarat PR

Legal name

Madarat Gulf Public Relations

Website

https://madaratpr.com.sa

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Madarat PR is a Riyadh-based B2B strategic communication and public relations consultancy with 23+ years of history, serving government, banking, real estate, healthcare, and industrial clients in Saudi Arabia through an integrated five-practice service model spanning strategy, content, media relations, digital, and logistics.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising (7310)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Strategic communication consulting
• Media relations management
• Content creation services
• Reputation management

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Strategic Communication and PR Consulting Services: Madarat PR generates revenue through professional consulting fees for strategic communication, public relations, media consultancy, content creation, digital communication, and logistics support services. Services are offered across five practice areas: strategic consultancy, content creation, media relations, digital communication, and logistics support. Revenue is likely project-based or retainer arrangements typical of professional services firms serving enterprise and government clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Madarat PR is a Saudi professional services firm that delivers strategic communication, public relations, media consultancy, content creation, digital communication, and event logistics support to enterprise and government clients. Its integrated portfolio — branded as the 'Five Orbits' (Strategic Consultancy, Content Creation, Media Relations, Digital Communication, and Logistics Support) — helps clients build corporate reputation, manage stakeholder communication, and execute campaigns across traditional and digital channels.

Product overview

Madarat PR operates as a unified service offering organized around five interconnected service areas (the 'Five Orbits'): Strategic Consultancy, Content Creation, Media Relations, Digital Communication, and Logistics Support. Together these form an integrated strategic communication and PR service portfolio designed to help clients build reputation, manage communication, and reach target audiences effectively.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consultancy (الاستشارات الاستراتيجية)

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, primary and secondary.

• Expertise Firms in Amman, London, Dubai, and CairocoreStrategic or Co-development Partner · 1 January 2016Madarat Gulf Public Relations maintains strategic partnerships and alliances with expert firms located in Amman, London, Dubai, and Cairo. These partnerships enable the company to extend its service delivery across the MENA region and beyond, combining local Saudi expertise with international professional standards.
• Governmental and Semi-governmental BodiesprimaryOthersMadarat PR serves government and semi-government bodies as clients, providing strategic communication, PR consulting, media relations, and reputation management services. These are among the primary customer segments the firm targets in the Saudi market.
• Banking and Financial Sector PartnersprimaryOthersThe company maintains client relationships with banking and financial sector organizations, offering financial communication consultancy, reputation management, and media relations services tailored to financial institutions.
• Real Estate Sector PartnerssecondaryOthersMadarat PR serves real estate sector clients with brand positioning, reputation building, and integrated communication solutions across the Saudi market.
• Medical and Pharmaceutical Sector PartnerssecondaryOthersThe firm provides strategic communication, content creation, and media relations services to medical and pharmaceutical sector clients in Saudi Arabia.
• Industry and Services Sector PartnerssecondaryOthersMadarat PR delivers integrated communication and PR solutions to industrial and service sector companies across Saudi Arabia.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Edelman Middle East: Edelman operates regional hubs in Dubai and Riyadh and is one of the world's largest PR firms. It competes for Vision 2030-era enterprise mandates and offers broader global research and analytics resources than Madarat's boutique model.
• Golin MENA: Golin's MENA presence provides integrated PR, digital, and content services to enterprise clients across the Gulf. It is comparable as a multi-practice strategic communications firm targeting Saudi corporates and government-linked entities.
• APCO Worldwide Middle East: APCO runs a substantial Riyadh office focused on public affairs, government communications, and crisis advisory. It directly overlaps with Madarat's government and semi-government practice and competes on national-reputation mandates.
• MSL Group Middle East: MSL, the public relations network of Publicis Groupe, has a strong Gulf presence serving consumer, healthcare, and corporate clients. It is comparable as a multi-sector strategic communications firm bidding on the same Saudi enterprise RFPs.

Direct peers

• Weber Shandwick MENA: Weber Shandwick's MENA offices offer integrated communications, corporate PR, and crisis management to enterprise and government clients in Saudi Arabia. It is a direct competitor for cross-sector mandates where integrated strategic communications and earned media are required.
• ASDA'A BCW: ASDA'A BCW is the largest PR and public affairs network in the Middle East, headquartered in Dubai with deep Saudi operations. It directly competes with Madarat PR for government, corporate, and consumer communications mandates across the MENA region with similar multi-sector coverage.
• Hill & Knowlton Middle East: Hill & Knowlton operates a long-standing Middle East practice covering Saudi Arabia, with public affairs, corporate reputation, and crisis communications. It targets the same government and large-enterprise segment as Madarat PR on multi-market mandates.

Regional players

• Good Relations (KSA): Good Relations operates as a Saudi-focused integrated communications agency serving corporate and government clients in the Kingdom. It is a regional boutique competitor comparable in size and service breadth to Madarat PR.
• Evolve PR & Communications (KSA): Evolve PR is a Saudi-anchored boutique agency offering corporate communications, media relations, and digital PR to clients in Riyadh and the wider region. It is comparable as a similarly-sized local PR competitor in the Saudi market.

Others

• Leoron Training Institute: Leoron is a Saudi-headquartered training and capacity-building firm serving enterprise clients. It is adjacent rather than directly competitive, relevant as a potential partner or subcontractor for Madarat's executive training and professional development offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/madarat-pr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madarat PR