Madem Reels Group
- Company typePrivate
- Founded1949
- HeadquartersGaribaldi, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Madem Reels Group firmographics
Firmographics- Name
- Madem Reels Group
- Legal name
- MADEM SA
- Website
- https://mademreels.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Madem Reels Group industry classification
Industry- Product category
- Industrial Reel Manufacturing
- NAICS
- Wood Container and Pallet Manufacturing (32192)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Wood Pallets, Crates & Industrial Wood Packaging (IMADADAJ)
Keywords
Where Madem Reels Group is headquartered
LocationHeadquarters
- HQ city
- Garibaldi
- HQ country
- Brazil
- HQ region
- Latin America
Offices10 records
Markets served
Madem Reels Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure
Revenue model
- Wooden Reel Sales: Manufacturing and selling wooden reels for wire, cable, and utility applications. Products include standard wooden reels, plywood reels, and recycled reels. Revenue is generated through one-time product sales with durable, reusable products.
- Pellet Sales: Production and sale of wood pellets, utilizing wood waste from the manufacturing process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for industrial wooden reels |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Madem Reels Group product offering
Product offeringCore offering
Madem Reels Group manufactures and globally distributes wooden reels, plywood reels, and recycled reels used primarily by the wire and cable industry, alongside wood pellets. The group operates six manufacturing facilities across Brazil, Spain, Bahrain, the United States, Mexico, and Colombia, with an annual production capacity of more than 3,000,000 wood reels and serves roughly 250 customers in 45 countries.
Product overview
Madem Reels Group is the world's largest supplier of wooden reels, operating as a single unified product company focused on wooden reel manufacturing. The product portfolio consists of four core offerings: Wooden Reels (the flagship ecological, biodegradable reels made from 100% renewable raw materials), Plywood Reels, Recycled Reels (supporting circular economy), and Pellets (a byproduct from sustainable manufacturing). The company operates with a strong sustainability focus, owning 12,000 hectares of managed forests and producing approximately 3 million wood reels annually across multiple global facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Wooden Reels Wood reels used as industrial packaging for the wire and cable industry; produced in the group's manufacturing facilities with annual capacity exceeding 3,000,000 units.
- Plywood Reels Plywood reels manufactured for the wire and cable industry as another form of industrial packaging/spool.
- Recycled Reels Reels manufactured using recycled materials, providing an environmentally oriented packaging option for the wire and cable industry.
- Wood Pellets Wood pellets produced from timber sourced from the group's 12,000 hectares of managed forests, sold as an additional industrial wood product alongside the reel range.
Quantifiable outcome
- 3,000,000+ wood reels produced annually across global facilities
- +2 more outcomes
Companies that use Madem Reels Group
Customer profileSegments2 records
Ideal customer profiles1 record
Madem Reels Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Madem Reels Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Madem Reels Group competitors and assessment
Company assessmentBroad incumbents
- Brambles (CHEP): ASX-listed global supply-chain logistics company operating the CHEP pallet and container pooling platform. Comparable industrial packaging logistics model with broader pooling services competing for industrial packaging spend.
- Sonoco Products: NYSE-listed (SON) global packaging company with industrial paperboard, plastic, and protective packaging serving wire, cable, and industrial customers. Broader incumbent portfolio with overlapping customer base and channel reach.
- Mondi Group: LSE-listed paper and packaging group producing containerboard, kraft paper, and corrugated packaging for industrial customers. Adjacent incumbent competing for industrial packaging budgets and sustainable packaging contracts.
- Smurfit Kappa Group: LSE-listed global paper-based packaging leader with industrial and consumer packaging segments. Comparable sustainability-led packaging positioning serving large industrial customers across multiple geographies.
- Packaging Corporation of America: NYSE-listed (PKG) producer of containerboard and corrugated packaging for industrial and consumer customers. Adjacent incumbent in sustainable industrial packaging with US-centric footprint overlapping with Madem's North American operations.
Direct peers
- Greif Inc: Global industrial packaging producer (NYSE: GEF) with a dedicated Industrial Packaging segment manufacturing steel, plastic, and fibre drums as well as wooden reels and containers for wire, rope, and cable applications. Closest direct competitor to Madem in wooden reels for cable markets.
- PalletOne: Privately held US-based manufacturer of new and recycled wood pallets and industrial wood packaging. Directly comparable product category (industrial wooden containers) with overlapping customer base in logistics and industrial supply.
- TriEnda Holdings: Manufacturer of plastic and wood pallets, bulk containers, and protective packaging for industrial, food, and distribution customers. Competes in the wood industrial packaging category overlapping with Madem's pallet/reel positioning.
- UFP Industries: Nasdaq-listed wood products manufacturer (UFPI) with packaging and industrial wood components serving construction, industrial, and packaging end-markets. Comparable vertically integrated wood-products business addressing industrial packaging customers.
Regional players
- Hood Packaging: Privately held US-based manufacturer of paper bags, films, and industrial packaging serving food, agricultural, and industrial markets. Comparable industrial packaging category and customer overlap but with North America geographic focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Madem Reels Group social profiles
Digital presenceMadem Reels Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madem Reels Group leadership team
Management profileNumber of profiles
Profiles1 record
Madem Reels Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Madem Reels Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madem Reels Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madem Reels Group
What does Madem Reels Group do?
Madem Reels Group manufactures and globally distributes wooden reels, plywood reels, and recycled reels used primarily by the wire and cable industry, alongside wood pellets. The group operates six manufacturing facilities across Brazil, Spain, Bahrain, the United States, Mexico, and Colombia, with an annual production capacity of more than 3,000,000 wood reels and serves roughly 250 customers in 45 countries.
Is Madem Reels Group a public or private company?
Madem Reels Group is a private company. It is classified as unknown and is currently operating.
When was Madem Reels Group founded?
Madem Reels Group was founded in 1949. It employs 101 to 250 people.
Where is Madem Reels Group based?
Madem Reels Group is headquartered in Garibaldi, Brazil, in the Latin America region.
How does Madem Reels Group make money?
Two revenue lines are on record. Wooden Reel Sales are the primary driver. The others are pellet Sales.
Who are Madem Reels Group's main competitors?
Broad incumbents on record are Brambles (CHEP), Sonoco Products, Mondi Group, Smurfit Kappa Group and Packaging Corporation of America. Direct peers are Greif Inc, PalletOne, TriEnda Holdings and UFP Industries. Hood Packaging is listed as a regional player.
Does Madem Reels Group have an API?
No public API is recorded for Madem Reels Group.
What industry is Madem Reels Group in?
Madem Reels Group's product category is Industrial Reel Manufacturing. Its primary akta.pro industry code is IMADADAJ, Wood Pallets, Crates & Industrial Wood Packaging. Its NAICS code is 32192 and its SIC code is 2430.