Made in Louise

What Made in Louise does

Made in Louise is a 4-star boutique hotel operating 48 rooms in the Ixelles/Louise quarter of Brussels, Belgium, owned and operated by the Duchateau family under the legal entity Baekimmo SPRL. Founded in 2011 when siblings Mélanie and Martin Duchateau, both graduates of École Hôtelière de Lausanne, purchased and renovated the former Hotel Louise, the property occupies a 20th-century Art Nouveau townhouse at Rue Veydt 40. The hotel offers five room categories (Cosy, Comfort, Charming, Charming Twin, Executive) ranging from 12 to 26 m², complemented by a Belgian breakfast service, an on-site bar and market area, lounge with billiards, an outdoor courtyard, a meeting room, and 24-hour reception. Sustainability is integrated into operations via the Green Key eco-label held since 2020 and a Bike Friendly certification.

The company's go-to-market is primarily direct-to-consumer through its multilingual booking website, phone, WhatsApp, and walk-ins, with best-price-guarantee positioning designed to retain margin against OTA distribution. Revenue is generated from overnight accommodation (with flexible and non-refundable rate options), breakfast, and bar/market sales of Belgian artisanal products. The customer base spans leisure travellers, business visitors, families/groups, and long-stay guests, with no enterprise contracts disclosed. The brand expanded in June 2024 via the launch of Made in Catherine, a 19-room sister hotel near the Grand Place acquired in 2021 and operated under the Made in Hotels group umbrella, with cross-promotion and shared team events between the two properties. A hotel redesign is announced for 2026.

Name

Made in Louise

Legal name

Baekimmo SPRL

Website

https://madeinlouise.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Design-Led Boutique Hotels (THAGADAA)

akta.pro secondary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Boutique hotel accommodation
• Hospitality services
• Hotel room booking
• Breakfast service
• Eco-certified hotel

Headquarters

HQ city

Brussels (Ixelles)

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Bookings: Overnight accommodation in 48 rooms across five categories (Cosy, Comfort, Charming, Charming Twin, Executive), with flexible and non-refundable rate options. Check-in from 15:00, check-out until 12:00.
2. Breakfast Service: Royal breakfast buffet served in a bright veranda from 7h-10h weekdays and 8h-11h weekends, featuring local Belgian products including fresh pastries, cheeses, jams, and seasonal items.
3. Bar and Market Area: On-site bar and market offering Belgian beers, wines, cocktails, snacks, and artisanal products including Mike & Becky chocolates and Habeebee natural care products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Made in Louise operates a 4-star boutique hotel with 48 rooms across five categories (Cosy, Comfort, Charming, Charming Twin, Executive) in a 20th-century Brussels townhouse in the Louise quarter of Ixelles. The hotel offers a Made in Breakfast service featuring local Belgian products, an on-site bar and market area, concierge services, meeting room rental, and operates under the Made in Hotels brand alongside the sister property Made in Catherine (19 rooms, opened June 2024).

Product overview

Made in Louise is a 4-star boutique hotel group operating two properties in Brussels: the main Made in Louise hotel (48 rooms) in the Louise/ Ixelles art nouveau district and Made in Catherine (19 rooms, opened 2024) near the Grand Place. The portfolio includes five room categories (Cosy, Comfort, Charming, and Executive) ranging from 12-26 m², plus a Made in Breakfast service featuring local Belgian products. The hotels emphasize personalized service, sustainable hospitality (Green Key certified since 2020), and authentic local experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Made in Catherine: Sister hotel opened June 2024 with 19 rooms in Brussels city centre near Grand Place, featuring contemporary and authentic style.

Products and services

• Made in Louise Boutique Hotel Accommodation A 4-star boutique hotel with 48 rooms across five categories (Cosy single 12-14 m², Comfort double 14-16 m², Charming superior double/twin 20-23 m², Charming Twin 20-23 m², Executive 24-26 m²) located in the Louise district of Brussels, combining contemporary style with authentic 20th-century Art Nouveau charm. Includes air conditioning, courtyard or street orientation, and access to hotel amenities.
• Made in Breakfast Royal breakfast buffet featuring local Belgian products including fresh pastries, cheeses, jams, and seasonal items, served in a bright veranda overlooking the courtyard. Available Monday to Friday from 7h to 10h, and weekends from 8h to 11h. Open to hotel guests and external visitors.
• Made in Catherine (Sister Hotel) A 19-room boutique sister hotel located at Quai aux Bois à Bruler 23, 1000 Brussels, near the Grand Place, featuring a bar with pinsa and cocktails and combining contemporary and authentic Brussels style as part of the Made in Hotels group.

Quantifiable outcome

• 48 rooms across 5 categories serving leisure, business, and extended-stay guests
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Made in CatherinecoreStrategic or Co-development Partner · 1 June 2024Sister hotel property opened June 2024 located at Quai aux Bois à Bruler 23, 1000 Brussels near the Grand Place. Offers 19 rooms with similar boutique hotel concept. Shared team events and cross-promotion between properties. Also includes a bar serving pinsa and cocktails.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• NH Collection Brussels Grand Sablon: A larger upscale hotel near Place du Grand Sablon, Brussels. Comparable because it competes for similar leisure and corporate travelers in central Brussels, but operates as part of the wider NH hotel group portfolio.
• Hilton Brussels Grand Place: Large international chain hotel near Brussels' Grand Place. Comparable because it draws corporate and leisure demand from the same Brussels traveler pool, but operates at a different scale and brand positioning.
• Thon Hotels: Largest Belgian-owned hotel chain with multiple properties across Brussels. Comparable as a domestic accommodation provider targeting similar Belgian and European business and leisure travelers, though at chain scale versus boutique.

Direct peers

• The Dominican Brussels: Design-led boutique hotel in central Brussels within walking distance of the Grand Place. Comparable as an urban boutique property with similar room count and target clientele to Made in Louise.
• Pillows Grand Hotel Place Rouppe: Boutique hotel in central Brussels offering design-led accommodation in a renovated historic building. Comparable because it targets the same boutique leisure and business segments in the same central Brussels market.
• Made in Catherine: Sister boutique hotel under the same Made in Hotels family brand, opened June 2024 with 19 rooms near the Grand Place in Brussels. Direct peer because it operates the identical concept, design language, and brand under common family ownership.
• Hotel des Galeries: Small boutique hotel housed in the Galeries Royales Saint-Hubert in Brussels. Comparable as an independent, characterful, design-forward boutique property in central Brussels competing for similar travelers.
• Hotel Amigo: A Rocco Forte luxury boutique hotel in central Brussels steps from the Grand Place. Comparable as a Brussels-based design-led independent-style boutique hotel competing for similar leisure and business travelers.

Emerging players

• MEININGER Hotels Brussels: Hybrid hotel/hostel brand with a Brussels property offering budget-priced accommodation with design-led common areas. Comparable as a younger, design-aware alternative targeting price-sensitive travelers in Brussels.
• Jam Hotels Brussels: Independent design-led boutique hotel in Brussels offering contemporary, lifestyle-focused rooms. Comparable as an emerging Brussels boutique competitor appealing to similar millennial and design-conscious travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/madeinlouise
• LinkedInlinkedin.com/company/made-in-louise

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made in Louise