Musée des Arts Décoratifs et du Design de Bordeaux

What Musée des Arts Décoratifs et du Design de Bordeaux does

The Musée des Arts Décoratifs et du Design de Bordeaux (MADD) is a municipal public cultural institution operated by the Ville de Bordeaux, occupying two adjacent historic buildings in central Bordeaux: an 18th-century mansion (1778) and a 19th-century former municipal prison (1886), now connected by a contemporary glass and steel pavilion. Founded in 1924 as the Musée d'Art Ancien and renamed in its current form following expansion, the museum holds nearly 33,000 works spanning the Middle Ages to the present day, covering decorative arts, design, furniture, ceramics, glassware, weapons, musical instruments, paintings, sculptures, and graphic arts. After a multi-year renovation that targeted a 40% reduction in energy consumption and reused 200 tons of materials (85% on-site), the institution partially reopened on 22 April 2026 with the former prison wing and three inaugural exhibitions; full reopening of the renovated mansion is planned for 2027.

The museum's commercial architecture is a multi-stream earned-revenue model layered on top of public subsidies from Ville de Bordeaux, DRAC Nouvelle-Aquitaine, and the Nouvelle-Aquitaine region. Earned streams include low-priced admissions (€4.50 standard, €2 student under 26, free for under-18 and on the first Sunday of each month ex-July/August), group visit fees, the Pass Musées Bordeaux (€25 solo / €37.50 duo), a five-tier Les Amis du MADD membership program (€40 to €5,000+), corporate sponsorship with 60% tax relief, venue privatization (conference room up to 70, courtyard up to 300), a bookstore-boutique, and the Banba café-restaurant operated by Grace Lohan. Distribution is direct to consumers through on-site admission, online ticketing, and partnerships with tourism boards, regional press (SUD OUEST), and local transit/hospitality operators. The digital stack is a Drupal 11 website hosted by Aliénor.net with Piano Analytics for audience measurement and Tarteaucitron for cookie consent; no APIs, proprietary AI, or data flywheels are disclosed. Customers are diversified across individual visitors, families, schools, researchers, tourism groups, and corporate event organizers.

Name

Musée des Arts Décoratifs et du Design de Bordeaux

Legal name

Ville de Bordeaux

Website

https://madd-bordeaux.fr

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

The Musée des Arts Décoratifs et du Design de Bordeaux (MADD) is a municipal museum in Bordeaux operating from an 18th-century mansion and 19th-century prison connected by a glass pavilion, serving the public with ~33,000 decorative arts and design works, rotating exhibitions, educational programs, venue rental, a café-restaurant, and a design boutique.

Ownership category

akta.pro rank

Product category

Decorative Arts Museum

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (7121), Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Decorative arts museum
• Design exhibitions
• Cultural heritage preservation
• Museum education programs
• Event venue rental

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Admission fees: Museum entrance fees including single rate tickets, student discounts, and group rates
2. Membership fees (Les Amis du MADD): Annual membership program with tiers: Member (40€), Donor (160€), Benefactor (300€), Patron (1000€-5000€), Partner (5000€+)
3. Corporate sponsorships and donations: Corporate sponsorship program with tax benefits (60% reduction for companies), individual donations with 66% tax exemption
4. Venue rental and events: Private event hosting including cocktails, dinners, conferences in historic spaces; conference room up to 70 people, courtyard up to 300 guests
5. Boutique and café-restaurant: Bookshop-boutique with design objects and publications; Banba café-restaurant operated by Grace Lohan

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Musée des Arts Décoratifs et du Design de Bordeaux (MADD) is a municipal cultural institution that preserves and displays nearly 33,000 works of decorative arts and design spanning from the Middle Ages to the present. It operates temporary exhibitions, educational programming, a research library, an on-site boutique and café-restaurant, a membership program (Les Amis du MADD), and privatizes its historic spaces for corporate and private events. The museum reopened partially in April 2026 after extensive renovation, with two heritage buildings connected by a contemporary glass pavilion.

Product overview

The Musée des Arts Décoratifs et du Design de Bordeaux (MADD) is a cultural institution offering a unified experience combining permanent collections (33,000+ works spanning decorative arts and design from the Middle Ages to present), rotating temporary exhibitions, educational programs, publications, and visitor amenities. The museum's offerings center on its core collection and exhibition programming, supported by services including the Banba café-restaurant, librería-boutique, space privatization for events, and the Friends of MADD membership program. Digital access is provided through online collection databases, video content, and podcasts. Following its April 2026 reopening after renovation, the museum now comprises interconnected historic buildings linked by a contemporary glass pavilion.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Collections The museum's permanent collection comprises nearly 33,000 works spanning from the Middle Ages to the present day, covering decorative arts, design, furniture, ceramics, glassware, weapons, musical instruments, paintings, sculptures, and graphic arts. Open to the general public via museum admission.
• Temporary Exhibitions Rotating temporary exhibitions on decorative arts, design, and contemporary themes. Inaugural 2026 exhibitions include 'Pauline Deltour, une apparente simplicité', 'Céramiques, corps sensibles', and 'Morceaux choisis de la collection Jacques Sargos'. Open to the general public via paid admission.
• Educational Programs Guided tours, workshops, and educational activities for families, school groups, students, and adults, including 'Le MADD en 1h' tours and themed family visits.
• Library and Documentation Service Research library and documentation service open by appointment on Tuesdays, providing access to specialized collections and archives for researchers and students.
• Space Privatization Venue rental for corporate and private events in historic spaces, including a 70-person conference room and a 300-person courtyard for cocktails and receptions. Includes catering and event coordination.
• Les Amis du MADD Membership Annual membership program offering exclusive events, private previews, lectures, travel programs, and acquisitions support. Tiers: Member (€40), Donor (€160), Benefactor (€300), Patron (€1,000-€5,000), Partner (€5,000+).
• Librairie-Boutique du MADD Museum gift shop featuring books, design objects, stationery, exhibition-related items, and works by local artisans. Furniture designed by Jean-Baptiste Fastrez using repurposed renovation materials.
• Banba Café-Restaurant On-site all-day café-restaurant operated by Grace Lohan, offering breakfast through dinner service featuring seasonal cuisine, coffee, and a curated wine selection.
• Publications and Catalogues Museum-published exhibition catalogues and books covering decorative arts, design, ceramics, and heritage topics, available for purchase in the boutique.
• Online Collections Access Digital access to collection items through POP (culture.gouv.fr) and lescollectionsdesign.fr databases, allowing researchers and the public to browse works online.

Quantifiable outcome

• Targeting 40% reduction in energy consumption through renovation
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Bordeaux MétropolecoreStrategic or Co-development PartnerMunicipal government body providing institutional support and funding for museum operations and renovation project.
• DRAC Nouvelle-AquitainecoreStrategic or Co-development PartnerRegional directorate of cultural affairs providing state support and oversight for museum activities and scientific project.
• Centre de Recherche et de Restauration des Musées de FrancemajorTechnology or IntegrationNational center providing expertise in artwork conservation and restoration services for museum collections.
• Christie's FrancemajorStrategic or Co-development PartnerPierre Emmanuel Martin Vivier serves as Vice President; provides expertise in art market and potential donations from collectors.
• InterContinental Bordeaux - Le Grand HôtelminorGTM or Marketing PartnerLuxury hotel partnership for potential visitor referrals and collaborative events.
• Keolis Bordeaux MétropoleminorGTM or Marketing PartnerPublic transportation provider facilitating visitor access to the museum.
• Librairie Mollus-Station AusoneminorGTM or Marketing PartnerLocal independent bookstore partnership for book-related collaborations and promotions.
• SUD OUESTminorGTM or Marketing PartnerRegional newspaper providing media coverage and promotional support for museum events.
• Les Amis du MADD (Friends of MADD)coreStrategic or Co-development PartnerPatron association supporting museum since 1983. Provides acquisitions funding, organizes events, publishes catalogs, and offers private visits. Elisabeth Wilmers (Château Haut-Bailly) serves as President.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Musée d'Orsay: Major French national museum in a converted historic building (former railway station) with decorative arts overlap; broader scope and scale, but analogous institutional positioning and historic-venue operations.
• Centre Pompidou: Major national museum with strong design and modern collections plus industrial design center; overlaps with MADD's design focus while serving a much larger, broader audience.

Regional players

• Musée des Arts Décoratifs de la Ville de Lausanne: Swiss decorative arts and design museum (Mudac Lausanne) with a similar applied-arts and contemporary design focus; geographically distinct but conceptually aligned as a regional decorative arts institution.

Direct peers

• Musée d'Art Moderne de la Ville de Paris: Municipal museum in Paris covering modern and contemporary art, design, and graphic arts with free admission policy — directly comparable in municipal structure, audience development, and design/art programming.
• Design Museum (London): Dedicated design and decorative arts museum with permanent and temporary exhibitions, retail, café, and venue hire; comparable in product/service mix and contemporary design programming.
• Mudam – Musée d'Art Moderne Grand-Duc Jean: Contemporary art and design museum in Luxembourg housed in a fortress-modern hybrid building; comparable in dialogue between historic architecture and contemporary design programming.
• Musée d'Aquitaine: Sister municipal museum in Bordeaux sharing the technical team with MADD; comparable in city context, governance, and visitor base, though focused on regional history rather than decorative arts.
• Musée des Arts Décoratifs (Paris): France's flagship decorative arts museum with a comparable collection scope (furniture, ceramics, graphic arts, design) and similar municipal-institutional positioning. The closest direct peer in category and mission.
• Musée des Beaux-Arts de Bordeaux: Bordeaux's fine-arts museum operated by the same municipality; comparable in governance structure, audience segments, and local tourism partnerships, while differing in collection focus.

Others

• Fondation Hermès / Fondation d'entreprise Hermès: Already a partner of MADD, the Hermès corporate foundation supports crafts, design, and savoir-faire; comparable as an ecosystem enabler whose grantmaking and exhibitions intersect with MADD's decorative-arts mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_kR8s_EMLSnrrPSppeTAaw
• Facebookfacebook.com/Musee.Arts.decoratifs.Bordeaux
• LinkedInlinkedin.com/company/mus%C3%A9e-des-arts-d%C3%A9coratifs-et-du-design-de-bordeaux
• Instagraminstagram.com/madd_bordeaux

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musée des Arts Décoratifs et du Design de Bordeaux