Expedition

What Expedition does

Expedition (legal entity: Made by Expedition LLC) is a privately held digital creative agency headquartered in Covington, Kentucky, serving clients across the Cincinnati tristate (Ohio, Kentucky, Indiana) and nationwide, with roughly 25% of clients outside the Cincinnati region. The company is co-founded and operated by Bradley Givens (Creative Director) and Brian Spitzig (Visual Director), alongside a multidisciplinary team of digital designers and creative staff. Expedition organizes its offering into four service categories — Brand (identity, print, illustration, photo/video), Build (marketing websites, redesigns, eCommerce, small business sites, restaurant/bar sites), Market (PPC, CRO, SEO, AEO), and Maintain (Creative-as-a-Service subscriptions, Website Maintenance) — covering the full funnel from brand creation through ongoing site management.

The underlying technology stack is platform-agnostic and conventional rather than proprietary: marketing sites are built primarily on WordPress with Elementor page builder, alongside HubSpot, Webflow, Squarespace, Unbounce, and Wix; eCommerce is delivered on Shopify and WooCommerce, with custom WooCommerce/Sage 100 inventory integrations demonstrated on client work (Shoppe Geo, UWP Luxe). Differentiated operational capabilities include a codified Discovery Workshop process (four collaborative sessions covering goals, realities, strategic options, and positioning), an Information Architecture methodology, and flexible page builder systems that enable client internal teams to manage content without developer support. Integrations span payment gateways (Stripe, PayPal, Square), marketing automation (Klaviyo, Mailchimp), and analytics/seo tooling (Google Analytics, Search Console, Ahrefs, SEMrush).

The revenue model combines one-time project fees with recurring subscriptions. Project pricing ranges from $4,500 (SMB package, restaurant/bar) up to $40,000+ (eCommerce) and $30,000+ (marketing websites), with redesigns starting at $15,000. Recurring revenue comes from Creative-as-a-Service subscriptions (Foundation $750/mo, Momentum $1,900/mo, All Access $3,600/mo, with annual discounts ~22%) and Website Maintenance ($125-$600/month). Go-to-market is consultative and direct: discovery workshops, free site audits, and a publicly accessible website-cost-estimate tool feed quote requests, with no channel partners or resellers. The company has completed 100+ projects across verticals including language services (CLI, ALTA), higher education (Xavier), commercial real estate (RISE), eCommerce (Shoppe Geo, UWP Luxe, Up With Paper), HVAC (Logan Services), hospitality (Mariemont Inn, New Riff Distilling), and software (Promevo). Private ownership is retained by the founding team with no identified institutional investors, and revenue/headcount are not publicly disclosed.

Name

Expedition

Legal name

Made by Expedition LLC

Website

https://madebyexpedition.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Expedition is a Covington, Kentucky-based digital creative agency co-founded by Bradley Givens and Brian Spitzig, designing and developing custom WordPress, Webflow, Shopify, and WooCommerce websites for SMB, mid-market, and enterprise clients across the U.S. with supplemental branding, SEO, AEO, and recurring maintenance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Design & Development: One-time project fees for custom website builds, redesigns, and eCommerce implementations. Pricing ranges from $4,500 (small business) to $10,000-$40,000+ (eCommerce) and $8,000-$30,000+ (marketing websites).
2. Creative-as-a-Service Subscriptions: Monthly subscription model with three tiers: Foundation ($750/month, 8 hours), Momentum ($1,900/month, 20 hours), All Access ($3,600/month, 40 hours). Includes design, development, and content implementation hours. Annual plans available with ~22% discount.
3. Website Maintenance Plans: Recurring monthly plans for ongoing WordPress maintenance: Essentials ($125/month), Active ($300/month), Priority ($600/month). Includes hosting, updates, security monitoring, backups, and performance checks.
4. Digital Marketing Services: PPC campaign management, SEO services, AEO services, and CRO services. May be offered as project-based or ongoing retainer engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Expedition is a Cincinnati-based digital creative agency that designs and builds custom websites (WordPress, HubSpot, Webflow, Shopify, WooCommerce) and develops brand identity systems, then supports them with digital marketing (PPC, SEO, CRO, AEO) and recurring maintenance/Creative-as-a-Service subscriptions. The agency follows a strategy-first methodology covering discovery workshops, information architecture, design, development, and post-launch support for U.S. businesses.

Product overview

Expedition is a Cincinnati-based digital creative agency offering a comprehensive suite of digital marketing and web services organized into four categories: Brand (Branding + Identity, Print + Graphic Design, Illustration + Infographics, Photo + Video), Build (Marketing Websites, Website Redesigns, eCommerce Websites, Small Business Websites, Restaurant/Bar Websites), Market (PPC + Social Ads, CRO, SEO, AEO), and Maintain (Creative-as-a-Service subscriptions, Website Maintenance). The core offering centers on custom website design and development across multiple platforms (WordPress, HubSpot, Webflow, Shopify, WooCommerce), complemented by digital marketing services for lead generation and conversion optimization. Creative-as-a-Service and Website Maintenance are subscription-based support models providing ongoing design, development, and site management.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Websites

Quantifiable outcome

• 25% faster load times
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/madebyexpedition
• Instagraminstagram.com/madebyexpedition

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expedition