Madeira Promotion Bureau

Name

Madeira Promotion Bureau

Legal name

AP Madeira - Madeira Promotion Bureau

Website

https://madeirapromotionbureau.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Destination Marketing

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Advertising (7310)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Destination marketing
• Tourism promotion
• Travel trade tools
• Island tourism
• Hospitality membership

Headquarters

HQ city

Funchal

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Membership Fees: Members (hotels, travel agencies, restaurants, rent-a-car companies, rural tourism operators) pay membership fees to be associated with the bureau and benefit from promotional activities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

APM promotes Madeira as a tourist destination to consumers and the travel trade through press campaigns, outdoor, television and online advertising, international roadshows, and events such as BTL. It operates a membership program for hotels, travel agencies, restaurants, rent-a-car companies, rural tourism providers, leisure animation firms, and official entities, providing them with promotional exposure, media tools, newsletters, and brand association.

Product overview

Madeira Promotion Bureau (APM) operates as a tourism promotion organization for the Madeira archipelago rather than a technology product company. Its primary offering is the promotion of Madeira as a tourist destination through various channels including digital platforms, newsletters (PRISMA), and member directories covering hospitality sectors such as hotels, travel agencies, restaurants, and leisure operators. The organization functions as a membership-based promotional body with no unified software platform or modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• PRISMA Newsletter Platform PRISMA is a newsletter platform operated by APM that disseminates updates and news about the Madeira archipelago to subscribers, covering tourism news, events, awards, and media coverage.
• APM Membership Program

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Visit Portugal: Portuguese national tourism authority operating at country level. Comparable as the parent-tier DMO whose mandate overlaps with APM's at the destination-marketing and trade-facilitation layer.
• Tourism Authority of Thailand: National DMO for Thailand. Comparable in scale of international campaigns, content production, and travel-trade activation, though operating from a much larger base.
• Greek National Tourism Organization: National tourism authority for Greece. Comparable as a Mediterranean competitor destination with overlapping European source markets and similar B2B/B2C marketing infrastructure.

Direct peers

• Hawaii Tourism Authority: State-level destination marketing organization for Hawaii. Comparable in mandate (island destination promotion, member ecosystem, international source-market campaigns) and in governance structure.
• Visit Malta: National tourism authority for Malta. Comparable as a small-island Mediterranean DMO executing international marketing campaigns, content publishing, and travel-trade engagement to drive leisure arrivals.
• Azores Promotion Bureau: Portuguese regional tourism promotion body for the Azores islands. Closest structural analogue: same national context, same DMO function, similar island-destination mandate and member-driven model.
• Tourism New Zealand: National DMO promoting a geographically isolated island destination. Comparable in international campaign execution, multi-market content production, and trade/consumer activation model.
• Visit Iceland: Iceland's destination marketing organization. Comparable as a small-population, high-profile island destination running global consumer campaigns and trade engagement to drive arrivals.
• Bahamas Ministry of Tourism: Government-backed tourism authority for The Bahamas. Comparable in island-destination positioning, multi-channel consumer campaigns, and trade marketing in long-haul source markets.
• Turismo de Canarias: Government-backed DMO for the Canary Islands. Comparable as a competing Atlantic/European island destination promoter with multi-language consumer campaigns and similar member/trade activation model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/madeirapromotionbureau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madeira Promotion Bureau