MADELIN S.A.

What MADELIN S.A. does

MADELIN S.A. is a privately-held French family business founded in 1988 by Pierre and Christiane Madelin and now led by the next generation under President Frédéric MADELIN. The company designs, manufactures, and distributes professional locksmith tools through a B2B go-to-market targeting professional locksmiths, craftsmen, large companies, and public authorities across France and eight additional European countries (Germany, Belgium, Spain, Italy, Luxembourg, Netherlands, Andorra, Monaco). Operations are headquartered at a 1,500 m² facility in Les Ponts-de-Cé, Pays de la Loire, with only 11 employees, indicating a tightly-held specialist operation.

The core product offering comprises over 1,000 references across four verticals: building/residential tools, automotive opening and decoding tools, safe and vault opening equipment, and mechanical/electronic key cutting machines. All in-house products are engineered using 3D design software and prototyping machines and manufactured in France or regionally, then sold direct via the company's e-commerce platform with 48-hour delivery, supplemented by a technical sales team for consultation. In addition to products, MADELIN operates a Qualiopi-certified training centre (since 1991) delivering 12 professional courses in building, automotive, and safe opening specializations, with cumulative attendance exceeding 10,000 professionals.

The business model combines unit-priced product sales (individual SKUs from €40 lock picks to €6,545 key cutting machines) with bespoke professional training services priced on request. Revenue is not publicly disclosed; the company is privately held with €100,000 of stated capital, no external investors, and no public listing. Geographic reach is concentrated in Western Europe with no claimed global footprint, and there is no disclosed AI/ML capability — the technology stack is conventional mechanical engineering and e-commerce infrastructure.

Name

MADELIN S.A.

Legal name

MADELIN S.A.

Website

https://madelin-sa.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

MADELIN S.A. is a French family-owned specialist that designs, manufactures, and distributes professional locksmith tools and provides certified locksmith training courses to professional locksmiths, craftsmen, enterprises, and public authorities across France and eight European countries.

Ownership category

akta.pro rank

Product category

Professional Locksmith Tools and Equipment

NAICS

Locksmiths (561622), Cutlery and Handtool Manufacturing (33221), Saw Blade and Handtool Manufacturing (332216)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Key Management, Duplication & Locksmith Services (HSAHAEAD)

akta.pro secondary industries

Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI), Lock, Latch & Handle Hardware Repair/Replacement (Non-locksmith) (HSAGAEAF)

Keywords

• Professional locksmith tools
• Key cutting machines
• Locksmith training courses
• Safe opening equipment
• Automotive locksmith tools

Headquarters

HQ city

Les Ponts-de-Cé, Pays de la Loire

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Locksmith Tools Sales: One-time product sales of locksmith tools including building tools, automotive tools, safe opening tools, and key cutting machines. Over 1000 product references available through e-commerce platform.
2. Professional Training Services: Professional locksmith training courses offered at dedicated training center. 12 training courses covering building, automotive, and safe opening specializations. Training conducted on-premises in French.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MADELIN S.A. designs, manufactures, and sells professional locksmith tools and equipment — including building/door tools, automotive opening tools, safe opening tools, and mechanical key cutting machines — with over 1,000 product references sold exclusively to professional locksmiths, security companies, and public authorities. The company also operates a dedicated Qualiopi-certified training center delivering 12 professional locksmithing courses covering building, automotive, and safe opening specializations.

Differentiator

Problem solved

Functional benefit

Products and services

• Building/Residential Locksmith Tools

Quantifiable outcome

• 99.48% trainee satisfaction rate based on 2024-2025 surveys
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• HPCminorChannel Partner/ Reseller/ DistributorSpecialist brand for which MADELIN S.A. is a reseller. HPC produces professional locksmith tools and equipment.
• Souber toolsminorChannel Partner/ Reseller/ DistributorSpecialist brand for which MADELIN S.A. is a reseller. Souber tools produces locksmith equipment.
• SilcaminorChannel Partner/ Reseller/ DistributorSpecialist brand for which MADELIN S.A. is a reseller. Silca produces mechanical and electronic key cutting machines.
• KeylineminorChannel Partner/ Reseller/ DistributorSpecialist brand for which MADELIN S.A. is a reseller. Keyline produces mechanical and electronic key cutting machines.
• LishiminorChannel Partner/ Reseller/ DistributorSpecialist brand for which MADELIN S.A. is a reseller. Lishi produces pick/decoders for automotive locks.
• LockmasterminorChannel Partner/ Reseller/ DistributorSpecialist brand for which MADELIN S.A. is a reseller. Lockmaster produces professional locksmith tools.
• LuckylocksminorChannel Partner/ Reseller/ DistributorSpecialist brand for which MADELIN S.A. is a reseller. Luckylocks produces professional locksmith equipment.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mul-T-Lock: ASSA ABLOY brand producing high-security locks and key systems. Sells into the same professional locksmith channel that MADELIN serves but operates upstream in lock manufacturing rather than tools.
• ABUS: German security products incumbent covering locks, padlocks, and broader security hardware. Comparable end market (locksmiths) but offers a far wider portfolio rather than specializing in professional locksmith tools.

Direct peers

• Lishi: Specialist manufacturer of Lishi-style automotive lock decoders and picks, a category in which MADELIN is an active reseller. Closely comparable product offering for automotive locksmiths.
• SouthOrd: US manufacturer of lock picks, bypass tools, and locksmith hand tools. Overlaps with MADELIN's lock pick and bypass product categories for the professional locksmith market.
• HPC (Hagenuk Partner Commerce): German specialist manufacturer and distributor of professional locksmith tools. Directly comparable to MADELIN across core product categories (picking, decoding, key cutting), and MADELIN is an HPC reseller, reinforcing the overlap.
• Souber Tools: UK-based specialist manufacturer of professional locksmith tools (locksmith hammers, lock picks, bypass tools). Comparable to MADELIN's building and safe opening categories; MADELIN is a Souber reseller.
• Peterson Locksmith Tools: US-based specialist manufacturer of professional locksmith picks and bypass tools. Directly comparable to MADELIN's hand-tool and bypass product line for building and automotive locksmiths.
• Silca: ASSA ABLOY-owned manufacturer of key cutting machines, key blanks, and locksmith equipment. Directly competes with MADELIN's key machine offering and is also represented by MADELIN as a reseller.
• Keyline: Bianchi Group subsidiary producing mechanical and electronic key cutting machines and automotive locksmith tools. Comparable to MADELIN's key machine portfolio (MATRIX, TWISTER, BRAVO, REKORD lines) and overlap in automotive segment; MADELIN is a Keyline reseller.

Regional players

• Promkod: Russian specialist supplier of professional locksmith tools and automotive key programming equipment. Comparable product catalog and customer base to MADELIN's, but operates primarily in Russia/CIS rather than Western Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClycGXy0ry5qvSacuPToRYg
• Facebookfacebook.com/madelin.sa.france
• LinkedInlinkedin.com/company/madelin-s-a
• Instagraminstagram.com/madelin.france

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADELIN S.A.